wordpress & blogging
TRANSCRIPT
![Page 1: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/1.jpg)
WORDPRESS & BLOGGING
ANSON ZONG-LISCUM JOHN PHERSON
CALEB ANTHONY
![Page 2: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/2.jpg)
Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer
What is Blogging?
http://www.merriam-webster.com/dictionary/blog
![Page 3: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/3.jpg)
31 million bloggers in the united states
60% men, 40% woman
48% Caucasian 38% African American 4% Latin American
Who’s Blogging?
![Page 4: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/4.jpg)
Companies with blogs have 55% more website visitors.
Currently 152,000,000 blogs on the Internet
B2C companies that use blogs generate 88% more leads
B2B companies 67% more leads
Morning most busy blogging period, 10 am
Blogging Stats
http://blog.lewispr.com/2011/09/eloqua-creative-content.html
![Page 5: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/5.jpg)
Upwards of 81% of Bloggers never make over $100 dollars from blogging.
Only 8% earn enough money to support a family
Only 9% make enough to support their lifestyle (blogging 4-6 hours a day)
Only 2% make above 150k blogging 1 – 2 hours a day
Blogger’s Income
![Page 6: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/6.jpg)
60% of businesses have company blogs
35% actively blog once a month
65% haven’t updated their blog in more than a year.
Business Blogging
![Page 7: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/7.jpg)
At first it was seen this way…
Now social media and blogs perform different but vital functions in the digital world
Social Media threat to blogging?
![Page 8: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/8.jpg)
CMS – Content Management System◦ 2 Versions: Wordpress and Wordpress.com
Open source◦ Based on PHP, MySQL code
Most popular blogging system◦ 72.8 million users worldwide (March 2012)◦ Manages 22% all new websites
![Page 9: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/9.jpg)
Wordpress cont.
http://yoast.com/wordpress-stats/
• SEO Oriented• 48% of Top 100 Blogs• Over 37 million searches done monthly link to Wordpress managed blogs• Avg. 352 million people view more
than 2.5 million pages/month•Easily integrated with many social media sites•Avg. 500,000 new posts/day
![Page 10: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/10.jpg)
Notable Sites based on Wordpress
![Page 11: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/11.jpg)
SEO - search engine optimization - refers to how well. Blog ranks when someone searches for keywords relevant to your blog
Permalink - specific link for a blog post or article
Favicon - 16 x 16 pixel icon in your URL address bar
Tag - short phrase or word attached to blog post that makes blog post more convenient to find, known well within your blogs index and can be cataloged easier
Troll - commenter who leaves harmful or rude comments in others blog
Key Terms
http://http://www.bloggingbasics101.com/2010/04/defining-basic-blogging-terms-part-3/
![Page 12: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/12.jpg)
Key Terms Cont. Plugins - A plugin is a collection of files that either change
the way WordPress functions, or adds/removes functionality.
Widgets - Widgets are placeholders or user interface elements that present data or an user interface to the user.
Meta Title - The title of an individual webpage for search engines. Usually involves keywords that describe and title the content. Used in SEO.
http://www.blogher.com/important-blogging-terms
![Page 13: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/13.jpg)
Strengths of Wordpress Open source
◦ Free, many features Main CMS platform
◦ Popular and growing Easily indexed by search
engine robots Extremely customizable
◦ Plugins and Widgets Easily Integrated with
other applications
![Page 14: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/14.jpg)
Weaknesses of Wordpress Complicated
navigation system compared to other CMS software
Basic HTML &CSS Security system flaws Themes have been
prone to malware
![Page 15: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/15.jpg)
JetPack
Google Analytics
Custom Plugins
Unique visitors Page Views Visit Duration Visitor location Referral Sites Page Link Clicks Top Key Searches
Analytics, Progress, Results
http://mashable.com/2008/09/03/wordpress-stats-tracking-tools/
![Page 16: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/16.jpg)
Customize your blog Keep everything
organized Download security
plugins (Askimet) Become accustomed
to plugins Download Share
Widgets (Digg Digg)
Optimize for SEO (All in One SEO)
Add a RSS Feed/ Subscribe Button
Setup Analytics Stay Busy! Buy a custom
domain
Tips for making a great Wordpress blog
![Page 17: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/17.jpg)
Setting up your Wordpress
![Page 18: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/18.jpg)
Social media sites and blogs reach 80% of all U.S. internet users.
25% of businesses rate their blog as “critical” to business. 56% additionally considered them important.
The 2% of bloggers who make a decent income write about how to blog.
Crazy Facts and Figures
http://www.mindjumpers.com/blog/2012/01/social-media-stats-infographic/
![Page 19: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/19.jpg)
Social Media “Shareability” Navigation and Speed Regular New Content Visuals Provocative Questions and Responses
‘The Fold’
Engagement
![Page 20: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/20.jpg)
Hello Bar Yoast’s SEO Plugin Digg Digg Akismet
Feedburner Analytics
Quality Theme
Essential Tools
![Page 21: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/21.jpg)
Pete Cashmore: Mashable◦ http://www.guardian.co.uk/media/2012/mar/12/m
ashable-pete-cashmore-cnn Julian Hearn: Promotional Codes
◦ http://mixergy.com/julian-hearn-promotional-codes-interview/
Ramit Sethi: Car Advice◦ http://www.iwillteachyoutoberich.com/about/abou
t-ramit/ Timothy Sykes: Timothy Sykes
◦ http://www.huffingtonpost.com/eric-kuhn/from-bar-mitzvah-thousand_b_100061.html
Johns Wu: Bankaholic◦ http://www.mo.com/johns-wu-founder-developer-s
ole-employee-and-eventual-seller-of-bankaholic-com/
Success Stories
![Page 22: Wordpress & blogging](https://reader036.vdocuments.site/reader036/viewer/2022062303/554d80ddb4c905390c8b4fe1/html5/thumbnails/22.jpg)
http://www.pcworld.com/article/260497/how_to_get_started_with_wordpress.html?page=2
http://www.famousbloggers.net/43-blogger-tips-installing-wordpress.html
http://www.dailyblogtips.com/blog-setup-40-practical-tips/
http://www.glosonblog.com/17-important-things-to-do-after-starting-your-wordpress-blog/
http://www.entrepreneur.com/article/224613
http://blog.sendible.com/2012/03/19/10-social-media-roi-metrics-your-company-should-monitor/
http://http://www.bloggingbasics101.com/2010/04/defining-basic-blogging-terms-part-3/
Helpful Readings