Public Attraction Launch EventActivated by Instaroid

Singapore, 21-22 June 2014

Anonymized version indicates sanitized data

About the customerThe attraction is Korea’s original and biggest chain of Illusionary Entertainment Museum, now in Singapore.

Smartphone in hand, visitors can create memorable photos with their family and friends.

About Instaroid1 minute video vimeo.com/92751144

ObjectivesThe management of the Museum chose Instaroid to:

1. Engage and delight the crowd with a personal, branded keepsake

2. Generate offline and online word-of-mouth

Setup• 2 Instaroid Boxes

• 1 live photo gallery on large LCD screen

• Signage and coupons given with entry tickets

Branding• Custom frame on every

printed photo sticker with client logo and QR code

• 1-click Facebook Like button to client Facebook fan page

• Facebook share with branded picture, message and check-in at the venue.

• Twitter share with @mention

• Email to a friend

QR code to TripAdvisorattraction page

logo visitor’s picture

check-in with link to Facebook page

branded picturewith logo

Facebook

Results

Amazing crowd engagement

• Wide coverageOver 1,500 prints from 399 users (xx % of total adult customers)

• Addictive3.75 prints per user, with some users printing more than 20 pictures

Online activation• Crowd spread the brand

spontaneously

• Reach on social media enabled by Instaroid was over 134,000 people

Sources:- Facebook Insights (stories impressions)- Twitter: exact number of followers for each user who tweeted via Instaroid

• Direct email sent to 399 users in their personal inbox after event for reactivation.

Facebook activation• Instaroid was a major driver of

Facebook visibility during the event.

• Instaroid generated 25% of new Facebook fans

• Instaroid generated 51% of check-ins

• Users shared 1,095 branded pictures (with check-in and logo) on their profile, which generated 2,400+ organic likes (avg 2.2 likes per share)

• 44% of users became fans of the client pagevs. usually 0.5-1% with Facebook Ads

• 49% of users shared their pictures at least once

The Instaroid Effect

0

175

350

525

700

Facebook Likes Facebook Check-ins

Others Instaroid

+33%

+107%

Twitter activation• Instaroid was the only source of

Twitter activity for the attraction during the event.

• Instaroid generated xx tweets from xx users18 public, 36 from private profiles

• 8.3% of users tweeted at least once

• 1.64 average tweet per Twitter user

• Over 3,000 followers reached

The Instaroid Effect

link to branded picture

mention to client’s account

98%

Tweets

Instaroid (public) Instaroid (private) Others (public)

98%

Where Instaroidcan take you

• Using Instaroid as a 24/7 marketing machine, what if you could generate over the course of one year:

10,000 - 30,000 highly qualified Facebook fans50,000 - 200,000 photos shared on Facebook20,000 - 40,000 Facebook check-insx,000 - x0,000 tweets about your brandx,000 - x0,000 Instagram followers

• What if you could reach every customer by email after their visit to nurture your database?

• What if your logo was stuck on tens of thousands smartphones, wallets, and family fridges across the city?

Contact

www.instaroid.sg

June 2014.Copyright 2014 — Instaroid Pte. Ltd.

Appendix: data (sanitized)June 21-22

Facebook From Instaroid app Total Ratio Instaroid / Total

New fans

Photo shareswith check-in

# users who checked-in

xxx xxx 25 %1095 unknown unknown

xxx xxx 51 %

Twitter From Instaroid app Total Ratio Instaroid / Total

Tweets frompublic profiles

Tweets fromprivate profiles

# users who tweeted

xxx xxx 95 %

xxx unknown unknown

xxx xxx 97 %

source: Facebook dashboardsource: Instaroid database

source: Instaroid database source: Twitter public data