womma - we first
TRANSCRIPT
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The New Marketplace
@simonmainwaring#WOMMA
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Global Recession
@simonmainwaring#WOMMA
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Consumer Distrust
@simonmainwaring#WOMMA
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Connected Citizens
@simonmainwaring#WOMMA
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Citizens
@simonmainwaring#WOMMA
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Netflix: CEO Rick Hastings Dumps Qwikster after stock drops 37% losing 800,000 customers
@simonmainwaring#WOMMA
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Customer Activism: Online petition of 300,000 forces BofA to drop its debit card charge.
@simonmainwaring#WOMMA
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Banking: National Bank Transfer Day (750,000 new Credit Union customers/$4.5B)
@simonmainwaring#WOMMA
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3. Connected Citizens
@simonmainwaring#WOMMA
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3. Connected Citizens
@simonmainwaring#WOMMA
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Consumers want a better world,not just better widgets.
@simonmainwaring#WOMMA
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“86% of global consumers believe that business needs to place at least equal weight on society’s
interests as on business’ interests.”Edelman 2010 GoodPurpose® Study
@simonmainwaring#WOMMA
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For slides, email:
Or text:
310-321-4014
@simonmainwaring#WOMMA
![Page 16: WOMMA - We First](https://reader035.vdocuments.site/reader035/viewer/2022062319/554efb85b4c90547648b4c68/html5/thumbnails/16.jpg)
WeFirstSeminar.com#[email protected]/310-321-4014
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WeFirstSeminar.com#[email protected]/310-321-4014
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WeFirstSeminar.com#[email protected]/310-321-4014
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WeFirstSeminar.com#[email protected]/310-321-4014
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WeFirstSeminar.com#[email protected]/310-321-4014
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WeFirstSeminar.com#[email protected]/310-321-4014
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Brand Content/Values: Expedition 206 ‘Open Happiness’
WeFirstSeminar.com#[email protected]/310-321-4014
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Brand Community Architecture : Nike & Livestrong Foundation
WeFirstSeminar.com#[email protected]/310-321-4014
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Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values
WeFirstSeminar.com#[email protected]/310-321-4014
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Contributory Consumption: Zynga & Pepsi Hut partner to fight world hunger
WeFirstSeminar.com#[email protected]/310-321-4014
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Local Contributory Consumption: Invincibelle Spirit Pink Hydrangea
WeFirstSeminar.com#[email protected]/310-321-4014
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Brand Cooperation: Brands support First Lady’s ‘Let’s Move’ Initiative
WeFirstSeminar.com#[email protected]/310-321-4014
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Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability
WeFirstSeminar.com#[email protected]/310-321-4014
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Local Brand Coalitions: Greater Cincinnati Green Business Council
WeFirstSeminar.com#[email protected]/310-321-4014
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Engaging Management, Employees & Customers
Crowdsource ideas or funds or IP
Collaborate with competitors/cross sector
Build contribution into real/virtual consumption
Launch/partner with employee volunteer programs
Use social platforms to trigger donations/actions
Use online platforms/mobile apps for credibility/reach
WeFirstSeminar.com#[email protected]/310-321-4014
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Socially Conscience Brands: Starbucks ‘Don’t Contribute’ & Create Jobs USA
WeFirstSeminar.com#[email protected]/310-321-4014
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Brand Goodwill: Nordstrom enters NYC with charity store
WeFirstSeminar.com#[email protected]/310-321-4014
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For Profit/Cause Integration: TOMS Shoes and Eyewear
WeFirstSeminar.com#[email protected]/310-321-4014
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Pop Up Branding: Timberland “Recycled” Earthkeepers Pop-up Micro Stores
WeFirstSeminar.com#[email protected]/310-321-4014
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Product Influencer Perks: Klout perks to category influencers
WeFirstSeminar.com#[email protected]/310-321-4014
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Kiip: Social Gaming as OS + Social Currency + Mobile Content
WeFirstSeminar.com#[email protected]/310-321-4014
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Crowdsourcing Cause Engagement: UNAIDS collaborates re AIDS strategy with youth online.
WeFirstSeminar.com#[email protected]/310-321-4014
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Brand/Customer Partnerships: Socialvest online/mobile platform
WeFirstSeminar.com#[email protected]/310-321-4014
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Mobile Brand Accountability: GoodGuide customer app
WeFirstSeminar.com#[email protected]/310-321-4014
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WeFirstSeminar.com#[email protected]/310-321-4014
![Page 55: WOMMA - We First](https://reader035.vdocuments.site/reader035/viewer/2022062319/554efb85b4c90547648b4c68/html5/thumbnails/55.jpg)
Thank you, WOMMA.
For these slides and film, email:
Or text: 310-321-4014
Join us at the firstWE FIRST SOCIAL BRANDING SEMINAR:
www.WeFirstSeminar.com