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    WORD OF MOUTH MAGAZINE | [email protected] | 3

    AUTUMN EDITION 2015

    S U P P O R T I N G L O C A L B U S I N E S ST H R O U G H W O R D O F M O U T H

    H E A L T H B E A U T Y F I T N E S S F A S H I O N S H O P S F O O D A C T I V I T I E S

    A U T U M N A LF A S H I O N &H O M E

    +

    S O U L

    H E A L Y O U R

    M I N D , B O D Y A N D

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    4 WORD OF MOUTH MAGAZINE | SALES@WOMMAGAZ IN E. CO .U K

    Word Of Mouth is a new community lifestylemagazine, jam-packed with the latest deals,whats on listings, local info and practical advice,provided to help you stay in the loop with yourcommunity, find local and support businesses andshare what matters most to you.

    WOM MAG is also the best place for independentbusinesses to start a buzz in their neighbourhoods,by simply advertising their services via our onlinecommunity pages. We know that most smallbusiness have little or no time to capitalise on mostonline marketing platforms, the online market isfar reaching and effective, a great way to showcaseyour products and services, promote offers anddeals and even share how your customers feel

    about what you offer. Our aim is to advertise yourlocal business through WORD OF MOUTH usingthe social media toolkit to essentially create foryou a new market place by reaching your targetaudience online.

    Welcome to Word of

    Mouth Magazine!

    Copywriter- Lily Niu

    Editor - Daina Renton

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    CATERING FOR HEAVY METAL STREETWEAR, STAGEWEARAND ALL THINGS LEATHER AND STUDDED.

    www.painkillerclothing.comInstagram @painkillerclothing

    www.facebook.com/[email protected]

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    PUMPK INSFORH AL L OWEEN

    A B R I E F H I S T O R Y O F

    By Lily Niu

    6 WORD OF MOUTH MAGAZINE | [email protected]

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    Carved pumpkins have longbeen associated with Halloweenand given the holidays increasingpopularity here in the UK, ourcuriosity about jack-o-lanternsled us to discover some interestingfacts

    In the late 19th century, asudden influx of immigrantsto the U.S helped to populariseHalloween as a holiday aboutcommunity- particularly the Irish

    whod fled the potato famine of 1846. This in turnresulted in Halloween losing most of its religiousand superstitious overtones, leading to the holidaybecoming the secular but community centredevent we know and love today, even in the UK

    where trick-or-treating and jack-o-lanterns firstoriginated!

    In 19th century Scotland and Ireland,Halloween guisers (known today as trick-or-treaters) commonly carried jack-o-laterns withthem made from turnips and other hard root

    vegetables. These were carved with scary faces to

    represent those of spirits and goblins. While somesay jack-o-lanterns were used to guide the guisersduring the night, others believe their purpose wasto ward off evil spirits during the time of yearwhen they were most active.

    Carved pumpkins were not a popular choicefor jack-o-lanterns here but in the U.S, they were

    originally associated with the harvest seasonwhich they used to celebrate Thanksgiving.Today, the jack-o-lantern is a popular symbol

    for Halloween globally and as the spooky holidayapproaches, were sure to keep a lookout for thesecarved delights!

    WORD OF MOUTH MAGAZINE | [email protected] | 7

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    8 WORD OF MOUTH MAGAZINE | [email protected]

    By Lily NiuCLEAVERS

    Heain ea

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    WORD OF MOUTH MAGAZINE | [email protected] | 9

    n our last issue, we covered the health benefits ofhawthorn tea. This time, we turn our focus to cleavers.Famed for its medicinal quality, cleavers, a herbotherwise known as groose grass or catchweed, isprimarily used as a lymphatic tonic.

    When consumed as tea, cleavers natural anti-inflammatory properties act as a cleansing potion ofsorts which make it perfect for treating conditions suchas arthritis and even psoriasis.

    Comprised of organic acids- citric acid, gallotonicacid, fatty acids, flavonoids, tannins and glycosideasperuloside to name a few- cleavers is proven tostimulate the lymphatic system and is often used to

    ease discomfort from congested and swollen lymphglands. Consequently, cleavers tea offers fact actingrelief to sufferers of tonsillitis and glandular fever.

    Keen to rid your skin of acne and eczema? Cleaverscan help- its cooling effect can not only reduce itching

    and redness but relieve the skin from further flare upswith continued consumption.

    With the liver function also stimulated throughdrinking cleavers, youre to benefit from improveddigestion. Also packed with diuretic properties, cleaverspromotes increased urine flow (helping to swiftlyrid the body of toxins) which cleanses the bladderand kidneys of stones and gravel as well as clearingthe urinary tract of infection. So before you reachfor a highly sugary cranberry juice to ease you of thesymptoms of a UTI, opt for a few cups of cleavers teainstead!

    To prepare cleavers tea, simply steep 2-3 teaspoon

    of the herb in hot water (roughly 250ml) for 10-15minutes. For best results, drink three or more cups aday. With no known negative side effects, cleavers issafe for consumption for children as well as pregnantand nursing women.

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    10 WORD OF MOUTH MAGAZINE | [email protected]

    B

    rixton has undergone huge changes over recent yearsand for better or for worse, not everyones on board withthe direction this vibrant South London hub is taking.With rising rental prices and chain businesses takinghold, this end of the Victoria line in Zone 2 has fast

    become both unrecognisable and unaffordable for itslong term residents.Reclaim Brixton, a community organisation and anti-

    gentrification group has made headlines for protestsagainst property developers and landlords pushing outlocals unable to pay up and meet the costs of housing

    within the area.Now, Brixtons Club 414, one of the areas longest

    running nightclubs, is set to close and be turnedinto retail units and luxury flats. Lambeth councilannounced the move last month and shared its plans for

    the venue via its website:Change of use from existing nightclub/bar with

    ancillary residential/office to ground floor use as retail(Use Class A1); the creation of three self-containedresidential flats at first and second floors; and associate

    works including demolition of existing rear ground/first floor extensions, construction of new ground/firstfloor extensions with terraces above and installationof replacement double glazed timber framed front

    windows, and replacement timber shopfront.We want to know what YOU think about the changes

    Brixton is undergoing- let us know by reaching out toWOM MAG at: wommagazine.co.uk

    To find about more about Reclaim Brixton, follow theTwitter account and Facebook page here: twitter.com/reclaimbrixton | facebook.com/reclaimbrixton

    By Lily NiuBRIXTON

    G E N T R I F I C A T I O N O F

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    WORD OF MOUTH MAGAZINE | [email protected] | 11

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    12 WORD OF MOUTH MAGAZINE | [email protected]

    F R E S H V S

    T I N N E D

    E A T F O R L E S S :

    By Lily Niu

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    WORD OF MOUTH MAGAZINE | [email protected] | 13

    Eager to make the transitionfrom nightly takeaways to homecooked meals? Or are you keento shed a few digits from your

    weekly shop? The journey

    to health and wellness is assmooth as you choose to makeit but when it comes to deciding

    between fresh fruit and veg versus their tinnedcounterparts, how does one make the right choice?

    Fresh fruit and veg come with obvious benefits-they often taste better and depending on howserved, retain nutritional value tinned foods simplydont have for a multitude of reasons. Cooking withfresh fruit and veg also offers the luxury of enabling

    you to create dishes from COMPLETE scratch; withno sugar, salt, syrup or sauce standing in your way,

    you can prepare and season your ingredients to any

    degree you see fit.On the other hand, theres an additional costto using solely fresh fruit and veg. Where you buy

    your fresh produce may influence its cost and eventhough a few days worth of it might not put youout of pocket, youll only have a short space of timein which to enjoy them. Buying fresh fruit and vegin large quantities is rarely advised for this reason;after all, its fresh for a reason!

    With many of us driven to tinned foods exactlybecause of this, the convenience element plays onlybut one part in our love of Green Giant, Napolina

    and the like. Stocking up in bulk is not only cheapbut easy in terms of storage and product lifespan.Often, tinned veg such as sweetcorn, asparagusand of course tomatoes come ready prepared,narrowing the time it takes to get dinner from the

    kitchen to our dining tables.ure, there are instances where tinned fruit and

    veg do retain their original nutritional value butwith tinned tomatoes for instance (once again),theres concentrated tomato juice thrown intothe mix. While tomatoes and other fruit and vegcontain naturally occurring sugars, added sugarsfrom processed syrups, sauces and juices areindubitably present in tinned goods.

    Given that nutritional experts recommendconsuming no more than seven teaspoons of sugara day, the hidden sugars present in tinned goods

    can fast rack up the amount you consume beforeyouve even had a chance to down a substantial,delicious meal.

    While the lessoned cost of tinned fruit and vegdoes make a difference and its convenience cantbe denied, perhaps the road to health and wellnessneeds to take a different turn- knowing what wedo now about the dangers of hidden sugars, alsopresent in tinned foods marketed as low fat andhealthy, cooking with fresh fruit and vegetablesallows our bodies to stay on form for much, muchlonger, and who doesnt want that?

    E

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    WORD OF MOUTH MAGAZINE

    [email protected]

    WORDOFM

    OUTHMAGA

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    WORD OF MOUTH MAGAZINE | [email protected] | 15

    Throughout winter, snuggle up in to cosysofas in front of roar ing fires, before

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    16 WORD OF MOUTH MAGAZINE | [email protected]

    By Lily Niu

    AUTUMNAL

    WELLIES

    o 5

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    18 WORD OF MOUTH MAGAZINE | [email protected]

    CHEAT SHEET

    Te Fen ShuiBy Lily Niu

    rom decorating your room to decking out yourflat, moving into a new place or revamping

    your home for years can give you a renewedsense of being. Were not talking spendinghundreds or even thousands of pounds at Ikeaor Habitat, were talking decluttering yourspace and letting your home reflect what youdlike more of in life.

    Whether its wealth, happiness or simply astress free year, our Feng Shui Cheat Sheet willshow you the ropes so you can get started

    The premise of Feng Shui is that you canbring harmony and balance to your life simplyby managing your immediate environment-

    your home.Firstly, declutter. In order to gain clarity and

    focus, you must succeed where Confessions

    of a Shopcaholics Becky Bloomwood did notand get rid of what you no longer want orneed. The best way to do this is to ask yourselfquestionsDo I love this object? How often doI use it?

    Next, fill the void with what items youve letgo of by replacing it with something you valueor enjoy. This is an effective way of ensuringthat the clutter youve rid yourself of does notreturn.

    Clearing the entryway of your home orroom is paramount to creating a comfortable,

    welcoming environment. Ensure that shoes are

    placed tidily on a shoe rack and coats, scarvesand hats hang on hooks or on a rack.As for storage, organiser baskets with labels

    work perfectly for tidying the living room andbedroom; with only a select few useful andsentimental items out on display. Colours of the

    walls should be neutral for a calming and spacecreating effect and your bed linen crisp andfresh at all times.

    By eliminating unnecessary clutter from yourhome and keeping your environment calm andtidy, you allow free flowing positive energy tobalance your life.

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    WORD OF MOUTH MAGAZINE | [email protected] | 19

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    20 WORD OF MOUTH MAGAZINE | [email protected]

    WHI T E T EA V S

    G R EEN T EA

    T H E B E N E F I T S O F

    By Paula Martinac Source Livestrong.com

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    LLike their close cousin, black tea, both white teaand green tea come from the leaves of the Camelliasinensis plant. The colors of the leaves reflectthe amount of wilting and oxidation they haveundergone. Both white and green teas containcopious amounts of polyphenols -- antioxidant

    plant compounds with proven health benefits. Morescientific research has been done on green tea than

    white, but one preliminary study suggests that whitetea may have an edge in terms of cancer protection.

    TEA OVERVIEWGreen tea is produced from leaves that have not withered or oxidized,

    while white tea comes from young leaves and buds. White tea is the leastprocessed of all teas, and has a sweeter, milder flavor than green. TheNational Cancer Institute reports that both white and green teas containabout the same amount of catechins, a specific type of polyphenol. Thesenatural plant compounds appear to have numerous benefits for health.

    GREEN TEA BENEFITSThe University of Maryland Medical Center reports that green tea mayhelp stop the growth of cancer cells in many varieties of the disease,including breast, esophageal, prostate and stomach. UMMC notes thatgreen tea has also shown positive results in preventing atherosclerosisand high cholesterol, both of which can lead to heart disease. It alsomay promote thermogenesis, a fat-burning process that contributes tosuccessful weight loss. A report published in the Journal of Indian Societyof Periodontology in 2012 found that green tea may even promote good

    dental health by reducing inflammation and bacteria associated with gumdisease.

    WHITE TEA BENEFITSWhen it comes to cancer prevention, white tea may have an advantage

    over green. Researchers at the Linus Pauling Institute in 2000 testedfour kinds of white tea on rats to assess their benefits for colon cancerprotection. Because of white teas higher content of some polyphenols, thescientists found it was better than green at mitigating harm done to DNA-- a type of cell damage that can be a precursor to cancer. However, theresearchers cautioned that additional studies would be needed to confirmthe same benefits in humans.

    TEA DRINKING CONSIDERATIONSBoth green tea and white tea have less caffeine than black tea or coffee.White tea contains the least, with 30 to 55 milligrams per cup, comparedto 35 to 70 for green tea. A study published in Molecular Nutrition andFood Research in 2007 found that adding lemon or soy or rice milk togreen tea significantly boosted the bodys absorption of its antioxidants.The National Cancer Institute advises that hot brewed tea has greaterconcentrations of polyphenols than iced or bottled varieties. Talk to yourdoctor before adding green or white tea to your diet because they mayinterfere with some medications

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    Princes Trust backed UK Fashion and Beauty PhotographerLondon based.

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    24 WORD OF MOUTH MAGAZINE | [email protected]

    Credit: Mercola.com

    HIGH-QUALITY

    EGGS

    How to chooe

    ree-range or pastured organic eggs are farsuperior when it comes to nutrient content, whileconventionally raised eggs are far more likely to becontaminated with disease-causing bacteria such assalmonella. This is why, if youre eating raw eggs,they MUST be organic pastured eggs.

    An egg is considered organic if the chicken wasonly fed organic food, which means it will not haveaccumulated high levels of pesticides from the grains

    (mostly GM corn) fed to typical chickens. Ideally, thechicken should have access to the outdoors where itcan consume its natural diet. Testing has confirmedthat true free-range eggs are far more nutritiousthan commercially raised eggs and contained.

    2/3 TIMES MORE VITAMIN A

    2 times more omega-3 fatty acids 3 times more vitamin E 7 times more beta-carotene

    The dramatically superior nutrient levels are most

    likely the result of the differences in diet betweenfree-ranging, pastured hens and commerciallyfarmed hens. If youre purchasing your eggs froma supermarket, be aware that labels can be verydeceptive. The definitions of free-range are suchthat the commercial egg industry can run industrialfarm egg-laying facilities and still call them free-range eggs, despite the fact that the birds foragingconditions are far from what youd call natural.

    For example, regulations on the use of the termfree-range do not specify the amount of time the

    hens must spend outdoors or the amount of outdoorspace each hen must have access to. Nor do theyindicate that the hen must have access to a pasturediet. True free-range eggs, now increasingly referredto as pasture-raised, are from hens that roamfreely outdoors on a pasture where they can foragefor their natural diet, which includes seeds, greenplants, insects, and worms.

    Large commercial egg facilities typically house

    tens of thousands of hens and can even go up tohundreds of thousands of hens. Obviously, theycannot allow all of them to forage freely. They canstill be called cage-free or free-range though, iftheyre not confined to an individual cage. But theselabels say nothing about the conditions they AREraised in, which are still deplorable.

    TRY BUYING YOUR EGGS LOCALLY

    The key to finding truly free-range, pastured eggsis to buy your eggs locally. This is typically evenpreferable to organic eggs from the grocery store. If

    you live in an urban area, visiting the local healthfood stores is typically the quickest route to findingthe high-quality local egg sources.

    Farmers markets and food coops are another greatway to meet the people who produce your food.With face-to-face contact, you can get your questionsanswered and know exactly what youre buying.Better yet, visit the farm -- ask for a tour. If they havenothing to hide, they should be eager to show youtheir operation.

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    WORD OF MOUTH MAGAZINE | [email protected] | 25

    Cottage Chic ~ Shabby Chic ~ French Vintage ~ Farmhouse Furniture And HomeDecor Items All Lovingly Restored Hand Pa inted And Handmade Items . Bespoke

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    en

    12

    POWERFUL TIPS TO

    COMPLETELY BANISHSUGAR CRAVINGS

    FOREVERCOCONUT OILCoconut oil is incredible at destroying sugar cravings. And all

    you have to do is have one tablespoon of this delicious oil andyoure set! Coconut oil is made up of medium-chain fatty acids,or medium-chain triglycerides (MCTs). As soon as you consumethem your body sends them straight to your liver to use as energy.In doing this, coconut oil gives you an energy hit that is exactlylike sugar and other carbs.

    However, and this is the best bit, it doesnt cause an insulinspike in your bloodstream, meaning that it doesnt put you intothat blood-sugar spiral!

    BIGGER BREKKIEAnd on the subject of the blood sugar spiral

    One of the reasons why most people struggle with sugarcravings throughout the day (think mid-morning, midafternoonafter big mealsetc) is because they start the day

    wrong! Not having a solid breakfast instantly puts you in a bloodsugar catastrophe!

    Sugar cravings are way more in control and easy to avoid ifyou dont let your blood sugar spike and then dip too low.

    Having a breakfast containing fats and protein is a great idea.

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    5

    DONT BE AFRAID OF SALT!Its not always the bad guy its cracked up to be. Remember when we thoughtall fat was bad? And then researchers started showing us that there weregood fats and bad fats, and the same is now happening with salt.

    According to Robert Young of the pH Miracle Research Centre, what seemslike a sugar craving could often be your bodys cry for healthy salts.

    Remember, healthy mineral salts such as magnesium, potassium, calcium

    and sodium bicarbonates are vital to the bodys functioning. Without themwe suffer.Put this to the test, its really easy: next time you have a craving for sugar

    or carbs, simply have half a teaspoon of pure sodium bicarbonate in 300mlof water.

    See how the sugar craving simply evaporates. Its magic!

    USE CINNAMON TO SWEETENThis one is especially useful with breakfasts, and especially if

    youre creating your own health and alkaline cereals or havingbreakfasts like quinoa or organic oats.

    In fact, even if youre just having a nice glass of almond milkthis one is a winner.

    Use cinnamon to sweeten!Numerous show that cinnamon regulates blood sugar, meaning

    its perfect for maintaining stable energy levels and moods.PLUS its alkaline, anti-viral, fantastic for colon health, helps

    prevent blood clotting and is great for controlling cholesterol.Whenever youd think of needing a sweetener of some sort, try

    cinnamon instead!

    GET ENOUGHSLEEP!Sleep deprivation severely

    affects your appetitehormones. Fact. Accordingto the amazing Dr MarkHyman You literally cansleep your cravings and yourweight away.

    In human studies,depriving college students of just two hoursof the recommended eight hours of sleep

    led to a rise in hunger hormones, a decreasein appetite-suppressing hormones and bigcravings for sugar and refined carbs.

    It makes sense. If you dont sleep your bodydefaults to its easiest most frequently knownenergy sources i.e. quickly absorbed sugars.

    An additional study found that whensubjects were sleep-deprived, their rewardactivation centers in the brain were actuallygreater, thereby making it more difficult tosay no to sugary treats. The bottom line? Getmore sleep

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    6

    7

    HAVE HEALTHY SNACKS AVAILABLEI have a full series on healthy snacks coming up, with loads of recipes, ideas and the like

    but for nowHaving blood-sugar dips and spikes, sudden huger, feeling tired, irritable and famished

    these are all symptoms of sugar addiction and all lead to high sugar intake.While youre working on the sugar habit, a key ally is having healthy snacks available.

    When you have healthy snacks within reach, 24/7, your chances of beating the sugaraddiction go up massively.Just think about the last 5 snacks you bought from the shops when you were running on

    empty. Shop bought snacks are almost ALWAYS filled with sugar.

    EXERCISEI know, I know. You didnt want me to bring this one up. Getting more sleep? Easy! ThanksRoss! Getting more excercise?! Noooo. The fact of it is, it can be simple, easy exercise itdoesnt have to be 60-minutes of crossfit every day (although it can be if you like!).

    Just getting moving and getting the blood pumping, oxygen flowing and lymph stimulatedis whats important. If youre starting from scratch, it can be something really simple likewalking or light jogging (or rebounding if you have a rebounder!) but make it something

    you can do every day even if only for ten minutes.Anyone who exercises on a regular basis will know that cardiovascular exercise is one othe best cures for food cravings.

    It always amazes me how my appetite, especially for sweets, dramatically decreases aftera good workout.

    After exercise there is a dramatic reduction in insulin levels and raised insulin levels area big contributor to sugar and carb cravings.

    So get moving, get breathing and get sweating it will ward off the cravings and makeyou look and feel amazing!

    So get moving, get breathingand get sweating it will wardoff the cravings and make you

    look and feel amazing!

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    STAY HYDRATEDDehydration is a leading cause of both sugar and carb cravings.When youre dehydrated your body gets depleted of necessary minerals and nutrientsand your body will start to crave anything and everything to replenish them.This often leads to sugary snack binging.As youll know if youre a regular reader of my blog: you should be aiming for between2-4 litres of good quality (preferably alkaline water).While that might sound like a lot to begin with, start small. Just aim for 2 litres to

    begin with and build up from there.Of course, black tea (with or without milk), coffee, alcohol etc are dehydrating andjuices, cola etcwell, well get onto that in just a minute.Try swapping your black tea and coffee for herbal tea (here are some of my favouritealkaline herbal teas) and this will easily contribute a litre or more of your hydrationintake (if you have 3 cups per day).And if you want some yummy ways to make your water more tasty, here is my guideto Making Water Delicious (contains five or six delicious recipes).See how the sugar craving simply evaporates. Its magic!

    GET RID OFLIQUID SUGARSAny form of liquid sugar is worse than solidfood.Sugar without the fibre and bulk is far moredetrimental to the body, hits harder andmore directly on your liver and it turns ofthe fat storing process in your liver, leadingdirectly to fat gain.When you drink sugars (including fructose,in fact, fructose is absolutely the very worst

    type of sugar you can consume, especiallywhen you drink it) without the fibre, yourbrain is not sent the message that the calorieshave been consumed.Your body literally does not register thosecalories. As a result of this you stay hungryand crave more sugar.This includes sodas, juices (ANY juicecontaining ANY fruit), alcohol, sports drinks,sweetened tea and coffee etc.This is why I am so adamant about havingNO fruit in my green juices or smoothies.When you consume liquid sugars (and more

    on fructose below) you dont feel full, so youeat more all day and you crave more sugarand carbs.I could spend all day talking about thedangers of consuming soda, but thats foranother day.Put simply you have to cut soda and liquidsugars (and sweeteners) from your life if youever want to get to your true health potential

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    10DONT O.D. ON FRUIT

    I know there is a lot of debate about fruit, fructoseand how much fruit is healthy.

    Im going to very briefly give you my beliefs hereand an explanation, but ultimately you have to do whatworks for you.

    Fruit is not alkaline-forming (generally). There aresome exceptions, and these are all of the very, very lowsugar fruits (lemons, limes, avocado, tomato, grapefruitetc).

    The reason why these are alkaline forming is becausethey contain all of the alkaline minerals that most fruitsdo, but almost no fructose.

    (Explanation as to why lemons and limes are alkalineforming here).

    As mentioned above, when you consume fructosewithout the fibre (i.e. when you juice it, or drink ashop-bought juice) it goes straight to the liver, causesmassive blood-sugar spiking and turns on the fat storingmechanism in the liver.

    Without the fibre, the brain does not register thecalories from this as being consumed and therefore youstill remain just as hungry as before, and still have the

    sugar craving.Fructose has been manipulated by the food industryover many years to be seen as the healthy sugar, but inreality is simply isnt.

    However, fructose in a fresh, in-season piece of fruitis different to fructose in juices (fresh or bought) and iscertainly different to High-Fructose-Corn-Syrup.

    BUT, I personally recommend keeping fruit intakedown to one piece of in-season fruit per day (maximumtwo).

    Mercola (who has done more research on fruit andfructose than perhaps anyone!) recommends keepingfructose intake under 15g per day as an absolute

    maximum.And considering 1 medium banana on average wouldhave around 7-8g of fructose, you can see how you caneasily overdose!

    A Melbourne born FashionPhotographer based in London.

    I like to give my clients somethingthat makes what they do stand

    out in their respective field, whilststaying true to my idea of making

    photographs as opposed to takingthem. My style is imminent in every

    photo I take - Desiree

    desireecremona.coInstagram: @desireecremona

    IF YOURE STRUGGLING WITH SUGARCRAVINGS, BUT EATING A LOT OF FRUIT,

    I RECOMMEND LOOKING INTO THIS.BY ROSS BRIDGEFORD-

    LIVEENERGISED.COM

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