working in partnership with your club - the newport county afc experience
DESCRIPTION
With so much going on at a local level it is often difficult to fully appreciate the work of other trusts, see the successes they have had and how they've achieved them. This session gave an opportunity to hear from supporters' trusts that have had a particularly busy year for different reasons - be it running campaigns, scrutinising their clubs, engaging and growing their membership or building partnerships and influence - something for everyone. We know that the relationship that a trust has with the club they support can have a big bearing on the type of work that goes on, so in the first session we heard from trusts that have a good partnership with their club, whereas in the second session we will heard from trusts that either have no working relationship or a begrudging one at best.TRANSCRIPT
Shared Responsibility
Shared Ambition
Agenda• New Structure• Commercial Opportunities• Trust • New Financial Model• Budget & Squad 09/10• Questions
New Structure
GLYN JONESAcademy
BOARD
Paul ByettJon Bowkett
Jon CollingbourneJon Allyson
Matt Southall
TRUST
JON PERCIVALFinancial Controller
DEAN HOLDSWORTHTeam Manager
PRESS
CHRIS BLIGHTChairman
TIM HARRISGeneral Manager
MIKE EVERETTFootball Secretary
BARAMBERSocial Club
ROB SANTRWISMatchday
PHIL MORGANAdministration
DUNCAN JARDINEShop
ROGER HISCOTTCommercial
VICE PRESIDENTSHOSPITALITY
BLUE SQ SOUTH
FUNDRAISINGCOUNTY
CASHEVENTS
SUPPORTERS GROUPS
Match Day Structure(Rob Santwris)
• Turnstile – Staff / receipts• Stewards• Safety Officer• Matchday Food• Toilets
• Police• Liaison with Volunteers –
Ball Boys, Mascots, Sponsors, St. Johns
• Improve Matchday Experience
Supporters Trust
Amber Army
What is our position on this proposal?
• Fully support
• Worked in partnership to finalise
• Team ethic / huge skill base
• Community based
• Partnership with Board of Directors
• The Club needs a broad base of income
How can you help?
• Join the Trust
• Make a direct debit payment
• Join the County Cash Club
• Become a volunteer
• Spread the work
• Help fund raise
• Support fund raising activities
Summary
• We are a supporters based club!
• Our strength is our supporters
• Proven model
• Government backed
• How big is your dream?
New Financial Model
Create two defined revenue streams:
1.All gate receipts to cover club expenses
2.All other income to generate playing budget
How does it work?
Profit & Loss Gate ReceiptsOfficialsRentMedicalCoach HireInsuranceTraining FacilitiesBank / InterestWagesHospitalityEtc etc £115,000Historic Creditors £35,000
Total £150,000
New Admission Rates
Season Tickets
Friendlies Revenue
Cup Revenue
21 League games
– avg attendance 850
Total £150,000
Principle Playing Budget• Identified minimum requirement for this league was a
budget of £5,000 pw• To attract donations / revenue / sponsorship in chunks of
£5,000• Original Target – 40 weeks x £5,000• Great response – Trust / Sponsors / Volunteers / Directors• Already Committed 60 Segments @ £5,000• Budget - £300,000
Segments Committed• Directors – 8• Acorn, Peacheys, HE, Aspen,
HSS,Tiles Ahead – 12• Blue Square – 2• Setanta – 2• VPs – 2• Commercial Dept – 4• BarAmber – 3• Coors – 2• TBC - 2
• County Cash – 3• Golden Gamble – 1• Soccer Schools, OBEs, Tea Ladies,
Supporters Club – 6• Programme –2• New Shop – 2• Trust – 5• Friends – 2• Golf Day – 1• Fan Event - 1
What does that mean?
• £300,000?
• 38 week season - £8,000 per week
• Includes – Manager
Backroom
Players
Bonus & NI
“Play Off” Bonus Scheme• £500 Per Week Retained from budget for Bonus Scheme• Creates Total Pot - £20,000• Team Receive £1,000 per Win• 22 Wins needed for Play Offs• If successful – Team Split £22,000 (or more if more wins)• If unsuccessful £20k Retained by Club for costs or next
year’s budget• Players Paid on a Pro rata Appearance Basis
DID IT WORK•LEAGUE CHAMPIONS•103 LEAGUE POINTS•GOAL DIFFERENCE OF +67•22 CLEAN SHEETS•TOP GOAL SCORER IN THE LEAGUE•THE PLAYERS WENT TO LAS VEGAS FOR 5 DAYS•THE CLUB HAVE MADE AN ESTIMATED £30,000 PROFIT•THE TRUST MEMBERSHIP WENT UP TO OVER 500