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World’s 1st Social Commerce Platform
on Blockchain for Stars and their Fans
FansnStars White Paper v1.0.3 (EN) 16.08.2018
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CONTENTS OVERVIEW
WHAT IS FANSNSTARS? ………………………………………………….......... 3
LEADING TECHNOLOGY ………………………………………………….......... 3
OBJECTIVES …………………………………………………………………..……. 4
MISSION ….……………….…………………………………………………..……. 4
VISION ……...………………………………………………………………..………. 4
LOCATION …...……………………………………………………………..………. 4
TARGET MARKET………………………………………………………..………… 5
ROAD MAP ………………………………………………………………..…………. 5
SALIENT FEATURES OF FANSNSTARS ………………….….….…………. 6
REASONS TO SUPPORT FANSNSTARS ………………..……..….………. 6
IMPORTANT FEATURES OF THE PLATFORM: …………….….………. 7
FANSNSTARS AS A PLATFORM SOLVES PROBLEMS OF MARKET PARTICIPANTS:
a. Talents & Pros …………………………………………………………. 8 b. Fans ………………………………………….…………………………. 8 c. Advertisers & Sponsors ………………….………………………. 9 d. Blockchain for Artists, Arts & Merchandizing …………….. 9
WHY BLOCKCHAIN FOR ARTISTS, ARTS & MERCHANDIZING?
1. Moving Away from Traditional Model ………………………. 9 2. Transparency ……..……………………………………………………. 9 3. Reducing Intermediary Costs, Common intermediaries &
Middlemen …………………………………………………………..…. 10 4. Funding streams for small artists ………………………….…. 10 5. Build their reputation ………………………………………………. 11 6. Stops Piracy and Counterfeit ………………………………..……. 11
BUSINESS OVERVIEW ………………………….…………………………..... 12
FANSNSTARS AS A PLATFORM
a. Blockchain Technology ………………………….………………………. 13 b. Artificial Intelligence ..……………………………………………………. 14
FANSNSTARS DISRUPTS A HUGE INDUSTRY……………………………... 15
1. Forbes: Top 10 Highest-Earning Celebrities in 2018 ………………… 16
2. Net Worth of Stars & their Instagram/Twitter followers count …….. 17
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REVENUE STREAMS ……………… ………………………………………………. 18
BENEFITS TO OUR CONSUMERS ………………………………………………. 19
BENEFITS TO OUR PARTNERS, SPONSORS AND ADVERTISERS ..... 20
MARKET ANALYSIS/TRENDS …………………………………….……………..… 21
MARKET SIZE & REVENUE POTENTIAL
a. e-Commerce business ………………………………………………….…. 23 b. Merchandising ………………………….……………..……………..…..... 23 c. Art ……………………………………………………………………………….…. 23 d. Sports Apparel market ……………………………………………………. 24 e. Sports Memorabilia ………………………………………………………… 24 f. Music Industry …………………………………………………………………. 24
BUSINESS MANAGEMENT TEAM
Co-founders ……………………………………………………………………. 25
Worldwide Team ……………………………………………………………. 25 FANSNSTARS PROJECT VISION
1. Core Idea …………………………………………………………………………. 26 2. Solving market problems …………………………………………………. 27 3. FansnStars Token ………………………………………..……………………. 28
PLATFORM ARCHITECTURE
Use of Blockchain ……………………………………………………………. 29-30
1. MYCampaign …………………………………………………………………. 31 2. Advertising & Branding ……………………………………………………. 31 3. Fans Community …………………………………………………..…………. 32 4. Merchandizing ………………………………………………………………... 32 5. FansnStars Store ……………………………………………………………. 33
FANSNSTARS TOKEN SALE TERMS ……………………..………………… 34-37
USE OF PROCEEDS …………………………………………………………………. 38
TOKEN ALLOCATION
1. Token Distribution ……………………………………………………. 39-40 2. Token Disclaimer ………………………………………………..……….. 41
11. USE OF FANSNSTARS TOKEN …..……………………………………. 42-44
12. DISCLAIMER …………………………….……...………..……………….……. 44
13. APPENDIX …………………………….……...………..……………….……. 45-50
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OVERVIEW
WHAT IS FANSNSTARS?
FansnStars is the world’s first social commerce platform for artists, stars & business
to sell & auction memorabilia, autographs, arts, photos, music, videos, designer
apparels etc, directly to their fans.
FansnStars will be a fully secured and encrypted platform that will integrate
advanced technologies Blockchain, Cryptographic and Artificial Intelligence (AI) in a
user-friendly way. FansnStars will empower every artist around the world with the
advanced tools and technologies. FansnStars will connect Stars with their fans all
over the world. Stars can be a Big Screen(movies), Small Screen (TV), Theatre, Sport
Stars, Business Tycoons, Artists from various fields such as writer’s, authors,
musicians, painter’s, poets from different regions of the world.
On the same platform users registered as Fans will be able to buy authentic and
genuine memorabilia, autographs, art, paintings, photographs, designer apparels
etc. directly from the stars/artists. Fans will be able to choose from huge catalogues
with wide range of options from different stars/stores. Fans will also be able to
connect with other fans to share their views, reviews, suggestions or
recommendations to buy things of their interests i.e. Collection related to their stars
such as Autographs, Memorabilia, Book’s, paintings from various artists. Fans will
also get opportunity to buy digital printed photos of their favourite stars on various
products such as Posters, T-shirts, Mugs, Mobile Cases, etc
LEADING TECHNOLOGY
FansnStars is a world’s first unique social commerce platform which involves two
main existing businesses Social Media and E-commerce on a platform powered by
latest technology Blockchain, Cryptographic & AI.
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OBJECTIVES
FansnStars would like to revolutionize the way memorabilia, autographs, artwork,
music, videos, photos, designer apparel are bought and sold to fans around the
world in a fully secured platform in which all the transactions are processed using
the power of Blockchain & AI.
MISSION
FansnStars aims at supporting the growing demand for authentic and genuine items
of artistic values powered by Artificial Intelligence and Blockchain.
Mission Statement: Our mission is to be an Amazon for Artists.
VISION
Our vision is to provide a safe, transparent & secure platform powered by
Artificial Intelligence and Blockchain technologies for all the artists around the
world. So that all the transactions are carried out securely and transparently
reducing intermediary costs, common intermediaries and middlemen and leaving
no place for piracy and counterfeiting. Our goal is achieved through the
integration of these technologies thus creating a seamless experience that fully
serves the specific needs of its users.
LOCATION
FansnStars is a registered in London, United Kingdom and will provide its services
globally.
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TARGET MARKET
Artists/Stars who have been inspiring millions of fans around from generations. Now
with FansnStars without much effort any emerging stars/artists from various fields
will be able to instantly connect with their fans and sell their art, autographs,
paintings, photos, designed apparel directly and securely to their fans. On the same
platform small, medium art sellers and huge auctions houses will be able to sell their
very own to reach wider community of fans all over the world. The target audience
is not just confined to youngsters, it serves a much wider community ranging from
teens to adults including age groups 50s-60s who are turning technologically savvy.
ROAD MAP
Decided to adopt Blockchain & AI for FansnStars – February 2018
Whitepaper – July 2018 (COMPLETED)
Smart Contract Development on ERC20 (IN PROGRESS)
Private ICO TOKEN sale – September 2018(IN PROGRESS)
Pre-ICO Sale – November-January 2018
Public Token Sale – February - March 2019
Token Distribution & Public Exchange Listing – March-April 2019
MVP completion – April-May 2019
Fully Functional Platform – September-October 2019
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SALIENT FEATURES OF FANSNSTARS
Funding streams for small & emerging artists.
Trusted and integrated decentralized platform that serves any type of Artists
from any field around the world.
Attracting large numbers of global artists and fans around the world to match
the demand and supply.
We use a combination of machine learning algorithms, neural networks and
the Blockchain to develop a reliable, secure and efficient global platform.
All transaction which are processed will be fully protected by encryption on
the Blockchain, and therefore they are 100% secure and resistant to hacking.
Valuation of the FANSNSTARS token which will be Utility Token.
Integrated cryptocurrency wallet which securely hold the digital assets and
will facilitate help manage the transactions across the platform.
REASONS TO SUPPORT FANSNSTARS
FansnStars is the world’s first social commerce platform on blockchain powered by
AI that will provide various artists, celebrities and their fans, sponsors, merchandize,
auction houses, advertisers and various other businesses with advanced tools,
rewards and incentives for better continuous interaction and engagement.
FansnStars consists of various integrated features that will help each participant to
connect in a different and a newly interactive way with each other.
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IMPORTANT FEATURES OF THE PLATFORM:
Various Artists: Artists from various fields and from around the world can join
FansnStars.
Own Stores: Artists can open their own stores & launch themselves as brands.
My Campaign: Any individual artists or group of artists such as sport person or
musicians can setup and run their own campaigns to raise funds directly from
their fans.
Merchandizing & Auctions: All reputed brands can have their merchandising on
FansnStars.
Participation in competitions & Voting: Fans will be able to participate in various
competitions on the platform. Vote for their favourite artists and things they like.
Reviews, Comments, Suggestion: A platform in which all reviews, comments,
suggestions are genuine information recorded on Blockchain for continuous
engagements of the community. Building genuine community layer, allowing the
Artists & various business (SM)to grow their fans base and offering directly the
things which fans love to own.
Social Media, Marketing & Advertising layer: AI powered tools, transparent and
genuine data on blockchain will help Sponsors, Advertiser, Brands to deliver their
content in a more efficient manner to increase their sales and to reach their
desired audience.
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FANSNSTARS AS A PLATFORM SOLVES PROBLEMS OF MARKET
PARTICIPANTS:
Talents & Pros:
a. Establish Artists need help with marketing, advertising and selling to reach a
wider fans base.
b. Emerging artists need financial assistance to support themselves.
FansnStars will provide platform to all talented individuals so they could
continue their passion and help them achieve their dreams. FansnStars will
represent, market and promote emerging artists to establish themselves as
brands by representation, marketing, promoting their events, ticketing,
auctioning and helping them to setup online stores for selling their autographs,
arts, paintings etc which will generate supporting income and to attract better
and wider audience includes media houses, various sponsors.
Token implementation: FansnStars will receive advertising commissions (both from
pros and talents) and fees from supported talents’ future income depending on the
industry which will be paid in FansnStars tokens. So, the brands and supported
talents will buy tokens on the exchanges from token holders to pay for our services.
Fans:
There are genuine fans around the world who would like to interact with their stars
and who would like to own authentic, genuine products endorsed by or related to
their stars FansnStars will provide fan with a wide range of exclusive, original and
genuine products directly from their stars includes, paintings, photos, autographs,
signed items, event tickets, merchandizing and much more that will allow them to
participate, analyse, critique, deconstruct, fantasize, help and support and feel
connected with their favourite stars.
Token implementation: By participating in various activities on the platform, fans
will earn and spend FANSNSTARS tokens, increasing the demand and the turnover of
tokens.
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Advertisers & Sponsors
Various Brands & Sponsors seek a combination of transparent advertising formats,
as well as more engaged audiences. FansnStars platform on Blockchain and
powered by AI offers such opportunity to access a highly involved global audience
and increase the efficiency of campaigns by implementing advertising smart
contracts.
Token implementation: All endorsements and promotional services will be paid in
tokens (fully or as a part of the FansnStars commission), so the higher the amount of
advertising campaigns, the more tokens will be in demand in the market.
Blockchain for Artists, Arts & Merchandizing
FansnStars platform on Blockchain ensures various things which includes
Transparency, Reducing Intermediary Costs, Authentication, Preventing Piracy and
Counterfeit of the products sold and purchased.
WHY BLOCKCHAIN FOR ARTISTS, ARTS & MERCHANDIZING?
After decades of facing the strokes of counterfeiting and intermediary price
manipulation against its palette, the art industry is ready to turn its pages into the
world of blockchain which has been facing the issues of counterfeiting and fraud for
decades. By providing a mechanism for validating the authenticity of the Artwork as
well as transparency in its chain of custody and sales history, allows for the market
to be cleansed and revitalized into the elegant beauty it once was.
1. Moving Away from Traditional Model
The art industry remains traditional where pivoting with technology and innovation,
has just been a challenge. The art world has giants when it comes to business, due
to the dominance of big named art galleries and auction houses. An artist, used to
keeping a paper-trail of documents to help verify their portfolio, becomes tedious,
and sometimes burdensome, as some have to manipulate a lot of information.
Blockchain will ensure to move away from traditional and centralized markets to
decentralized open community markets securely. Hence bringing arts and artists
reach globally.
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2. Transparency
For art aficionados who have to jump through many financial hoops to ensure that
the work of art they are purchasing, or selling is in fact authentic, the block-chain
would essentially attach a digital certificate of authenticity to the work itself, which
is then able to be utilized for future sales and transactions.
By utilizing smart contracts, each artist and artwork would have their own unique
ID, allowing every transaction to be verified and secured in the marketplace. Placing
these contracts on the block-chain, reduces the need and potential for the
manipulation of facts or details concerning an artist or their work.
While the current market isn’t as transparent as it should be, or as patrons would
like it to be, the block-chain would provide as much transparency as possible,
ensuring that an artworks data is verifiable to institutions, law enforcement,
collectors, and art galleries, but keeping the identity of collector’s protected.
It can ensure that the work of art they are purchasing, or selling is in fact authentic,
the block-chain would essentially attach a digital certificate of authenticity to the
work itself which is securely stored, which is then able to be utilized for future sales
and transactions.
3. Reducing Intermediary Costs, Common intermediaries and Middlemen
The art market is unique in that we have intermediaries that will always be here.
They are healthy for the market and they drive the momentum of moving art in
general. However, the problem we see, is that artists are subject to intermediaries.
Blockchain will reduce the power of those middlemen and intermediaries in the
equation. This will increase the autonomy of artists and to feel more empowered
and more connected to those interested in their work. Empowered by the
FansnStars platform, artists can participate and sell their work on a global audience.
4. Funding streams for small artists
By going digital and adopting blockchain, removing the intermediaries will help
artists sell their things directly to their fan and become financially free and helping
the entrepreneurial artist to thrive. The process of creating and selling art on the
blockchain creates new paradigms for automating commission. On the blockchain,
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artists can prove they created a meme and be paid for its use, allowing for ongoing
commissions through smart contract automation. However, by creating a digital
trail or history from the work's creation to its next hanging spot, this allows artists
to move into a new marketing space entirely.
5. Build their reputation
The artist/creator can “sign” transactions as they are added to the blockchain,
allowing for digital artwork to carry the artist’s signature, effectively serving as
authenticity verification. Hence any artists or business will be able to keep their
reputation intact. Emerging and new artists will be continuing to build reputation
and grow themselves as brands in a very short time. Bringing artists and their work
into the blockchain opens other avenues--the ability for other artists to connect to
one another in addition to creating a digital online market; purchasing tools and
canvases at discounted rates. Art galleries or other collectors are in turn able to
verify the history and artist's portfolio without having to take someone at their
word.
6. Stops Piracy and Counterfeit
Digital art is often valued for its relevance and ability to spread quickly. What you
own is held by you and only you. As long as you have the private key to the asset,
you are the owner. The artist/creator can “sign” transactions as they are added to
the blockchain, allowing for digital artwork to carry the artist’s signature, effectively
serving as authenticity verification hence it will always be authenticated. Artists can
issue limited supplies of artwork. The number associated with a piece can be
tracked on a decentralized ledger (blockchain). Once a supply of an artwork has
been issued to the blockchain, the supply cannot be changed. This will eventually
remove the counterfeit and help the industry to counter with piracy.
FansnStars platform will record each transaction in the blockchain which includes
buying, selling, interactions between various participants, product reviews, voting
for favourite items, favourite stars, favourite events, auction bids etc.
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BUSINESS OVERVIEW
FansnStars will be the first social commerce platform for artists & business to sell
memorabilia & autographs, arts, photos of Celebrities along with clothing and other
accessories. Fans will be able buy directly from individual artists, celebrities’ stores
or from merchants who sell their collections online. Recognizing that a vital aspect
of selling merchandise online is to provide compelling content to inspire sales.
FansnStars will be powered by Blockchain & Cryptographic technology to record,
store all transactions securely in an encrypted decentralized environment.
FansnStars will empower each star and artists to set their own selling terms such as
fixing the price of the item they are selling. In addition to providing a platform for
budding stars/artists and small medium sellers to sell their collections. FansnStars
will use AI to personalize the experience of selling & buying on the platform and in
turn help drive sales, marketing and promotions to help simplify and accelerate
business and individual careers. By using these advanced tools, Stars/Artists will be
able to setup their own stores & establish themselves as big brands.
We decided blockchain as the underlying technology of the platform which allows
us to build a transparent and verifiable system for all platform participants includes
Artists, Fans, Advertisers, Sponsors, and regular token HODLers.
The company’s unique content from various fields will showcase new & exciting
entertainment and all the products, events, services associated with cinema, sports,
arts, music etc. Offering an interactive shopping experience, the platform will cater
to all fans World Wide of “like minded” enthusiasts in an effort to build a synergistic
global community.
FansnStars will create a brand that Cinema, Sports, Arts & Media, Fashion industries
will recognize as a leader in the promotion, marketing and sale of its product in the
online retail marketplace.
Company revenues will be generated from three specific sources
Commission fees generated by Individual sales & Pay as you go
Subscription packages for Individual artists or celebrities and
merchants/businesses
FansnStars will develop and market its own branded storefront service to
cater other customized needs of global fans
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FANSNSTARS AS A PLATFORM
FansnStars is developing a secure platform for artists and fans to provide varieties
of services that are supported and powered by Blockchain & AI technology.
Blockchain Technology which is a decentralized distributed ledger. Basically, it’s an
incorruptible digital ledger of economic transactions that can be programmed to
record not just financial transactions but virtually everything of value. And all such
records are stored on the network in a decentralized way which almost rules out
the record getting corrupted or duplicated. Blockchain technology will be a blessing
for Artists and their art which fulfils the following aspects of its operation:
• Secure and decentralized storage of content generated on the platform.
• Secured content will be processed by AI powered tools to provide accurate
information about the sales, profits and growth of the platform and consumers
using the platform.
• A crypto-token system that enables users of the platform to pay for the services
that they consume (i.e. Purchasing products and items sold, participating in
voting/competitions, participating in bidding/auctions, paying for
advertising/promotions and for various other sales ) while those who contribute
their time by generating unique content such as writing articles, sharing photos,
videos on the platforms which are original and free to use will be rewarded from
these tokens. The tokens can be traded and converted to money via cryptocurrency
exchanges.
• Currently, the market is dominated by many major players who are leaders in
Social, e-Commerce and Art sellers but they all have major challenges within their
businesses.
1. Centralized, Controlled by individuals or groups or organization and less
trusted platforms.
2. Lack of transparency within the process (Untraceable from origin of items to
destination).
3. Cannot stop piracy and counterfeit of the items sold.
4. Introduces too many middlemen and common intermediaries.
5. Difficult for small artists to get paid well
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6. Takes long time to generate revenue for emerging artists and to build as
brands.
7. Risks of spoiling the reputation of a well-known artists & brands due to
counterfeiting/duplicity directly challenging the authenticity of the items.
8. Sales driven due to fake product reviews, recommendations, suggestions.
Artificial Intelligence is a collection of mathematical and statistical methods that
“learn” from data on previous operations, finds patterns and business rules and
predicts future behaviour.
With the power of AI, FansnStars will be able to artists and businesses to
quickly gather and analyse market analytics. Small businesses can also
become more targeted in their advertising, both traditional and online,
using AI.
Instead of blindly targeting consumers, AI will be able to pinpoint customers
and give the business a better insight into targeting their customer base. AI
tools can assist employees by improving customer service and consumer
support. For example, AI tools can sort customer tickets, answer online
questions and forward messages, questions and problems for human
assistance. These tools allow small businesses to dedicate resources in a
much more efficient manner while increasing customer engagement and
satisfaction.
Most of the interactions between the participants will require usage of FansnStars
Tokens:
• Buying and selling all items on the platform.
• Payment from advertisers and sponsors.
• Incentives and rewards to supported new talents.
• Providing various incentives to fans for participation in various activities such
as for writing reviews, comments, posting content includes original photos,
videos, links and for voting.
• Funding for various campaigns.
• Participating in the various polls, competitions etc.
• Getting access to various exclusive offers from stars, merchandising,
celebrities etc.
This will result in higher token turnover, driven by FansnStars’ business growth
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FANSNSTARS DISRUPTS A HUGE INDUSTRY.
FANSNSTARS is targeting a huge and fastest growing industry in the world.
The total global sports and entertainment including celebrity management market
exceeds more than $100+ billion1 in contracts under management and annual
revenues of up to $20 billion2. Both the sports and entertainment industry are
booming now:
Contracts under management among the top 40 agencies increased by +10%
in 2017.
UEFA Champions League budgets, distributed to the clubs, increased by 2.3X
over the last 10 years, amounting to $1.32 billion in the 2017/18 season.
The total prize money in the Grand Slam Championships has dramatically
increased 4X during the last 15 years.
The worldwide sports analytics market (which targets prospective athletes
and growing audience engagement) is expected to increase at a CAGR of
40.1% over the next five years and excel to $4 billion.
The project disrupts the huge incumbents’ business and shares the created
value among the community members.
FANSNSTARS will be for all communities without any boundaries giving us the
higher global reach, market size etc
FANSNSTARS targets an enormous fan base, which can earn and spend tokens
on the platform.
We aspire to introduce more than 4 billion fans3 to the world of blockchain.
1 https://www.forbes.com/sports-agencies/list/ [$43 billion of contracts under management in sports (sports contracts are less than <50% of total industry]
2 https://www.ibisworld.com/industry-trends/market-research-reports/arts-entertainment-recreation/celebritysports-agents.html
[Assuming the US market (agencies’ annual turnover exceeds $10 billion) to be 40-45% of global] 3 http://sporteology.com/top-10-popular-sports-world/
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1. Forbes: Top 10 Highest-Earning Celebrities in 2018
Rank (2018)
Name Category Earnings 2017 Rank Country
1 Floyd Mayweather Athlete $285 Million
Returnee USA
2 George Clooney Actor $239 mil Returnee USA
3 Kylie Jenner Personality $166.5 mil
59 USA
4 Judy Sheindlin Personality $147 mil 43 USA
5 Dwayne “The Rock” Johnson
Actor $124 mil 22 USA
6 U2 Musician $118 mil Returnee Ireland
7 Coldplay Musician $115 mil 8 UK
8 Lionel Messi Athlete $111 mil 14 Argentina
9 Ed Sheeran Musician $110 mil 71 UK
10 Cristiano Ronaldo Athlete $108 mil 5 Portugal
*Latest rankings as per Forbes shows the potential earnings of each artists from
various fields during the period year 2017-2018
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2. Net Worth of Stars and their Instagram/Twitter followers count.
Artists Name Field Associated Fans following Net Worth
Sachin Tendulkar Cricket 11 Million – Instagram
27 Million – Twitter
$118 Million
Rafael Nadal Tennis 6 Million – Instagram
15.5 Million – Twitter
$160 Million
Cristiano Ronaldo
Football 135 Million – Instagram
74 Million – Twitter
$400 Million
Katy Perry Singer/Musician 71 Million – Instagram
106 Million – Twitter
$280 Million
A.R. Rahman
Musician/Singer/Composer 2 Million – Instagram
20 Million – Twitter
$280
Kylie Jenner
Model/Celebrity 100 Million – Instagram 25
Million – Twitter
$900 Million
Oprah Winfrey
TV Personality/Celebrity 15 Million – Instagram
41 Million – Twitter
$2.9 Billion
Amitabh Bachchan
Actor/Celebrity 10 Million – Instagram
35 Million – Twitter
$400 Million
JK Rowling Author 140K-Instagram
14 Million – Twitter
$650 Million
Jeff Koons Painter 308K - Instagram
234K - Twitter
$200 Million
***FansnStars has established partnerships with various artists from different fields.
3. FansnStars has assembled a top-notch sports & entertainment advisory board
that will:
Share their expertise to stimulate FansnStars platform’s growth.
Promote platform to attract and retain most promising emerging talents from
various fields and from across the globe.
Attract a large global audience of users to the FansnStars platform.
Engaging with different business entities, create partnership programs to
increase the brand value for continuous growth.
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REVENUE STREAMS
FansnStars will build revenues and profits from number of different sources:
• Processing fees - A marginal % processing fee will be charged for every
product sold on the platform i.e. memorabilia, art, autographs, paintings,
accessories etc. The Percentage class will depend upon the package subscribed
by each individual artist/celebrities and merchant/businesses.
• Advertising - Advertisers will pay for banner ads, featured articles and link
placements in our content. Ad rates will be based on a performance basis or
CPM and on the package subscribed by artist/celebrities and
merchant/businesses.
• Affiliate Commissions - Consumers will click through our integrated product
advertising to our affiliate merchants for purchasing. FansnStars will receive a
percentage of the referred sale or click through fees.
• Sponsorships & Subscription packages - The Company will provide custom
sponsorship & subscription packages on a various level. In return for paying fixed
monthly fees, sponsors & subscribers will receive premium placement on the
site, advertising and content integration services along with the options to sell
their collections.
• FansnStars Store – FansnStars will develop and market its own branded
storefront service to cater other customized needs of global fans.
• Contractual Selling - FansnStars will sign contracts with individual/group of
celebrities to sell their collections, autographs, memorabilia’s etc. directly to the
fans.
• Value added services - FansnStars will offer additional services to our
sponsors & elite subscribers such as Live event web-casting, running promotional
events etc.
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BENEFITS TO OUR CONSUMERS
Consumers will be attracted to the site because of several key value propositions:
• Unique shopping / viewing experience - The site will provide a unique visual
experience for the consumer while browsing through our site. We will use the latest
technology to provide our viewers with a personalized experience.
• Unique content - Our content will inspire our consumers to explore articles and
encourage repeat visits to our site in order to discover new and exciting “insider”
information related to movies, sports, clothing etc.
• Authentic, Genuine and Invaluable collections - A lifetime opportunity for true
fans to own Authentic, genuine and invaluable autographs, paintings, photographs
and memorabilia through the site.
• Highly customizable - The site will be highly interactive and customizable for
viewing and shopping. The more frequent our consumers use the site, the richer
their viewing, shopping and interactive experience becomes, eventually offering
selections that match their personal tastes.
Easy to use - The site will be built specifically for the young artists & fans and will
be extremely easy to use sell and purchase products. The navigation and
purchasing experience will be effortless and the site will present our products
and content in a manner that is uncluttered and easy to view.
Community - FansnStars will build a strong community of people who have
similar interests in our content. This direct communication between our
sponsors, artists, celebrities and consumers will allow for the exchange of
information, fostering customer loyalty and repeated site use.
Culture specific - The site will also cater to the specific needs of different culture
around the world reflecting specific tastes and needs.
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BENEFITS TO OUR PARTNERS, SPONSORS AND ADVERTISERS
Sponsors will be attracted to the site because of several key value propositions:
Qualified buyers - The site will target and capture behavioural and
demographic data from our consumers.
Unique integration of content & product advertising - Our content will
integrate products offerings from our sponsors.
Genuine buyers – The site will give platform to various upcoming Individual
artists to well established artists/celebrities to sell directly to the fans locally
and around the world.
Global Audience - Merchants/Business will be able to reach wider audience
around the world.
Customized sponsorship / advertising packages - Each package will be catered
to the needs of our sponsors advertising, marketing, and sales objectives.
Syndication of content - FansnStars will provide fresh content directly to our
syndication partners, thus enhancing their brand and attracting traffic.
Enhances brick and mortar business models – Products which are not sold
online, FansnStars will drive traffic from its website to physical store locations
of its’ sponsors.
Global distribution - Our unique Internet viewing experience will provide our
sponsors with a cost effective and efficient method of marketing their
products to a global audience.
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MARKET ANALYSIS/TRENDS
There are several trends that are converging to make FansnStars an ideal marketing
solution for the social e-commerce industry.
Online Shopping - Online shopping by urban consumers will more than double
over the next two years in the country to 14 percent from 6 percent last year,
says a Boston Consulting Group report. Average spend by online shoppers in
India to rise 67 percent in 2015 Assocham-PwC study.
Enormous growth of Internet 4- According to Internet Live Stats, part of the
Real Time Statistics
Currently 51.3 % share of World’ Population 7.6+ billion are internet users
which is appr 3.9+ billion and has doubled in the last 4 years expected to cross
5 billion by 2020.
Advanced Technology - Products powered by AI & Blockchain are
revolutionizing the world by enabling a richer experience for users & business
with real time data, more accurate information, rich viewing experience,
interactive solutions improving the sales.
Merging Partners – e-commerce and online content-oriented companies are
merging and partnering together to strengthen offerings.
Stars Online - Celebrities are increasingly using Internet as a communications
medium to constantly be in touch with their fans. While promoting their
name and personal value.
Success of Social & e-Commerce Companies - The success of Facebook,
Twitter, Instagram, Amazon, Flipkart, Alibaba, have demonstrated that people
value social & online e-commerce companies.
Social e-Commerce - There is a huge gap between both social & e-commerce
industries and still both are considered separate entities. We think this is
under-utilized, FansnStars will take this as an opportunity to make changes
within an evolving trend.
Internet Revenue Streams - Social networking companies are slowly emerging
to build interactive advertising revenue streams powered by AI.
4 Project http://www.internetlivestats.com/internet-users/
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MARKET SIZE & REVENUE POTENTIAL
The sports collecting industry continues to evolve as the online world creates new
ways for growth. Major billion dollar platforms like Facebook , Twitter and
Instagram are great places for people to socialize and can influence any type of
market. As these social titans may dominate our personal world between family and
friends, they are not specialized for memorabilia, arts or collectors.
Similarly, Amazon, Alibaba and e-BAY are online retail market giants and again not
specialized for collectors. A unique platform like FansnStars which understands the
power of social media, and specifically caters to fans & collectors should lead the
evolution of collecting and will easily become another billion-dollar industry.
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From the past data and trends which we have notices, it’s only a matter of time
before the market passes the $500 billion mark and sports collectibles itself will be
dominating a big share of that market. The market's future appears to be more
promising than many may think as the online world may provide strength where
needed.
While there are no absolute statistics on the potential of the memorabilia, arts,
social commerce market, there are several indicators that point to the market’s
potential.
e-Commerce business - In 2017, retail e-commerce sales worldwide amounted to
2.3 trillion US dollars and e-retail revenues are projected to grow to 4.88 trillion US
dollars in 2021. The top 3 online stores' revenue amounted to almost 100 billion US
dollars in 2017.
Merchandising - Hollywood legend has it that 20th Century Fox chose to give away
the merchandising rights of Star Wars to George Lucas, the creator of the films, in
lieu of a pay rise. Lucas went on to earn about $9 billion from merchandising and
sequel rights. Success stories are far too many in Hollywood. Producers of the Harry
Potter series have, thus far, collected $11.8 billion from different contracts.
Merchandise from ET (The Extra Terrestrial) fetched filmmaker Steven Spielberg
over $1 billion. Sports icons also have replicated such success with merchandising.
David Beckham's No 23 LA Galaxy T-shirt sold over 2 lakh units in its first week.
Globally, the industry is estimated to generate revenues in the vicinity of $500
billion. The latest Merchandise of “Frozen” helped the Mouse House ring up a
record 7% increase in the last quarter. Earlier in year 2013 featuring Marvel’s
superheroes, Disney’s princesses, Pixar’s toons and Lucasfilm’s “Star Wars” helped it
to cross $40.9 billion in global retail sales. The sales topped 2012’s $39.4 billion,
$37.5 billion, in 2011, and $28.6 billion in 2010, according to Disney Consumer
Products. Those kinds of numbers have long made the company the world’s top
licensor.
Art - Art market is open, unexplored and growing. Global Fine Art auction turnover
amounted to $ 8.45 billion in H1 2018, an increase of 18% versus the year earlier
period. The Art Market is therefore pursuing the renewed growth which started in
H1 2017 (+9%) and was confirmed in H2 2017 (+32%).(Courtesy @artprice.com)
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Sports Apparel market - Global Sports Apparel Market is expected to generate
revenue of $184.6 billion by 2020.
Sports Memorabilia - According to a study done by SportsmeMorabilia.com, the
market for licensed (unsigned) sports merchandise is $12 billion, with the
autographed market estimated to be $1.5 billion (the average order value of
autographed memorabilia is $180 but can reach as high as $300). Over the past few
decades the art of collecting has evolved a lot. In an industry where collectible was
done through traditional marketplace settings and now most transactions are
moving online. The digital age has helped the sports memorabilia industry itself
carve a good percentage of the $370 billion worldwide collectible market.
Music Industry - a forecast from Statista of global music industry revenues
worldwide from 2012 to 2015, as well as a forecast for 2016 to 2021, indicated that
revenues will grow from $45.5bn in 2012 to just over $57bn in 2021.
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BUSINESS MANAGEMENT TEAM
Apart from being experts in different technology team members are passionate about Cinema, Sports
and Arts and would like to bring togetherness in social media and e-commerce.
CO-FOUNDERS:
RAJESH SHINDE: Co-founder & CEO, SYED SHARUKH: Co-founder & CTO, MAHESHWARI AMOL
GULHANE: Co-founder & COO
WORLDWIDE TEAM
RAUNAK TOMAR: Managing Partner, Head of India & South Asia Operations
HARVINDER SINGH AIYDEE: Managing Partner, Head of UK & Europe Operations
PRADEEP REDDY: Head of Business Operations – Australia & NZ
SAINATH: Head of Business Operations - South India
JASBIR GOHAL: Head of Talent Acquisitions - UK
ANAND NAGARAJ: Head of Engineering -UK
The Company will hire a full-time staff to fully implement the business as outlined in this plan.
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FANSNSTARS PROJECT VISION
1. Core Idea
The core idea behind FansnStars is to bring interaction between stars, fans and
advertisers to a new level, and solve celebrity management industry problems.
Stars: talents and pros. In an era when professional career development
highly relies on the ability to attract social capital and access funding sources,
stars need more ways to get discovered by the audience and sponsors.
Fans. The balance of celebrities, fans, and media has shifted dramatically.
Fans no longer just watch. In real time they participate, analyse, critique,
fantasize and connect with their favourite stars. Fans need innovations that
will provide opportunities for interaction and two-way communications with
celebrities.
Advertisers. Brands seek new channels of promotion with a highly engaged
audience and demand transparent and adjustable tools to run advertising
campaigns.
We understand that in order to encourage collaboration between a huge
number of participants, FansnStars shall develop scalable digital solutions and
competitive incentives for all parties. Therefore, we’re building a blockchain
platform that will allow participants to combine its blocks and achieve the
desired results. Eventually, it will change the way artists, stars and celebrities
connect with their fans and advertisers, making it more efficient and valuable.
We’re introducing the FANSNSTARS token to empower the interaction
between parties. FANSNSTARS tokens (ERC-20 standard) will serve as a form
of access to the FansnStars platform and as an internal currency required for
the majority of operations and transactions within our ecosystem.
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2. Solving market problems
Platform on Blockchain powered by AI solves 5 major problems:
1. Talents (future emerging artists and stars). Will provide financial support to
young emerging talents at the critical junior age, so they don’t drop out of the
professional sports and entertainment industries. We will help them to attract
global audience and accumulate social capital from the beginning of
collaboration, to start their professional career with a sufficient handicap (in
comparison to their peers).
2. Pros (active sports & entertainment artists and stars). Will offer
representation and marketing promotion to established pro athletes and
media personalities that are already attractive to sponsors but were
overlooked by traditional agencies. Will give them much wider fan base which
was unexplored using power AI tools and blockchain will help them retain
their brand value and protect their valuable items such as their autographs,
photos, paintings. We will also auction their things so that it gets valuable by
real fans.
3. Fans desire much closer interaction with stars and celebrities and more
influence over their favourite clubs. We provide fan communities with
opportunities to communicate in real time, choose future stars, and become
involved in celebrities’ activities.
4. Advertisers. Brands seek a combination of transparent advertising formats, as
well as more engaged audiences. FansnStars offers brands an opportunity to
access a highly involved fan audience and increase the efficiency of campaigns
by implementing advertising smart contracts.
5. Platform Product & Service recommendations, reviews and suggestions
(Patent in progress).
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3. FANSNSTARS token
We will create FANSNSTARS tokens (Ethereum ERC20 standard compatible utility
tokens) to facilitate the engagement between different participants on the
platform.
FANSNSTARS tokens will serve as:
A form of access to FansnStars platform features that verifies the token
holder’s rights to participate in the activities conducted within the ecosystem.
An internal currency – tokens will be used as a form of settlement in the
transactions conducted within the platform. This will also allow us to avoid
the usual difficulties with fiat currencies such as low speed and regulations
related to trans-border payments.
There are 3 ways platform participants may acquire FANSNSTARS tokens:
1. Join the Crowdsale (total supply will be limited by the number of tokens
created at the Crowdsale).
2. Buy tokens on the external cryptocurrency exchanges.
3. Earn tokens within the platform for completing actions and accomplishing
tasks.
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PLATFORM ARCHITECTURE
The FansnStars platform will have different unique features implemented all
activities of the project. They are divided into distinct layers:
1. MYCampaign -- a crowdfunding feature;
2. Advertising & Branding -- AI powered feature;
3. Fans Community – A social engagement interaction feature;
4. Merchandizing – eCommerce Marketplace feature;
5. FansnStars Store – Exclusive tailored products;
FansnStars platform is designed as a platform, allowing users to combine different
features to achieve the required capabilities and to encourage interaction between
the artists, stars celebrities, fans (as well as regular token holders), advertisers,
professional talent and emerging talents and regular sponsors and promoters.
A detailed description of the modules’ functions and architecture can be found
below in this section of the White Paper.
Use of Blockchain
FansnStars platform will be based on two interacting blockchains:
Ethereum for the token related operations and another advanced blockchain will be
used for all internal platform operations. Millions of fans will be interacting on the
platform which will generate several millions of transactions and only blockchain
which has a fastest, secure and scalable Blockchain can help manage such
transactions in an efficient way. Hence FansnStars platform will be built on a
blockchain which is capable to handle such transactions, adopted by wider
community and provides support for successfully launching our platform.
Implementing Ethereum ERC-20 standard compatible tokens allows us to avoid the
usual difficulties with fiat currencies such as low speed and regulations related to
cross-border payments.
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FANSNSTARS will be a complete platform for sports (football, hockey, basketball,
poker and others) and entertainment (movies, music) including celebrity
management. Following things are in place;
Initial contracts with various artists from UK & India.
India includes movie stars musicians, singers from Bollywood, Punjabi, Telugu,
Kannada, UK.
Initial contracts with Sports stars from countries England, India & Malaysia.
FANSNSTARS token (Ethereum, ERC-20 standard compatible) is a utility token,
designed to enable interaction between fans, celebrities (prospective talents &
successful pros), advertisers and regular token holders. FANSNSTARS tokens will
serve as the platform’s internal currency and will be used in most of the interactions
between the participants on the FansnStars Platform.
Therefore, we’re planning to develop the FansnStars platform based on two
interacting blockchains:
Ethereum for token-related operations and
Any other advanced blockchain for internal platform operations (will be
evaluated during the Public ICO sale)
Fans will support future stars by contributing FANSNSTARS token sale.
FansnStars finds promising talents (by utilizing reviews and voting modules) and
signs contracts with them. Rising sport stars receive money to train, improve their
skills, and participate in various competitions. When talents become successful pros,
they start paying the platform commission from sponsorship deals and salary or
prize money. Commissions are paid only in FANSNSTARS tokens, which are bought
on the market from the fans (regular token holders).
It is one of the basic ways to enter FANSNSTARS ecosystem and redeem tokens for
various services and interactions not only with rising talents, but also with
established pros, to whom FansnStars provides marketing support.
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1. MYCAMPAIGN - Crowdfunding Layer
Comprised of 3 important features, it enables promising talents, combined in
groups, and individual globally-known celebrities to raise funds.
Emerging Stars
The feature is part of the crowdfunding layer. It will be based on Ethereum smart
contracts that will implement management of the funds collected during the token
sale. As talent support practice involves payments in fiat currency, it requires an API
connected to the external cryptocurrency exchanges. Transactions to the exchanges
can be verified by blockchain analysis tools like etherscan.io. Access to the module’s
functions will be limited to authorized employees of FansnStars.
For Stars & Artists: Allows prospective & emerging talents to raise funds for
professional development through FansnStars tokens.
For Fans: Provides access to the FANSNSTARS ecosystem and allows them to share
in the success of future stars.
2. Advertising & Branding layer
Providing smart solutions & transparent data to brands for running more efficient
advertising campaigns with a highly engaged audience. Smart contract powered by
AI for brands allows:
Brands to use the CPA model (paying only for desired actions, verified by the
system).
All parties to trust each other.
Users to simplify negotiations and lower transaction costs.
For Stars: Additional monetization.
For Advertisers & Sponsors: Efficient and transparent campaigns.
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3. Fans Community
Stars and artists will be able expand their loyal fan bases and offering fans the
things which they desire to own. And fan will be able to buy products directly from
their stars and will be more involved by communicating and participating in
activities with their favourite stars.
It’s the key elements of the FansnStars platform, furnishing talents and artists with a
tool to develop their audiences in an efficient and structured manner. Stars will
assign tasks (e.g., creating content, promoting social media accounts) to their fans,
who may volunteer to become ‘Promoters’ and help their favourite star to succeed.
All communications between promoters, stars and FansnStars employees will occur
through the platform. All payments are made with tokens and are automatically
processed by the platform.
For Stars: Allows them to achieve meaningful results with the help of highly engaged
fans by assigning them particular tasks.
For Fans: Enables regular participation in the star’s activities, provides an
opportunity to earn tokens and become the leader of the fan club.
4. Merchandizing
Big brands including small/medium business which have none or less online
presence will be able to setup their merchandising moving them from traditional to
digital which will eventually help them to sell various merchandise products directly
to fans around the world.
And also stars or artists who are in contract with various brands will be able to
market, promote those brands through Merchandising.
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For Brands & Business: Allows them to explore new markets which opens them
moving to digital world.
For Fans: Provides them opportunity to own genuine memorabilia, autographs from
worldwide collections
5. FansnStars Store
FansnStars store will have an exclusive tailored & customized on-demand products
& services for various fans i.e. Printing digital phots on mugs, T-shirts, etc
For FansnStars: Provides an opportunity to serve wider community with customized
products & services bringing additional revenue streams.
For Fans: Will get exclusive services & tailored made products to meet their
individual needs.
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FANSNSTARS TOKEN SALE TERMS
General Info
Token Name FANSNSTARS
Based on Ethereum
Standard ERC-20
Token price
$0.010(Starting token price in
Private Sale increases to $0.030 in
Public sale)
Payment methods: Bitcoin (BTC), Ether (ETH), Bitcoin
Cash (BCH), DasCoin (DASC), USD
Website for Token Sale https://www.fansnstars.io
Fundraising Targets
Soft Cap (minimum token sale threshold) $7 Million
Target A $10 Million
Target B $15 Million
Hard Cap – Target C (maximum token sale
threshold)
$25 Million
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Token Allocation
Allocation principles 1. For every 60 tokens sold (Token
Sale),
2. 40 additional tokens will be
created and retained for the
FansnStars, Partners and Advisors
(FansnStars & Advisors),
3. 20 of those additional tokens will
be used for bounty/rewards
created and retained for Network
Growth (Community & Growth).
Max number of tokens for sale for
community
up to 700,000,000(60% will be
allocated for Private & Public Sale
Tokens rounds, 5% will be reserved
for Bounties/Airdrops campaigns.
5% will go to reserve and will be
fully redistributed to reward
FansnStars community during the
ramp up phase.
Max number of tokens for Co-
founders/Development Team
up to 150,000,000 (15% will be
reserved for FansnStars team. These
tokens will be locked for 24 months
after the completion of the token
generation event and will be
unlocked upon accomplishments of
KPI).
Max number of tokens for Private
Investors/ICO Advisor
up to 50,000,000 (5% will be
reserved for Private Investors/ICO
Advisors. These tokens will be
locked for 12 months after the
completion of the token generation
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event and will be unlocked upon
accomplishments of KPI).
Max number of tokens for
Celebrities/Merchants
Up to 10,000,000 (10% will be
reserved for Celebrities/Merchants.
These tokens will be locked for 10
months after the completion of the
token generation event).
Total Max number of tokens created up to 1,000,000,000(1 billion in
total) The difference between the
maximum possible number of
created tokens and actual
distributed number of tokens will
not be created.
Sale Period5
Stages Dates Min/Max Contribution Private Sale September 2018 – November 30th ,2018 Minimum Contribution is
0.5 BTC/5 BCH/10 ETH/25,000
DASC+ $1500(DASC==$0.05 cents)
may be few other i.e., EOS etc
Pre-ICO Sale December 1st, 2018 – January 31st, 2018 Minimum Contribution is
0.25 BTC/2.5 BCH/5 ETH/15,000
DASC+ $500(DASC==$0.05 cents)
may be few other i.e., EOS etc
Public Sale February 1th 2019 – March 25th ,2018 Minimum Contribution is
0.01 BTC/0.1 BCH/0.25 ETH/1000
DASC+ $50(DASC==$0.05 cents)
(may be few other i.e., EOS etc )
5 The dates and the duration of the token sale period may be adjusted in the case of significant changes in market conditions.
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Bonuses*
Contribution period bonuses
Private Sale +50%
Pre-ICO Sale +25%
Public Sale
Stage 1 +40%
Stage 2 +20%
Stage 3 +10%
Distribution and Listing5
Initial Token Distribution March-April 2019
Listing on Exchanges (intended) April 2019
Additional Information
Sales geography FANSNSTARS tokens are not being
offered or distributed to, and
cannot be resold or otherwise
alienated by their holders to citizens
of, natural and legal persons having
their habitual residence, location or
their seat of incorporation (i) North
Korea, China, Iran and in the United
States of America (including its
states and the District of Columbia),
Puerto Rico, Virgin Islands of the
United States, any other
possessions of the United States of
America, or (ii) in a country or
territory where transactions with
digital tokens are prohibited or in
any manner restricted by applicable
laws and regulations.
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USE OF PROCEEDS
Following is the scenario in which Hard Cap of $25 million in successfully achieved.
Areas % of Funds Utilized
Engineering & Development 30%
Marketing & Sales 30%
Contract with Celebrities/Funding new talents 20%
Operation & Administration 15%
Legal 5%
Marketing & Sales30%
Engineering & Development
30%
Operations & Administration
15%
Contracts with Celebrities &
Funding new talents20%
Legal5%
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TOKEN ALLOCATION
FANSNSTARS Team will generated FANSNSTARS tokens (FNS) by Ethereum Smart
Contract an ERC-20 standard platform. These tokens will serve as utility tokens
facilitating engagement between participants on the platform and serve as a form
of access to the platform and its internal currency.
Tokens will have support for all reputed ERC20 wallets which supports ether which
includes Jaxx, Trust, MyEtherWallet.com. Smart contracts for all token sales will
undergo independent third-party audits from credible companies before launching
to ensure the security and integrity of the code.
There are 3 different ways by which participants may acquire FANSNSTARS tokens:
Join the Crowdsale which includes direct contributions and by following
various bounty/airdrops etc.
Buy tokens from exchanges after the token sale ends and tokens gets listed in
crypto exchanges.
Earn tokens within the platform by participating in various activities which
includes buying/selling, voting/competitions to writing original, sharing
reviews, uploading photos etc.
1. Token Distribution
A Token allocation formula has been established to ensure a healthy distribution to:
Crowdsale contributors,
FansnStars’ co-founders, employees, private investors, partners, advisors,
providing long-term motivation,
Community and network growth activities required to achieve financial and
operational goals.
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The table above shows % of token distribution to various teams, business &
community with locking period.
Areas % of Tokens
Allocated
Locking Period
Development Team & Co-founders 15% Upto 2 Years (upon KPI accomplishment)
Private Investors/ICO Advisors 5% Upto 12 Months (upon KPI accomplishment)
Celebrities/Merchants 10% 10 Months
Bounty/Airdrops/Referrals 5% Not Applicable
Reserve Pool 5% Not Applicable
Private Sale 15% 6 Months
Pre-ICO Sale 15% 90 Days
Public Sale 30% Not Applicable
Private Sale15%
Pre-ICO Sale15%
Public Sale30%
Development Team/Co-founders
15%
Private Investors/ICO
Advisors5%
Celebrities/Merchants10%
Rewards/Bounty/Referrals/Airdrops
5%
Reserve5%
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Tokens distributed to the FansnStars Team and Advisors are not immediately
tradable. This aligns the interests of the FansnStars with the long-term business
goals of the company. The FansnStars team and advisors’ tokens (20%) will be
unlocked according to the following KPI accomplishment:
5% - FANSNSTARS tokens are listed in at least 7 exchanges;
5% - Sign at least 12 Artists from different fields includes from 5 different
Geo-locations;
5% - Sign at least 5 Sponsors & Advertisers;
5% - Minimum 3 Milestones in the RoadMap has been achieved;
2. Token Disclaimer
What are FANSNSTARS Tokens
FANSNSTARS tokens are software with cryptographic elements that are sold as a
utility appliance for the FansnStars platform. FANSNSTARS tokens are based on the
Ethereum protocol and conform to the widely-used ERC-20 standard.
FANSNSTARS tokens have their functional utility only within the FansnStars
platform, and their creation is conditioned by the need to develop an internal
economy in the FANSNSTARS ecosystem that will establish transparent and fair
relations among the FANSNSTARS community.
FANSNSTARS tokens are intended to be used by their holders only for their
designated purposes. The number of such purposes may be increased over time,
including, but not limited to, by means of adding new services and features
available in exchange for FANSNSTARS tokens.
FANSNSTARS tokens are intended for experts in dealing with cryptographic tokens
and blockchain based software systems.
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USE OF FANSNSTARS TOKENS
Means to use and interact with the FansnStars platform.
FANSNSTARS tokens carry the backbone functions of the FansnStars platform. The
full functionality of the FansnStars platform is available only for FANSNSTARS token
holders. We plan to place the FANSNSTARS tokens on cryptographic token
exchanges, giving an opportunity to openly buy them (to residents of countries
where the purchase of tokens does not violate local laws). A user seeking to enter
the FansnStars platform will have to buy FANSNSTARS tokens at such exchanges.
Conversely, FANSNSTARS tokens could be sold at an exchange if their holder would
like to exit the platform. However, legislation on the circulation of securities in
certain countries, such as the United States of America, People’s Republic of China,
North Korea and Iran, may prohibit the sale of FANSNSTARS tokens to the residents
of those countries. When buying FANSNSTARS tokens, the purchaser should be
aware of the restrictions on their subsequent sale and is thereby obliged to follow
our instructions and/or those of the exchange when s/he resells them to other users
Form of expression of FANSNSTARS community opinion.
The FansnStars platform will provide FANSNSTARS token holders with the
opportunity to express their opinion regarding the operational issues of the
FansnStars business through the decentralized community voting (DCV) mechanism.
These decisions, expressed through the DCV mechanism, will serve as the advisory
guidelines for the FansnStars management. FansnStars management and executives
board member will consistently take the results of FANSNSTARS community voting
into consideration.
Form of settlement.
FANSNSTARS tokens will be used as a form of settlement in the transactions
conducted within the FansnStars platform. In particular, FANSNSTARS token holders
will be able to use their FANSNSTARS tokens to purchase various products which are
sold and the services which will be offered within the FansnStars platform, as
specified in this document. Means to power the FANSNSTARS platform's
compensation system. The FansnStars is designed to act as platform for emerging
artists and for business who would like to sell genuine products to fans worldwide.
And also, to those Sponsors, Promoters and Advertisers who would like to promote
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and advertise bring best services and products to benefit the FANSNSTARS
community. To be motivated to use the FansnStars platform further, active
participants will be awarded time to time with tokens and other rewards as
described in Sections 6.2 and 6.3 of this document .
What do FANSNSTARS Tokens NOT Represent?
FANSNSTARS tokens are not securities in any jurisdiction.
This White Paper does not constitute a prospectus or offer document of any sort, is
not intended to constitute an offer of securities or a solicitation for investment,
does not pertain in any way to an initial public offering or a share/equity offering,
and does not pertain in any way to an offering of securities in any jurisdiction.
FANSNSTARS tokens are not intended to be marketed, offered for sale, purchased,
sold, or traded in any jurisdiction where they are prohibited by applicable laws or
require further registration with any applicable governmental authorities. (Note:
Few selected equity holders will receive tokens as rewards)
FANSNSTARS tokens do not represent a loan to the Company.
FANSNSTARS tokens are neither debt instruments or bonds of any kind, nor any
other form of loan advanced to the Company. Acquisition of FANSNSTARS tokens,
whether through the Public Token Sale or otherwise, does not grant to token
holders any right of claim on Company's financial or any other assets.
FANSNSTARS tokens don’t grant participation in the Company or its assets.
FANSNSTARS tokens do not provide token holders with any ownership or other
interest in the Company. Acquisition of FANSNSTARS tokens does not present an
exchange of cryptocurrencies for any form of shares in the Company or Company's
assets, including intellectual property. Token holders are not entitled to any
guaranteed form of dividends, revenue distributions, or voting rights.
FANSNSTARS tokens are non-refundable.
The Company is not obliged to provide token holders with a refund related to
FANSNSTARS tokens for any reason, and token holders will not receive money or
other compensation in lieu of a refund. No promises of future performance or value
are or will be made in respect to FANSNSTARS tokens, including no promise of
inherent value, no promise of continuing payments, and no guarantee that
FANSNSTARS tokens will hold any particular value.
44
DISCLAIMER The information set forth in this White Paper may not be exhaustive and does not imply any elements of a
contractual relationship. The content of this White Paper is not binding for
Company and is subject to change in line with ongoing research and development of the Platform. This
White Paper does not constitute an investment, legal, tax, regulatory, financial, accounting or other advice,
and this White Paper is not intended to provide the sole basis for any evaluation of a transaction on
acquisition of FANSNSTARS tokens. Prior to acquiring FANSNSTARS tokens, a prospective purchaser should
consult with his/her own legal, investment, tax, accounting, and other advisors to determine the potential
benefits, burdens, and other consequences of such a transaction.
Nothing in this White Paper shall be deemed to constitute a prospectus of any sort or a solicitation for
investment, nor does it in any way pertain to an offering or a solicitation of an offer to buy any securities in
any jurisdiction. This document is not composed in accordance with, and is not subject to, laws or
regulations of any jurisdiction which prohibit or in any manner restrict transactions in respect of, or with
use of, digital tokens.
Certain statements, estimates and financial information contained in this White Paper constitute forward-
looking statements or information. Such forward-looking statements or information involve known and
unknown risks and uncertainties which may cause actual events or results to differ materially from the
estimates or the results implied or expressed in such forward-looking statements or information.
FANSNSTARS tokens are not being offered or distributed to, as well as cannot be resold or otherwise
alienated by their holders to, citizens of, natural and legal persons, having their habitual residence, location
or their seat of incorporation (i) in the United States of America (including its states and the District of
Columbia), Puerto Rico, Virgin Islands of the United States, any other possessions of the United States of
America, or (ii) in a country or territory where transactions with digital tokens are prohibited or in any
manner restricted by applicable laws or regulations. If such a restricted person purchases FANSNSTARS
tokens, such a restricted person has done so on an unlawful, unauthorized and fraudulent basis and in this
regard shall bear negative consequences.
Company neither offers or distributes FANSNSTARS tokens nor carries on business (activity) in any
regulated activity in Singapore, in People’s Republic of China, Republic of Korea or in other countries and
territories where transactions in respect of, or with use of, digital tokens fall under the restrictive
regulations or require from Company to be registered or licensed with any applicable governmental
authorities.
Each purchaser of FANSNSTARS tokens is reminded that this White Paper has been presented to him/her
on the basis that s/he is a person into whose attention the document may be lawfully presented in
accordance with the laws of the purchaser's jurisdiction. It is the responsibility of each potential purchaser
of FANSNSTARS tokens to determine if the purchaser can legally purchase FANSNSTARS tokens in the
purchaser's jurisdiction and whether the purchaser can then resell FANSNSTARS tokens to another
purchaser in any given jurisdiction.
This English language White Paper is the primary official source of information about the FANSNSTARS
project. The information contained herein may from time to time be translated into other languages. In the
course of such translation, some of the information contained herein may be lost, corrupted, or
misrepresented. The accuracy of such alternative communications cannot be guaranteed. In the event of
any conflicts or inconsistencies between such translations, this official English language White Paper, and
the provisions of this English language original document shall prevail.
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APPENDIX
Risk Factors
The acquisition of FANSNSTARS tokens involves a high degree of risk. Each potential purchaser of
FANSNSTARS tokens should carefully consider the following information about these risks before s/he
decides to buy FANSNSTARS tokens. If any of the following risks actually occurs, the FANSNSTARS platform
and the value of the FANSNSTARS tokens could be materially adversely affected.
The risks and uncertainties described below in this White Paper may not be the only one’s token holders
face. Additional risks and uncertainties may also materially adversely affect the FANSNSTARS Platform or
the value of the FANSNSTARS tokens.
1. RISKS CONNECTED TO THE VALUE OF FANSNSTARS TOKENS
• No Rights, Functionality or Features. Tokens do not have any rights, uses, purpose, attributes,
functionalities or features, express or implied, including, without limitation, any uses, purpose,
attributes, functionalities or features on the FANSNSTARS platform. Company Parties do not
guarantee and are not representing in any way to Buyer that the Tokens have any rights, uses,
purpose, attributes, functionalities or features.
• Lack of Development of Market for FANSNSTARS tokens. Because there has been no prior public
trading market for the Tokens, the Token sale may not result in an active or liquid market for the
Tokens, and their price may be highly volatile. Even if the Tokens are tradable in a secondary
market, in practice, there may not be enough active buyers and sellers, or the bid-ask spreads may
be too wide. The Token holders may not be able to exit their token holdings easily. In the worst-
case scenario where no secondary market develops, a Token holder may not be able to liquidate
his/her token holdings at all. Exchanges or platforms that facilitate secondary trading of the Tokens
may not be regulated by the applicable laws.
• Risks Related to Highly Speculative Traded Price. The valuation of digital tokens in a secondary
market is usually not transparent, and highly speculative. The Tokens do not hold any ownership
rights to Company’s assets and, therefore, are not backed by any tangible asset. The traded price of
the Tokens can fluctuate greatly within a short period of time. There is a high risk that a Token
holder could lose his/her entire contribution amount. In the worst-case scenario, the Tokens could
be rendered worthless.
• FANSNSTARS Tokens May Have No Value. FANSNSTARS tokens may have no value and there is no
guarantee or representation of liquidity for FANSNSTARS tokens. Company is not and shall not be
responsible for or liable for the market value of FANSNSTARS tokens, the transferability and/or
liquidity of FANSNSTARS tokens and/or the availability of any market for FANSNSTARS tokens
through third parties or otherwise.
• Tokens are Non-Refundable. Company is not obliged to provide Token holders with a refund
related to the Tokens for any reason, and Token holders will not receive money or other
compensation in lieu of a refund. No promises of future performance or price are or will be made in
respect to the Tokens, including no promise of inherent value, no promise of continuing payments,
and no guarantee that the Tokens will hold any particular value. Therefore, the recovery of spent
resources may be impossible or may be subject to foreign laws or regulations, which may not be
the same as the private law of the Token holder.
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2. BLOCKCHAIN AND SOFTWARE RISKS
2.1 Blockchain Delay Risk. On the Bitcoin and Ethereum blockchains, timing of block production is
determined by proof of work so block production can occur at random times. For example, the
Cryptocurrency transferred in the final seconds of a distribution period during the Token Presale
or the Token Sale may not get included for that period. Buyer acknowledges and understands that
the Bitcoin or Ethereum blockchain may not include the Buyer’s transaction at the time Buyer
expects and Buyer may not receive the Tokens in this regard.
2.2 Blockchain Congestion Risk. The Bitcoin and Ethereum blockchains are prone to periodic congestion
during which transactions can be delayed or lost. Individuals may also intentionally spam the
respective network in an attempt to gain an advantage in purchasing cryptographic tokens. Buyer
acknowledges and understands that Bitcoin or Ethereum block producers may not include Buyer’s
transaction when Buyer wants, or Buyer’s transaction may not be included at all.
2.3 Risk of Software Weaknesses. The concept of a token smart contract which creates the mechanism
of creation and distribution of FANSNSTARS Tokens (“Smart Contract”), the underlying software
application and software platform (i.e. the Ethereum blockchain) are still in an early development
stage and unproven. There is no representation and warranty that the process for creating the
FANSNSTARS tokens will be uninterrupted or error free. There is an inherent risk that the software
could contain weaknesses, vulnerabilities or bugs causing, inter alia, the complete loss of the
cryptocurrency and/or the FANSNSTARS tokens.
2.4 Risk of New Technology. The Platform, the Tokens and all of the matters set forth in this White
Paper are new and untested. The Platform and the Tokens might not be capable of completion,
creation, implementation or adoption. It is possible that no blockchain utilizing the Platform will
ever be launched. Buyer of Tokens should not rely on the Platform, the Token Smart Contract or
the ability to receive tokens associated with the Platform in the future. Even if the Platform is
completed, implemented and adopted, it might not function as intended, and any Tokens may not
have functionality that is desirable or valuable. Also, technology is changing rapidly, so the Platform
and the Tokens may become outdated.
3. SECURITY RISKS
3.1. Risk of Loss of Private Keys. The Tokens purchased by Buyer may be held by Buyer in Buyer’s digital
wallet or vault, which requires a private key, or a combination of private keys, for access.
Accordingly, loss of requisite private keys associated with such Buyer’s digital wallet or vault storing
the Tokens will result in loss of such Tokens, access to
Buyer’s Token balance and/or any initial balances in blockchains created by third parties.
Moreover, any third party that gains access to such private keys, including by gaining access to
login credentials of a hosted wallet or vault service the buyer uses, may be able to misappropriate
the Buyer’s Tokens. Company Parties are not responsible for any such losses.
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3.2. Lack of FANSNSTARS Token Security. The Tokens may be subject to expropriation and or/theft.
Hackers or other malicious groups or organizations may attempt to interfere with the Token Smart
Contract or the Tokens in a variety of ways, including, but not limited to, malware attacks, denial of
service attacks, consensus-based attacks, Sybil attacks, smurfing and spoofing. Furthermore,
because the Ethereum platform rests on open source software, there is the risk that Ethereum
smart contracts may contain intentional or unintentional bugs or weaknesses which may negatively
affect the Tokens or result in the loss of Tokens, and loss of the ability to access or control the
Tokens. In the event of such a software bug or weakness, there may be no remedy and holders of
the Tokens are not guaranteed any remedy, refund or compensation.
3.3. Risk of Ethereum Mining Attacks. The blockchain used for the Token Smart Contract is susceptible
to mining attacks, including double-spend attacks, majority mining power attacks, "selfish-mining"
attacks, and race condition attacks. Any successful attacks present a risk to the Token Smart
Contract, expected proper execution and sequencing of the Token transactions, and expected
proper execution and sequencing of contract computations.
3.4. Failure to Map a Public Key to Buyer’s Account. Failure of Buyer of the FANSNSTARS tokens to map
a public key to such Buyer’s account may result in third parties being unable to recognize buyer’s
FANSNSTARS token balance on the Ethereum blockchain when and if they configure the initial
balances of a new blockchain based upon the FANSNSTARS platform.
3.5. Risk of Incompatible Wallet Service. The wallet or wallet service provider used for the acquisition
and storage of the FANSNSTARS tokens has to be technically compatible with the FANSNSTARS
tokens. Failure to assure this may have the result that Buyer of the FANSNSTARS tokens will not
gain access to his or her FANSNSTARS tokens.
4. RISKS RELATING TO FANSNSTARS PLATFORM DEVELOPMENT
4.1. Risk Related to Reliance on Third Parties. Even if completed, the Platform will rely, in whole or
partly, on third parties to adopt and implement it and to continue to develop, supply, and
otherwise support it. There is no assurance or guarantee that those third parties will complete their
work, properly carry out their obligations, or otherwise meet anyone’s needs, all of might have a
material adverse effect on the Platform.
4.2. Dependence of Platform on Senior Management FansnStars. The ability of the FANSNSTARS
project FansnStars which is responsible for maintaining competitive position of the Platform is
dependent to a large degree on the services of a respective senior management FansnStars. The
loss or diminution in the services of members of the respective senior management FansnStars or
an inability to attract, retain and maintain additional senior management personnel could have a
material adverse effect on the Platform. Competition for personnel with relevant expertise is
intense due to the small number of qualified individuals, and this situation seriously affects the
ability to retain its existing senior management and attract additional qualified senior management
personnel, which could have a significant adverse impact on the Platform.
4.3. Dependence of Platform on Various Factors. The development of the Platform may be abandoned
for a number of reasons, including lack of interest from the public, lack of funding, lack of
commercial success or prospects, or departure of key personnel.
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4.4. Lack of Interest to the Platform. Even if the Platform is finished and adopted and launched, the
ongoing success of the Platform relies on the interest and participation of third parties like
developers. There can be no assurance or guarantee that there will be sufficient interest or
participation in the Platform.
4.5. Changes to the Platform. The Platform is still under development and may undergo significant
changes over time. Although Company Parties intend for the Platform to have the features and
specifications set forth in this White Paper, changes to such features and specifications can be
made for any number of reasons, any of which may mean that the Platform does not meet
expectations of Buyer of the Tokens.
4.6. Risk associated with Other Applications. The Platform may give rise to other, alternative projects,
promoted by unaffiliated third parties, under which the Token will have no intrinsic value.
4.7. Risk of an Unfavourable Fluctuation of Cryptocurrency Value. The proceeds of the sale of the
Tokens will be denominated in cryptocurrency and may be converted into other cryptographic and
fiat currencies. If the value of cryptocurrencies fluctuates unfavourably during or after the Token
Presale or the Token Sale, Company Parties may not be able to fund development, or may not be
able to develop or maintain the Platform in the manner intended.
5. RISKS ARISING IN COURSE OF COMPANY PARTIES' BUSINESS
5.1. Risk of Conflicts of Interest. Any Company Party may be engaged in transactions with related
parties, including a respective majority shareholder, companies controlled by him/her or in which
s/he owns an interest, and other affiliates, and may continue to do so in the future. Conflicts of
interest may arise between any Company Party affiliates and respective Company Party, potentially
resulting in the conclusion of transactions on terms not determined by market forces.
5.2. Risks Related to Invalidation of Company Parties’ Transactions. Company Parties have taken a
variety of actions relating to its business that, if successfully challenged for not complying with
applicable legal requirements, could be invalidated or could result in the imposition of liabilities on
respective Company Party. Since applicable legislation may subject to many different
interpretations, respective Company Party may not be able to successfully defend any challenge
brought against such transactions, and the invalidation of any such transactions or imposition of
any such liability may, individually or in the aggregate, have a material adverse effect on the
Platform.
5.3. Risk Arising from Emerging Markets. Company Parties or some of them may operate in emerging
markets. Emerging markets are subject to greater risks than more developed markets, including
significant legal, economic and political risks. Emerging markets are subject to greater risk than
more developed markets, including in some cases significant legal, economic and political risks.
Emerging economies are subject to rapid change and the information set out in this White Paper
may become outdated relatively quickly.
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6. GOVERNMENTAL RISKS
6.1. Uncertain Regulatory Framework. The regulatory status of cryptographic tokens, digital assets, and
blockchain technology is unclear or unsettled in many jurisdictions. It is difficult to predict how or
whether governmental authorities will regulate such technologies. It is likewise difficult to predict
how or whether any governmental authority may make changes to existing laws, regulations
and/or rules that will affect cryptographic tokens, digital assets, blockchain technology and its
applications. Such changes could negatively impact the Tokens in various ways, including, for
example, through a determination that the tokens are regulated financial instruments that require
registration. Company may cease the distribution of the tokens, the development of the Platform
or cease operations in a jurisdiction in the event that governmental actions make it unlawful or
commercially undesirable to continue to do so.
6.2. Failure to Obtain, Maintain or Renew Licenses and Permits. Although as of the date of starting of
the Token Presale there are no statutory requirements obliging Company of the Tokens to receive
any licenses and permits necessary for carrying out its activity, there is the risk that such statutory
requirements may be adopted in the future and may relate to any of Company Parties. In this case,
Company Parties' business will depend on the continuing validity of such licenses and permits and
its compliance with their terms. Regulatory authorities will exercise considerable discretion in the
timing of license issuance and renewal and the monitoring of licensees’ compliance with license
terms. Requirements which may be imposed by these authorities and which may require any
Company Party to comply with numerous standards, recruit qualified personnel, maintain
necessary technical equipment and quality control systems, monitor our operations, maintain
appropriate filings and, upon request, submit appropriate information to the licensing authorities,
may be costly and time-consuming and may result in delays in the commencement or continuation
of operation of the Platform. Further, private individuals and the public at large possess rights to
comment on and otherwise engage in the licensing process, including through intervention in
courts and political pressure. Accordingly, the licenses any Company Party may need may not be
issued or renewed, or if issued or renewed, may not be issued or renewed in a timely fashion, or
may involve requirements which restrict any Company Party's ability to conduct its operations or to
do so profitably.
6.3. Risk of Government Action. The industry in which Company Parties operate is new, and may be
subject to heightened oversight and scrutiny, including investigations or enforcement actions.
There can be no assurance that governmental authorities will not examine the operations of
Company Parties and/or pursue enforcement actions against them. All of this may subject
Company Parties to judgments, settlements, fines or penalties, or cause Company Parties to
restructure their operations and activities or to cease offering certain products or services, all of
which could harm Company Parties' reputation or lead to higher operational costs, which may, in
turn, have a material adverse effect on the Tokens and/or the development of the Platform.
6.4. Risk of Burdensomeness of Applicable Laws, Regulations, and Standards. Failure to comply with
existing laws and regulations or the findings of government inspections or increased governmental
regulation of Company Parties’ operations could result in substantial additional compliance costs or
various sanctions, which could materially adversely affect Company Parties’ business and the
Platform. Company Parties’ operations and properties are subject to regulation by various
government entities and agencies, in connection with ongoing compliance with existing laws,
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regulations and standards. Regulatory authorities exercise considerable discretion in matters of
enforcement and interpretation of applicable laws, regulations and standards.
Respective authorities have the right to, and frequently do, conduct periodic inspections of any
Company Party's operations and properties throughout the year. Any such future inspections may
conclude that any Company Party has violated laws, decrees or regulations, and it may be unable
to refute such conclusions or remedy the violations. Any Company Party's failure to comply with
existing laws and regulations or the findings of government inspections may result in the
imposition of fines or penalties or more severe sanctions, or in requirements that respective
Company Party cease certain of its business activities, or in criminal and administrative penalties
applicable to respective officers. Any such decisions, requirements or sanctions, or any increase in
governmental regulation of our operations, could increase Company Parties’ costs and materially
adversely affect Company Parties’ business and the Platform.
6.5. Unlawful or Arbitrary Government Action. Governmental authorities may have a high degree of
discretion and, at times, act selectively or arbitrarily, without hearing or prior notice, and
sometimes in a manner that is contrary to law or influenced by political or commercial
considerations. Moreover, the government also has the power in certain circumstances, by
regulation or government act, to interfere with the performance of, nullify or terminate contracts.
Unlawful, selective or arbitrary governmental actions have reportedly included the denial or
withdrawal of licenses, sudden and unexpected tax audits, criminal prosecutions and civil actions.
Federal and local government entities have also used common defects in matters surrounding the
Token Sale as pretexts for court claims and other demands to invalidate or to void any related
transaction, often for political purposes. In this environment, Company Parties’ competitors may
receive preferential treatment from the government, potentially giving them a competitive
advantage over Company Parties.