Wonga advert

The Wonga advert is very different to the other advert I ’ve heard. This is

because it uses the brand name about 34 times in the 40 second advert. This is

commonly known as ‘repetition of product name`. And there are 2 voices in

the advert.

At the beginning of the advert there is a high-pitched middle age’s female

voice. Saying ‘wonga`. This is very good because it gets the name of the

company stuck into you head. Then after a few verses the singing stops and

the woman starts talking about the actual brand. This gives you information

about both what the brand does and how to contact the company. There is

also a deep middle-aged male voice that repeats the last few words that the

female voice says, this is good because it gets the information stuck into your

head.

With the song at the begging and at the end, there is a high chance of you

singing that tune for a while, and getting it into other people’s heads. This

means they both broadcast though the radio and through you. The actual song

itself used on the music bed was a vocal. is a remix of the song made by ‘The

Chordettes’. This songs called ‘Mr. Sandman.

The main perpus of the advert is about raising brand awareness and promoting

sales. They do this really well because of the repetitiveness of the music and

vocals.

As it stands I didn’t notice any reason to have any commercial issues to do with

any minority or people.