world internet project new zealand 2007 benchmark survey findings prinz webinar 12:30pm 25 september...
TRANSCRIPT
WORLD INTERNET PROJECT
NEW ZEALAND
2007 Benchmark Survey findings
PRINZ Webinar 12:30pm 25 September
Allan BellCharles Crothers Ian GoodwinKarishma KripalaniKevin ShermanPhilippa SmithNigel Smith
World Internet Project – Survey background
International collaborative project
Social, political & economic impact of the Internet and new technologies
Longitudinal survey: 2nd survey 2009
Shared questions to allow international comparisons
Also questions designed specifically for New Zealand
September – October 2007
Conducted by Phoenix Research, Auckland
Telephone interviews
Usage of and attitudes towards the Internet and other communications technologies
2007 Benchmark Survey
Random sample of 1200
Plus booster sample: Maori, Pasifika, Asian
and 12-15 year olds
Weighting towards census proportions:
Age, gender, ethnicity, household size
1430 New Zealanders (16 years and over)
Sample design
Connection
Main reason for not using the internet
Type of Internet Connection
Hours spent on the internet by type of access
Percent of users by type
Hours spent per week
New Zealandersrate the Internet
Activities online
Online financial transactions (in an average month)
Percentage of people
Note: Faded comparisons indicate no statistically significant difference
Digital Divides
Socialising online
Conclusions
NZers rate the Internet
As an information source, the Internet is rated important by many more users than are traditional media.
As information source, the Internet rates for more users than do family and friends.
Most New Zealanders who use the Internet would find it a problem if they lost access.
Digital Divide
The Internet in New Zealand is age- and income-graded. The younger or wealthier people are, the more likely they are to use the Internet, the better their ability, the more important they rate it, the more they create content and socialize online.
As an ethnic group, Asians have the greatest engagement with the Internet.
Gender is mostly not a significant indicator of Internet usage and attitudes.
The shape of the Divide
Age Area IncomeGender
Content creation
New Zealand users, especially the young, are very active in content creation on the Internet. A quarter post messages and a third post images.
13% maintain their own website.
10% keep a blog, many more younger people.
Socialising effects
Socialising is a major Internet use, especially among the young.
Most users say the Internet has increased their contact with other people in New Zealand and overseas, with family and friends.
But some say they now spend less time face-to-face with the family they live with.
Socialising online
Three quarters of users check their email every day.
Every week a quarter go to social networking sites like MySpace or Facebook.
A quarter of users have made friends online, and half of these have gone on to meet in person.
Funders
Sample characteristics
Sampling strategy for WIPNZ 2007 sample
