workshop basics social media sq consult barcelona 12 04-2011
TRANSCRIPT
donderdag 14 april 2011
Welcome toSocial Media Crash Course
donderdag 14 april 2011
Welcome toSocial Media Crash Course
“Faith is taking the first step even when
you don't see the whole staircase.”
Martin Luther King, Jr.donderdag 14 april 2011
Mobiele telefoons moeten aan zijn! (geluid wel uit alsjeblieft)Phones in the air!
donderdag 14 april 2011
Oliver de Leeuw Salmaan Sana&
@odeleeuw @salmaansana
donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
Get to know each other
nameshapersdonderdag 14 april 2011
Get to know each other
nameshapersdonderdag 14 april 2011
Today’s social media
nameshapersdonderdag 14 april 2011
donderdag 14 april 2011
nameshapersdonderdag 14 april 2011
nameshapers
best buy
donderdag 14 april 2011
5 Steps
nameshapersdonderdag 14 april 2011
Confusion
Concerns
Confusion
donderdag 14 april 2011
CreateCreate
donderdag 14 april 2011
Customise
donderdag 14 april 2011
• `
Communicate
donderdag 14 april 2011
Control
donderdag 14 april 2011
Confusion
Create
Customise
Concerns
5 Steps
Control
Communicate
donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
Confusion
donderdag 14 april 2011
Confusion
donderdag 14 april 2011
150,000,000
Confusion
nameshapersdonderdag 14 april 2011
nameshapersdonderdag 14 april 2011
750,000donderdag 14 april 2011
follow your interests
nameshapersdonderdag 14 april 2011
News
Deals & offers(Re)use & spread information
Contact anybody
Not falling behind...
Famous people
Why would you?
Business opportunities
Personal insights
nameshapersdonderdag 14 april 2011
nameshapersdonderdag 14 april 2011
volunteer?
Create
nameshapersdonderdag 14 april 2011
my !rst tweet...
Communicate
nameshapersdonderdag 14 april 2011
Did you know?link
RT retweet
#hashtag
@mention
Communicate
donderdag 14 april 2011
nameshapers
Communicate
donderdag 14 april 2011
Shout it out!
• tweet
• tweep
• follower
• timeline
•URL.short
• # (hashtag)
•@mention
•DM
Communicate
nameshapersdonderdag 14 april 2011
Good idea Communicate
donderdag 14 april 2011
Control
donderdag 14 april 2011
donderdag 14 april 2011
nameshapersdonderdag 14 april 2011
!"#$#%$&'()%$#")*$$
+,-").(/",!!
!"#$#%$&'()%$0%)&",(1$
+,-").(/",$$
Confusion
Searchable Transparent
nameshapersdonderdag 14 april 2011
ConfusionInspiration
donderdag 14 april 2011
ConfusionInspiration
donderdag 14 april 2011
Control
UpdatesGroups & communitiesApplications
donderdag 14 april 2011
Communicate
nameshapers
Getting updates- follow/unfollow users in “my feed”- see all updates in “company feed”- send replies and DM’s
Sending updates- generic updates- mentioning/replying colleagues- direct messages
donderdag 14 april 2011
Confusion
share
status updates
interesting links
direct messages
donderdag 14 april 2011
asking questions
sharing knowledge
Communicate
sharing knowledge
donderdag 14 april 2011
professional
filters
tags
Communicate
personal
donderdag 14 april 2011
Communicate
donderdag 14 april 2011
Communicate
nameshapersdonderdag 14 april 2011
Control
Tags (“Topics”)Email notificationsSMS notifications
donderdag 14 april 2011
Tags/Topics Control
donderdag 14 april 2011
ControlTags/Topics
donderdag 14 april 2011
ControlNotifications
donderdag 14 april 2011
ControlNotifications
donderdag 14 april 2011
nameshapersdonderdag 14 april 2011
nameshapersdonderdag 14 april 2011
Peter de Visser, Account Director Marketing Solutions, LinkedIn Netherlands
“Every second a newprofile is created”
nameshapersdonderdag 14 april 2011
Create
nameshapers
Possibilities
SkillsGroupsSlideShareInMaps
Privacy
donderdag 14 april 2011
5 Privacy settings
Member Feed VisibilityMy member feed is visible to…
My Connections
Public Profile
Connections BrowseYour connections are allowed to view your connections list.
Profile ViewsControl what (if anything) is shown to LinkedIn users whose profile you have viewed.
Profile and Status UpdatesControl whether your connections are notified when you update your status or make significant changes to your profile and whether those changes appear on your company’s profile.
Customize
nameshapersdonderdag 14 april 2011
nameshapers
Skills Customize
donderdag 14 april 2011
Communicate
donderdag 14 april 2011
CommunicateSlideshare
donderdag 14 april 2011
Control
donderdag 14 april 2011
Today Control
donderdag 14 april 2011
1x compliment
1x improve
1x steal shamelessly
Check out 1 person
nameshapersdonderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
nameshapersdonderdag 14 april 2011
donderdag 14 april 2011
Qwiki Facebookhttp://www.qwiki.com/q/#!/
donderdag 14 april 2011
Customize profile
Understand notifications
Create friends list
Customize
nameshapersdonderdag 14 april 2011
Event
Group
Fanpage
Communicate
nameshapersdonderdag 14 april 2011
Event page Create
donderdag 14 april 2011
nameshapers
Event page Communicate
donderdag 14 april 2011
Communicate
CreateGroup Page
Fan Page
donderdag 14 april 2011
nameshapers
Group page Create
donderdag 14 april 2011
nameshapers
Fan page Create
donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
Oliver de Leeuw Salmaan Sana
Connect with us
nameshapersdonderdag 14 april 2011