Serial Monogamy

Leading the Charge, Driving the Change: Why Innovators Will Win the War for Talent

Dan Finnigan CEO, Jobvite

Geography of Jobs

Source: http://tipstrategies.com/geography-of-jobs/ #Jobvite

Unemployment Getting Better But Slowing

Unemployment rate, Seasonally adjusted

Nonfarm payroll employment change, Seasonally adjusted

-800

-600

-400

-200

0

200

400

600

Jan-

08

Jun-

08

Nov

-08

Apr

-09

Sep

-09

Feb-

10

Jul-1

0

Dec

-10

May

-11

Oct

-11

Mar

-12

Aug

-12

Jan-

13

Source: BLS.gov

Anyone Remember This?

Today Does Not Feel Much Better

#Jobvite

Tomorrow You Will Lead the Tribe! Only With Courage, A New Approach, Hard Work and the Right Weapons!

Growing Awareness: Talent Matters Most

Source: Boston Consulting Group, Realizing the Value of People Management; From Capability to Profitability, August 2, 2012

People Companies Outperform the Market Average

#Jobvite

Recruiting Delivers 40% More Profit Growth Than Next Best HR Function

Source: Boston Consulting Group, Realizing the Value of People Management; From Capability to Profitability, August 2, 2012

#Jobvite

Recruiting will be one of the hot careers in the next decade

14% Y/Y increase Most commonly advertised job title: Recruiting Source: Wanted Technologies #Jobvite

Why? 1.Business Need Skilled Talent More Than Ever 2.Talent Is Becoming Increasingly Scarce Worldwide 3.Talent Is Choosy, Savvy Consumer of Opportunities

The recruiters who transform themselves into marketers become as importantif not more

than any function. #Jobvite

Jobs In Future Require Education

Source: Bureau of Labor Statistics 20%

22%

17%

18%

18%

12%

14%

Doctoral / professional degree

Master degree

Bachelor degree

Associate degree

Some college

High school

Less than high school

% Change Employment 2010- 2020

Source: Bureau of Labor Statistics #Jobvite

Most Advertised Openings in U.S. Today: All But Two Require College

1. Computer Occupations 2. Health Diagnosing and Treating Practitioners 3. Other Management Occupations (inc. HR) 4. Financial Specialists 5. Business Operations Specialists 6. Sales Representatives, Services 7. Engineers 8. Information and Record Clerks * 9. Advertising, Marketing, Promotions, PR, and Sales Managers 10. Supervisors of Sales Workers *

#Jobvite Source: Brookings Institution

U.S. App Economy Jobs

before the iPhone

0 current day

477k Source: TechNet, The App Economy

Mobile Applications Engineer

iPhone Application Developer

Social Media Manager

User Experience Analyst

Android Developer

Virtualization Architect

Mobile Marketing Strategist

iPad Game Developer

API Platform Manager

SHRM: Companies Anticipate Needing More College Graduates

High school dimploma or equivalent only

Specific post-secondary certificate/credential(s)

Associates degree

Bachelors degree

Advanced degree (e.g., masters, MBA, Ph.D, M.D.)

9% 63%

27% 28%

61% 11%

18% 69%

13% 56%

42% 2%

56%

1% 44%

Increase Stay the same Decrease

Percentages may not total 100% due to rounding.

SHRM/Achieve Survey: Changing Employee Skills and Education RequirementsChanges in the Workforce SHRM

#Jobvite

Working Age Population Shrinking Worldwide

Source: Deloitte Research, UN Population Division (http://esa.un.org/unpp/)

#Jobvite

Creating A Serious Shortage

Source: Bureau of Labor Statistics, Current Population Survery #Jobvite

Growing college completion gap between

Source: New York Times, Stanford University

0%

20%

40%

60%

born 1979-82

born 1961-64

rich

poor

rich and poor:

#Jobvite13

Battle of the Brains (US-based schools listed in blue)

Source: PR Newswire #Jobvite

Battle of the Brains (US-based schools listed in blue)

Source: PR Newswire

#Jobvite

STEM Growth Is Too Slow

11.5

10.6

9.3

8.1

8

4.5

4.5

Business

Social science

STEM

Education

Humanities/arts

Health

Other

Millions of grads by specialization CAGR, 2010-20

Source: McKinsey Global Institute

1.2

1.7

0.8

0.4

1.7

4.3

3.3

#Jobvite

Severe Shortage Of STEM Graduates In US

92 Parks, recreation and fitness

98-08 %

Source: SunSentinel, 2012

STEM Jobs STEM Degrees

50,000 Shortage in Florida Alone

64,000

14,855

#Jobvite

engineering 66 % doctorates 50 % plan to stay tech 45 % science + doctoral 35 % degrees

Source: CNN Money

Immigration Debate In DC

764,321 foreign students enrolled in

U.S., up 5.7% in 2011

U.S. world share dropped 25% to 18% -

now up to 21%

H1B Visa capped at 85K (20K for those with Advanced Degrees)

Proposed Bill: Increase to 115K 300K

New Study: No shortage of STEM?!?

#Jobvite

Only 29% of Applies Come From College Graduates; Only 13% STEM Graduates

Bachelor of Arts 10%

Bachelor of Science 10%

MBA 5%

Master of Science 3%

Master of Arts 1%

No Degree 71%

#Jobvite

10X Programmer Talent Agency

Source: HBO

Gen Y Dominates Workforce in 5 Years

0

25

50

75

100

125

150

175

200

225

1990 1995 2000 2005 2010 2015 2020 2025 2030

Pre-Boomers Baby Boomers

Generation Generation Y and beyond

SOURCE: U.S. Bureau of the Census, projections based on 2000 Census

popu

latio

n ag

e 18

-64

(mill

ions

)

2011: The Baby Boomers reached retirement age

2030: Gen X reaches retirement age

2018: Gen Y makes up half of the working age population

Dans Turn

Talent as a Consumer One Size Does Not Fit All

Each generation approaches work differently, shaped by the economic, social and political forces of their time.

Source: Manpower #Jobvite13

Talent as a Consumer: Layoffs Have Permanently Changed The Deal Between Employers and Employee

1973 - 1975 1981 - 1982 1990 - 1991 2001 2007 - 2009

Employment

Productivity

-0.65 -0.53 -0.45 -0.27 -0.70

Source: US Bureau of Economic Analysis; McKinsey Global Institute

Breakdown of GDP decline during last five recessions

Fewer gold watches

Source: BLS, Fast Company

51

05 80

39

35 64 10 in their job for >

% %

men yrs to

#Jobvite

Source: BLS, UCSF

21 % U.S.

California

39 %

Fewer gold watches

10 in their job for > yrs

05 05

#Jobvite

Gen Y And Californians Changing Jobs Every 3 Years: That is 15-20 Jobs A Career

Source: www.fastcompany.com/magazine/162/average-time-spent-at-job-4-years

median tenure in current job:

U.S. 4.4 yrs

Californians ...and Millennials

3.0 yrs

of all new college grads believe that

self-employment is more secure than a full-time job.

Source: Wall Street Journal, Gallup

Recruiting Is Marketing

The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Peter Drucker, management consultant, educator, and author

#Jobvite

Recruiting Is Marketing: The New Five Ps of Marketing

Product: Define Broadly Around Customer Experience Price: Provide Competitive Value Promotion: ROI-tracked Marketing Mix of Media, Content,

Message & Growing Brand Placement: Many, Convenient and Inspiring Ways to Buy Process: All Efforts Working As One Optimizing Funnel

#Jobvite

Recruiting Is Marketing

Product Price Promotion Placement Process

Old School

Feature-Focused Definition (Conjoint Analysis)

Suggested Price Lists

Retail chains Sales channels Catalogs Partners

Brand, Advertising (Radio, TV, Print), Mail, Catalogs

Quarterly reports, post- mortem, new version launches

Today: Optimization

Customer-Experience Focused Definition

Freemium, performance-based, loyalty programs

Customer experience within: Retail store E-commerce Free-trials Customer service

Brand, SEO, Search Engine Marketing, Content, Social media, CRM

Real-time, data-driven optimization of product-to-sale funnel

Recruiting

Employee-experience Focused Definition of role

Requirements, perks, flexibility, benefits, compensation

Candidate experience within: Job Boards Career Sites Apply Process Interview Process

Recruitment brand, culture, on-line marketing mix for jobs & careersite(s)

Real-time, data-driven optimization of the opening-to-hire funnel

Marketing Starts by Understanding Your Target Like A Marketer Would: 80 Million Gen Y

Exercised vigorously in last 24 hours 46 %

Saw email usage drop in 2011 27 % Have a tattoo 39 % Started a business on the side 35 %

Think helping the poor most important issue 21 % #Jobvite

#1 and #2 Product & Pricing: Design Roles for Their Future, Not Just Yours

1. Explain Company Vision 2. Prioritize Community Service 3. Develop In-Between Steps And Titles 4. Give Encouragement & Regular Feedback 5. Offer More Flexibility 6. Provide Education and Professional

Development 7. Give Them Time for Personal Projects

7 Ways Beyond Compensation To Improve Job Attraction

Gen Y are Job Shoppers; 88% are looking to make a change

Salaries guidepost for value and staying on track, but NOT differentiation

51% of new employees hired in

2012 have buyers remorse

Source: HBR: Blog Network: What Job Candidates Really Want: Meaningful Work #Jobvite

#3 Promotion: Big Brands, Especially Strong Consumer Brands, Have Big Advantages Top 5 of 50 Top Employers for College Grads

#Jobvite

#3 Promotion: Gen Y Wants Authentic Brand Experiences

Make Your Culture Your Brand Culture Is Emotional

Marketing Learning That Decisions Made By Lymbic (Lizard) BrainFocus Messaging & Promotion On Emotional Connection

Engagement Survey of Top Performers and Develop Value Statements

Mold All Marketing Messaging Around Effort Employee stories and testimonials

Successful If Portrayed Culture So That Best Candidates Select In and Mismatched Select Out

Source: ERE Recruiting Conference 2013 by Randall Birkwood #Jobvite

Have A Company Mission That MattersAnd, It Helps To Authentically Provide Social Good

#Jobvite

HubSpot Mission

Brand: Join the Flock And Help Find Meaning

#Jobvite

Step Inside KixeyeIf You Have What It Takes!

Imagine Being In Jobvites Family!

#3 Promotion: Advertising & Distribution

Track All Advertising & Distribution

SEO: Jobs (and Content) Pages

Careersite Distribution & Promotion

Social and Employee Referral

#Jobvite

Applications by Source Type 2013

Job Board 42.4%

Career Site 38.2%

Agency 2.2%

Employee Referral

8.5%

Notifications / Talent Pool

1.2%

Transfers 1.2%

Other 6.2%

Career Site up by 6% Emp Referral up by 1.3% Transfers are significant

#Jobvite

Hires by Source Type 2013

Job Board 17.1%

Career Site 21.0%

Agency 4.7%

Employee Referral 40.4%

Notifications / Talent Pool

0.4%

Transfers 7.1%

Other 9.3%

#Jobvite

Faster hiring through employee referral 2013

Source: Jobvite

29

45

39

Emp Referral CareerSite Job boards

Employees hired through employee referral are hired 55% faster than those who came through career site.

46% 45% 47%

33% 35%

39%

22% 20%

14%

Over 1 year Over 2 years Over 3 years

Hired Faster Better Quality

#Jobvite

Half of Career site Visitors Do Not Return

One Time Visitors 49% Return Visitors

51%

#Jobvite

Remarketing Is The Way Marketers Handle Abandonment

Brand Site

Ad on another site Customer #Jobvite

#4 Product Placement: Many, Convenient, And Inspiring Ways to Buy

1. Starts with Careersite: Easy to find, follow, and engaging

Prospect and Candidate Experience = Shopping Experience (think Nike and Apple!)

#Jobvite

High Bandwidth Careersite Experience

#Jobvite

#4 Product Placement: Many, Convenient, And Inspiring Ways to Buy

1. Starts with Careersite: Easy to find, follow, and engaging 2. Apply Process: Simple, clear, anywhere

Prospect and Candidate Experience = Shopping Experience (think Nike and Apple!)

#Jobvite

Easy To Buy Easy To Apply

More On This Later Today

#Jobvite

#4 Product Placement: Many, Convenient, And Inspiring Ways to Buy

1. Starts with Careersite: Easy to find, follow, and engaging 2. Apply Process: Simple, clear, anywhere 3. Interview Process: Collaborative (2-way)

Prospect and Candidate Experience = Shopping Experience (think Nike and Apple!)

#Jobvite

#4 Product Placement: 2-Way Collaboration

#4 Product Placement: Many, Convenient, And Inspiring Ways to Buy

1. Starts with Careersite: Easy to find, follow, and engaging 2. Apply Process: Simple, clear, anywhere 3. Interview Process: Collaborative (2-way) 4. Feedback: No black hole

Prospect and Candidate Experience = Shopping Experience (think Nike and Apple!)

#Jobvite

Easy-to-See Application Status

1.

Funnel / Lead Generation / Marketing Automation

#5 Process: All Efforts Work As One Optimizing Funnel

1. Multi-Channel Multi-Media Campaigns

2. Provide Target Personalized Direct Mail & Landing Pages

3. Lead Score Hot, Warm, Cold

4. Marketing Automation Next Automatic Event -Send personalized email -Send personalized product interest info -Send e-newsletter -Send personalized direct mailer -Send personalized press release -Send blog link

5. Measure, Adjust, Redo

36%

23% 20%

12% 8%

4%

0%

30%

60%

Sourcing Hiring Assessment EmployerBranding

Onboarding Screening

Source: Aberdeen Group, Strategic Sourcing EARLY FINDINGS, February 2012

#5 Process: Sourcing At Top Of Funnel A Top Priority

#5 Process: Track and Measure Sourcing Funnel

Employee Referrals

Campaigns

Overall

Talent Pool

#5 Process: Cant Afford To Advertise Over and OverMust Build and Nurture A Database of Prospects

#Jobvite

The Marketing-Skilled Recruiters Who Target & Catch Their Game Will Become The New Leaders of Future!

8 of the 11 Top Tech IPOs use Jobvite to power their hiring

3 of the 5 Top Performing IPOs use Jobvite to power their hiring

13 out of 17 expected Tech IPOs in 2013 use Jobvite to power their hiring

Jobvite Powers Sourcing & Hiring For The Fastest Growing Companies

#Jobvite

Thank you

dan@jobvite.com

Slide Number 1Slide Number 2Slide Number 3Anyone Remember This?Today Does Not Feel Much BetterTomorrow You Will Lead the Tribe!Slide Number 7Recruiting Delivers 40% More Profit Growth Than Next Best HR FunctionRecruiting will be one of the hot careers in the next decadeWhy?Jobs In Future Require EducationMost Advertised Openings in U.S. Today:All But Two Require CollegeU.S. App Economy JobsSHRM: Companies Anticipate Needing More College GraduatesWorking Age Population Shrinking WorldwideCreating A Serious ShortageGrowing college completion gap betweenBattle of the BrainsBattle of the BrainsSTEM Growth Is Too SlowSevere Shortage Of STEM Graduates In USSlide Number 22Only 29% of Applies Come From College Graduates; Only 13% STEM GraduatesSlide Number 24Gen Y Dominates Workforce in 5 YearsTalent as a ConsumerTalent as a Consumer: Layoffs Have Permanently Changed The Deal Between Employers and EmployeeFewer gold watchesFewer gold watchesGen Y And Californians Changing Jobs Every 3 Years: That is 15-20 Jobs A CareerRecruiting Is MarketingRecruiting Is Marketing:The New Five Ps of MarketingSlide Number 34Marketing Starts by Understanding Your Target Like A Marketer Would: 80 Million Gen Y#1 and #2 Product & Pricing: Design Roles for Their Future, Not Just YoursSlide Number 37#3 Promotion: Gen Y Wants Authentic Brand ExperiencesHave A Company Mission That MattersAnd, It Helps To Authentically Provide Social GoodHubSpot MissionBrand: Join the Flock And Help Find MeaningStep Inside KixeyeIf You Have What It Takes!Imagine Being In Jobvites Family!#3 Promotion: Advertising & DistributionApplications by Source Type 2013Hires by Source Type 2013Faster hiring through employee referral 2013Half of Career site Visitors Do Not ReturnSlide Number 49#4 Product Placement: Many, Convenient, And Inspiring Ways to BuyHigh Bandwidth Careersite Experience#4 Product Placement: Many, Convenient, And Inspiring Ways to BuyEasy To Buy Easy To ApplySlide Number 54#4 Product Placement: Many, Convenient, And Inspiring Ways to Buy#4 Product Placement: 2-Way CollaborationSlide Number 57#4 Product Placement: Many, Convenient, And Inspiring Ways to BuyEasy-to-See Application Status#5 Process: All Efforts Work As One Optimizing FunnelSlide Number 61#5 Process: Track and Measure Sourcing Funnel#5 Process: Cant Afford To Advertise Over and OverMust Build and Nurture A Database of ProspectsSlide Number 64Slide Number 65Thank you