world dairy expo
TRANSCRIPT
WORLD DAIRY EXPO®
Dairy Cattle Exhibitor Committee Meeting Zoom – Madison, Wisc.
Monday, March 1, 2021 - 1:00 p.m.
Zoom Meeting Link: https://us02web.zoom.us/j/87192406814
Meeting ID: 871 9240 6814
Join by telephone: 312-626-6799
Meeting ID: 871 9240 6814
AGENDA
1. Call to Order
2. Welcome & Introductions
3. Minutes – December 9, 2020
4. Election of Officers
5. 2021 Dairy Cattle Show a. 2021 Judges b. Awards
i. Michael Hellenbrand Memorial Trophy ii. Premier Exhibitor/Breeder of the Junior Show
c. Breed Show Premium Book Changes i. Guernsey
1. Eliminate 100,000-pound Production Class ii. Milking Shorthorn
1. Transition Best Udder Class to non lead-out & no premium 2. Eliminate the Produce of Dam Class 3. Best Three Females – Change requirements/language: At least two animals
must have freshened. All bred and at least one owned by exhibitor. d. Breed Superintendent Update
6. State/National Association Meeting Reports
7. 2021 World Dairy Expo
a. DCEC Term Limits b. WDE RFP Update c. Exhibitor Hospitality d. Entry Fees & Deadlines e. Media Update f. Pavilion Promotions g. Sponsorship Opportunities
8. Other
9. Next Meeting Dates
a. September 27, 2021 at 10:30 a.m., Coliseum, Alliant Energy Center
10. Adjourn
updated 2/26/2021
G:\WORD\Staff\AnnMarie\WDE\DCE Committee\dcec list3-2021
World Dairy Expo, Inc.
Dairy Cattle Exhibitor Committee With Nomination & Election Dates
3/2021
The Committee purpose is to act as an advisory committee to the World Dairy Expo, Inc. Board of Directors for the dairy cattle show
policies and logistics.
A cattle exhibitor is defined as someone who is the owner and has exhibited at least one head three of the last five years.
A member may be removed from the committee with or without cause or by two unexcused absences in a year by the affirmative vote
of the majority of members present at the meeting.
Dairy Cattle Exhibitor Representatives Elected by Cattle Exhibitors & must be a Dairy Cattle Exhibitor
Elected to a Maximum of Two Four Year Terms
May Be Re-elected Following a One Year Absence
Term Expires
Western United States and Western Canada Representative Christy Ratliff 2/2022
Midwestern United States Representative Bruce Gingerich 2/2022
Eastern United States Representative Terri Packard 2/2022
Wisconsin Representative Chad Ryan 2/2022
Eastern Canada Representative Ysabel Jacobs 2/2022
***All up for nomination/election in 2022 – Nomination forms out with 2021 premium books and back with 2021 entries. New
Representatives introduced at 3/2022 DCEC Meeting.***
At-Large Breed Representatives Elected by the Cattle Exhibitors of That Breed
Must be a Cattle Exhibitor as Defined Above
One must be From Outside Wisconsin
Elected to a Maximum of Two Four Year Terms
May be Re-elected Following a One Year Absence
Ayrshire Representatives Term Expires
Gene Hall, Jr., OK 2/2022
Evan Creek, MD 2/2024
Brown Swiss Representatives
Richard “RT” Thompson, WI 2/2022
Tom Foss, MN 2/2024
Guernsey Representatives
Deb Lakey, WI 2/2022
Kevin Stoltzfus, PA 2/2024
Holstein Representatives
Justin Burdette, PA 2/2022
Steve Maddox, CA 2/2024
Jersey Representatives Dean Dohle, MO 2/2022
Andrew Vander Meulen, ON 2/2024
Milking Shorthorn Representatives
Katie Agnew, WI 2/2022
Matt Henkes, IA 2/2024
Red & White Representatives
Lynn Harbaugh, WI 2/2022
Matt Hawbaker, MD 2/2024
updated 2/26/2021
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Breed Association Board of Director Representatives Elected annually by the Breed Associations. Term is unlimited.
National Ayrshire Representative Dr. Donna Mertz
National Brown Swiss Representative Bryan Voegeli
National Guernsey Representative Clark Vilter
National Holstein Representative Corey Geiger
National Jersey Representative Roger Owens
National Milking Shorthorn Representative Dale Bendig
National Red & White Representative Bonnie VanDyk
Industry Representatives Nominated by the Executive Committee in December
Elected by the Board of Directors
Elected to unlimited Four-Year Terms beginning in March
Industry Representatives Term Expires
Dr. Sheila McGuirk (2014) 2/2022
Tom Morris (2002) 2/2023
John Dalton (1989) 2/2024
Roger Turner (2020) 2/2024
Committee Chairs annual election at March meeting Chairperson: Tom Morris (2011)
Vice Chairperson: Bryan Voegeli (2011)
Overall Dairy Cattle Superintendents (The Overall Superintendent plus one additional at each meeting, at the discretion of the Overall Superintendent)
Dave Bollig, Overall Superintendent (2015), Brown Swiss Superintendent
Ken Elliott, Assistant Superintendent (2012), Holstein Superintendent
Advisory Representatives (Non-Voting Members) Sale Managers
Jason Robinson, Jersey
Norman Magnussen, Brown Swiss
Becky Payne, Ayrshire
Breed Superintendents Other Superintendents
Dave Bollig, Brown Swiss Randy Thompson & Randy Peterson - Grounds & Pavilion Managers
TBD, Holstein Jennifer Keuning – Assistant Superintendent
Paula & Rick Bovre, Junior Holstein
TBD, Red & White
Suzanne Lois, Milking Shorthorn
Kim Moucha, Ayrshire
Jon Rasmussen, Jersey Ethics Coordinator
Steven Sievert, Guernsey Dr. David Jeans
World dairy Expo
3310 Latham Drive, Madison, WI, USA 53713p: 608.224.6455 | f: 608.224.0300
[email protected] | www.WorldDairyExpo.com
Where the Global Dairy Industry Meets!
®
2021 Official Judges
International Ayrshire ShowOfficial: Michael Creek, Hagerstown, Md.
Associate: Jamie Howard, Burgessville, Ontario, Canada
International Brown Swiss ShowOfficial: Lynn Harbaugh, Marion, Wis.Associate: Phillip Topp, Botkins, Ohio
International Guernsey ShowOfficial: Molly Sloan, Columbus, Wis.
Associate: Glyn Lucas, Dumfries Galloway, Scotland
International Holstein ShowOfficial: Mike Berry, Powell Butte, Ore.
Associate: Tom DeGroot, Rosedale, British Columbia, Canada
International Junior Holstein ShowOfficial: Brandon Ferry, Hilbert, Wis.Associate: Tyler Reynolds, Corfu, N.Y.
International Jersey ShowOfficial: Chad Ryan, Fond du Lac, Wis.
Associate: Kevin Doeberiener, West Salem, Ohio
International Milking Shorthorn ShowOfficial: Dean Dohle, Halfway, Mo.
Associate: Keith Fisher, New Enterprise, Pa.
International Red & White ShowOfficial: Pierre Boulet, Montmagny, Quebec, Canada
Associate: Richard Landry, Ste-Brigitte-des-Saults, Quebec, Canada
Proposed WDE DCEC Term Structure March 2021
Chair & Vice Chair Positions
Chair & Vice Chair elected annually (March)
Geographic Dairy Cattle Exhibitor Representatives
Elected by DCE, must be a DCE
Maximum of three, four-year terms
Reelection to additional terms following four year absence from DCEC
At-Large Breed Representatives
Elected by DCE of the breed representing
Must be DCE of the breed representing
One of each breed representatives must be from outside WI
Maximum of three, four-year terms
Reelection to additional terms following four year absence from DCEC
Breed Association Representatives
Nominated annually by Breed Associations
Maximum of 12, one-year term limits
Reappointment to committee after three year absence from DCEC following 12 years on committee
Start Year Name Breed
Current
Length of
Years
Remaining
Year Off
DCEC Notes
2014 Donna Mertz Ayrshire 7 years 5 years 2027 Time Served, plus one 1-year term
2003 Bryan Voegeli Brown Swiss 17 years (5) years 2026 Time Served, plus four 1-year terms
2003 Clark Vilter Guernsey 17 years (5) years 2026 Time Served, plus four 1-year terms
2019 Corey Geiger Holstein 2 years 10 years 2031 Time Served, max of 12 years
2008 Roger Owens Jersey 12 years 0 years 2027 Time Served, plus six 1-year terms
2019 Dale Bendig Milking Shorthorn 2 years 10 years 2031 Time Served, max of 12 years
2016 Bonnie Van Dyk Red & White 5 years 7 years 2028 Time Served, max of 12 years
Industry Representatives
Nominated by EC in December
Elected by the BOD
Maximum three, four-year terms beginning in March
Reappointment to committee after three year absence from DCEC following 12 years on committee
Start Year Name
Current Length of
Service
Term Years
Remaining
Year Off
DCEC Notes
2014 Dr. Sheila McGuirk 7 years 1 years 2030 Time Served, plus one 4-year term
2002 Tom Morris 19 years 2 years 2027 Time Served, plus one 4-year term
1989 John Dalton 31 years 3 years 2028 Time Served, plus one 4-year term
2020 Roger Turner 1 year 3 years 2032 Time Served, max of 12 years
Dairy Cattle Exhibitor Committee Member Attendance Policy
Members who fail to attend at least 50% of the meetings during their term are ineligible for reelection.
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WORLD DAIRY EXPO® Media Relations Policy and Procedures (2/2/2021)
The Importance of Media Relations World Dairy Expo has worked very hard to build and maintain a reputation as a highly respected organization. We strive to provide professional services to our stakeholders, including meeting the needs of the media, to assist in sharing our news and stories with the rest of the world. Purpose of this Policy This policy provides an efficient and effective framework to fulfill interview requests and facilitate timely information sharing of key messages. The policy also ensures information shared is accurate, comprehensive, authoritative and relevant to all aspects of World Dairy Expo. Interview Requests made to Expo stakeholders (Board of Directors, committee members and volunteers)
• Please be friendly, polite and respectful of our media partners. They are valuable partners in the continued promotion and reporting for World Dairy Expo.
• All media interview questions or requests should be directed to the Communications Manager at the WDE office.
o Tell the reporter: “It is World Dairy Expo’s policy to refer all media inquiries to our Communications Manager. You can reach her at 608-224-6455.”
o Please do not say that you are not allowed to talk or have to receive permission to do so. o Never say “No Comment” as it implies we have something to hide. o Remember that even if you say “Off the record…” the media can use any information that you
share with them…positive and negative. • Follow up by contacting the WDE Communications Manager letting her know which media partner
requested information or made the interview request so the Communications Manager can follow up. • If/when the interview is granted, meet with the Communications Manager prior to the interview to discuss
key messages that should be shared with the media. Interview Results World Dairy Expo tracks media mentions throughout the year, including interview requests received by Expo stakeholders. By tracking mentions, we can effectively monitor the way World Dairy Expo’s brand and our reputation are being portrayed and adjust key messaging about our entity as needed.
Media Relations Procedure Please refer to the WDE Media Relations Procedure Flow Chart for further instruction.
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World Dairy Expo® Media Relations Procedure
Media Questions/Interview Requests Local/National/International Media
Dairy and General Media Topics
World Dairy Expo® Communications Manager:
Katie Schmitt, [email protected] Direct Line: 608-960-7911
General Manager: Scott Bentley, [email protected]
WDE Office: 608-224-6455
WDE General Manager
WDE Staff Member WDE Committee Chair
WDE Board President
World Dairy Expo2021 Tentative Daily Schedule
Revised 2/25/2021
Thursday, September 23 Wednesday, September 298:00 AM - 5:00 PM Commercial Exhibitor Move-In (written pre-approval) 7:30 AM International Jersey Show - Cows/Groups (Coliseum)2:00 - 10:00 PM Cattle Move-In (written pre-approval) 8:30 AM - 3:00 PM School Tours
9:00 AM - 5:00 PM Trade Show OpenFriday, September 24 11:00 AM - 1:30 PM Brevant Seeds Forage Superbowl Awards Luncheon (Lake
Rooms)8:00 AM - 5:00 PM Commercial Exhibitor Move-In 1:30 PM International Milking Shorthorn Show - Cows (Coliseum)8:00 AM -- Cattle Move-In 2:30 PM International Brown Swiss Show - Heifers (Coliseum)
4:00 PM Top of the World Jersey Sale (Sale Pavilion)Saturday, September 25 4:00 - 6:00 PM Happy Hour in The Tanbark -- -- Cattle Move-In 5:30 - 6:30 PM Social Hour with the Stars (Atrium)8:00 AM - 5:00 PM Commercial Exhibitor Move-In 7:00 PM Dinner with the Stars Recognition Banquet (Mendota 1-4)
7:30 PM World Ayrshire Event (Sale Pavilion)Sunday, September 26 -- -- Cattle Move-In Thursday, September 308:00 AM - 5:00 PM Commercial Exhibitor Move-In (All areas) 7:30 AM International Brown Swiss Show -Cows/Groups (Coliseum)10:00 AM WDE Youth Fitting Contest (Sale Pavilion) 8:30 AM - 3:00 PM School ToursNoon All Cattle In Place 9:00 AM - 5:00 PM Trade Show Open3:30 PM Post-Secondary Practical Contest (Coliseum) 1:30 PM International Guernsey Show - Heifers (Coliseum)5:30 PM Post-Secondary Practical Reasons/Linear Contest
(Coliseum) 1:30 PM International Red & White Show - Heifers (Coliseum)
6:30 PM Dairy Cattle Exhibitor Appreciation Picnic (The Tanbark) 3:00 PM World Premier Brown Swiss Sale (Sale Pavilion)7:00 PM Coaches Meeting - 4-H (Mendota 2) 4:00 - 6:00 PM Happy Hour in The Tanbark7:00 PM Coaches Meeting - Intercollegiate (Mendota 1) 5:30 PM National Dairy Shrine Reception (Atrium)
6:30 PM National Dairy Shrine Banquet (Mendota 1-4)Monday, September 276:30 AM 4-H, Intercollegiate & Post-Secondary Contestant Breakfast
(Mendota 3 & 4) Friday, October 18:00 AM - 5:00 PM Comex Move-In (All areas) 7:30 AM International Red & White Show - Cows/Groups (Coliseum)
8:00 AM 4-H, Intercollegiate & Post Secondary Dairy Cattle Judging Contests (Coliseum)
7:30 AM International Guernsey Show - Cows/Groups (Coliseum)
11:15 AM 4-H Judging Contest Lunch & Reasons (Sheraton) 9:00 AM - 5:00 PM Trade Show Open11:45 AM Intercollegiate Judging Contests Lunch (Mendota 3-4) Noon International Holstein Show - Heifers (Coliseum)11:15 AM Post-Sec Lunch & Reasons (Lake Rooms & Balcony -
Holding Area)4:00 - 6:00 PM Happy Hour in The Tanbark
12:30 PM Intercollegiate Reasons (Clarion Suites ) 5:00 PM International Reception (Atrium/Mendota 1-4)2:00 PM Post-Secondary & Intercollegiate Coaches Meeting (Mendota
1)7:00 PM World Classic ’21 Holstein Sale (Coliseum)
2:00 PM WDE Youth Showmanship Contest (Coliseum)3:00 - 7:00 PM Purple Cow Gift Shop Open (EH) Saturday, October 25:30 - 6:30 PM 4-H, Intercollegiate & Post-Secondary Reception (Atrium) 7:30 AM International Holstein Show - Cows/Groups (Coliseum)6:30 PM 4-H, Intercollegiate & Post-Secondary Banquet (Mendota 1-4) 9:00 AM - 4:00 PM Trade Show Open
4:00 PM Commercial Exhibitor Release
Tuesday, September 284:00 PM Parade of Champions & Selection of 2021 Supreme
Champions (Coliseum)7:00 AM International Junior Holstein Show - (Coliseum) 5:30 PM Cattle Release7:30 AM International Ayrshire Show - (Coliseum)8:00 AM FFA Judging Events (Sale Pavilion, EH, Sheraton) Educational Opportunities10:00 AM - 12:30 PM FFA Seminars (Mendota 2) Tuesday - Saturday9:00 AM - 5:00 PM Trade Show Open 8:00 AM Morning Sessions* (The Tanbark), Daily3:30 PM International Jersey Show - Heifers (Coliseum) 8:30 AM & 10:00 AM Seminars in Spanish* (Mendota 1), Daily4:00 PM International Milking Shorthorn Show - Heifers (Coliseum) 11:00 AM & 1:00 PM Expo Seminars (Mendota 2), Begins Tuesday at 1 PM,
Concludes Saturday with 11 AM seminar.5:00 PM Commercial Exhibitor Party (Mendota 1-4) Noon & 2:00 PM Virtual Farm Tours (Mendota 1), Begins Tuesday at 2 PM,
Concludes Saturday with Noon seminar.
6:00 PM Junior Holstein Show Cattle Release 9:30 AM - 1:30 PM Knowledge Nook Sessions (Atrium), Tuesday - Saturday, Up to 5 daily sessions concluding with the 1:30 PM session.
4:00 - 6:00 PM Happy Hour in The Tanbark
indicates New Time/Location for 2021
* Educational opportunity is pending
Dairy Forage Seminars (Trade Center), Begins Wednesday at 10 AM, Concludes Saturday with 10 AM seminar.
10:00 AM & 1:30 PM
all times are Central Standard Time.
Schedule subject to change.
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