Wordpress SEO for Beginners

Intro

Onsite vs. Offsite

•2 Sides to a coin & SEO

•If Done Right Delivers Results for your business

Wordpress SEO

Wordpress Onsite SEO by itself can give you results, but will only take you so far. In this presentation we will cover all aspects of onsite SEO best practices and techniques.

• The right theme has the right code

• Loading time issues

• SEO Quality Score issues

• Plugins & widgets slow performance

• Use WP Super Cache Plugin

More Content More Problems

11 Wordpress SEO Themes

Not all Themes are created equal, just because you have a pretty theme with all kinds of theme options, bells and whistles, doesn't mean the code is clean and SEO friendly. Thesis 2.0 is a good Theme.

• Know Your Consumer

• Do Competitor Analysis

• Create a Master List

• Use Scribe WP Plugin

Aim before you shoot: you need to know your target keywords before you do anything else in SEO. By gathering a pool of keywords for your target niche, you are positioning yourself and your website to rank correctly on Google.

Picking The Right Keywords

22 SEO Keyword Research

33 Website URL ArchitectureFlat vs. Hierarchical: each serves it's purpose, and the only way you know which one applies to your business is if you sit down and organize your products and services into categories and subcategories. This is called Siloing your products and services.

•Use WP No Category Base, WP No Tag Base Plugins

• Page Title

• Page URL

• H1 - H6 tags

• Meta Description

• Image Alt Tag

• Use Yoast SEO Wordpress Plugin

44 Page SEO

The "Perfectly" Optimized Page

55 Ongoing Website SEO

More Content and More Traffic: expand your website pages and categories, this way you can use more keywords and increase your Google Authority in your niche, leading to more visitors to your site.

• Internal Link Building (WP Smart Links)

• Content Strategy (Scribe WP Plugin)

• Sitemap Auto Submit (Yoast WP SEO)

66 What Results Look Like

77 What Results Look Like

88 What Results Look Like

Questions?

Thank You for Having Me

My company is called WebaTonic, a full services digital marketing agency for small business. Come by and grab a business card.

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