wonders with wood and glass b - epch · reproduction furniture with solid wood, like old door...
TRANSCRIPT
B
asant has been on the forefront of
innovative designs in manufactur-
ing since its inception. A first
glance at the furniture manufac-
tured by Gaurav Jain is enough to
appreciate the company’s reputa-
tion. Though crafted in solid wood, the designs are in
straight lines. The company professes that this kind
of furniture is meant for modern day corporate
offices or hotels.
Glass and metal also are incorporated in the
designs. While glass is either on top of tables or side
tables and at times sandwiched on the sides, the met-
al, normally chrome, is used as an embellishment to
improve aesthetics. The company can design entire
furniture setups for offices and hotel rooms as per
the buyers’ requirement.
Though it meets domestic demands, a bulk of its
business is in the overseas market. Its designs are
well received in the European and US market. In
addition, it manufactures decorative products to
match furniture designs either for homes or offices.
Gaurav Jain
BASANT
175/A, Circuit House Road
Jodhpur 342006
Tel: +91-291-2511782/2635760
Fax: +91-291-2512107
E-mail: [email protected]
� Excellent craftsmanship
of wooden and metal
furniture incorporating
glass.
“INNOVATIVE
DESIGNS, AND
SIMPLE TO
MAINTAIN, HELP
TO CAPTURE
THE
IMAGINATION OF
BUYERS.”
Wonders with wood and glass
(Clockwise from left) Classics from Basant:A wooden screen made with waste wood;tables fashioned out of wood and glass;and, sets of tables, which can be easilystored, made from wooden slats
January 201021
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T
here is intense competition in
the furniture segment from
Southeast Asian countries
which propels our furniture
makers to be innovative by
adapting and adopting some
age-old designs, which are now finding favour with
the Western countries. Take for example, ‘cart furni-
ture’. The simple cart, truly indigenous, has been in
use for centuries and being once again brought in
fashion by AJV Exports.
Similarly, taking inspiration from the commonly
used articles of the past, the company has
embarked towards manufacturing of several such
innovative products, which stands apart from
modern day furniture. As a result of following this
approach, no fresh tree is chopped for making
furniture. The buyers, mostly from the Western
world, seem to be impressed as well as keen to buy
such furniture.
Special care is taken to ensure that the paints and
varnishes used in the making of the furniture are
eco-friendly and non-toxic. Keeping environmental
concerns in mind, the company has taken the con-
scious decision of utilising and reusing old wood,
thus promoting recycling of wood. The final prod-
ucts have a special look and appeal. AJV Exports
also manufactures a few architectural accessories.
Krish K Singh
AJV EXPORTS
Mansion of Justice
Behind Public Park
Jodhpur 342006
Ph: +91-9314716838
Fax: +91-291-2544867
E-mail: [email protected]
� Specialises in innovative
furniture trends to stay a
step ahead of competition.
“WE HAVE TO
LOOK BACK AT
FURNITURE
DESIGNS THAT
CAN INSPIRE US
TO DESIGN
FURNITURE FOR
THE FUTURE”
Taking inspiration from the past
(Clockwise from left) A bookshelf; an innovative chainwith carvings; a wooden stool with carved legs; and,a hand-painted screen.
22 January 2010
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Timeless artefacts with reclaimed wood
Jodhpur Crafts, established in
1997, is a design-led company
incorporating world-famous
Indian skills and ideas in combi-
nation with imported machin-
ery from Austria. The company
exports to Europe, USA, Cana-
da and South Africa.
Jodhpur Crafts produces hand-made antique
reproduction furniture with solid wood, like old door
coffee tables, console tables, dining tables, old door
cupboards, etc. and new furniture like bathroom and
kitchen cabinets, coffee tables, chairs, CD chests,
drawers, etc. All pieces are handcrafted with atten-
tion to detail.
Pankaj Surana has the best sourcing team to col-
lect old tribal household items from all over India
and manufacture furniture exactly like the antiques
along with eco-friendly furniture made from
reclaimed wood. Much of the timber used is often
centuries old, worn and characterised over the years
by the elements. The nature of the materials makes
each piece of furniture unique, full of character and
history.
The company takes time to search for the right
piece of reclaimed wood for each project and piece of
furniture. Items are designed to work together with
the natural contours and colours of the recycled
wood which allows for the natural nature and char-
acter of the wood to shine through. Pankaj Surana
believes that by taking a piece of wood that has been
shaped by the elements over hundreds of years, or
reclaimed from a old mill/old house that has been
demolished and working on the wood so it becomes a
gift or functional piece of furniture, is a beautiful
process.
PPaannkkaajj SSuurraannaa JODHPUR CRAFTS PVT.
LTD628, Residency RoadJodhpur - IndiaTel:- 91-291-5104014 / 2614370Fax:- 91-291-5107014Mobile:- 91-98280-32162, 99283-14704E-mail:- [email protected]@[email protected]
� Specialises in reclaimedfurniture.
“WE MAKE
RUSTIC
FURNITURE
FROM
RECLAIMED
WOOD THAT
WOULD
OTHERWISE
HAVE BEEN
SENT TO
LANDFILL
SITES”
Jodhpur Crafts’ forte is fashioning classy furniture out of old and forgotten pieces.
January 201023
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B
othra International’s speciality for
long has been in the manufacture of
products for daily utility as well as
those for gifting. The products,
using metal sheets, carved with tra-
ditional Rajasthani motifs, over
wood have a sublime beauty and have been revived
by Bothra’s talented craftsmen. Such items were
manufactured in the past, but forgotten for decades.
Buyers from East European and Middle East
nations have a fascination for such products though
styles and motifs preferred in these two markets are
different. In recent times, buyers from Spain and
South Africa have shown interest in such products
and there is no dearth of designs since Jodhpur is like
a large repository — almost inexhaustible — of
Rajasthani folk arts. Though Bothra’s craftsmen
borrow such motifs liberally, small alterations are
made to meet the preferences of buyers.
The company has recently entered the furniture
segment and the designs adopted are contemporary
ones. These are preferred by European buyers. Both-
ra is also planning to enter customised furniture
manufacturing. Among its other products are frames
for paintings and photographs that have the looks
and styles of a bygone era.
Naresh Bothra
BOTHRA INTERNATIONAL
E-230, M.I.A.
Phase II, Basni,
Jodhpur 342005
Tel: +91-291-2742845/2746479
Fax: +91-291-2746435
E-mail: [email protected]
� Specialises in wooden
and metal items, or in
combination, gift and
decorative products.
The charm of Rajasthani motifs
“SOME OF THE
MOST
FASCINATING
GIFT PRODUCTS
ARE MADE WITH
WOOD AND
METAL
TOGETHER AND
THESE GIVE A
RICH
IMPRESSION”
A profusion of exquisitely crafted pieces: A chest ofdrawers with a metal-inlaid top; a metal candlestandwith carvings; a wooden corner piece; and, a metaland wooden decorative container.
24 January 2010
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P
K Bhandari of CASA Ambi-
ente has not followed the usu-
al route of follow-the-leader
in the manufacture of handi-
crafts. As a buyer of Indian
handicraft products, based in
Holland for ten long years, he understands the
mindset of European buyers.
Though CASA Ambiente has been making
furniture, the company is actively engaged in
manufacturing handcrafted products. Most of
these products are designed and created by P K
Bhandari. His designs are meant for an Euro-
pean audience: naturally, the designs and colours
that are used — are of utmost importance.
While the quality of material used by
CASA Ambiente has been becoming better,
the company keeps an eye to ensure that it is
eco-friendly in nature. P K Bhandari keeps con-
tinuous observation on the raw material used to
ensure that it conforms with the environmental
laws of Europe.
P K Bhandari
CASA AMBIENTE (INDIA)
1-4, Udyog Nagar
Phase II, Basni,
Jodhpur 342005
Tel: +91-291-2746563/2746498
Fax: +91-291-2746111
E-mail: [email protected]
� Specialises handicraft
products that caters to the
niche segments.
“INNOVATION IN
DESIGNING
CONCEPTS AND
MATERIAL IS
THE WAY
FORWARD.
THESE TWO
FACTORS
CAPTURE THE
IMAGINATION OF
THE BUYERS”
Designs and colours to fascinate Europe
Lighting up: A black metal candle stand holds pride of place;(below, left) a wooden, handpainted table top; and, (right) asquirrel with an umbrella fashioned out of wood and greatfor a corner piece.
January 201025
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26 January 2010
T
he company believes in offer-
ing concepts — be it bedroom,
dining room or a living room
— so that the end-users do not
have to hunt for matching
accessories. The company has
the largest showroom in town where they have
displayed several types of settings of bedroom,
dining room and living room furniture and there
is a separate section for bar and bar counters.
There is also a section on outdoor and office
furniture.
Making furniture is easier in comparison to cre-
ating a concept as the latter requires a lot of cre-
ativity and innovativeness. The designs of pillows
or bolsters, normally taken for granted, can make
or mar an entire setup. Then comes the question
of colour and tone of wood, which through var-
nish, polish or lacquer has to match the colour
and tone of the upholstery.
Chandra Shekhar Exports has furnished several
top-end establishments but does so only to
achieve professional satisfaction rather than look-
ing for economic returns.
C.S. Phophalia
CHANDRA SHEKHAR
EXPORTS
E-157, Mandore Industrial Area
Jodhpur 342010
Ph: +91-291-2577300/2577500
Fax: +91-291-
E-mail: [email protected]
� Specialises in solid wood
furniture and manufactures
entire sets required for
bedroom, dining room and
living room.
“IT IS
ESSENTIAL TO
OFFER AN
ENTIRE
CONCEPT AND
SET OF
FURNITURE
RATHER THAN
OFFERING
FURNITURE IN
PIECEMEAL”
Offering not just furniture, but an entire concept
(Top and above) Finely crafted dining tableand chairs; an ornate wooden bed; a latticework cupboard and two exquisite bars.
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January 2010 27
C
limpex, established in 1991, is
a 100 per cent export oriented
unit, manufacturing wooden/
iron furniture and handi-
crafts. They have everything
in-house in its 45,000 sq mt
factory — raw material stores, chemical treatment
and curing plants, manufacturing, finishing, pack-
ing and container-stuffing facilities. An 85,000 sq
ft showroom exhibits more than 8,000 samples.
Climpex studio develops its own as well as buyers'
designs. If a design is given early morning, the
buyer can approve the developed proto-type in the
evening. They also manufacture antique and
antique reproductions and furniture in knockdown
condition.
Climpex currently exports to 27 countries in
Europe, America, South Africa and South East
Asia. In-house production, large-scale stocking of
raw materials, dependable and regular work-force
on rolls, absolute avoidance of child or forced
labour — all these add up to offering unmatched
dependability for the clientele, in terms of quality,
price and time.
Ms Lalita Jain
CLIMPEX
B-29, D.N. Hatha,
Paota, Jodhpur,
Rajasthan -342006
Phone 0091-291-2727-000
Showroom Mob:
0091+9414132300
Mob: 0091+9314032000
Fax 0091-291-2577 500
Email [email protected]
� Specialises in
manufacturing wooden/iron
furniture and handicrafts for
the purpose of export only.
Showcasing the best to the world
“THEY ALSO
MANUFACTURE
ANTIQUE AND
ANTIQUE
REPRODUCTIONS
AND FURNITURE
IN KNOCKDOWN
CONDITION ”
Furniture on demand: (Clockwise from top)A table-chair set of contemporary design, anelegant sofa set with centre table, simpleand beautiful dining table with six chairs andanother example of sofa set with centretable and corner stools.
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28 January 2010
C
reative Point has a vast range of
handcrafted products and professes
that it is meant for niche clientele
and marketing is merely through
word-of-mouth. The reason is sim-
ple: the products are not mass pro-
duced and no two designs or items are similar look-
ing. Each product item has a tag of exclusivity and
is ideal for gifting or own as well.
It manufactures both decorative or display and
utility items. The materials used are wood, metal
sheets (brass, bonze, iron and white metal) and
bones and horns. Though the competition is intense
in such products, the company has held its own due
to its exclusivity. The Gulf countries are its biggest
market. The next in the line are the European coun-
tries. The other markets it has a presence in are
Spain, Turkey and the United States of America.S K Parakh
CREATIVE POINT
18-A, West Patel Nagar
Circuit House Road
Jodhpur 342011
Ph: +91-291-2512074
Fax: +91-2912514813
E-mail:
� Specialises on
handicrafts made out of
wood, metal and bones and
horns or in combination.
“INDIAN
HANDICRAFTS IN
GENERAL, AND
JODHPUR
HANDICRAFTS IN
PARTICULAR,
ARE MOST
CREATIVE AND
HAVE
UNIVERSAL
APPEAL”
Exclusive in design and detail
Examples of exclusivity: (Clockwise fromtop right) A crafted pot; a lacquered chest;an almirah; and, a multipurposetray-cum-stool.
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T
he company has been in busi-
ness for a little over a decade
and has made its mark in
European markets. It is the
trendy style that has
impressed buyers in those
markets. Again, these gift items, be it of utility or
plain display, are manufactured from wood and met-
al pieces, normally considered as waste.
Cross Country believes that adherence to quality
has helped to market its products in the European mar-
ket comprising buyers who are highly critical of quali-
ty. The most important aspect is seasoning of wood to
the optimal level to withstand the extreme tempera-
tures in Europe to prevent warping. It is also essential
that the kind of polish or paints used is lead-free.
The gift items that are manufactured have a typ-
ically European touch and the ethnic styles of their
culture and countryside are those that buyers can
relate to. Manish Jhanwar frequently visits many of
these countries to understand changes in the buyers’
preference. Cross Country understands these well in
advance to manufacture and market them at the
right time.
Manish Jhanwar
CROSS COUNTRY
3Khasra 108/07, M.I.A.
Phase II, Basni
Jodhpur-342005
Ph: +91-291-2740061/2748994
Fax: +91-291-2748175
E-mail: [email protected]
� Specialises in furniture
and gift items manufactured
out of wood and iron aimed
at European markets.
Quality products for discerning buyers
Contemporary designs: (Top, left) A woodenpenguin; (above) a multidrawer almirah; and(below) wooden shelf with lattice work.
“EXPOSURE IN
NATIONAL AS
WELL AS
INTERNATIONAL
TRADE FAIRS IS
EXTREMELY
IMPORTANT TO
EXHIBIT
CREATIVITY OF
JODHPUR
ARTISANS”
January 2010 29
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C
urio Crafts, a two-decade old
company specialises in prod-
ucts using iron, so much so
that almost 90 per cent of its
products are made of iron. It
also uses glass, other metals
and terracotta and integrates it with iron products.
The company uses state-of-the-art machines to
achieve quality in the manufacturing processes.
Though the in-house design team prepares
designs, many a time, buyers suggest certain changes
at the prototype stage, which are then incorporated
at the production level. At times, buyers come with
their own designs for production.
Most of the products are meant to be given as
gifts during the festive season. The company also
manufactures utility products used in kitchens
along with wine racks, candle holders, towel hang-
ers and soap holders. The list is endless. Garden
accessories are a popular item in its list of exports.
The company has sent huge shipments of its prod-
ucts to the United States of America and is now
exploring the European markets. Though it
exports to other countries like Australia, New
Zealand and South Africa as well, the volume of
export is miniscule.
Pradeep Kumbhat
CURIO CRAFTS
C-55, M.I.A.
Phase II, Basni
Jodhpur 342005
Ph: +91-291-2748165/2748166
Fax: +91-291-2741884
E-mail: [email protected]
� Specialises in making
products that are meant to
be offered as gifts on
various occasions and
whose utility can double up
when offered as a gift.
Crafting excellence through iron
“THOUGH WE CAN
BOAST ABOUT OUR
ARTISAN'S
SKILLS, IT IS
EXTREMELY
ESSENTIAL TO
IMBIBE QUALITY
AT EVERY STAGE
OF PRODUCTION”
(Top) Iron work for a showpiece; a bottlewith inlay work; and (above and along-side) exquisite work in wrought iron.
30 January 2010
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T
he manufacturer also recycles
wood, mostly takSunil Bhan-
dari's company manufactures
only hand-crafted products
exclusively for the overseas
market. Though buyers have
preferences in design and style, these are blended
with Rajasthani styles and motifs.
Though the products manufactured by Desert
Art Export may look small, the workmanship to cre-
ate them is time-consuming as each block or cut-out
has to be precise: there cannot be a minute gap as it
would mar the entire look.
Wooden plaques are made on specific demand,
meant for display in public places. In some of these,
even small carved figurines have to be incorporated.
This art is a speciality of Rajasthan. The company
now manufactures a small variety of furniture like
stools with eco-friendly material tops. These are
exported to environment-conscious countries, most-
ly in Europe. The other products are trays and table-
top gift items. These too have engravings, while the
designs differ from country to country.
Sunil Bhandari
DESERT ART EXPORT
G-590, M.I.A.
Phase II, Basni
Jodhpur 342008
Tel: +91-291-3290748/5532955
Fax: +91-291-2740857/2640878
E-mail: [email protected]
� Speciality are handicraft
items in wood and metal.
“HANDICRAFT
PRODUCTS HAVE
TREMENDOUS
POTENTIAL
ABROAD SINCE
THIS KIND OF
INTRICATE
WORK IS STILL
THE PRESERVE
OF RAJASTHANI
CRAFTSMEN.”
Honours in wood
(Top) A plaque specially created by DesertArt Export; (middle) a set of two cush-ioned contemporary wooden stools; and,a fine example of modern art on woodfrom traditional Rajasthan.
January 2010 31
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F
ine Arts & Exports manufac-
tures old-style furniture,
some of which are patterned
on the furniture used in royal
households in the past. But
that has not limited the cre-
ative abilities of Shreyanssh Jain. He has branched
out to manufacture contemporary style furniture.
The unit produces its contemporary creations in
bulk since there is no handcrafting involved.
Looking at the demand for furniture with inlay
work, Fine Arts & Exports creates these for markets
in Europe. In the past, inlay work was done with
ivory but today that has been substituted with simi-
lar looking high-grade plastic. The work is painstak-
ing and it takes weeks to manufacture a six-seat or
ten-seat dining table.
In addition, Shreyanssh Jain is also into manu-
facturing cotton fabrics. The fabric is hand printed
primarily for ladies' summer garments. At times
buyers provide the designs and colours to be used
and the finished products are supplied to the Euro-
pean markets.
The unit is also into manufacturing high-end gift
items with traditional Rajasthan motifs but they are
created on specific orders.
Shreyanssh Jain
FINE ART & EXPORTS
E- 1-2, M.I.A.
Phase II, Basni,
Jodhpur - 342005
Tel: +91-291-2742122/2638789
Fax: +91-291-2746087/2742254
E-mail: [email protected]
� One of the few units
which produce hand-printed
cotton fabrics, it also
specialises in antiques and
reproduction of antique
items.
“QUALITY AND
INTRICATE
WORKMANSHIP
IN CARVINGS IN
OUR PRODUCTS
HAS BEEN
RECOGNISED IN
WORLD
MARKETS”
Irresistible contemporary creations
(Clockwise from top) A hand carved wooden andmetal chair fit for royalty; a metal vase; and awooden dining table for eight with inlay work.
32 January 2010
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T
he promoter started his career
as a buyer, based in Los Ange-
les, for major chains operating
in the west and mid-west of
the USA. That experience
gave him an insight into the
furniture business and the preferences of people who
buy.
While Jodhpur is known for solid wood furniture
buyers are fastidious about quality and do not
accept any laxity or reasons if the products fall
short of their expectations. Keeping these aspects in
mind, the company ventured into manufacturing
furniture and caters to specific market requirements.
Krishna International Exim has preferred to con-
centrate on the market it is confident about, rather
than spreading too thin on several markets.
Today, it is straight line furniture that is in
vogue. In this, volumes are achieved by the manu-
facturers and for users it is easier to maintain.
Offices and commercial establishment mostly prefer
straight line furniture.Ashok K Chopra
FORTUNE EXPORTS
E-220, M.I.A.
Phase II, Basni
Jodhpur 342005
Tel: +91-941-4140069
Fax: +91-291-5120976
E-mail: [email protected]
� Specialises in solid
wood, straight line furniture.
“IN THE
INTENSE
COMPETITIVE
ENVIRONMENT,
QUALITY AND
ADHERENCE TO
THE EXACTING
SCHEDULES ARE
KEYS TO
SUCCESS IN
FURNITURE
BUSINESS”
A bit of the old and the new
Remembrance of the past: Solid woodcupboards, bookshelves, handcraftedand handpainted ducks, a replica of arocking horse, a wooden bed; and aset of metal holders.
January 2010 33
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M
anish Mehta is into manu-
facturing several kinds of
products: gift, home décor,
household utility, garden
accessories and furniture.
Some of the items created
from scrap —astound the buyers who are amazed at
the creativity of Jodhpur's artisans.
Fortune Exports is always on the lookout for
new opportunities to create newer, appealing prod-
ucts. The company's design team visits Europe and
USA regularly to understand the consumer tastes.
Planning well in advance, the team creates products
that are sent out to consumers six months from the
date of conceptualisation.
In addition, the products that are created, are
market specific and country specific. Often, Manish
Mehta works on the suggestions of his consumers
and creates unique designs that become the rage.
Manish Mehta
FORTUNE EXPORTS
18, Heavy Industrial Area,
(Behind New Power House)
Jodhpur - 342005
Tel: +91-291-2745191/3297072
Fax: +91-291-2758140/2742069
E-mail: [email protected]
� Exquisite objets d’art in
wood, metal and terracotta.
“EVEN SCRAP
METAL AND
WOOD CAN
CREATIVELY BE
SHAPED TO
MAKE
ATTRACTIVE
TABLETOPS,
DECORATIVE
AND GIFT
PRODUCTS.”
Turning scrap into objects of wonder
Magic of metal: (Top) Owls in different sizes; a plateful ofexquisitely decorative wooden balls; and (below) a metalstar showpiece and a ship's lamp in brass.
34 January 2010
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G
ora Exports has been manufac-
turing memorabilia for the
defence forces, police and other
organisations that has the tradi-
tion of presenting these to their
personnel for the past 50 years.
The company continues to receive
orders for the manufacture of such
memorabilia from Commonwealth nations.
Based on the success of its original business,
Gora Exports has diversified into making gift prod-
ucts that are typically aimed at Commonwealth
countries. All the products are handmade and hand
painted. Many of these products are not merely
meant for mantelpieces, but can be for everyday use
as well. Many of the scenes painted on the items are
day-to-day scenes of British countryside which are
popular with buyers.
Some products are painted with Chinese scenes,
such as waterfalls, cascading river or a sailing boat,
which has a niche market in a few Western countries.
The company’s main markets are: Europe, Australia,
New Zealand and the United Kingdom.
Anil Arora
GORA EXPORTS
Mohanpura
Rajasthan 342001
Tel: +91-291-2513514/2513014
Fax: +91-291-2671514
E-mail: [email protected]
� Specialises in
memorabilia, plaques and
gift products.
“MEMORABILIA
AND PLAQUES IS
AN UNIQUE
CRAFT AND
RAJASTHAN HAS
BEEN ON THE
FOREFRONT IN
THEIR CREATION
FOR A LONG
TIME”
Perfectly classy designs and memorabilia
Memories were made of this:(top) A metal kettle with ahandpainted illustration fromthe past; (centre) A handpaint-ed metal tray and a set of con-tainers; and, (alongside) tealeaf containers with Chinesedesigns and motifs in metal.
January 2010 35
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G
uru Industries is, perhaps, the
oldest furniture manufacturer in
Jodhpur. Established in 1947, it
has marched on, never looking
back. The focus on exports is
only a recent phenomenon in its
history. The company has fur-
nished a few of the well-known, branded hotels in
the country though its production, almost 90 per
cent, goes to the United States of America and the
rest to European countries.
Today, the company is into high-end design fur-
niture for the USA and European markets. The main
pieces are complimented by equally matching acces-
sories, admittedly for high-end buyers. It is paying
as much attention to decorative and gift products
created from wood, metals, glass and even bones and
horns.
The decorative and utility products are also
unique and innovative in design like coat hangers
fabricated out of skis. There are candle holders using
moose horns as the base. The company also believes
that no design would last more than one season and
hence the stress on. innovation.
Harjeet Singh
GURU INDUSTRIES
E-28, M.I.A.
Phase II, Basni
Jodhpur-342005
Ph: +91-291-2741114
Fax: +91-291-2740623
E-mail: [email protected]
� Specialises in furniture
and accessories to go along
with main furniture and has
been doing so since 1947.
“FURNITURE
MANUFACTURING
HAS BEEN
TURNED INTO
ART FORM IN
JODHPUR AND
IT IS THE
REASON
ARTISANS HERE
ARE ADEPT IN
BOTH
CONTEMPORARY
AND ETHNIC
STYLES”
Innovative furniture and accessories
Designs to adore: (Top, right and left) Show pieceswith innovative art; (alongside) wood wall hanging; and(below) a state-of-the-art stand.
36January 2010
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H
aswani Art Exports
manufactures furniture,
antique look-alikes as
well as restoration of
originals. While a few
talk highly about
straight-line, solid wood contemporary furniture,
there is demand for painted furniture as well. The
treatment is entirely different and colour and
quality of paint used is equally different for the
Western market. Apart from being lead-free and
toxic-free, the company has to follow a lot of
compliance parameters.
Restoration of antiques and also reproduction
of identical antiques is another of the company’s
speciality. Haswani Art Exports obtains old
objects from all parts of the country and restores
them to their original shapes. Suresh Haswani
avers that some objects are copied and replicas
made as per the buyers demand. A few of them are
converted into daily, household utility items.
The company also infuses a lot of innovative
ideas in manufacturing gift items — be it for decora-
tive display or for daily use — using wood, metals,
glass and even clay. The clay products are so fine
that they give the impression of bronze.
Suresh Haswani
HASWANI ART EXPORTS
E-29, M.I.A.
Phase II, Basni
Jodhpur-342005
Ph: +91-291-2744505
Fax: +91-291-2744114
E-mail: [email protected]
� Specialises in restoration
of antiques and reproduction
of antique look-alike
products for exports.
“PAINTED
FURNITURE HAS
EQUAL APPEAL
LIKE
CONTEMPORARY
DESIGN
FURNITURE BUT
THE TREATMENT
HAS TO BE FINE-
TUNED FOR
GREATER
APPEAL”
Look-alike antiques and much more
(Top) A differently designed sofa; (alongside) artfulalmirah; and (above, right and left) multipurposemultidrawer almirah.
January 2010 37
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W
ithin a decade, Heritage has
established itself as the fore-
most handcrafted leather furni-
ture with metal structures pro-
ducer. The handcrafted leather
gives a rustic look and has spe-
cial appeal over fully processed leather. Very few in
the world have this speciality, the company avers.
It has wide-ranging products from bar stools,
chairs, arm chairs and even small leather-top tables.
It has specially designed sofa sets, too. Even small
bins for keeping newspapers or magazines are in its
product range.
The products are sold in the United States of
America, Canada, Europe, New Zealand and even
non-traditional markets like Cyprus, Egypt and
Morocco. In the last couple of years it has
entered into manufacturing mainline wooden fur-
niture as well. Also steel chairs with a rustic look
are in their portfolio. Be it leather upholstered
chairs or steel chairs, they can all be stacked thus
saving space.
Sandeep Singhvi
HERITAGE
E-508 (A), M.I.A.
Phase II, Basni
Jodhpur 342005
Ph: +91-291-2748241
Fax: +91-291-2748103
E-mail:
� Specialises in
handcrafted leather furniture
with metal structures.
“EXPERTISE IN
LEATHER
MANUFACTURING
IS QUITE
DISPERSED IN
THE COUNTRY
AND JODHPUR IS
ALSO MAKING
ITS PRESENCE
FELT”
Unique handcrafted leather furniture
A selection of furniture craftedout of leather.
38 January 2010
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Sharad Jain
INDIAN ARTWARE
33-34, Heavy Industrial Area,
Jodhpur - 342003
Tel: +91-291-2748164/2748168
Fax: +91-291-2741886
E-mail: [email protected]
� Metal, metal sheets and
stone-embedded gift items
and utility products.
“RAJASTHAN IS
BLESSED IN
HAVING GIFTED
ARTISANS. THESE
CRAFTSMEN ARE
THE BACKBONE OF
THE HANDICRAFT
INDUSTRY,
ESPECIALLY IN
JODHPUR”
S
harad Jain has been making decorative,
gift and utility items using only metal
sheet and metals such as iron, brass and
bronze. The products manufactured are
meant for the Western countries and his
major buyers are in the USA.
The products created by Indian Artware are country-specif-
ic. Consumers in East European countries, for example, prefer
decorative and gift items with designs that are distinct from
those marketed in Western Europe and the USA. Sharad Jain
has extended his portfolio to include European markets.
Indian Artware’s design team keeps on experimenting with
raw material. As a result, none of the creations are repeated.
Jain believes that it is extremely essential to be a step ahead
and anticipate the changes the markets pose. In fact, many
of Indian Artware’s craftsmen come up with remarkable
design ideas that are incorporated in the portfolio.
Jodhpur art to capture the globe
(Top) A showpiece in metal and (below) metal corner piecesreminding one of Christmas: one as a replica of kings of yorewhile another is in the shape of a pine tree.
January 2010 39
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T
he folk art of every region is
distinctive and has its own
charm. However, since the sup-
ply of many art forms is dwin-
dling, J.P. Arts has decided to
reproduce identical products,
ensuring that the reproductions are as good as the
originals. The products come in wood, metal and
glass. The company also undertakes reproductions of
paintings using similar kind of paints as used in the
original.
J.P. Arts emphasises that in order to create look-
a-like copies, artisans have to observe each antique
and measure accurately before embarking on repro-
ductions. Also, the materials used are as close to the
originals otherwise reproductions could lose their
charm.
J.P. Arts also manufactures furniture for indoor
and outdoor use. Painted furniture is its forte though
it manufactures straight-line, solid wood contempo-
rary furniture as well. The paints and glues used are
lead-free and toxic-free as Western buyers insist on
such products. The company also manufactures high
value marble products such as, arches, fountains and
trellis used in partitions which can be used indoors as
well as outdoors.
J P Sharma
J.P. ARTS
C-11-D, M.I.A.
Phase I, Basni
Jodhpur 342005
Ph: +91-291-2571981
Fax: +91-291-2438266
� Specialises in
manufacturing reproductions
of Indian antiques and
artefacts procured from
different parts of the country.
“INDIAN ART,
ESPECIALLY FOLK
ART, IS SO HUGE
THAT IT WOULD
TAKE A PERSON
MORE THAN A
LIFETIME TO
UNDERSTAND ITS
NUANCES”
As good as the original
(Top) A set of handmade and hand-paintedwooden trays and carved masks; (above)another set of trays and hand-painted woodenfigures.
40 January 2010
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