working with travel bloggers
TRANSCRIPT
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How to find and evaluate good bloggers
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What we will cover today
• A sea of travel bloggers but where are the good ones?
• Trust your gut: qualitative analysis• Looking at the numbers: quantitative
analysis and how blogs inflate numbers• How the Professional Travel Bloggers
Association (PTBA) can help you
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Who are we
Michael Hodson@GoSeeWrite
Laurence Norah@Lozula
Laurel Robbins@Laurel_Robbins
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Qualitative Analysis
• Design• Self-hosted• Niche• Age of site• Frequency of posting• Appropriate content• Photo vs. video vs. text• Informational vs. narrative• Comments and interaction with readers
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Social Media
• Numbers alone are NOT the key
– What social media platforms do they use– Who are their followers– Are they contributing regularly– Are people interacting – is there conversation
or just broadcasting?
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Facebook interaction
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Twitter interaction
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Navigating Quantitative Analytics
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The Standard: Google Analytics
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Before working with a blogger ask
• Statistics– Who reads them?
• Demographics now on Google Analytics
– Google Analytics only
• References of people they have worked with in the past
• Example of previous press trip posts, photos, or videos
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The PTBA
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The PTBA
• Formed to help develop travel blogging into Formed to help develop travel blogging into profession with a set of professional profession with a set of professional standardsstandards
• 50 bloggers and 10 industry members worked 50 bloggers and 10 industry members worked for 12 months to develop structurefor 12 months to develop structure
• Almost 275 international blogging members Almost 275 international blogging members right now and growingright now and growing
• Located at Located at travelbloggersassociation.comtravelbloggersassociation.com
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Customized search
• Search by location, language and nearly 40 niches
• Industry standard statistics for site evaluation• Metrics for all social media platforms• RSS subscribers and newsletter subscribers• Outside evaluation included (Klout,
PeerIndex, Kred)• Unlimited number of searches, using any and
all criteria you want
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Search Engine
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Blogger Profiles
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Questions
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Big Announcement
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Thank you
Michael [email protected]
Laurence Norah [email protected]
Laurel [email protected]
For PTBA [email protected]