look. there’s one now...

portfolio?alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze

portfolio?alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze

portfolio?alexbeim.1+1

portfolio?alexbeim.1+1=3

why?share a vision

why?share your vision

why?share your visionUX insights & strategy,team, possibilities

disclaimer.

thank you.you’ve been a wonderful audience

how?

how?blame the brazilians

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

how?blame the braziliansblame stewart

who?

who?person with a vision

who?person with a visionconnectedness

who?person with a visionconnectedness vs. disconnect

who?person with a visionkorean. acadian/cajun.aboriginal indian.latin american. european.

who?person with a visionice floes. sweat lodge. univ.stacks. 16th century paris deporting geese to oklahoma

who?person with a visionsoulcarving.snowboard.surf. rockclimbing. ocean diving/skydiving

who?person with a visionmarine biologist. geneticist. ad exec. new media consultant.

who?person with a visionscience.nature.tech.food.conv.

who?person with a visiongeeky.techie.foodie.

who?person with a visiongeeky.techie.foodie.observe.listen.learn.

who?person with a visiongeeky.techie.foodie.observe.listen.learn. be open

how?

how?teamwork

how?teamworkrespect.

how?teamworkrespect. what’s the matter?

how?teamworkrespect. what’s the matter?

how?teamworkrespect. what’s the matter?people want/need to matter

music?tomwaits.nickdrake.keithjarrett.explosionsinthesky.portlandbrokensocialscene.arcadefire.trespasserwilliam.stars.tgmtlalipuna.sigur ros.giaa

music?tomwaits.nickdrake.keithjarrett.explosionsinthesky.portlandbrokensocialscene.arcadefire.trespasserwilliam.stars.tgmtlalipuna.sigur ros.giaa

healthy workplace?

healthy workplace?guns don’t kill people

healthy workplace?guns don’t kill peoplecubicles kill people

how?

how?teamworkinsight.compassion.leadership.

how?blast radius.organic.tribalDDBinsight.compassion.leadership.

how?blast radius.organic.tribalDDBcreative director.

how?blast radius.organic.tribalDDBcreative director.UX.innovation

how?blast radius.organic.tribalDDBcreative director.UX.innovationAOL search & e.commerce

how?blast radius.organic.tribalDDBEVP/SVP/VP/Sr.DirectorsCEO/COO/CCO/CTODirector, UE

how?blast radius.organic.tribalDDBCD/ACD/AD/BAusability/IA/content/design40/5

what?team building/re.vitalizingrespect.listen.empower.

portfolio?alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze

portfolio?alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze

AOLsearch: 2004/2005/2006e.commerce: shopping/travelportal/mobile/autos/video/kids

search (culture)

shopping (culture)

travel search (culture)

about (culture)

who?

michael skoletsky Client Partner

robert hartt Business Development

robin forbes Client Director

peter jin hong Group Creative Director

who’s honorary?

wendy boswell Web Search, about.com

guide reviews/recommendations

why? usability, UX

ease of use, relevant, organized & accessible, cool features... worth checking out”

“

– about.com & searchenginewatch.com, 2005

why? ad rev./financial success

AOL gets highest conversion rates – beats out Google, MSN, and Yahoo”

“

– DMN news, feb.2006

why? solutions/partnerships

...music to our ears”“

– Director, AOL Search

what?

what?

clutter clean it up

branding improve it

navigation improve it

relevancy improve it

what?

every page is a front door

what?

article pageguide page

what?

article page > taggingguide page > blog

what?

article page > taggingguide page > blogclippings > memory

what?

url:homebuying.about.com

what?

questions. insights. approach.

what?

2 sec. 34 years

what?

what?

what?

what?

what’s ‘about’ about?

what?

passionate people in the knowtalking to real peopleaboutthings they want to know

what?

passionate people in the knowtalking to real peopleaboutthings they want to know

what?

conversation

what?

rules. expectations. language.conversationattraction. loyalty

what?

rules. expectations. language.conversationattraction. loyalty

what?

passionate people in the knowtalking to real peopleaboutthings they want to know

what?

what’s this about?people. real people.

what?

what’s this about?me. about my life. my world.

what?

what’s home buying about?what’s butter chicken about?what’s deporting geese about?

what?

url:homebuying.about.com

what?

url:whats.homebuying.about.com

what's this about?people. real people...

complicated

what's this about?people. real people...

issues.

what's this about?people. real people...

biology/psychologycultural anthropology

usability

dr. wu

usability

“What information consumes is rather obvious: it consumes the attention of the recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it”

– herb simon (nobel prize winner - economics & father of A.I.)

usability

“the tyranny of choice”– edward tufte

usability

“i can’t take this anymore!”– everybody else

usability

if i can’t ‘see’ it...i can’t use it

usability

font:uniform, 10-12, contrasttypography:reading width, synopsis

usability

navigation3,5,8 (7 +/- 2 menu elements)scan-ability3,5,8 (dereases after 8-16)

usability

publishing, books, magazines

“ignore me. don’t read this”please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me

social networking culture

flick’rshare/tag/blogdel.icio.ustag/share/blog

social networking culture/brand

about’r

social networking culture/brand

a.bo.ut

what’s your culture/brand?

passionate people in the knowtalking to real peopleaboutthings they want to know

what's social networking about:people. real people...

what's your experience about?approachable. credible.

friendly ≠ reliable

UX

what's UX about?people. real people...

timeline:human nature

fearstupidityaloneoverwhelmedforgetfulness

need to be safeneed to ‘not feel stupid’need loveneed space need reminders

50 - 500 millisec.

fear. suspicion. worry.first impressions

need to be safeneed to ‘not feel stupid’need loveneed space need reminders

1 - 2 sec.

validate. orient.decisions... decisions...

need to be safeneed to ‘not feel stupid’need loveneed space need reminders

2 - 5 sec.

lost? or keep going...

2 - 5 sec.

advertising is our friend

need to be safeneed to ‘not feel stupid’need loveneed space need reminders

6+ sec.

engage, connect, save for later

need to be safeneed to ‘not feel stupid’need loveneed space need reminders

article page

clippings page (memory)

so...

x6

x6

it’s always better to berunning towards something...rather than running away.

– ron woodall, ad guru/yoda

questions?

thx :)