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TREND DIRECTIONSS 19

WOMEN’S

FORECAST SS19

We are living in the age of liquid identity. The self is redefined with a strong need for individuality.

Product and places with heart and local charm are becoming more important to us. We seek to support regional artisans and makers whose craft is their livelihood.

The rise of sensory design with emotional impact is connecting us to objects and spaces in an experiential sense.

New Creatives are leading disruptive innovation across all markets focusing on collaboration, hyperculture, and blending data technology with the creative industry.

SPRING | SUMMER 19MACRO TRENDS

NEW LOCAL

As we explore the idea of the New Creative, we think of boundary

pushers, a remix of information, education, and subcultures. This trend is

about discovery, mixing codes, the new status quo, disrupting the

industry, hyperculture, and new media. These new leaders are

provocative, daring, free spirited, non-conformist, art and science

minded. The young generations of today are bringing new life into music,

sport, fashion, travel and art. Hyperculture is a defining trait of the New

Creative often seen through the mix of high and low brow culture, and

fusion of the data and creative fields.

The Rise of Freelance Culture

NEO-NERD

P U R P O S E

EVERYDAY UNIFORM

NEW PROFESSIONAL

ENGINEERED S T Y L E

E N E R G YS M A R T E C O

MACRO TREND

LIFESTYLE TRENDS

FORECAST

S L E E K

Interactive Entertainment

E A S E TECHNOLOGY INFUSED

NEW CREATIVE

SPRING | SUMMER 19MACRO TRENDS | NEW CREATIVE

NEW LOCAL

The urbanization growth that the world is feeling is not necessarily population

growth in large hubs like New York, London, Seoul, and Sao Paolo - it is being

felt in a second wave of cities like Nashville, Austin, Montreal, Medellin, and

Berlin. These smaller, yet ever-so-trendy urban centers, are emerging as

hotspots with surging household wealth, gentrification, and booming real

estate developments. Even with the rising populations of these smaller cities,

the main attraction is local charm. A regional shift is occurring where location

is becoming more relevant than class, like the shared love of a local coffee

shop, movie theatre, or a fourth generation ceramic shop.

Boutique Discovery New Suburbia

A R T I S A N

QUALITY

LOCALLY SOURCED

S I M P L E L U X U R Y

B E T T E R P R O D U C TBASICS

R A W NATURALAUTHENTIC

NEW LOCAL

MACRO TREND

LIFESTYLE TRENDS

FORECAST

SPRING | SUMMER 19MACRO TRENDS | NEW LOCAL

NEW LOCAL

As technology continues to distract us, we develop an increased need to connect

through real human emotions. Self growth, spiritual practices, and personal

exploration of self become a priority as we focus on mindfulness and our

emotional journey. The rise of design with emotional connects us to objects and

spaces on a deeper level than necessity - it is about the experiential sense. We

are starting to grasp that what we experience is only a tiny fraction of our

emotional capacity. The evolution of self relies on us practicing the capacity of

feeling. We have mastered thinking and neglected the realm of feeling. The wide

dimensions of experience lives in our learning to think and feel simultaneously.

Urban Meditation Sensual Women Movement

S E N S U A L I T Y

S O U L F U L

F E M I N I N E

E M O T I O N A L

P A S S I O N

FLUID C A L M I N GH A R M O N Y

MACRO TREND

LIFESTYLE TRENDS

FORECAST

L A Y E R E DL A Y E R E D

EMOTIONALCAPACITY

SPRING | SUMMER 19MACRO TRENDS | EMOTIONAL CAPACITY

NEW LOCAL

We are becoming more fluid with how we define ourselves. The nuanced

concept of identity is influenced by politics, religion, gender, race, history, and

geography. The appearance of the human race continues to evolve with the

increasing trend of interracial partnerships. Society is transitioning from an

empowerment conversation to one of authenticity. Today it’s much more

common for an individual to belong to a variety of ethnic backgrounds, which

is one of the reasons we are traveling more and using DNA testing to look to

our heritage for answers about self-identity.

At home DNA kits help us discover our genetic background stories

ENERGY EVOKING

H E R I T A G E

J O U R N E Y

R O O T S

GOODNESS

EARTHLYSYMBOLIC

MACRO TREND

LIFESTYLE TRENDS

FORECAST

ANCIENT TRADITIONS

Increase in visual language promoting diversity and

inclusivity

P U R I T Y

IDENTITY

SPRING | SUMMER 19MACRO TRENDS | IDENTITY

TREND DIRECTIONSS 19

WOMEN’S

WOMEN | NARRATIVE | SUMMIT SPRING | SUMMER 19

WOMEN | NARRATIVE | SUMMIT | TAKEAWAYS SPRING | SUMMER 19

Power Tailoring

Clean Lines

Updated Plaids

Sport Leisure

Strong Shoulders

Clean Stripes

Hacked Shirting

Matrix-inspired Graphics

Twists & Knots

Athletic Contrast Trim

VISIONARY

SEASONAL NARRATIVE

RELATED TREND STORIES

WOMEN | NARRATIVE | SUMMIT | MOOD SPRING | SUMMER 19

WOMEN | NARRATIVE | SUMMIT | WORD BANK SPRING | SUMMER 19

WOMEN | NARRATIVE | SUMMIT | COLOR SPRING | SUMMER 19

WOMEN | NARRATIVE | SUMMIT | MUST-HAVES SPRING | SUMMER 19

WOMEN | NARRATIVE | SUMMIT | FOOTWEAR SPRING | SUMMER 19

WOMEN | NARRATIVE | SUMMIT | BAGS SPRING | SUMMER 19

WOMEN | NARRATIVE | SUMMIT | ACCESSORIES SPRING | SUMMER 19

WOMEN | NARRATIVE | SUMMIT | TREND STORY - LUXE LEISURE SPRING | SUMMER 19

WOMEN | NARRATIVE | SUMMIT | TREND STORY - NATIONAL ANTHEM SPRING | SUMMER 19

WOMEN | NARRATIVE | THE VALLEY SPRING | SUMMER 19

WOMEN | NARRATIVE | THE VALLEY | TAKEAWAYS SPRING | SUMMER 19

Suburbia

50s/60s Silhouettes

Cheery Pastels

Kitsch Geometrics

Athleisure

Pleats

The Midi

Sets

Role Reversal Graphics

Mixed Media

VISIONARY

SEASONAL NARRATIVE


WOMEN | NARRATIVE | THE VALLEY | MOOD SPRING | SUMMER 19

WOMEN | NARRATIVE | THE VALLEY | WORD BANK SPRING | SUMMER 19

WOMEN | NARRATIVE | THE VALLEY | COLOR SPRING | SUMMER 19

WOMEN | NARRATIVE | THE VALLEY | MUST-HAVES SPRING | SUMMER 19

WOMEN | NARRATIVE | THE VALLEY | FOOTWEAR SPRING | SUMMER 19

WOMEN | NARRATIVE | THE VALLEY | BAGS SPRING | SUMMER 19

WOMEN | NARRATIVE | THE VALLEY | ACCESSORIES SPRING | SUMMER 19

WOMEN | NARRATIVE | THE VALLEY | TREND STORY - COUNTRY CLUB SPRING | SUMMER 19

WOMEN | NARRATIVE | THE VALLEY | TREND STORY - CATALINA SPRING | SUMMER 19

WOMEN | NARRATIVE | SANTA FE SPRING | SUMMER 19

WOMEN | NARRATIVE | SANTA FE | TAKEAWAYS SPRING | SUMMER 19

Nomadic

Desert Hues

Draped Styling

Natural Materials

Sensual Details

Flowing Dresses + Skirts

Embroidery

Macro Florals

Dye Effects

Fringe

VISIONARY

SEASONAL NARRATIVE


WOMEN | NARRATIVE | SANTA FE | MOOD SPRING | SUMMER 19

WOMEN | NARRATIVE | SANTA FE | WORD BANK SPRING | SUMMER 19

WOMEN | NARRATIVE | SANTA FE | COLOR SPRING | SUMMER 19

WOMEN | NARRATIVE | SANTA FE | MUST-HAVES SPRING | SUMMER 19

WOMEN | NARRATIVE | SANTA FE | FOOTWEAR SPRING | SUMMER 19

WOMEN | NARRATIVE | SANTA FE | BAGS SPRING | SUMMER 19

WOMEN | NARRATIVE | SANTA FE | ACCESSORIES SPRING | SUMMER 19

WOMEN | NARRATIVE | SANTA FE | TREND STORY - SALOON SPRING | SUMMER 19

WOMEN | NARRATIVE | SANTA FE | TREND STORY - PUEBLO SPRING | SUMMER 19

WOMEN | NARRATIVE | BODHI SPRING | SUMMER 19

WOMEN | NARRATIVE | BODHI | TAKEAWAYS SPRING | SUMMER 19

Spiritual Connection

Exotic Geometrics

Adventure

Crafted Embellishment + Beadwork

Jacquard

Parkas

Bohemian Roots

Mystical Graphics

Wrapped + Draped

Knots

VISIONARY

SEASONAL NARRATIVE


WOMEN | NARRATIVE | BODHI | MOOD SPRING | SUMMER 19

WOMEN | NARRATIVE | BODHI | WORD BANK SPRING | SUMMER 19

WOMEN | NARRATIVE | BODHI | COLOR SPRING | SUMMER 19

WOMEN | NARRATIVE | BODHI | MUST-HAVES SPRING | SUMMER 19

WOMEN | NARRATIVE | BODHI | FOOTWEAR SPRING | SUMMER 19

WOMEN | NARRATIVE | BODHI | BAGS SPRING | SUMMER 19

WOMEN | NARRATIVE | BODHI | ACCESSORIES SPRING | SUMMER 19

WOMEN | NARRATIVE | BODHI | TREND STORY - ASHRAM SPRING | SUMMER 19

WOMEN | NARRATIVE | BODHI | TREND STORY - PENANG SPRING | SUMMER 19

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