world conference on tobacco or health, abu dhabi, 20 th march 2015 laura graen...

World Conference on Tobacco or Health, Abu Dhabi, 20 th March 2015Laura Graen ([email protected])

www.forchangemakers.com

Social justice & NCDs: Equity as a driver for social change

World Conference on Tobacco or Health, 20th March 2015Laura Graen ([email protected])

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Shusmita Khan

Check out Shusmita's talk about NCDs in Asia: youtu.be/HN9iSaoyhfo



Smoking prevalence & mortality projection

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tobacco related diseases

80 % of deaths occur in the Global SouthSource: Tobacco Atlas 2015.



NCDs and tobacco production

Pesticide exposure Green tobacco sickness Unreported cases: no registration

system in most countries



Expose tobacco industry

Expose their lies



Expose tobacco industry

As a consequence of massive advertising campaigns, 40% of 13-15 year old boys in Indonesia smoke.

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"Dying is better than leaving a friend behind. Sampoerna is a good friend."

Expose their marketing strategies



Follow the money

Expose where the profits go



How does a tobacco company manager travel

to get treatment when she's sick?

Expose disparities



She takes her fancy car.

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Expose disparities



Or an ambulance.

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Expose disparities



How does a cancer patient in India travel to get

treatment?

Expose disparities



Expose where the profits go & compare

"Cancer train" – picture from presentation of Shusmita Khan: youtu.be/HN9iSaoyhfom

Expose disparities



How much does PMI CEO Louis Camilleri earn per

year?

$11 million (2008)

Expose disparities



How many years would a tobacco worker in Malawi have to work to earn so

much money?

Expose disparities



240,000 years

"Big Tobacco: Profits & Lies" exhibition, www.unfairtobacco.org

Expose disparities



Start protest movements

#dortmundkills campaign



Follow the money

Tobacco industry is a double burden for the Global South, while profits go to the

Global North.

Talk about tobacco industry, not about tobacco.

Key messages

world conference on tobacco or health, abu dhabi, 20 th march 2015 laura graen...

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