wordpress workshop part 6: seo basics socialbiznow.com roohi moolla ceo/founder socialbiznow |...
TRANSCRIPT
![Page 1: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/1.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.comSocialBizNow.com
Roohi MoollaCEO/Founder
SocialBizNow | SocialBizWorld | NeighborhoodNow
Twitter: @roohimoolla
![Page 2: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/2.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
What is ?• Search Engine Optimization
• More Visibility = More Traffic
![Page 3: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/3.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
![Page 4: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/4.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
![Page 5: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/5.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
•The “Golden Triangle”
![Page 6: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/6.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Keywords
• On-Site•Visible/Invisible
• Off-Site•Backlinks•Social Channels•Content
![Page 7: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/7.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Visible•Title/Page Name• Description• Headings <h1>, <h2>…• Friendly URL• High-Value, Quality Content
![Page 8: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/8.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Title
![Page 9: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/9.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Title tag
![Page 10: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/10.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Page name
![Page 11: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/11.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Page name
![Page 12: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/12.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Permalink
![Page 13: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/13.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Custom Title Tag
![Page 14: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/14.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Meta Description
![Page 15: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/15.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Description
![Page 16: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/16.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Outbound Links
• Anchor Text
• Keyword Density
![Page 17: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/17.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Density
Density
![Page 18: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/18.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Avoid deep directory structures
• Easy Navigation
• Provide a User Sitemap
• Google XML Sitemap generator
![Page 19: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/19.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Sitemap Plugin
![Page 20: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/20.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Anchor Text best practices
• Heading tags
• Optimize Images
• rel = “nofollow”
![Page 21: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/21.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Heading tags <h1>, <h2>…
![Page 22: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/22.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Heading tags <h1>, <h2>…
![Page 23: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/23.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Optimize images
![Page 24: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/24.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Image Title and Alt Text
![Page 25: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/25.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Inbound Links & Anchor Text
• Link Locations (blogs, comments, articles, directories, other websites etc.)
• Social links (Twitter, LinkedIn, Facebook, YouTube, de.icio.us, Stumble Upon, Digg, Reddit etc.)
![Page 26: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/26.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Anchor Text
![Page 27: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/27.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Backlink from High Page Rank
• Recommendations
• Related/Reputable sites
![Page 28: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/28.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
External Sites•Articles•Blogs•Directories•Social
![Page 29: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/29.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
External Links
![Page 30: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/30.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Google.com/adwords
• Google.com/maps
• Google Webmaster Tools
![Page 31: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/31.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Keyword Tool
![Page 32: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/32.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Keyword Tool
![Page 33: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/33.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Google Maps
![Page 34: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/34.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Get found locally
![Page 35: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/35.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
WebsiteGrader.com
![Page 36: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/36.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
WordPress Site Stats
![Page 37: WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla](https://reader036.vdocuments.site/reader036/viewer/2022062519/56649eda5503460f94be8de8/html5/thumbnails/37.jpg)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Thank You!Twitter: @roohimoolla
More Info: www.SocialBizNow.com
Info & How-To Social Media Portal for Small Biz
www.SocialBizWorld.com Social Media Conference, Oct 22/23 - Wine Country, CA