WOOD WATCHES RISE IN POPULARITY AMONG TECH SAVVY CUSTOMERS

Many people speculated that classic analog watches would go the way of CD’s, DVD’s, and – books. They said wrist watches would be the next sun dial. But, wood watches have become the hottest, freshest idea in wrist watches since the metal strap. Here’s why wood watches are so HOT. It may seem counter-intuitive, but wood watches are soaring in popularity among the Gen X and Gen Y who have grown up looking at an iPhone or Android for the time. The best quality wood watches are made with solid wood, not veneer. The solid wood links are carved and sanded individually. Don’t get fooled by cheap wood veneer on steel watches. Today’s watch buyers settle for nothing less than solid wood.

Wood watches are hypo-allergenic because many people are allergic to metal against their skin. Wood watches are light-weight. Most of them are half the weight of a watch with a metal band. Wood watches look better with wear. This is because the patina of the wood is conditioned by the oils of the skin. Hence, the more you wear a wood watch, the better it looks. The best wood watches are made with premium quartz or self-winding movements. Today’s watch wearers know quality and expect a watch movement from Citizen or Miyota, at least. Of course, the finest wood watches are made with sustainable exotic woods like Koa, grown only in Hawaii. Martin & MacArthur has the only solid Koa watches.

Plus when you buy a Martin & MacArthur watch you get a FREE KOA BOX. Our Hawaii craftsmen create beautiful Koa wood boxes for our solid Koa watches. The Koa box comes FREE with the purchase of any Koa watch. After all, it is only fitting that our Koa watches come in boxes made with the exact same Koa. Only at our stores and right here. The craftsmen of Martin & MacArthur are proud to feature solid Koa wood watches made with Koa wood from our own private stock of Koa harvested from the Hamakua District of the Big Island. These Koa watches have a solid state Citizen quartz movement for long lasting durability. Every Koa link on these watches is hand sanded and finished with a light coat of walnut oil.

Martin & MacArthur’s exclusive Koa watches are perfect for everyday use. Water resistant. Impact resistant. The Koa wood will not fade or darken over time. Instead the natural patina of the wood will grow deeper and more lustrous from the oils on your skin. No need to ever polish your Koa wood watch. Adjustable band for comfortable wear. Koa watches are only available from the fine wood craftsmen of Martin & MacArthur.

### Written by koa enthusiast Michael Tam who loves his Hawaiian koa, Koa Watch and Koa iPhone case. www.martinandmacarthur.com