wonkcomms in the north
Post on 20-Sep-2014
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Richard Darlington, Head of News at IPPR at 'WonkComms in the North: what’s the future of think tank communications?'TRANSCRIPT
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@RDarlo #WonkComms
WonkComms in the North
JRF, Mon 14 Oct 2013Richard Darlington, IPPR Head of News
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@RDarlo #WonkComms
The pyramid of engagement
RT
Tweet
News coverage
Blog / op-ed
Exec summary
Full report
Launch event / roundtable seminar
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@RDarlo #WonkComms
What’s wrong with my pyramid of engagement?
RT
Tweet
News coverage
Blog / op-ed
THE BIG GAP IS RIGHT HERE
Exec summary
Full report
Launch event / roundtable seminar
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@RDarlo #WonkComms
The [other] pyramid of engagement
RT
Tweet
Social media graphic
News coverage
Blog / op-ed
Video / animation / podcast
Slideshare / Prezi
Exec summary
Infographic
Interactive web app
Full report
Launch event / round table seminar
All day / weekend festival
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@RDarlo #WonkComms
Last week
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@RDarlo #WonkComms
Digital isn’t really new
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@RDarlo #WonkComms
But…
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@RDarlo #WonkComms
I don’t sell advertising, I sell products
I don’t write press releases, I write stories
I don’t publish reports, I change minds
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@RDarlo #WonkComms
DataViz is about what you take away
http://www.youtube.com/watch?v=H19WX9oP95Q 4mins 30 secs
4minshttp://www.policyexchange.org.uk/publications/category/item/privatising-the-banks-creating-a-new-generation-of-shareholders
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@RDarlo #WonkComms
Design for both Bart & Lisa Simpson
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@RDarlo #WonkComms
storytelling vs interactivitynarrative vs exploration
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@RDarlo #WonkComms
For your eyes only? 4G vs MIXIT
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@RDarlo #WonkComms
I know nothing about baseball2 mins 40 secs
http://www.nytimes.com/2010/07/04/magazine/04Rivera-t.html?_r=1&
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@RDarlo #WonkComms
What has this got to do with me?
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@RDarlo #WonkComms
Idea to changeBenefits to bricks
45 secshttp://www.youtube.com/watch?v=gCiGU-J8vxc&list=FLK8bnqASv4NQTSjGJh6awZw&index=8
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@RDarlo #WonkComms
Congratulations, you’re nowHead of the Television Department
http://www.youtube.com/watch?v=5dmnkS0e7uo 2mims