wordpress: rules of engagement #wcphx
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1. Why utilize Social Media
2. How to engage Your Audience
3. What to use to make engagement easier
Rules of Engagement
rdoW r P e s s
People, too often believe that a website is like a field of dreams. Just because you
build it, it does not mean that “they” will come. Why is Social
Engagement Important?
WordPress is particularly good for content. Social Media drives content for
WordPress.
You must use content to engage your audience in order to grow and keep a strong following for your
brand.
Why to Utilize Social Social
Social Media
Is some of the best free marketing that a person or small business could utilize. Billions of people
are online and using Social Media to stay
current and influence their decision making when it
comes to everything from politics to purchases.
rbun m e s
7.395 Bil3.42
Bil2.31
Bil1.96Bil
Total PopulationUrbanisation:
54%
Out of 7.3 Billion people on the planet, 3.4 Billion are on the Internet and 2.4 Billion are using social media. Billions of people are voluntarily part of a viable target market.THE
DETAILS
Active Social Media Users
Penetration: 31%
Internet UsersPenetration: 46%
Active Mobile Social Users
Penetration: 27%
Global Perspective
25%
30%
25%
20%
16 to 24 25 to 34 35 to 44 45+
Facebook usage based on age
Facebook will always lead in engagement
37%
33%
20%
10%
16 to 24 25 to 34 35 to 44 45+
Instagram usage based on age
The picture platform will hold a younger fan base
Twitter usage based on age
There is a stand out demographic that displays primary age on the
platform
Social Media UseIn order to utilize social media effectively, you have to find your target market. While this can be challenging, it is not an insurmountable task.
When looking at target audiences, we must begin with who is using social media. Let’s look at the numbers.
28%
37%
25%
10%
16 to 24 25 to 34 35 to 44 45+
Based on Demographic
+10%+10%
+17%
Growth in the number of
active Internet
Users+332 Million
Growth in the number of
active social media users+219 Million
Growth in Social UseAnnual trends for Social Media use. These numbers show growth since 2015.
Growth in the number of
active mobile social users+283 Million
Twitter Snapchat Instagtam Pinterest Tumblr LinkedIn Facebook
310 300 100500
150
550
Active UsersGlobal monthly active users for top social media platforms.
2016, Millions 1,650
The “social” in social media means engagement or active participation in mutual interaction between you and other users belonging to the same social media sphere where you’re operating. 88% of people do not
want to interact with brands, so when you do, make it as satisfying as possible.
88.2% of U.S. Companies will use Social Networks for marketing purposes inside of 2016.
This number is estimated to reach 89.4% by 2017.
64% of Marketers said that increasing audience engagement was crucial to their social media strategy.
Digital Marketers should come to realize that Social Media Marketing all boils down to the basics of why social media networks were created in the first place – to provide a platform where people can interact with other people. These people are brought together through a a particular point of engagement which is usually published content in the form of a picture, video, or article.
Breaking It Down
What It All MeansOut of 7.3 Billion people on the planet, 3.4 Billion are using the internet. Within that 3.4 Billion, about 2.4 Billion are active on Social Media. From what we’ve seen, Facebook is
dominating with 1,650 Millions active monthly users.
10yrs ago only 7% of the American population used Social Media. That number has not grown to 65%.
How to pick the right
otlp a f r m
Best Engagement Platforms
In order to meaningfully compare social platforms’ engagement levelsOne must always compare how effective each social platform is at driving attention on a per-user basis.While Snapchat’s monthly active user base is estimated to be slightly smaller than Twitter, the photosharing app is 5x more effective at engaging users.
Google+
50
24
27
13
25
25
23
24
22
20
13
23
24
30
23
12
30
25
35
43
Less Often Weekly Daily >Once Daily
FacebookLeading the way
with greatest number of users logging in on a
daily basis
InstagramRapidly growing
platform only utilizing an image feed.
TwitterComing in 2nd
behind Facebook’s daily
login rate.
LinkedInWill usually have a smaller daily log in rate just because it isnt require for the
platform.
Google+The social indexer: Anything
publicly posted to google+ is
indexed in google search results. SEO!!
Frequency of Access
As Percentage of Brands or Followers
User Interactions with Brand Posts Tweets with more
than 3 hashtags get 17% less engagement.
Twitter Brand Engagement
Facebook posts with less than 250
characters get 60% more
engagement.
Facebook Brand Engagement
Images out perform all posts by almost 150%.
Instagram Brand Engagement
Likelihood of EngagementAt some point, Brands will have to the realize that consumers aren’t contacting customer support because they want to talk to us. Make the point of contact as painless and satisfying for the customer as possible will only increase the chances of creating a future brand advocate.
4.21%
0.07%
0.03%
Instagram TwitterFacebook Facebook
Engagement rates on
Thursdays and Fridays are 18% higher
than the other days of the
work week..
Post engagement
rates on facebook are 75% higher within the
first 5 hours..
Tweets with 1-2 hashtags
get 21% higher
average anagement than those with none.
64% of Marketers said that increasing
audience engagement
was crucial for thir social media
marketing strategy.
The Basics…While, I don’t want to take away from the importance of the active user population of a social media
platform, a more forcused metric would be to look at the liklihood of engagement.
Follower Loyalty
53% of Americans who follow brands in social media are morel
loyal to those brands.87% of the recognition
programs at companies today focus on tenure, where people
get rewarded for simply sticking around. Reward loyalty on social
media.
53%
How to
eane g g
Tell Your Story
CurateContent from other users.
HashtagsHelp users to easily
search social networks for specified
areas of interest.
PromoteYour Brand’s
Enthusiasts. Turn them into Brand
Advocates.
TimingIs Everything. Posting at the wrong time can
hurt engagement.
Curated content shows your audience that you don’t mind sharing content you haven’t created yourself as long as it’s helpful to them. This is another excellent way to bolster brand trust. Engagement goes both ways. Shre the content of your
followers, consumers and other companies, and let them know that you have done so by tagging them.
Curate Content
PlanningCurating
PostingWhen you curate content, make sure that you tag the
original writiers.
Curated content is a great way to provide high quality content
from other sources to your followers. .
You always want to be sure that the content that you are
sharing is relevant to your brand.
60% 18%higher toward the end of the work
day
Higher closer to weekends than any
other weekday.
The Facebook post engagement rate
is
Social media engagement is
Post a piece of content on a certain Social network at the wrong time and no one will see it, wich hurts your engagement. There are a lot of social media tools out there that help you figure out the best time to post content. Tweriod wil analyze your tweets and the tweets of your followers in order to figure out what time your tweets will reach the largest audience.
Timing Is Everything
88%Of people do not
want to interact with brands on social
media.
17%Of users complain about a brand on
social media.
37 min
The time Americans spend on social
media a day.
80%Of marketers shared 3rd party content in orrder to improve company visibility
People mentioned in a curated post are likely to comment with their thanks. The more people tagged, the more comments there will be to get the conversation going on your page.
Promote your EnthusiastsShare your followers content. Hold Contests for loyal followers that promote your brand. Define here you will cureate the content. Will you use a social netowkr or a dedicated content hub from a company. Determine what types of content you
will create. Will you curate elements of blog posts such as inforgraphics, charts, and quotes. Define how you will reach out to the people from whom you curate content.
A good Hashtag is memorable, unique and
relevant to your campaign.
Try not to use more than 2 hashtags per post.
Hashtags
Hashtags help users to easily search social networks like Twitter, Facebook, Instagram , Google+ for specifies
areas of interest. They are a great way to start and join a conversation.
fb
Research the hashtag before you use it.
Using hashtags is an incredible way to boost
social media enagagement.
Hashtags identify the subject of your content, making it easier to find for Twitter users who aren’t followers but
are searching for similar subjects.
gj
Ask Questions Creatively: Zomato – a restaurant finding app- instead of asking, whats your favorite dish, they incorporated a picture and instead asked, “Which one are you??” The image depicted several sifferent foodie personas.
01
Organize Unique Contests: Hold contests where users have to follow your brand on social media and create a post relevant to your brand or current campaign.
02
Share someone else’s content and tag them: When you share content and tag the author, they are more likely to comment on the post and start a conversation on your page.
03
Encourage user Generated Content: An excellent way to get people talking about yout brand. Get users to create content relevant to your brand. Easiest to execute as a contest.
Connect with a social cause: Even if the cuase doesn’t directly relate to your brand, it can still enhance your engagement. Plus, its just a nice thing to do.
Post About Current Events: Being topical always brings fresh traffic to your page, whether it’s centered on a holiday, event or live show..
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Ways To Engage
As always, schedule your psts at high traffic times on socal media.. In knowing that certain platforms will yield high user engagement on your posts. Studies show that the less people want to be at work, the more they’re on facebook and other social media platforms. That means early afternoon and later in the work/school week..
What To Use
nglp u i s
Application Programming Interface
Plugin APIs are made up of API Hooks, also known as Filters and actions, used by WordPress to set your plugin at runtime..
Plugin APIs
The Theme Modification API consists of all functions and hooks that are part of the WordPress API related to the use of Theme modification values. These functions can be used by theme authors to save modifications to theit themes as WordPress options.
Theme Mod APIs
The Database API is made up of 3 others: Options, Transients, Metadata. Together they form what might be called the WordPress Database API, which is the plugin/theme/add-on interface created by the entire WordPress project in respect to access data as named values stored in the database layer.
Database APIs
This API allows developers to customize and add controls to the Appearance/Customize admin screen.
Custom Theme APIs
Don’t Fear the API
Content Curators
WP RSS Aggregator
A fantastic plugin for RSS importing and autoblogging. A
great way to post and share content from others.
MyCuratorThis plugin has great features
that help to import quality content that is relevant to your
brand.
WP PipesThis plugin provides a
streamlined way to import RSS, auto blog and auto post
to social media.
StorifyWhen used correctly, Storify is an innovative way to not only
bring stories to life, but to also share content from others in
original posts.
JuicerUse this plugin to display and organize your posts
form various social media platforms.
Twine SocialCreates a full page wall of all social media posts on
your website.
MiappiThis plugin allows your to display social media feeds and hashtag content in one
widget.
ShareSpringUtilizes a full page for
social media posts.
Self Aggregators
MARKETINGELEMENTS
Publish to PostPublish to Post plugins are a great way to save time on creating individual posts to
each social media platform.
Facebook Publish WP to TwitterFacebook Auto Publish Twitter Auto Publish
Post to Social
This plugin is great to publishing articles directly to Facebook. This plugin also comes with the ability to set a cusotm picture with your
posts.
Filter the typs of posts that are published to Facebook based on
categories and custom post types.
Customize message formats for Twitter while keepng the ability to
filter content that is posted.
This plugin is great to publishing articles directly to Twitter. This
plugin also comes with the ability to set a cusotm picture with your
posts.
Beyond the plugins, consider connecting your Wordpress site to Klout in order to increase your score. Your LinkedIn SSI can be important for most busineses if they’re utilizing LinkedIn. It is a great feature for eCommerce sites to measure how effective your engagement can translate into sales.
If Jetpack could pour a fresh cup of coffee, it would be the best personal assistant a webmaster could ask for. Among its many tools is an analytics feature, which focuese on serving the most importnant analytic data.
A little more complicted that jetpack, Google analytics is an industry standard as it pertains to website analytics. Google Analyics does a great job of integrating the Analytics with WordPress.
The plugin rivals Google Analytics but still doesnt have enough features to out shine the standard.
Analytics Measurements
Jetpack Google Analytics Stats Counter
While the other measurement tools I listed are able to accurately measure how well you are engaging with your market, Klout will measure how much influence your engagement had gotten you.
Social Influence Measurement
Klout utilize a slightly complex algorithm to measure your score across networks and topics you participate in.
To Improve You Must Measure
Install and activate the Jetpack plugin and connect to a WordPress.com account. Log into Klout and connect your
WordPress.com account.
Klout is easier than you think to connect
Connecting your site to Klout
Utilize Klout to its potential by adding all of your Social Networks. Klout will not only help with engagement, but it will also allow you to measure your social influence. Social influences is often used to leverage brand partnerships and advertising sponsorships.
Let Others Do The Work
Social Share
ButtonsPlugins like Digg Digg will social sharing buttons to your posts and pages so that users can share with just one click!
Social Network Widget
The WP MashSocial Widget will allow users to easier access all of your social sites through a single sidebar widget.
Optimize your reach by integrating your website into social networks. Continue to use tools that make it easier for others to share your content.
Utilize plugins that will make it easy for your users to share your content from your self hosted WordPress site. These simple add-ons will help to increase your reach in the social sphere.
WP MashSocial Widget
Pulling in content for your website from other authors
and tagging them, increases engagement for the site.
People that are tagged are more likely to comment and
engage.
1
If you are posting the content to your own site with RSS
plugins, use publish to post plugins to post these articles
to social media.
2
Don’t be afraid to use self aggregaator plugins and build
a page that will display your social media posts on your
website.
3
Use Analytics plguins to meausre the impact and
effectiveness of certain types og content coming from your
site.
4
By using these analytics plugins, you’ll make it easy to see how effective your social media engagement tactics are, thereby letting you adjust your techniques accordingly.
Doing The NeedfulUse these plugins to import and post content published by others that ou can share on your site. Be sure to tag the original authors to the posts in
order to increase your engagement.
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