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WorkbookSummer Collection
2020
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Content
Information
Women
Men
Kids
Accessories
Addresses
Info
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Information
Alprausch is a contemporary take on com-bining fashion with functionality and tra-dition with modernity. We are inspired byeverything that surrounds us; family, friends, nature & the streets.
In our collections, all of these influences merge toge-ther and create a new way of looking at everyday fashion, the unique Alprausch look. Being a family busi-ness, since the day we started Alprausch it has been our conviction that the people who work with us should be treated in a fair way. We use only envi-ronmentally sustainable materials and fabrics for our garment. That is also why we produce most of our line in Europe and make sure that the quality and standard of our clothing reflects the quality of the way it is produced.
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What started as a local Swiss project in 2001, Alprausch has slowly spread into a global phenomenon. It is our true intention to share with the world all the thingsthat make our everyday lives so special. Enjoying a sharp contrast to other brands, fans are reminded every season that Alprausch is a family of people not willing to give in to fashion dictated by the masses. Creativity, style, fit and function, these are attributes that we feel make clothing special. By working with our own ideals and style, we have created a line of cloth-ing that is often viewed as somewhat against the grain. By embedding positive Swiss ideals into inspirational styles, we offer a concept and a story to people who possess originality and the need to live and dress apart from the rest. Our vision combines modern mate-rials and high quality standards with images and ideas unique to Switzerland. This vision may include the traditional Swiss sport of Hornussen, the reflection of a skyscraper in a lake or blue skies over white glaciers.
Alprausch is a story of a unique tribe based in Zurich, Switzerland, which has createda line of clothing, outerwear and accessories with a style that dares to combine classic Swiss tradition with modern street and snow culture.
Our Roots
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In order to keep you looking fabulous while you ex-plore the many possibilities this season has to offer, we delved deep into our archives and came up with a collection that combines classic swiss motives with modern fit and features coming straight from the urban centres of the world. Be it T-Shirts, tank tops, skirts, dresses or light sweatersand jackets that you desire, we’ve got you covered. As always, the Alprausch look provides you with a sporty chic style that will make you want to seize the day.Carpe diem, girls!
Strolling through the city, sunbathing, swimming, hiking with friends and family and enjoying some of the gorgeous views Switzerland has in store – what a summer!
Summer 2020
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Colors S2020
smoked pearl
phantom
black
grey melange
snow white
fiery red
chili pepper
zinfandel
porcelain rose
pink dogwood
inca gold
arabian spice
licorice
old gold
lemon drop
china blue
orion blue
navy
victoria blue
ballad blue
bosphous
black forest
deep forest
classic green
fern
Patterns S2020
Size Chart
TOPS:XS, S, M, L, XL, XXL
PANTS:27, 28, 29, 30, 31, 32, 33
TOPS:XS, S, M, L, XL, XXL
PANTS:28, 30, 31, 32, 33, 34, 36
TOPS:104, 116, 128, 140, 152
PANTS:104, 116, 128, 140, 152
Women Kids (Girls & Boys)Men
Since the beginning of Alprausch, we have placed great value on sustainability, proper materials and fair working conditions.
Being a family business, we really care about the way our products are created and how the people who make them are treated.
That is why 85% of our products are made in Europe, mostly in Portugal and according to European standards. Our leather products
are produced in Turkey and most of our acce-ssories in Bali – all our bags and scarves are produced by hand by a local Balinese family.All these producers are working with us for a long time now, and we are happy to have themin the Alprausch team. We choose new producers after a long process of evaluation
– afterall our aim is that our products can be worn and used with a clear conscience and accompany our customer's everyday journeys for years to come.
Our Production
Order Information
• Always mention the article number, article name and color on the order sheet.
• All textile articles can be ordered per piece, per size and per color.
• All accessories must be ordered in a minimum of 3 pieces per colorway.
• Labels, logos, prints and embroideries can have small differences in the production pro- cess if it’s intended to improve the styles.
• Prewashed styles can sometimes vary from piece to piece within a color, due to washing process. These variations are intentional.
• The fit of styles varies from piece to piece. Typically, Alprausch uses a European slim fit, however, articles may be made larger or baggier in production to improve the style.
• Please note: colors can be slightly changed during the production process, all in effort to improve the styles.
chinese red alperösli
blue red check
strawberry printed
afterdark alpleo
red green check
deep forest tannezapfe
green check
black forest alpcamo
black flowers
yellow check
black alperösli
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Women
Strolling through the city, sunbathing, swimming, hiking with friends and family and enjoying some of the gorgeous views Switzerland has in store – what a summer!
In order to keep you looking fabulous while you ex-plore the many possibilities this season has to offer, we delved deep into our archives and came up with a collection that combines classic swiss motives with modern fit and features coming straight from the urban centres of the world. Be it T-Shirts, tank tops, skirts, dresses or light sweatersand jackets that you desire, we’ve got you covered. As always, the Alprausch look provides you with a sporty chic style that will make you want to seize the day.Carpe diem, girls!
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60257 red60252 navy
60255 navy60250 navy
60258 red60253 navy / 60254 red – navy
60256 snow white / v navy60251 navy
Space Heidi sweat jacketFlimserclaudia hybrid jacket
Velo Sabinli super light jacketSpatzier Susi reversible parka
Nüsslizäh hooded sweaterBerg Evä hooded fleece jacket
Sabinli hooded sweat jacketVeronika multisports jacket
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
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60286 snow white / 60287 navy60261 mustard melange
60263 green – white striped60259 navy
60265 snow white60262 white
60264 red – snow white striped60260 white
Hängerbabi blouseHoi Bibä crew neck
Glückstante longsleeveSägler Sophie crew neck
Bondursi t-shirtWilhelmina longsleeve
Summergfühl longsleeveSchtreife Jule crew neck
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
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60272 navy60268 black
60270 mocha striped60266 white
60273 snow white60269 blue striped
60271 white60267 yellow
Raketemeitli t-shirtGalexeja t-shirt
Bienlimeitli t-shirtMüntschi t-shirt
Grüezi mitenand t-shirtChriesimeitli t-shirt
Beerimeitli t-shirtMajabienli t-shirt
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
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60310 dark green fancy melange60277 snow white
60274 aubergine / 60275 snow white / 60276 navy 60308 snow white
60311 fall leaf60307 white
60309 white
Bluemechreis t-shirtPotzdunner t-shirt
Flotti Lotti t-shirt Rägebögli t-shirt
Summervogel t-shirtAbentür t-shirt
Alpliebi t-shirt
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXL XS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXL
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60319 green striped melange60314 chinese red
60312 ballad blue 60317 red striped melange
60320 snow white60315 white / 60316 black
60313 snow white fancy melange 60318 snow white
Flattertäschli t-shirtFuessballerin t-shirt
Chrüzlistich t-shirt Retro-Herz t-shirt
Guet und Bös t-shirtRebellin t-shirt
Happy Camper t-shirt Vintage-Velo t-shirt
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXL XS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXL XS S M L XL XXL
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60321 navy
Schtreife-Alp t-shirt
XS S M L XL XXL
60296 black flowers60278 navy striped / 60279 snow white
60284 flash striped / 60285 earth striped
60290 strawberry printed / 60291 black flowers60280 green striped / 60281 brown striped
60288 navy / 60289 mustard 60282 navy / 60283 zinfandel
Signora Sophia overallFlohmi-Heidi tanktop
Sarah Bella tanktop
Märtursi dressSöpheli tanktop
Frau Möhr blouse Päm tanktop
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXL XS S M L XL XXL
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60415 strawberry printed / 60293 black flowers
Tonie Billie pant
XS S M L XL XXL
60297 strawberry printed / 60298 black flowers 60305 navy / 60306 mustard
60294 snow white / 60416 navy
60299 mustard / 60300 navy
60301 strawberry printed / 60302 red – white dotted 60303 earth striped / 60304 rainbow striped
Ella Bella short Blatterwiese bikini
Oliveyou sweat pant
Trulla Bulla short
Madam Jacob skirt Lettebadi bikini
XS S M L XL XXL XS S M L XL XXL
XS S M L XL XXL
XS S M L XL XXL
XS S M L XL XXL XS S M L XL XXL
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Men
Imagine yourself standing in the great wide open, surrounded by pure fresh moun-tain air, living your dream and feeling the adrenaline rushing through your body as you face the wilderness.
Even if you spend most of your days in the office – adven-ture can be found everywhere, everyday, and we are eager to help you find it. Throw on some Alprausch gear and let your inner explorer taake a hold of you. With shorts, T-shirts, sweaters, jackets and swimwear,all endowed with the right dose of the unique Alprausch style, you’ll be ready to face anything that comes your way.
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60329 navy60324 navy
60322 royal blue 60327 black forest
60330 blue melange60325 bordeaux / 60326 camouflage
60323 navy melange 60328 port royale melange
Sägelfritz sweat jacketHaldigrat hooded fleece jacket
Stadtmänsch multisports jacket Gipfelkönig light softshell jacket
Supersaxer sweat jacketFelsenegg Kari super light jacket
Morgegruess hybrid jacket Bergläufer sweat jacket
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXL XS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXL XS S M L XL XXL
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60345 green check60333 duffelbag / 60334 port royale
60336 yellow60331 spicy mustard melange
60346 red check60335 port royale
60344 yellow check60332 navy
Waldschliicher shirtAlpster crew
Offroader longsleeveTK sweat jacket
Usgang Toni shirtAlp Rider longsleeve
Bergma shirtAlpguru baseball sweat
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
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60417 black60339 snow white
60341 grey melange60337 navy melange
60343 navy60340 ponderosa pine striped
60342 black forest60338 olive melange
Alpwald t-shirtWanderheiri t-shirt
Berg Hampe t-shirtSchorsch t-shirt
Sunntigs Buur poloChraxler t-shirt
Block Ueli t-shirtSuppe Moudi t-shirt
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
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60358 dark green fancy melange60354 dark shadow
60356 phantom60352 black
60359 grey melange / 60360 estate blue60355 white
60357 grey melange60353 yellow fancy melange
Chlätter-Toni t-shirtSpirit of Nature t-shirt
Bergsunne t-shirtStrahleberg t-shirt
Alpe-Fischer t-shirtChlises Bergli t-shirt
Bärwald t-shirtRock the Blitz t-shirt
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
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60367 china blue melange60363 moonless night
60365 navy60361 adriatic blue
60368 navy60364 white
60366 snow white fancy melange60362 black forest
Vintage-Gondeli t-shirtAlp-Blitz t-shirt
Alpe-Entdecker t-shirtPanorama-Büssli t-shirt
Biker t-shirtLagerfür t-shirt
Chrüzbock t-shirtVinyl-Himmel t-shirt
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
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60347 army60371 white / 60372 black
60374 blue striped melange60369 snow white
60349 black with grey print / 60418 green with green print60373 green fancy melange
60375 navy60370 chili pepper
Hochwasser shortRebellä t-shirt
Tschütteler t-shirtMountain Rider t-shirt
Tobi denim shortChueh-Schwiizer t-shirt
Gümmeler t-shirtTour des Alpes t-shirt
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
XS S M L XL XXLXS S M L XL XXL
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60305 navy
Landiwiese swimshort
XS S M L XL XXL
Notes
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Children are the future! And we want the future to look good. So hook’em up with some of the Alprausch Style. Cute, cosy and functional clothing are what we deem best for the new generation.
From playful prints and patterns to soft fabrics, we want to make sure that the kids in your life stroll aroundcomfortably and stylishly. In our kids collection we inclu-ded T-shirts, hoodies, dresses and baby jumpsuits to provide you with anything the boys and girls could need in order to explore the world.
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104 116 128 140 152 104 116 128 140 152
104 116 128 140 152 104 116 128 140 152 47
60403 yellow fancy melange
60401 white
60404 white
60402 snow white
Summervogel Meitli t-shirt
Abentür Meitli t-shirt
Rebellin Meitli t-shirt
Rägebögli Meitli t-shirt
60407 yellow fancy melange
60405 green striped melange
60408 navy
60406 arabian spice melange
Suppemoudi Bueb t-shirt
Flattertäschli Meitli t-shirt
Alpe-Entdecker Bueb t-shirt
Bärwald Bueb t-shirt
XS S M L XL XXL
XS S M L XL XXL
XS S M L XL XXL
XS S M L XL XXL
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104 116 128 140 152 104 116 128 140 152
104 116 128 140 152 49
60411 blue striped melange
60409 snow white 60410 moonless night
Tschütteler Bueb t-shirt
Mountain Rider Bueb t-shirt Rebellä Bueb t-shirt
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Accessories
A pretty foulard here, a stylish new cap there … it’s the small, special details that have the ability to take ordinary out-fits to a whole new level.
Be curious and take delight in our accessories, we’re sure that you will love them as much as we do. After all, what would life be without the small little in-stances that make your day special. Throw on some Alprausch accessories, be confident, wear a smile and rock the streets!
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one size one size
one size one size
one size one size
one size one size
one size one size
one size one size
60376 alpleo 60387 victoria blue
60385 navy 60391 adriatic blue
60383 moonlight blue 60389 moonless night
60377 golden glow 60388 phantom
60386 black 60392 black
60384 black forest 60390 yellow check
Mountain Girl Mütze trucker cap girls Chlises Bergli Mütze trucker cap
Alpe-Entdecker trucker cap Panorama-Büssli Mütze trucker cap
Freizit Schorsch Mütze trucker cap Alp-Blitz Mütze trucker cap
Swiss Kiss Mütze snapback cap girls Bergsunne trucker cap
Lagerfür Mütze trucker cap Rebellä Mütze trucker cap
Spirit of Nature trucker cap Wander Kari Mütze trucker cap
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one size one size
one size
one size
one size one size
one size
one size
60393 estate blue 60399 cypress
60397 black
60395 smoked pearl
60394 arabian spice 60400 navy
60398 black forest
60396 alpcamo
Alpe-Fischer Mütze trucker cap Chueh-Schwiizer Mütze snapback cap
Berg Hampe Mütze snapback cap
Chrüzbock Mütze trucker cap
Bärwald Mütze trucker cap Gümmeler Mütze snapback cap
Holzbiiger Mütze snapback cap
Camo Carlo Mütze trucker cap
one size one size
one size one size
60380 white 60381 red
60412 black 60413v navy
Buchtäschli fannypack Nateltäschli bag
Ferdi K. cap Beat B. cap
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one size
60382 white
Rucksäckli bag
Notes
InternationalBEACH COMPANY AG
Eibenstrasse 98045 ZürichSwitzerland
Phone: +41 44 450 74 74Fax: +41 44 450 74 [email protected]
EuropeWORLD OF ALPS GMBH
+Alprausch / International [email protected]
SwitzerlandBEACH COMPANY AG
Eibenstrasse 98045 ZürichSwitzerland
Phone: +41 44 450 74 74Fax: +41 44 450 74 [email protected]
ImprintPUBLISHER: Beach Company AG
ART DIRECTION:Janina Hess
PHOTOGRAPHY:Marcos Perez
KEY VISUAL PHOTO: Thomas Kelley
COLLECTION: Summer 2020V.1.4
The data and information contained in this Workbook
are being provided for information only. Alprausch
does not accept any responsibility or liability with
regards to the reliance on or use of this data and
information. Alprausch makes no warranties or
promises as to the accuracy or completeness of this
workbook. Neither does this information imply the
availability of any mentioned items.
The Summer Workbook 2020 is a product of Beach
Company AG. No part of this publication may
be reproduced in whole or part without written per-
mission from the publisher. All rights reserved.
© 2019, Beach Company AG
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AddressesNotes
www.alprausch.com