MIDLAND, pennsylvaniaArielle Burlett - Eleni Katrini - Maitri Shah

they wanted:TO GENERATE ECONOMIC

ACTIVITY BY IMPLEMENTING A GROCERY STORE ON THEIR

MAIN STREET

we are proposing:A COMMUNITY MARKET THAT IS THE ANCHOR FOR MAIN STREET

ACTIVITY AND ENHANCES MIDLAND’S IMAGE

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Midland Steel Company bought by the Crucible Steel Company of Pittsburgh

Midland Borough

establisted

The Midland SteelCompany flourishes

Colt Industries

buy the Crucible Steel

Company

Beaver County: highest unemployment

rate in the nation

Lincoln Jr-Sr High School closes; students go to Ohio

$25,000grant for

educa-tion

LincolnCenter for Per-forming Arts

PACyber

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02

OHIO RIVER TRAIL

PROJECT GRANT $175,000

MIDLAND THEN

OHIO RIVER

981 MILES 25 COMMUNITIES

IN BEAVERCOUNTY

MIDLAND TODAY

Population: 4,338 people [2010] Population Change since 2000: -13.2% Median Age: 41 years old Area: 13.85 square miles Available Amenities: - Middle/Elementary School - PA Cyber School - Lincoln Park Performing Arts Center - Lincoln Park - Library - Post Office

AMENITIESMIDLAND + SURROUNDING AREAS

FARMERS’ MARKETS

CASINOS

COMMUNITY CENTERS

SCHOOLS

GROCERY STORES

LIBRARIES

HOSPITALS

Great amount of daytime population from neighboring areas through the day working at PA Cyber or studying in the schools

MIDLAND TODAY

Available Food Options in Midland: - Restaurants - Take outs - Convenience Store - Gas Station

[http://www.ers.usda.gov/data/fooddesert/fooddesert.html]

FOOD DESERT LOCATOR

MIDLAND

FOOD SUPPLIESMIDLAND + SURROUNDING AREAS

RESTAURANTS

COFFEE SHOPS MARKETS

TAKE OUT BAKERIES

BARS

INFRASTRUCTURE+AMENITIESMIDLAND

MIDLAND LANDUSEINDUSTRIAL-RESIDENTIAL-MAINSTREET

LEARNING FROM OTHER MARKETS

t h e M A R K E T M O D E L

WHAT LOCAL ROOTS MARKET+CAFEWOOSTER, OHIO

MARKET FEATURESBACKGROUNDMISSION:To connect consumers and producers +healthy eating options + economic de-velopment+ community involvement•Year -round community market• Concept developed in 2009• Producer/Consumer co-op model•Opening second market in Ashland, OHAPPROACH FOR AN HOLISTIC SOLUTION

• EASY FOR PRODUCERS TO SELL Fast drop off, don’t have to be on site, online pre-sale• EASY FOR BUYERS TO PURCHASE No membership required to shop, optional online ordering system• EDUCATIONAL CLASSES Cooking, preserving, gardening• COMMUNITY MEETING SPACE• CONVENIENT LOCATION/HOURS

GUIDELINES•Producers make 90% of se l l ing price•Products from over 100 local producers•Volunteer and member -based model: Keeps costs low!

MARKET MODEL

COMMUNITY SUPPORT/FUNDING• Community meet ings• Membership drive• No single large suppor ter• Commissioner suppor t• Special ty Crop Grant• Donat ions• Volunteers

LOCAL ROOTS MARKET+CAFEWOOSTER, OHIO

MARTY’S MARKETSTRIP DISTRICT, PITTSBURGH

MARKET+ RESTAURANT IN THE STRIP

DISTRICT

IMPORTANT FACTS•Community-based model•Aims to be food ‘dest inat ion’•Cof fee bar + cafe + outdoor seat ing•Foods with no synthet ic fer t i l - izers, pest ic ides, ant ibiot ics•Food-based experiences from cooking c lasses to tast ings•Market opens in June 2012

MARKET MODEL

CONTRASTING FEATURES• Market is opening in an already-establ ished food def ined area with frequent food traf f ic• Caters to a larger consumer audience

UNDER CONSTRUCTION

1. MarketCommunity-based model

Regional farmer and distributor network hub

Affordability

2. CafeOpen for lunch and to-go meals

Coffee bar Both outdoor + indoor seating

3. Event SpaceInformal meeting center

Community ClassesArt + performance venue

t h e S T R AT E G I C

P L A C E

DENSE

SPRAWL5TH

-9TH

N

WHAT MAIN STREET CHARACTERMIDLAND AVENUE

9TH-1

4TH

9TH-14TH5TH-9TH

5TH-9TH commercial usesvacant buildingsLincoln Center

biggest vacancy

bike trail on

Railroad Ave

SITE SELECTIONTHE MARKET

In Ohio River Trail Project:Truck access shifted from Main

Street next to the existing railway line

+Market accessible both from

Main Street and Railroad Ave, where the Bike Trail is proposed

Proposed between the 6th + 7th st, where there is larger vacancy.

The proposed building used to be a 5 & 10;

Building on collective memory

old 5&10

STRONG COMMUNITY

MIDLAND DEVELOPMENT CORPORATION

STAKEHOLDERS

PA CYBER

ELEMENTARYMIDDLE SCHOOL

COMMUNITY SOCIAL CLUBS

TOWN CENTER ASSOCIATES

BOROUGH MUNICIPALITY

FAITH BASED

COMMUNITY GROUPS

ARTS+BEAUTI-

FICATION GROUPS

CMU STUDENTS

LINCOLN PARK

PERFORMING ARTS CENTER

elementary/middle school’s kitchen serves Lincoln School’s kids

Town Center Associates provides comprehensive support to traditional downtown-based, main street communities

contacted stakeholders and

conceptualized future collaborations

these groups energize + bridge the community

STRENGTHS to

OPPORTUNITIES

rich existing regional network of producers+distributors: http://regionaldb.hollymeadcapital.com/

MIDLAND DEVELOPMENT CORPORATION

{non-profit}

GOOD RELATIONSHIPS WITH SURROUNDING

BOROUGHS +

EXISTING NETWORK OF REGIONAL DISTRIBUTORS

GRANTS+LOANS: - Community Food Projects Competitive Grants Program - Community Services Block Grant (CSBG) - Neighborhood Assistance Program - Small Business Development Centers - Rural Business Enterprise Grants (RBEG) - Business and Industry (B&I) Guaranteed Loan Program

OWNERSHIP: Partnership of Midland Development Corp + Local Private Developer

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2REGIONAL POSSIBLE DISTRIBUTORS:-Harvest Co-op Beaver Falls -Penn’s Corner Farm Alliance-Republic Food Enterprise Center -Clarion River Organics

MIDLAND

MIDLAND MIDDLE/ELEMENTARY SCHOOL’S KITCHEN SERVES BOTH

THE SCHOOL + LINCOLN SCHOOL OF

PERFORMING ARTS

3 The Market will supply them with products and fresh produce. This might be a chance of possible revitalization of the kid’s menu.

LINCOLN CENTER OF

PERFORMING ARTS

DINING AREA

MIDLAND ELEMENTARY/MIDDLE SCHOOL - LUNCH MENU

MEDIA DEPARTMENT IN LINCOLN PARK

PERFORMING ARTS SCHOOL

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As Midland has a significant number of students involved in the arts [540 students in 2012] the event space attached to the Community Market, could accommodate smaller events organized by the students.

STUDENTS OF LINCOLN SCHOOL: ART EVENTS

4The Media Department of Lincoln Park School is currently promotingthe Center’s events through posters.Along with that it could take over the Market’s promotion in Midland+the surrounding Boroughs.

PEOPLE COME FROM SURROUNDING AREAS

TO ATTEND LINCOLN CENTER EVENTS

BUTTHEY DO NOT HAVE ANYTHING TO DO

BEFORE + AFTER THE PERFORMANCES

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DAYTIME POPULATION: LINCOLN PERFORMING

ARTS SCHOOL + PA CYBER

6From the 345 employees of PA Cyber, 298 live out of Midland. A large percent-age of the 540 students of Lincoln School of Performing Arts live out of Midland. The cafe can serve as a place for lunch + an economical boost for the Main Street.

Lincoln Center tried to have an open cafe in the summer of 2011, but they are not going to repeat it this year. The Market along with the cafe can act as a destination for attendees before or after the events + support the activity on the Main Street.

SUMMER 2011

MIDLAND’S NEW MARKETPLACE

THE OHIO RIVER TRAIL PROJECT SETS

A BIKE TRAIL ON THE RAILROAD AVENUE

THE MARKET BETWEEN MIDLAND AVE + RAILROAD AVE BECOMES A DESTINATION FOR THE

BICYCLISTS

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MIDLAND HAS ACTIVE COMMUNITY GROUPS ORGANIZING SEVERAL

EVENTS; A LOT OF THEM ARE FOOD RELATED

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NT

UE

WED

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RI

SA

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FOUR MILE CHURCH FOOD BANKST. BLAISE CHURCH: TABLE OF PLENTY

AMERICAN LEGION: SPAGHETTI DINNERSVWF: SUNDAY BREAKFAST BUFFET

monthly calendar of events

The individual groups can collaborate with the market in order to get the necessary supplies for their events. Special offers and prices could be applied for the community groups in order to maintain a reciprocal collaboration.

BIKE TRAIL + MIDLAND COMMUNITY MARKETPLACE

KNIGHTS OF COLUMBUS: BREAKFAST

MIDLAND HAS A STRONG DEDICATED COMMUNITY

10There is the opportunity to involve the community actively in both the construction and the operation of the Market, and that will ensure the success of this Model.

A. CONSTRUCTION DAYS

B. ARTISAN DAYS

C. COOKING DAYS

FACADE PROGRAM +

WEST END RENAISSANCE COMMITTEE

11A key point to the revitalization of the Main Street through the creation of Market is the beautification of the sidewalks. Connect-ing Lincoln Park Center with the Market, through a walkable route will activate the public space. before

WHAT ARE THE THREATS?ALTERNATIVE PATHS?

IF THE MARKET DOES NOT HAVE AN IMPACT ON THE COMMUNITY

IF THE MARKET IS NOT ECONOMICALLY FEASIBLE:

ALTERNATIVE

The involvement of the community from the beginning is crucial. This can be done through surveys, charettes and marketing.

WHAT1

2Create a seasonal market for farmers and distributors from surrounding boroughs in Lincoln Park, along with related events.

CONCLUSIONSThis model is centered on economic development. However, in order for it to be sustainable it has to be socially relevant and community driven.