workshop 1 - a2
DESCRIPTION
studying MPDTRANSCRIPT
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MIRACLE LTD company
MPD PresentationGroup members:1. Pham Thu Ngan2. Nguyen Thu Ha3. Mac Quoc Cuong4. Luong Thanh Ha5. Le Nhat Quang
with Miracle Necklace
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Content
Product – Miracle Necklace
Target market and selling price
Advertising and promotion
Summary
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Product Name: Miracle
Necklace Features: lightning in
darkness, change colors following emotions and protect from flu and illness
Ingredient: stone, special covered-paint, silver wire
Price: suitable with middle-class people
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Product
Silver necklace
Silver wire
Lighten StoneSpecial Paint
Layer
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Miracle Necklace Light in darkness
Show your emotions
Protect you from illness
& flu
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Target Market & Selling Price
Geography: Hanoi and
Ho Chi Minh City
Age: 2 groups (young
and middle-age ladies)
Income: middle class
with good income
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Advertising
Direct Advertising
(Poster, Leaflet, Email)
Mass Media
(Television, Internet)
Sales Promotion
(Special Occasions)
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Advertising on Television
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Advertising on Television
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Advertising on the Internet
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Advertising on web (banner)
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Sales Promotion
Shopping bag and box of Miracle Ltd. Co.
VIP card for loyal customers
Sale off season in special occasions (Valentine, Woman’s Day, Xmas…)
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Summary
Product: Miracle Necklace
Market: Hanoi and Ho Chi Minh City
Customer segment: middle-class women
Price: 420K vnd – 450 vnd
Advertising: direct, mass media and sales
promotion
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THANK YOU FOR LISTENING !