worldwide is a global network
TRANSCRIPT
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WELCOME!
Okanogan County SAFE KIDSOkanogan County SAFE KIDS
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Overview• Safe Kids Worldwide is a global network of
organizations whose mission is to prevent unintentional childhood injury, a leading killer of children 14 and under.
• More than 450 coalitions in 16 countries bring together health and safety experts and educators to protect families.
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Member CountriesAustria Canada
Germany
Japan
Philippines
New Zealand South Africa
Uganda
United Arab EmiratesUnited States
Vietnam
Australia
Brazil China
Korea
Israel
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Grassroots StrengthMore than 600 SAFE KIDS coalitions and chapters in all 50 States, the District of Columbia and Puerto Rico
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Washington State Coalitions•One State Coalition, 11 National Coalitions, 4 State Chapters
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Injury Types• There are also two
types of injury.– Unintentional:
resulting from an accident
– Intentional: resulting from assault, abuse, or suicide
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Injury Mechanisms
• Injuries are caused by two different mechanisms.– Exposure to energy: either through a direct
energy source, like heat or electricity, or through the energy created by a crash or a fall
– Absence of essentials for life: such as heat or oxygen, as in the case of drowning
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Preventing Unintentional Childhood Injury
• In the US, unintentional injury is the number one cause of death among children ages 14 and under.
• More children die from unintentional injury than from cancer, heart disease, and birth defects.
• 1 out of every 5 US children will need medical attention for an unintentional injury this year.
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Source: CDC/NCHS/NVSS, 1998
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Source: CDC/NCHS/NVSS, 1998
More than 60% of unintentional injury deaths result from motor vehicle injuries, drowning and pedestrian injuries.
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Leading Causes of Unintentional Injuries Resulting in HOSPITAL VISITS by Children 14 and under
• Falls• “Struck by and against”• Overexertion• Injuries where a child is
cut or pierced• Bites or stings
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Safe Kids Risk Areas• Motor vehicle occupant injury• Drowning, including near-drowning• Pedestrian injury• Airway obstruction injury (suffocation, strangulation and
choking)• Fires and burns• Bicycle-related injuries• Unintentional firearm injuries• Falls• Poisoning• Sports and recreation-related injury
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Why Are Children Injured
• Their bodies are smaller and more fragile
• Their state of cognitive development
• Their motor coordination and reflexes
• Their limited life experience
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Which Children are at Risk?
• Males, who are injured more often than females
• Native American and African-American children, who generally have the highest death rates from unintentional injury (Asian-Americans have the lowest)
• Children from economically disadvantaged families
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Age as a Factor• Under age 1 =
airway obstruction is the leading cause of unintentional injury-related death
• 1 – 4 = drowning
• 5 – 14 = motor vehicle occupant injuries
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Factors that influence injury occurrence
• Host – the characteristics of the person who is injured (e.g. the child)
• Agent – the means by which the injury takes place (e.g. the plastic bag that denies oxygen to the child)
• Environment – the setting within which the injury occurs (e.g. the presence of an open and unbarred window through which a child can fall)
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Injury Control
• Prevention
• Acute Care
• Rehabilitation
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Prevention• This problem does have a solution, it is
PREVENTION.
• Injuries are NOT random. They occur in predictable patterns, many of which are based on the child’s age, sex, the time of day, and season of year.
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Make it a Safe Kids summer!• Summer is the most dangerous time of
year for kids.
• Children will be rushed to emergency rooms nearly 3 million times this summer. Don’t let your child be one of them!
• “Trauma Season” = May to Aug
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Summer Focuses
• Ride Safe
• Swim Safe
• Wheel Safe
• Walk Safe
• Play Safe
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Ride Safe• I make sure that all my kids have their own
child safety seat or safety belt that’s appropriate for their age and size, and that they sit in a back seat.
• I study both my vehicle owner and car seat manuals carefully.
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Swim Safe• I always supervise young children near
water, including pools, spas, toilets, bathtubs and buckets.
• We wear personal floatation devices when out on boats, near open bodies of water or participating in water sports.
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Water Safety Checklist• Never leave children
alone near water• Tell children never to run,
push, or jump on others around water
• Learn infant and child CPR
• Children should always wear US Coast Guard approved life jackets
• Inflatable inner tubes and “water wings” are not safety devices
• Keep toilet lids down• Keep doors to bathrooms
and laundry rooms closed• Children in baby bath
seats and rings must be within arm’s reach every second
• Teach children to swim after age 4
• Make sure children swim within designated swimming areas of rivers, lakes, and oceans
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Wheel Safe• My kids wear properly fitting helmets and
other protective gear every time they ride their bikes, scooters, in-line skates or skateboards.
• My children know the rules of the road and obey all traffic laws.
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Walk Safe• I never let children under age 10 cross the
street alone.
• My kids wear reflective materials and carry a flashlight when it’s dark, at dawn and at dusk.
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Play Safe• I supervise my children at playgrounds
and make sure there is a safe surface such as mulch, gravel, rubber or fine sand.
• My kids always wear the right, properly fitted protective gear when they practice and play team sports.
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The SolutionA Comprehensive Approach to Injury Prevention
• Education—We increase knowledge and change behavior with consumer communications, media campaigns, retail promotions and community-based activities.
• Empowerment—We empower parents and communities to take responsibility for their children’s safety by fueling a nationalgrassroots network.
• Environment—We increase the quality of children’s lives by enhancing design, development and distribution of safety products, and by improving the environment where children live and play.
• Enactment—We work to pass, strengthen and enforce laws, and encourage the development of voluntary safety standards and
guidelines to protect children.
• Evaluation—We determine the most effective behavior-changing strategies and programs through research, data collection and
surveillance.
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Making a Difference!Decline in the Child Injury Death Rate Since the Safe Kids Campaign Launch in 1987
5
7
9
11
13
15
1987 2000
De
ath
ra
te p
er
10
0,0
00
po
pu
lati
on
Nearly 40%
Source: CDC/NCHS/NVSS, 1999*Note: Injury Coding Changes Occurred between 1998 and 1999
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• Injury is the leading cause of medical spending for children ages 5-14.
• Annual lifetime cost of child injury is nearly $157 billion, which includes $5 billion in direct medical costs, $3.3 billion in future earnings lost and $148 billion in lost quality of life.
Economic Impact
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• Every $1 spent on a child safety seat saves $32 in direct medical costs and other costs to society
• Every $1 spent on a bicycle helmet saves $30 in direct medical costs and other costs to society
• Every $1 spent on a smoke alarm saves $69 in fire-related costs
Economic Impact (cont.)
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• United States Fire Administration
• U.S. Centers for Disease Control and Prevention
• U.S. Consumer Product Safety Commission
• Department of Housing and Urban Development (HUD)
• National Highway Traffic Safety Administration (NHTSA)
• National Transportation Safety Board (NTSB)
Partnerships with Federal Agencies
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Corporate Sponsors
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THANK YOU !
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