workforce academy training october 2014
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Workforce Academy Training October 2014TRANSCRIPT
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“To connect to people at the deepest level, you need stories.”
-Robert McKee
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STATE OF THE MEDIA
EarnedNewspapers | Magazines | TV | Radio | Bloggers
OwnedWeb Site | Company Blog / News Site |
Marketing Collateral | Publications
SocialFacebook | Google+ | Twitter | You Tube | LinkedIn | Pinterest….and many more.
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State of EARNED Media
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Yesterday’s Media
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Yesterday’s Newsroom
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Yesterday’s News StaffReporters. Photographers. Editors. Producers. AND MORE!
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Too busy to leave desk for lunch?
Laid off?
Coffee powered!
On the phone
Rumpled jacket
2 screens
Today’s Media
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Stressed out posture!
stacks
Files!
Rumpled hair…what’s
left of it
Files and
more files
Today’s Media
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An Empty Newsroom
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Today’s News StaffNote the reporter notebook & camera.
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Today’s News CycleNews Event
Publish brief on web site
Teaser on social media
Blog post
Attend event / go to scene
Take photos, get notes, interview
Return to office and update web
site, social media and Blog
post
File story for broadcast that
evening or morning edition
Post video and images
Update social media
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So how do you reach people?
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SOURCE: http://www.previewnetworks.com/blog/tag/earned-media/
Pulling It Together
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Amazon Purchases
Washington Post
-Facebook status update.
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State of OWNED Media
Web. Social. More.It used to be that organizations had to go
through media to reach the public with their news. But now…
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Web Site
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Blo
g
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SOCIAL
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SOCIAL MEDIA
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The Basics
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The Basics
People living in cities spend the most time on Social Media, at 70% of the population. And women, on average, spend 9% more time
on social networking sites than men. –Pew Research Center
How many Internet users? WORLD: 2.4 Billion. With a B. –Internet World Stats
US: 274 Million.
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Why CareAboutSocial?
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The BasicsWhy CareAboutSocial?
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Why CareAboutSocial?
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The BasicsWhy Care?
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Why Care About LinkedIn?aka Facebook for professionals.
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Why Care About
SnapChat?
100 Million Monthly Active Users
70% Women
71% Under 25-years-old
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Why CareAboutSocial?
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-RECAP-• How social media fits into
broader media picture.• Who uses the various social
media channels.
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-WAY AHEAD-• How does social media fit
into YOUR media picture?
EDUCATE STUDENTS | REACH DONORS | MARKET BROADEN EXPOSURE FOR PROGRAM
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-STUDENT JOB SEARCHES-
Employers and recruiters are using social media more while using job
boards less, a trend that began before 2008.
LinkedIn is the powerhouse, but Facebook and Google+ and Twitter
used to generate leads.
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-CANDIDATE RESEARCH-
Social media is used in a number of ways by recruiters, giving them an idea of who the applicants are and how they might fit
into a corporate culture…if at all.
• Communications Skills (spelling, punctuation, grammar & ability to clearly communicate ideas)
• Work history and education• Industry knowledge• Use of alcohol & illegal substances• Use of profanity• How you spend non-work time
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-ONLINE RESUME-
Encourage students to pay attention to…
• Look beyond LinkedIn. • Profile picture. This matters!
• Seriously…no keg stand photos here! • Where were you last night?• Photos from last year. Yes. Those are still there. • Who, what and where you spend your time. • When are you posting online? Middle of the day?• Who do you talk about?• Who has tagged you…and why? • First impression!
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-COMMUNICATE WITH STUDENTS-
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-REACH DONORS-Remember that Washington Post example?
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-WAY AHEAD-• Which social media channels
will help you reach your goals, your various target
audiences?
EDUCATE STUDENTS | REACH DONORS | MARKET BROADEN EXPOSURE FOR PROGRAM
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-BRAINSTORM-