world usability day at michigan state university (2014)...the progression of usability, user...

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10th Anniversary of Michigan’s World Usability DayNovember 13, 2014Michigan State UniversityUnion Building49 Abbot RoadEast Lansing, MI48824

#MiWUD #WUD2014

Michigan State University’s Usability/Accessibility Research and Consulting (UARC) welcomes you to the 10th anniversary of Michigan’s annual World Usability Day. The international theme this year is Engagement, but the Michigan conference is also covering other usability and accessibility topics relevant to IT and UX professionals. We encourage you to engage in the thought-provoking discussions during the speaking sessions both in person and on Twitter using the two hashtags of #MiWUD and #WUD2014.

About World Usability DayWorld Usability Day is the largest gathering of practitioners, academics, government experts, and students facilitating the progression of usability, user experience, and user-centered design. In 2013, the World Usability Day community held over 110 events in more than 32 countries. During the past five years, over 1,500 conference participants from all parts of North America, representing industry, government, and academia, have attended the annual event at Michigan State University. World Usability Day was founded to explore ways to ensure that the services and products important to life are easier to access and simpler to use.

ParkingIt is recommended that attendees park across Grand River Ave. in City of East Lansing surface lots and parking structures. Information about East Lansing parking can be found at: cityofeastlansing.com/ParkingDowntown

Parking is also available in the nearby MSU Grand River Ave. Ramp (Ramp 6). Please note that parking in this structure is metered, which will require “feeding the meter” throughout the morning.

Please note: You will be responsible for the cost of parking.

Open House at UARCAn open house will be held from 1:00–3:00 p.m. today at Usability/Accessibility Research and Consulting’s facilities in the Kellogg Hotel and Conference Center, 219 S. Harrison Road, Room 93.

SponsorsWe would like to thank the sponsors of World Usability Day at Michigan State University:

Michigan UsabilityProfessionals' Association

College of Communication Arts and Sciences

Department of Media and Information

Information Technology Services

Office for Inclusion and Intercultural Initiatives

University Outreach and Engagement

Program DetailRegistration8:00 a.m. – 8:30 a.m.

Opening Remarks8:30 a.m. – 8:35 a.m.

Designing and Building the User Experience8:35 a.m. – 9:10 a.m.Scott Wilthew • Jackson National Life Insurance Co.

It is possible for a business to experience benefits from its “digital investments” by incorporating User Experience (UX) methodologies at various stages during the project lifecycle. Alignment with key project milestones allows UX best practices to be tied directly to a traditional systems development methodology (SDM), creating an overall process that results in tangible gains—as seen through comprehensive requirements documentation, tighter process control, and improved customer satisfaction. This presentation examines how UX best practices have enhanced the SDM at one of America’s fastest-growing annuity providers.

Mobile Accessibility9:10 a.m. – 9:40 a.m.Gian Wild • AccessibilityOz

Gian Wild will be speaking about how to make your mobile sites accessible. WCAG2 was written before mobile devices were ubiquitous, and there are some accessibility issues unique to the mobile format, such as lack of keyboard, lack of mouse hover, and reduced screen size. Gian will be talking about the most common problems and how you can avoid them.

Break9:40 a.m. – 10:10 a.m.

Mobile First Government10:10 a.m. – 10:45 a.m.Jim Taylor, Kurt Opel, Matt Dempsey • Oakland County

The most disruptive shift in the digital media marketplace has been the shift from desktop to mobile platforms (Comscore 2014). In this session Oakland County provides a strategy for Mobile-First development and usability using a hybrid approach. We share some of the components required and a development approach we have used for successful implementation of a Mobile-First web and application initiative.

Engaging Mobile Automotive Shoppers10:45 a.m. – 11:20 a.m.Jodi Bollaert • MRM/McCann

In recent years, the enormous growth in popularity of mobile devices as a tool for accessing the Internet has created opportunities to conduct research that helps us understand what works and doesn’t work from a visual, content, and interaction design standpoint. This interactive presentation focuses on key learnings from a mobile automotive shopping context that may apply to your industry as well. In addition, this talk touches on mobile research methods that don’t require elaborate time or expense.

Leveraging Human Behavior to Drive Engagement11:20 a.m. – 11:55 a.m.Erik Wesslen • TechSmith

Designers across the world continue to strive to develop engaging user experiences. Only by understanding human behavior and what drives usage can we begin to create truly engaging experiences. This talk explores areas of human behavior that are applicable to experience design and hopes to empower attendees with concepts that can immediately be put to use.

Closing Remarks11:55 a.m. - 12:00 p.m.

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h and Consulting - Michigan St

ate University</title>

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search & Consulting will r

eview the design, usability, a

nd accessibility of

your Web products to ensure th

ey exceed user expectations."

/>

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"user centered design, usabili

ty, accessibility, web design,

user experience evaluation, e

xpert review, concept

prototyping, disability, secti

on 508, WCAG, heuristic evalua

tion, focus group, cognitive w

alkthroughs, task analysis, us

er testing" />

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Speaker BiosJodi BollaertCustomer Experience Strategist • MRM/McCannJodi Bollaert has been architecting and refining information-rich experiences, both offline and online, for 20+ years. From writing coupon copy to creating educational materials to architecting websites to researching desktop and mobile experiences, a common theme emerges—making information useful, usable, and with the help of others, beautiful. Jodi graduated with a BA in English from Michigan State University and a masters of education in instructional technology from Wayne State University. She continues to learn new things outside of the classroom everyday.

Matt Dempseye-Government Consultant • Oakland CountyMatt Dempsey is a consultant with the e-Government team at Oakland County. He has worked with the e-Government team for over seven years, contributing to the development of numerous award-winning sites. Matt’s primary role is designing and developing rich and accessible experiences for Oakland County properties and their partners. With G2G Cloud Solutions, he has worked with the e-Government development team to create a reusable and forward-thinking web template solution allowing for the quick creation of websites appropriate across all form factors.

Kurt Opele-Government Consultant • Oakland CountyKurt Opel is a consultant with the e-Government team at Oakland County. He joined the team in 2010 and has been involved in all areas of SharePoint development at the County. With the County’s G2GCloud initiatives, Kurt has been instrumental in developing a web CMS platform, built on SharePoint, that seamlessly supports desktop computers, tablets and mobile devices. Today, he continues to implement improvements and additions to the County’s G2G Web Suite, making it even more valuable to G2G participants and their constituents.

Jim TaylorChief Technology Officer • Oakland CountyJim Taylor has more than 25 years of experience in all aspects of government information technology. Under Jim’s leadership, Oakland County’s e-Government program has evolved and grown into a robust customer-focused service center. Encompassing self-serve eCommerce and a wealth of web-based information services, and supporting device-independent mobile access, Oakland County e-Government provides time-saving and value-added services to all those who live, work, play, and do business in the county. Oakland County’s web portal welcomes more than 3 million visitors each year, serving more than 13.4 million views of 25,000 pages of content and processing more than 500,000 eCommerce transactions annually. Oakland County’s innovative e-Government programs and services have received numerous awards and honors from local, state, and

international organizations, including the National Association of Counties and the Center for Digital Government. Oakland County has been named among the top digital counties in America every year since 2005 in the annual ranking of U.S. counties conducted by the Center for Digital Government. Since 2007, the County’s web portal www.oakgov.com has been ranked in the top three in the Center for Digital Government’s annual ranking of U.S. county government websites. Jim is a graduate of Michigan State University.

Erik WesslenUser Experience Designer • TechSmithErik Wesslen is currently a user experience designer at TechSmith, where he works on TechSmith Relay, an enterprise video hosting solution for the education and business sectors. He graduated from Purdue University with a master’s degree in applied computer graphics, where he focused on human-computer interaction and the emergent concepts of flow and immersion. Over the past several years, Erik has focused on user experience development across a wide array of industries ranging from mobile gaming to enterprise software. Before joining TechSmith he operated as a consultant working with businesses and startups in the Detroit area as well as government institutions nationally. The result of Erik’s varied experiences is the ability to shape technology to the needs of the people who use it.

Gian WildDirector • AccessibilityOzGian Wild is the director of AccessibilityOz. She has worked in the accessibility industry since 1998. Her major achievements include: the very first Australian accessible website; the Melbourne 2006 Commonwealth Games; her six years active membership in the W3C Web Content Accessibility Guidelines Working Group; accessibility reviews of public and private websites; conference and seminar presentations; judging web awards and the development of accessibility tool kits.

Scott WilthewDirector of Web Development • Jackson National LifeDuring his 15 years with Jackson National Life Insurance Company, Michigan State University alumnus Scott Wilthew has experienced firsthand the rapid expansion of business reliance on Internet technology. From his initial position as web content manager, Scott has grown a small group of coders into a large and talented team of front-end developers and user experience designers. Today in his role as director of web development, Scott and his team are responsible for literally everything “front-end,” as they lead design and development efforts for all of Jackson’s externally-facing websites including Jackson.com, company intranets and internal applications.

Usability/Accessibility Research and Consulting (UARC)Michigan State University Kellogg Center • 219 S. Harrison Road, Room 93East Lansing, MI 48824Phone: (517) 353-8977Web: usability.msu.eduE-mail: [email protected]

@MSU_UARC

Copyright © 2014 Michigan State University Board of Trustees. East Lansing, MI 48824.MSU is an affirmative-action, equal-opportunity employer.

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