world tour 2013 hamburg
TRANSCRIPT
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World Tour 2013
NOW: Hamburg Next Stop: Paris (February 19th)
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World Tour 2013 Egon Wilcsek
#SBworldtour by
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Zu den Teilnehmern
Gesamt 96 bestä5gt
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achtung! GmbH ad publica Public Rela5ons GmbH AnalogFolk Appliances Online Axel Springer Auto Verlag blueSummit Media GmbH bonprix Brenners Park-‐Hotel & Spa, Baden-‐Baden crowdmedia Davies Meyer GmbH DB Vertrieb GmbH (Deutsche Bahn) DDB Tribal DubLi.com ebuzzing GmbH and BeeAd GmbH Erfahrenheit Facebook FaceliU bba GmbH G+J WirtschaUsmedien AG & Co. KG Generali Deutschland Informa5k Services GmbH Germanwings GmbH H&M HypoVereinsbank -‐ UniCredit Bank AG iCompetence GmbH IKA Werke GmbH & Co KG IKEA Immonet GmbH INPROMO GmbH Intewall / team neusta Ipsos GmbH ITP Innova5ve Technologie Projekte GmbH KMF Lehrstuhl für innova5ves Markenmanagement, Uni Bremen Lukas Lindemann Rosinski GmbH
makai Europe Mars Inc massklusive Mast-‐Jägermeister SE modus werbung gmbh Montblanc MSL Germany OMK 24 Projekt GmbH Online Marke5ng Rockstars Conference Hamburg Ostsee-‐Holstein-‐Tourismus e.V. OTTO PAYBACK GmbH Peek&Cloppenburg KG Philips GmbH PIER 42 pilot hamburg GmbH & Co KG ProSiebenSat.1 Digital GmbH SATURN Deutschland Social Network Group SocialObjects GmbH SoundCloud Ltd. strg. digital communica5ons Supply & Demand td-‐berlin.com Techniker Krankenkasse tesa SE the white elephant TRG -‐ The Reach Group GmbH uniquedigital GmbH Universal Pictures Interna5onal Germany Vodafone Deutschland We Are Social Deutschland GmbH webvitamin GmbH XING AG
Die teilnehmenden Unternehmen
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Die Agenda
16.30 - 17.00 Uhr Anmeldung
17.00 - 17.45 Uhr Jan Rezab, CEO und Co-founder, Socialbakers
17.45 - 18.30 Uhr Kundenvorträge von: • bonprix • ProSiebenSat1 • We Are Social
18:30 - 18.45 Uhr Podiumsdiskussion mit allen Sprechern
18:45 - 19:00 Uhr Fragen & Antworten
ab 19.00 Abendbuffet
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World Tour 2013
NOW: Hamburg Next Stop: Paris (February 19th)
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Introduction
Jan Rezab, CEO & Co-Founder @janrezab
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About Us
20 % of FORTUNE 500
Companies
Marketers monthly across 100+ countries
Customers
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Constant change
Facebook 2009: Facebook 2013:
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Social is changing all the Time
Brands are changing 1 billion Users are changing = increasing “noise”
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German Users
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What Users cope with on Facebook (from Brands)
1 user likes 4,5 pages
Pages post on avg. 5 times
1 user likes 40 pages Pages post on avg. 36 times
23 updates per month
2009 2013
1440 updates per month
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German Brands post less in average
0
5
10
15
20
25
30
35
40
45
German Brands
Worldwide Brands
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An average German is a fan of 28 pages
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Average German user is a fan of 28 pages
Brands 20%
Celebri5es 20%
Musician 15%
Entertainment 13%
Ar5st 8%
Band 6%
TV Show 6%
Singer 4%
Media 4%
Sports 4%
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What brands post and what users like to share
Post Shares Post Types
0%
25%
50%
75%
100%
Status
Photo
Link
0%
25%
50%
75%
100%
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Most favorite brand posts
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Top 5 FB Brands by Number of Local Fans
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Top 5 Facebook Media by Number of Local Fans
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Top 5 Facebook Brands by Post Engagement Rate
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Top METRICS in Social Media
Being social is not about one metric. It’s about all of them.
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Return On Engagement
Fans and Fan Growth
Activity of Your Page
Engagement Rate and Reach
Response Rate Response Time
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0
10
20
30
40
50
60
70
0
500
1000
1500
2000
2500
1 11 21 31 41 51 61
Like
s
Impr
essi
ons
Average organic unique impressions
Average Likes
Time in Minutes
1. Gaining the Reach and Engagement in Minutes
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Science of Posting
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Science of Posting
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00
Weekly Traffic
Weekend Traffic
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2. Open and drive 2 Way Communication
socially-devoted.com
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Questions answered on Facebook
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Top Socially Devoted Industries
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Top Socially Devoted Industries
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Top 5 Socially Devoted FB Brands in Germany
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Ecommerce – Case Study
Are not responded… 35%
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3. Make Fans love Your Brand
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Recommendation for 2013
› Monitor and measure your activity
› Drive the industry and invest in innovations
› Devote resources into social customer service
› Post only local and relevant content in a timely manner
› Make sure you get into News Feed
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How We can help You to get there.....
Data Categorization Brand Graph
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How We can help You to get there.....
Benchmarks Categorization Brand Graph
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Brand Graph
Open Graph
Brand Graph
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How We can help You to get there.....
Benchmarks
Visualization
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...with Our Products
Platform
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Thank you
Jan Rezab, CEO of @janrezab