woodland ppt
TRANSCRIPT
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PRESENTED BY:GEETANJALIRAHUL TOMAR
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MERCHANDISE• Merchandise refers to the various products available at the
store for sale to the end-users. It is the display of the merchandise which actually attracts the customers into the store.
• Let us suppose all the products available at the store are stocked at one place only. Would such a display impress the customers ?
• As a solution to the above problem, the retailers came out with the concept of category management
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The concept of segregating similar products into separate groups is called as category management.
Categories in a retail store refer to the various groups which consist of products belonging to a similar family. The retailer smartly displays all the related products together as distinct categories for his as well as the end-user’s convenience
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• The complete range of merchandise at the store is divided into separate groups consisting of related products. Such groups are called as categories.
• Each category is treated as a separate business entity. • The retailer calculates the profit and loss of each category
separately. • Each category contributes in its own way to the profitability of
the store. • The retailer does not promote a single brand but the
complete category.
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WHY SEPARATE CATEGORY?
The classification of products into separate category benefits the customers and makes their shopping a pleasurable experience.
The customers as per their interest, pocket and need can walk up to the respective categories, check out the various options and decide what to buy and what not to buy.
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8 STEP PROCESS OF CATEGORY MANAGEMENT
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The stores selected for the merchandizing survey are :
1. Woodland store, Bungalow Road, Kamla Nagar, New Delhi ( area – 650 sq feet)
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BREADTH AND DEPTH OF STORE
MEN WEAR
CASUAL
SHIRTS
T SHIRTS
JACKETS
BOTTOMS
TROUSERS
SHORTS
JEANS
WOMEN WEAR
APPARELS
ASSORTMENT PLANNING
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WOMEN WEAR
CASUAL
SHIRTS
T SHIRTS
JACKETS
BOTTOM
TROUSERS
SHORTS
JEANS
ASSORMENT PLANNING
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TYPE VARIATION COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP
SKU’s PRICE RANGE
PRINTED 1 3 (red, blue, camel )
S,M,L,XL (4)
3 1X3X4X3= 36 1195
POLO T SHIRT
5 6 (Blue,red,Orange, green,black,yellow)
S,M,L,XL (4)
3 5X6X4X3=360
1995-2500
EMBRODIERED
2 3(red,blue, green)
S,M,L,XL (4)
3 2X3X4X3=72
2000-3000
ROUND NECK
5 4(yellow,Orange,green, black )
S,M,L,XL (4)
3 5X4X4X3 =240
1195-2500
TOTAL = 708
T SHIRT
APPAREL (MEN) TOTAL INVENTORY FOR MEN APPAREL= 1625
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SHIRTTYPE VARIATION COLOR SIZE UNITS PER
SIZE ( 1 DISPLAY+ 2 BACK UP
SKU’s PRICE RANGE
PRINTED 2 3(red, blue, camel)
S,M,L,XL (4)
3 2X3X4X3= 72
2000
PLAIN 4 6(white, blue, green,Red, olive, beige)
S,M,L,XL (4)
3 4X6X4X3=288
1995-2500
CARGO 2 6(olive, beige,Blue, camel,White, khaki)
S,M,L,XL (4)
3 2X6X4X3=144
2495
TOTAL = 504
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JACKETTYPE VARIAT
IONCOLOR SIZE UNITS PER
SIZE (1 DISPLAY + 2 BACK UP)
SKU’s PRICE RANGE
WATER PROOF 1 4 ( white, red, black, green )
S,M,L,XL (4)
3 1X4X4X3=48
6000
COTTON JACKET hooded
1 2 (camel , olive)
S,M,L,XL (4)
3 1X2X4X3=24
8000
TOTAL = 132
TYPE VARIATION
COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP
SKU’s PRICE RANGE
CASUAL 1 2 (blue, white )
3 3 2X3X3 = 18 2195
SHORTS
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TROUSERSTYPE VARIATIO
NCOLOR SIZE UNITS PER
SIZE ( 1 DISPLAY+ 2 BACK UP
SKU’s PRICE RANGE
COTTON 2 3 (olive, Khaki, navy
S,M,L,XL (4)
3 2X3X4X3= 72
3195
COURDUROY 2 4( khaki , rust, green)
S,M,L,XL (4)
3 2X4X4X3=96
2495
CARGO 2 7(olive, red grey, beige blue, green, black )
S,M,L,XL (4)
3 2X7X4X3=168
3500-4000
TOTAL = 336
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TYPE VARIATION COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP
SKU’s PRICE RANGE
DENIM 1 3 (ash greyIndigo greyblue)
3 3 3X3X3 = 27 2795
JEANS
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TYPE VARIATION COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP
SKU’s PRICE RANGE
PRINTED 1 3 (yellow, camel, blue
S,M,L,XL (4)
3 1X3X4X3= 36 1995
POLO T SHIRT 5 6 ( beige, black, pink,Green, blueYellow )
S,M,L,XL(4)
3 5X6X4X3=360
1195-1595
EMBRODIERED
2 3( black,Red, orange)
S,M,L,XL(34
3 2X3X4X3=72
895-1195
Total = 468
TOTAL INVENTORY FOR WOMEN APPAREL = 1374 APPAREL (WOMEN)
T SHIRT
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SHIRTSTYPE VARIATION COLOR SIZE UNITS PER
SIZE ( 1 DISPLAY+ 2 BACK UP
SKU’s PRICE RANGE
CHECKS 2 4 (camel,Blue, olive,Purple )
S,M,L,XL (4)
3 2X3X4X4= 96
1995-2500
PLAIN 4 6( whiteBlue, greenOrange, redBlack)
S,M,L,XL (4)
3 4X6X4X3=288
1595-2500
TOTAL = 384
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JACKETSTYPE VARIATI
ONCOLOR SIZE UNITS
PER SIZE ( 1 DISPLAY+ 2 BACK UP
SKU’s PRICE RANGE
COTTON JACKET WITH HOOD
1 5 ( yellowBlue, green, redWhite )
S,M,L,XL (4)
3 1X5X4X3=60
8000
TYPE VARIATION
COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP
SKU’s PRICE RANGE
CASUAL 2 2 ( blue, white )
3 3 2X2X3X3 = 72 2000-2500
SHORTS
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TROUSERSTYPE VARIATIO
NCOLOR SIZE UNITS PER
SIZE ( 1 DISPLAY+ 2 BACK UP
SKU’s PRICE RANGE
CASUAL 2 4( camelGreenBlue, pink)
S,M,L,XL (4)
3 2X4X4X3= 96
1995-2500
COURDUROY 2 4 (green, Khaki , Blue, pink)
S,M,L,XL (4)
3 2X4X4X3=96
2295-2495
TOTAL = 336
TYPE VARIATION COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP
SKU’s PRICE RANGE
DENIM 2 3 3 3 2X3X3X3 = 54
2500
JEANS
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BREADTH AND DEPTH OF STORE
MEN
CASUAL SHOES
TREKKING
LIFESTYLE
EVENINGWEAR
FORMAL SHOES
DERBY
MONK
BROCK
BOOTS
LONG BOOT
BOOTS
SANDALS
HIKING AND TREKKING
FLOATER
SLIPONS
SLIPPERS
WOMEN
FOOTWEAR
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WOMEN WEAR
CASUAL
OUTDOOR
LIFESTYLE
LOAFERS
PARTY WEAR
KITTEN HEELS
HIGH HEELS
BELLIES
SANDALS
WEDGES
FLATS
T STRAP
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FOOTWEAR (MEN)CATEGORY VARIATION COLOR SIZE UNITS PER
SIZE (1 DISPLAY + 3BACK UP)
SKU’s PRICE RANGE
TREKKING 3 5 camel,Khaki, olive, black, blue
6 (39-45) 4 3X5X6X4=360
3395-4095
LIFESTYLE 8 5 (greenBlue redPink black)
6(39-45) 4 8X5X6X4=960
2395-2995
EVENING WEAR
4 4 ( blackWhite blueGreen )
6(39-45) 4 4X4X6X4=384
2995-3500
TOTAL= 1704
CASUAL SHOES
TOTAL INVENTORY ( MEN AND WOMEN ) = 3600
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CATEGORY VARIATION COLOR SIZE UNITS PER SIZE (1 DISPLAY + 3BACK UP)
SKU’s PRICE RANGE
FORMAL WEAR
3 5(camel,Olive, beigeWhite, black)
6 (39-45) 4 3X5X6X4=360
2995-4000
SANDALS 4 5(camel, khaki, blue, pink, green)
6(39-45) 4 4X5X6X4=480
1995-2995
SLIPPERS 1 4 (black, blueGreen,red )
6(39-45) 4 1X4X6X4=96
1595
BOOTS 2 3 ( brown,Camel, black)
6(39-45) 4 2X3X6X4=144
3295-5295
TOTAL = 1080
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FOOTWEAR (WOMEN)CATEGORY VARIATIO
NCOLOR SIZE UNITS PER
SIZE (1DISPLAY +3 BACK UP )
SKU’s PRICE RANGE
CASUAL 3 3 ( blue, green, pink)
5 ( 36- 41) 4 3X3X5X5=225
1995-3000
PARTY WEAR
3 4 ( RED ,WhiteBlack, blue)
5 (36-41) 4 3X4X5X4=240
2500-3500
SANDALS 6 3 ( khakiCamel, blue Pink, blackWhite )
5 (36-41) 4 6X3X5X4=360
2000-2500
TOTAL = 825
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ACCESSORIES (MEN AND WOMEN)CATEGORY COLOR SKU’s PRICE RANGE
HAND BAGS 3 ( khaki, black, white )
10 DISPLAY + 40 BACKUP = 50
3995-8995
WALLETS 2 ( camel, black ) 10 DISPLAY + 10 BACKUP = 20
895-1695
BELTS 2 (black, brown ) 20 DISPLAY + 80 BACK UP = 100
895-2495
TOTAL = 170
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CATEGORY DEFINITION
DESTINATION CATEGORY
• This is the main selling category of the store.• Such categories have highest purchase frequency and high
activity.• WOODLAND’s destination categories were both footwear and
apparel.
PREFERRED CATEGORY• With the help of these categories the brand builds a distinctive
image of itself in the mind of the customers.• WOODLAND’s preferred category is HIKING/TREKKING SHOES.
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CONVENIENCE CATEGORY• This category only adds to the bill value of the
customers as they pick up these categories unplanned.
• Low purchase frequencies and low penetration.• WOODLAND’s convenience categories were
accessories including bags, belts, wallets.
OCCASIONAL/SEASONAL CATEGORY• Meets the seasonal/occasional needs of the
customers.• WOODLAND’s seasonal category is JACKETS.
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THANK YOU !