BOUSTANYAudrey Issa

Bilal Derian

Tarek Amro

1

OutlineWhat is Boustany

Mission and vision

Customers and Boustany

Activities

Finances

Future plans

Conclusion

2

What is Boustany?Farm that produces healthy products

Variety of fruits and vegetables

Poultry products

Products are harvested by customers

Products are sold at higher value

Place to go and relax

Offers other activities

3

Farm Layout

4

Mission & VisionMission:

Provide customers of a niche market

with a reliable source for healthy food

Create a green environment

Vision:

Become a regular supplier for the niche

market Boustany customized

Expand the farm

5

Customers and Boustany

Customers come and spend a

valuable time

Rent rooms for 30$ per person, food

included

Enroll in harvesting activities

Live the farm life

6

Customers take the products they

harvested

Boustany gains their trust

Bicycles are available

Customers and Boustany

7

Customer RetentionDelivery of a basket of Boustany products

on regular basis (if interested).

In return of a certain fee

Build a relationship with customers

8

ActivitiesFarm experience

Barbecue

Archery

Bicycle

Campfire

9

Farm Experience

10

MarketingMarket for healthy products is

limited, but growing

Market through social media

Word of mouth (community of

healthy consumers)

Public relations

11

Trees

Revenue stream year 2 year 3 year 4 year 5

Apple 2500 12500 18750 18750

Pear 3750 15625 23438 23438

Peach 3750 15625 23438 23438

Total 10000 43750 65625 65625

40% harvest loss 6000 26250 39375 39375

with 5% of trees damaged 5700 24938 37406 37406

Labor 18000 18000 18000 18000

net income -12300 6938 19406 19406

acc net income -20050 4888 42294 79700

Break even is

2.5 years

12

GreenhousesTotal Cost -23284

Revenue $

Strawberries 30857.14

Tomato 37440

Cherry tomato 78000

Cucumbers 46800

Total 193097.1

Extra Costs number $

Workers 4 3600 14400

maintenace 8 200 1600

loss of harvest 40% 77239

total 93239

Net income 76574

13

PoultryCosts $

Chicken Den 15000

Feed 5760

Chicken 150

Labor 3600

silo 12000

Medicine 400

egg boxes 3000

Fencing 6000

labeling 300

Total 46210

Revenue year 1 year 2 year 3 year 4 year 5

eggs 37800 54000 54000 54000 54000

Mortality 0f 3% 36666 52380 52380 52380 52380

egg loss of 20% 7333 10476 10476 10476 10476

total 29333 41904 41904 41904 41904

egg boxes(dozen) 2444 3492 3492 3492 3492

sales of eggs 11733 16762 16762 16762 16762

Net income -34477 -17715 -954 15808 32570

Break even in 4 years

14

Total RevenueYear 2 year 3 Year 4 Year 5

Greenhouses 76574 76574 76574 76574

Poultry 16762 16762 16762 16762

trees -123000 6938 19406 19406

Total -29664 100274 112742 112742

Income from rooms 1200 1800 2700 4050

Profit -144894 -50770 56722 165564

Break even in 3 years and a half

15

Future ActivitiesExpand the farm to include other

activities and products:

Beef production

Milking cows

Broilers

Horseback riding

Other trees (grapes, citrus trees)

Other vegetables

16

ConclusionBoustany brings added value to

agricultural products: Value and Trust

Diversification is important

Agricultural production is more profitable

since the land is owned

Creating a green environment is

important

17