What is WordPress?

1. A Content Management System (CMS)2. A blogging software3. A website building platform

Why Choose

WordPress?1. It is versatile, with plugins to fit your every need.

2. It is secure, with upgrades whenever a security issue is found and fixed by the community of vounteer developers.

3. It is user-friendly for your visitors.4. It is easy to update “on-the-fly” when quick changes really matter.5. It is very customizable in almost every way.6. It is attractive to Google and friendly to search engines because of the

structure that it is built on, as well as the blogging feature.7. It is the most popular website Content Management System used in the

world with nearly a quarter of all websites running on WordPress software.

Some Famous Sites Using WordPress:

Portfolio: client websites

Full photo background image, Gift Certificate availability in sidebar

Frequently updated blog keeps visitors and search engines coming back

Testimonials incorporated in the content of pages

E-commerce Site with Shopping Cart

Shop Page

Shopping Cart Page

Testimonials with photos of happy customers

Links to Trusted Partners

E-commerce Site with Different Shopping Cart – Custom Options for Items

About Page allows visitors to connect with the business owner on a personal basis

Testimonials are very valuable and even better with photos

Financial and Tax tips are the focus of regularly-updated blog

Staff Photos and Bios help build a connection before client visits the office

Interactive Google map allows for quick and easy directions from any location

Fishing Guide Blogs Photos from His iPhone as the Action Happens

Photo Gallery allows clients to download photos of their charter

Captain Jeff includes instructional video for his website visitors

Current Interactive Weather plugin displays up-to-date forecast for each river, along with information, photos, and local lodging information.

Educational Community Site for Common Interest Group

This owner formats his About Page as a letter

Listing and Links to Associations displays credibility

Frequently updated blog as Home Page, Convenient Newsletter Sign-up in sidebar

About Page conveys history, credentials & associations, Explanation of Reiki

Price listings for various items

Downloadable order form

Services Page describes the many ways he can help potential clients

Unique Business Model utilized sub-contracted copywriter to clearly communicateher message

Working withKim & the Co-Creation

Process

1. Initial Consultationa) Historyb) Goalsc) Target Markets

2. Co-creation of designa) Brandingb) Look and Feelc) Back and Forth Feedback Process

3. Functionalitya) Plug-insb) Widgetsc) Scripts

4. Integration with other mediaa) Social Mediab) Videoc) Podcasting

5. Marketing Strategya) What has client been doing and has it been working?b) What can the client do better or differently to get better results?c) Integrating online and offline marketing

6. Website contenta) Keywordsb) Bloggingc) Images and white space

7. Traininga) Blogging b) Social Mediac) Marketing

8. Ongoing Partnership with Dramatic Designa) Hostingb) Maintenancec) Technology Upgrades as availabled) Marketing Support

www.dramatic-design.com