Brand Experience Agency

Woof creates, develops and manages...

- Immersive brand experiences - Promotional events- Sampling campaigns- Road shows- Product launches- Exhibitions- Guerrilla activities- PR stunts

National Army Museum Brand Experience £100k

Objective:

To raise awareness of the National Army Museum and its activities, by commemorating the bicentenary of the Battle of Waterloo.

Solution:

A pop-up 19th Century pub was built and taken on a UK tour. The pub reflected the tradition of soldiers who on leaving the army set up as publicans.

The pub offered a highly engaging and authentic experience with a cast of characters, a bespoke Battle of Waterloo game, competition and stories from the battlefield.

Results:

Direct interactions: 3,350Opportunity to see: 531,000Learning: 90% of visitors recalled

two key factsROI: £0.16p per consumerPR Circulation: 25 pieces / £36million

Branston - National Sandwich DaySampling £50k

Objective:

Supporting the ATL campaign and to re- engage people with Branston on National Sandwich Day.

Solution:

The purchase, design and re-fit of a vehicle into an eye catching catering van.

Based at Waterloo station, a choice of cheese or ham with Branston pickle sandwiches were handed out to commuters. A poll ran to find out the nations favourite – cheese and Branston won!

Results:

Samples distributed: 10,000 Opportunity to see: 350,000 Facebook: 3,670% increase in likes

against previous week

Cath KidstonShopping Centre Tour £45K (+ site fees)

Objective:

To celebrate and drive purchase of the new Totes shopping bag, available in two sizes, big or small.

Solution:

An Ames Room was built into the Flagship store and then taken on a 5-week tour of shopping centers.

Shoppers were invited into the room to have their photo taken which was uploaded to social media. Everyone was entered into a competition.

Results:

Direct interactions: 4,750Opportunity to see: 2.5mPR value: £2.1mTwitter: 5m impressions

Every Can CountsFestival Tour £40K (+ site fee)

Objective:

To raise awareness and encourage drinks can recycling at UK summer festivals.

Solution:

The CANdid Camera Photobooth was built in the shape of a drinks can. Festival-goers were invited to bring their empty drink cans in return for a free go in the booth.

Everyone received a branded print-out on site and all images were posted to Facebook for people to find and share their image post event.

Results:

Direct interactions: 3,370Opportunity to see: 400,000Social reach: 713,816CAN mail shot opens: 45% (ind ave 22.5%)CAN mail click through: 7.2% (ind ave 2.9%)

British Airways Promotion £25k (staff and event management only)Objective:

To promote British Airways and some of their key Gatwick destinations.

Solution:

BBH developed a pop up check in desk, with flight simulator, where people could register their name and email and then go on to play the game.

Located in Victoria Station for seven days.

Those people with the highest scores for speed and accuracy, were entered onto a top score board and every 15 minutes someone won a pair of tickers to a fab BA destination.

Woof were bought in to project manage the event on the day and all staff recruitment and management.

Results:

Total number of users: 11,442

Approx visitors per day: 1,500

Social media reach: 4 million people

Facebook competition: 47,279 individual entries

Total flights given away: 632

UniversalFlashmob £12k

Objective:

To encourage the major radio stations to play the song ‘cruise’ by Florida Georgia Line, a US country band.

Solution

The Cowboys For Country Music protest group was set up with a Facebook page and 100 line dancing cowboys were sent to flashmob the radio stations and cause a scene around iconic London landmarks.

Results

Flyers: 5,000 flyers distributed

Social media: Over 500 followers on Twitter

Head of Radio 1 tweeted image of flashmob

If you’d like to discuss these campaigns or a future event, please call James on 020 7622 6000 or email james@wooflondon.com

To see more go to wooflondon.com

Woof London Wooflondon

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