women with know how july 2013 ssue

7/28/2019 Women With Know How July 2013 ssue

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LY 2013

FINDING YOURUNIQUEAUTHENTICVOICE TOSHARE WITHTHE WORLD

6 ADVANCEDFACEBOOK

MARKETINGSTRATEGIES

PUT YOURERECYCLINGROUTINEON STEROIDS

Top Stories

HOW WOMEN

SHAROHADARY


2/46Connect And Grow With Women In Our Community 2

Mimi ZelmanPublisher

Dear Readers,We still need to get the Equal Rights Amendmentpassed in only three more states and North Carolinais one o them! Please write or call you U.S. Senatorsand Representatives and urge them to cosponsor theresolutions to eliminate the deadline and make the ERApart o the Constitution. We need three more states torati y and North Carolina is one o them.

Ask your riends and amily to speak out or the ERA,Begin talking now with your state legislators. Explainwhy you support the ERA and urge them to support itwhen it comes up in 2015.

Passing the ERA will make sex discrimination illegalin government wherever it exists. Over time, equality

would be upheld in credit, wages, employment,insurance, education and sports, just to name a ew.

So please send out a clear message that discriminationcannot be tolerated and promote the ERA or ourgeneral wel are, Have a Happy and Sa e 4 o July,

Mimi


3/46 www.womanwithknowhow.com JULY 20133

Publisher/President

Mimi L. [email protected]

Creative DirectorJuliana Lievano

www.JulianaCreativeDesigns.com

Contributing Writers Terri BennettElyshia Brook

For more advertising in ormationcall Mimi at 704-491-1207

or email her at:[email protected]

Copyright 2013

426

8 Finding Your UniqueAuthentic Voice to Sharewith the World

16 6 AdvancedFacebook MarketingStrategies

36 Put YoureRecycling Routineon Steroids

On thecover

SharonHadary

30

43

22



p r o f e s s i o n a l s p o t l i g h t

How did you get startedin this business?A girl riend and I decided to go to cos-metology school or the un o beauty.I always knew that I would end upbeauti ying the world around me in anyway I was capable o ... I always imag-ined people around me with moreattering hair color & style, pretty & so tmake up, ashion and style. I love to besurrounded by beauty and my style iseclectic. When I decided to go to cos-metology school in the eighties I want-ed to beauti y and continue my loveo arts and have un. Be ore I knew it Ibecame so passionate about the power

o trans orming my clients sel image& con dence that it became a li estyleor me. I get so much satis action outo giving my clients the hair o theirDreams. I am a mother o two beauti-ul sons that are the love o my li e andmy motivation or everything I do.

I love to teach and mentor young newtalents in my eld and help them real-ize their passions and strong pointsand push them to work thru their chal-lenges and reach their goals.

What is your background-what wereyou doing be ore this business?

HicksBy Mimi ZelmanOWNER OF AMBIANCE SALONNell



I was in school. Studying computerscience and decided to explore the

beauty industry.What is unusual or unique aboutyour business, in comparison to yourcompetitors or similar businesses?Our clients are the VIPs in our business. The atmosphere is relaxed & riendlyyet pro essional. And we concentrateon all aspects o hair. My specialty andpassion is hair extensions and color. Ilove beauti ul long, healthy and shinyhair and with todays technology andscience anybody can have it. In mybusiness the clients are not just a num-ber and I truly love every one o themand try my best to give them my all.

Is there a customer experienceyou are most proud o ?I am proud o my personal service toeach and every client...

Do you do any charityor nonproft work? There are many charities that areclose to my heart. The cancer societyis one. I participate in pink hair orhope. Have done makeovers or singlehomeless and battered women tryingto get their lives back on track. Helpedmake childrens Christmas wishescome true. Volunteered in retirementhomes, Fostered and rescued dogs

and donate to several charitiesevery year.

Who are some o yourmost notable clients?I have had the honor o doing somelocal and national actors and actresses

What are some o your great-est challenges in your business?Every client comes in with an idea o what beauty is to them and its my jobto translate that into their looks, so oneo the biggest challenges is communi-cation and understanding the imagethey see in their mind.

What would you most like thereader to know about your

journey in business? That it is not easy.... But its worth it...I dedicate a lot o my time to learningmy trade and Im constantly taking cut-ting edge classes and immersing my-sel in my art. Ive trained in advanceacademies such as Vidal Sassoon, tony& guy, Frederic Fakkai. And many morehair legends..

Nell Hicks/ Ambiance Hair Salon 219-1A Providence Road, Charlotte, NCIn Strawberry Hill Shopping Center Tel: 704-366-3830 Cell:[email protected]


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a r k e t i n g

Finding Your Unique Authentic Voice to Share with the World

W

hat is the MessageYou Want to Sharewith the World?

Your authentic market-ing message it what you shout to theworld about what you do, what yourbusiness has to ofer and how you playBIG in your authentic space. When youare pursuing your passion and purpose,you should know how to communicatethat to the world; however, some dontknow how to or they get stuck on whatit should say that attracts clients consis-tently. What you say and how you say itspeaks volumes to your clients and yourindustry, so it should be simple, conciseand come rom the core o your soulabout your business. The marketingmessage should also ow throughoutyour entire marketing, branding and

communication strategies. When youknow your targeted niche, (divine cli-ents), you can speak directly to whatthey are in need o which capturesthem through an efective and soul ulmessage. What you shout to the worldshould be strong and efective, yet

speaking with con dence that your busi-ness is a conscious-centered business thatis heart-centered. The more concise your

message is the better targeted it is, whichmakes the approach much simpler.

When one is trying to nd their authen-tic voice, there must be some sel -dis-covery that should take place in order toexperience and explore the true essenceo who they are and what really is sig-ni cant in walking out their purposeand how it relates to their business. Yourpurpose, passion and destiny are inter-connected and they play out in yourpersonal li e and your business. But mostsigni cantly, you have a true authentic joy in what you bring to the experience,which is peace and harmony in yourli e and in your business. They both are

interdependent on the other becauseyour business is built on a solid ounda-tion o your values that are intertwinedin your li estyle and how you live yourli e. You bring joy to both, which is ulti-mately living authentically because youare doing what brings you joy, peace

By Elyshia Brooks



and happiness. When you can live inboth worlds as authentically as you can,that says a lot because you cannot liveyour passion reely and be bottled up.

When you begin to share with the worldexactly who you are, you must beginby telling your story. Your story is yourexperience, which you have lived andyou can give insight on how you wentthrough that experience and what you

did to get out o where you were. Thatstory is what you tell rom your heartand your divine clients can relate to youand put themselves in your shoes as youhave placed yoursel in theirs. It is howyou speak to their pain body and whatgets them hooked on the solutions thatyou can provide. When a client rever-berates with you, they are more under-standing and can see you use a signi -cant process that is to better enhancetheir li e or business in a certain way.You per ect your process and systemsor your clients that yield results consis-tently; there ore, they can then ofer youtestimonies based on having workedwith you and have proven that what

you have done really does work. It is notabout convincing the clients but it isabout telling the truth o how it workedand what the actual outcome really is.When you are telling the truth it meansbeing sincere and honest with whatworks and doesnt work. It comes with

the understanding that the outcomescould be diferent or others because allo the clients have diferent and uniquechallenges that may or may not result inthe same way. Moreover, there are timeswhen clients dont receive the sameresults because they may not do thingsthe same way as others but or the mostpart the process continues to work. Inwhich case, this ultimately relates back to your authentic brand.

Learning How to Speak WhatYou Do So Others UnderstandAn authentic marketing messagespeaks directly to your niche and theyunderstand exactly what you are sayingbecause it grabs their attention to yourofer based on your service or product. Itgrabs their attention and their ability torelate to where there are no questionsabout your product or service and howit is exactly what they need and it willbring them the results they have beenseeking. However, when youre devel-oping a marketing system and processto speak their language, it will come toyou and it will pull them in and attract

them because you are answering theirquestions and resolving their challeng-es. The message is authentic, clear andconcise or their needs.

When you speak to the pain body o your niche they are able to catch and



grab it so there is a resonation with yourofer and it will solve exactly what theyare looking or. However, your market-ing voice needs to speak their languageand it is at the very core o your soulthat creates an attachment, which pullsthe client in to where they would wantto see what you can do speci cally orthem. There are several people andpotential clients that have similar chal-

lenges, yet they cannot articulate it, butwhen they hear it through your authen-tic marketing message clearly, then it willtrigger what they are challenged withand prompts them to call you to inquire.

Sometimes, its not until you put yourmarketing message out into the worldand your divine clients read it, under-stands it, and connects with it, sothat you will gain their interest. This iswhy your marketing message has tobe unblemished and crisp to speak directly to them.

Your marketing message is in directcorrelation with who you are and yourpurpose in what you provide and whenyou are serving in a capacity, you areproviding exactly what you are sup-posed to, to whom you are supposedto serve. There should be no questionabout what it is that you do and youknow you do it well. But the questionbecomes how do you know what

message to put out there that wouldgrab hold o your clients? Their painbody is what you are speaking to andthat is the solution that you will providebecause that is your expertise and onlyyou can do it like you do. Your brandmessage and your soul ul brandis what you bring to the center o your business and thats what youbecome known or and build yourbrand as an expert on your particularknowledge and experience.

In order to speak to your divine clients,you must rst identi y with them andmeet them right where they are intheir need. Asking a ew questions that

would give you clarity and what youshould ofer and who would purchaseyour products or services does this. Thequestion consists o the ollowing:

What is the language that you need tospeak to grab their attention? C

L I C K O N A D T O V I E W

O U R V I D E O


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D

espite all its recentbad press and sluggishstocks, theres no doubt

that Facebook is still THE place or businesses to be online.Over 1.6 BILLION people worldwideuse Facebook. Even better, most teenshave abandoned Facebook in avor o diferent social media sites. The aver-age age o a person on Facebook isnow 35. That makes Facebook evenmore o a marketers paradise. I youalready have a Fanpage or your busi-ness, you could be wondering howto get more out o it. These advancedFacebook marketing techniques willshow how to make your Fanpagework harder or you.

Change the Cover

Once, marketers knew the Facebook cover as the land o no. Despite havingall that space, there was so much youcouldnt do with it. You couldnt havecontact in ormation, calls to action,arrows pointing to the like button, orofers. Today, thats all changed.

In Facebooks most recent round o updates, theyve decided to li t manyo the restrictions that plagued the

covers. O course, theres still a catch;the new cover cant be more than20% words. The words can now saywhatever you want; they just cant bethe dominant eature.

The Return o the App Third party apps are nothing new toFacebook. They are wonder ul waysto snazz up your page, present ofers,contests and more. Best o all, peoplecan do all o this without ever leav-ing Facebook. Once, third party appswere a business best riend. ThenFacebook decided that all apps had tohave SSL certi cates and the industrycame to a screeching halt.

Today, many app companies haverecovered, but ew individual businessuse apps. You can take advantage o this by adding un, attractive apps toyour Facebook page. Though thereare many types o apps you can use,

6 Advanced Facebook Marketing Strategies

t e c h n o l o g y by Mercedes Tabano


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you can simply ask your ans andmake what they want. This works orany kind o service or widget. In act,many businesses are nding this kindo research even better than the ocusgroups o yesteryear. Plus, polls o tengo viral.

Theres an old saying in marketingthat to get the most new clients, yougo where they are. With over 1.6 bil-

lion people, most o whom are adults,Facebook is the place to be. Your

customers are already there. I yourethere too, then these advanced mar-keting eatures can help you get moreans, delight your existing ans andhave more people interested in buy-ing your services later.

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Companies are rolling out hot newtechnology to keep you connected,organized and entertained. Yet, manycreate pet peeves. Whether you arehanging out at home or travelling onvacation, heres a round-up o techgadget must-haves that get rid o topgadget pet peeves.

Calls Going Straight to VoicemailzBOOST SOHONothing is more annoying than drop-ping or missing a call because o a weak signal. zBoost SOHO cell phone signalbooster kit increases signal up to 3000square eet, making it per ect or yourhome or ofce. Priced at $399, yet avail-able and heavily discounted at moste-tailers, the device supports multipleusers simultaneously with increasedvoice and data transmission. Check itout at www.wi-ex.com.

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lands. Tuck it into your checked luggageand know immediately i your luggagelanded in the same city. It also sends ariendly greeting when you are within 30eet o your luggage very handy ornding your black wheeled bag amongall the others. There is a small one-timeactivation ee and an annual service ee.

DEADZONES WHILE DRIVINGzFORCEHate dropped calls or those dreadeddead zones? The zForce YX240 signalbooster by zBoost captures outsidesignals and ampli es it on the insideo your car. The result is increased reli-ability and an improved signal or voiceand data and no more dropped calls. The zForce works with your cell phoneor smartphone, such as iPhone, Androidor BlackBerry. Priced at $99 to $129, thedevice comes with a cradle or hands-ree operation and promises to extendbattery li e. Check out www.wi-ex.comor more in ormation.

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SHARON HADARY HOW WOMEN L

Womens Leadership Thought-Leader Former and founExecutive Director, Center for Womens Business ResSmall Business Expert, The Wall Street Journal Smalness Forum Adjunct Professor, Doctoral of Managem

Program, University of Maryland University Colle



by Vilma Betancourt- ODay

31

Do you believe in serendipity? There Iwas, having tapas at a Latin restaurantin Palm Beach County, Florida, withtwo new riends (Erin Toung and Deb-bie Diaz) who were also attending theNational Women Business Owners Cor-poration Decades o Excellence event.Approaching our table was our youngwaitress with a petite woman carrying asmall suitcase. We invited our new riend

to join our party and we immediatelystarted questioning her about her busi-ness background. She very graciouslyand patiently answered our questions.

Erin, Debbie and I were very engagedin the conversation with our new riendand then A Wall Street Journal articlewas mentioned and I, in my usual bois-terous way, said that I had just clippedthat article into my Evernote digital WBEbinder. I then realized that this petitewoman with whom we were sharingour meal, was one o the authors o How Women Lead, a book that I justhappened to have brought with meto the con erence. Imagine my excite-ment a ter discovering that I was sittingacross the table rom Sharon Hadary!Yes, I could not resist, and I asked her toautograph my copy o the book. Andyes, I was star-struck.

Serendipityindeed. That memorableevening I ended up leaving the PGA

Resort on the wrong bus as we dispersedor the di erent restaurants or dinner andsubsequently ended up at the Latin Res-taurant with Erin and Debbie. Chapter 8o the book has a section called Be Opento Serendipity. How appropriate is that?Meeting Sharon Hadary has changed myli e orever. I attended her workshop thenext morning and was very impressedwith her presentation style. She has the

gi t o engaging her audience while dis-cussing statistical inormation. All o thewomen in attendance had many ques-tions and comments we wanted moretime with our earless leader. I le t hungryor more in ormation.

In her childhood, Sharon was an avidreader (loved historical novels) andenjoyed writing. Her avorite classeswere English and Social Studies/History.From an early age she was always asci-nated by the history o previous civiliza-tions and had a sense o how importantit was to learn about them. As a youngwoman, Sharon was very active in herschools drama club although she wasnever on the stage as an actor. Rather,she worked behind the scenes as astage manager: planning, mobilizing,bringing people together to achievea goal: isnt that what leaders do? Atthe time, she did not know that manag-ing projects and having them come toruition is a vital skill that exceptional


32/4632 Connect And Grow With Women In Our Community

leaders must possess, she was not awareo that type o language, as she is now.Children sometimes think o leaders asindividuals who are charismatic, at theore ront, i.e. teachers or the Presidento the United States people who arevery important, she says. Are we bornto be leaders? Can we learn to be e ec-tive leaders? What does it mean to be aleader? In my conversations with SharonI have learned that being a leader does

not necessarily mean being the rst inline, waving the ag or being in a posi-tion o authority. She tells me that aswe mature, the perception o leadershipbecomes a more robust concept or us.

Sharon spent twenty years working orIBM where she received a world classeducation. During her last ve or sixyears at IBM, she worked in New York while her husband and her home werein Washington, DC. A ter traveling ex-tensively or so many years, she beganto consider her options as she wantedto be in one place and spend more timein DC, strengthening her bonds withher amily and her community. During

a downsizing at IBM, she accepted abuy-out o er rom them. Shortly a terher retirement rom IBM she began toseek employment at what she hopedwould be another large company in theDC area. She actually enjoyed workingat a big corporation.Serendipity really means to be exibleand open to new things you did not

originally think were a part o the planand to be willing to go down that pathand see what you can learn rom it, saysMaria Coyne, Executive Vice President,Consumer and Small Business SegmentHead, Key Bank Member, ExecutiveCouncil at KeyCorp as quoted in HowWomen Lead. The book teaches us thatserendipity in business means stayingnimblegive yoursel the reedom toexperimentdevote time to thinkingstrategically about your business.During her search or new employment,she met the women who were start-ing the Center or Womens BusinessResearch (the Center), a non-pro t.

For more information, call 704.560.6788 or visitwww.eWomenNetwork.com/GreaterCharlotteRegion

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Since Sharon did not have any undrais-ing experience she was not a candidateor the Center and she did not want torun a non-pro t. They agreed that shewould work there, part time, or threemonth, to help them get started and putin place all the processes and procedures- strengths she developed during her ten-ure at IBM. As li e would have it, she wasits Executive Director or twenty years.

It was the late 1980s and the Wom-ens Business Ownership Act had justpassed; the Small Business Administra-tion had unding available or organiza-tions capable o training women to startand run their own small businesses. The Center elt that they should ocuson supporting women entrepreneursand decided to put together a strategic

plan. During the strategy phase, theyrealized that they were not making aunique contribution by simply trainingtheir emale customers as many otherorganizations were also providing thistype o service. They discussed aboutve di erent areas they could explorebut ultimately decided that no one wasdoing any research on women ownedbusinesses and making the economiccase or this segment o the population. The Center was the premier (and onlysource) or womens business research.It was a strategic decision to move intodoing research, Sharon says, and that ishow they became a research institute.

They met and subsequently workedwith a gentleman who was already pull-ing in ormation rom the Census Bureaureports. They asked him to breakdownthe data by gender, which he had notdone be ore. Initially he thought therewould be no di erences between thegenders, but the data proved otherwise.

He was very supportive and providedthe in ormation to the Center at no

cost to them. The Center developed amethod or putting together the data,and or the rst time, they were ableto track the trends and the growth o women owned businesses. The Centertruly became the premiere source o research-based knowledge o womenowned businesses. Their rst reportwas published in 1992 with the title o

Women Owned Businesses: The NewEconomic Force.

As the Center grew, and their growthwas very strategic, so did their data-base. They started to study other top-ics a ecting women business owners,like access to capital, leadership andmanagement styles, challenges andcontributions. Their success was notonly due to their ability to produce de-tailed reports outlining the trends andother subject matters a ecting womenbusiness owners, but they were ableto communicate the in ormation in acompelling manner.

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ment that they realized they were re-sponsible or their own outcome, takingcharge o their destiny by setting goalsand pursuing them. She states that wemust value and understand our strengthsas women. We see our lives as integrated:amily, pro ession, community and per-sonal. But we also view decision makingthe same way. We understand that whenmaking decisions there are many actorsto be considered. We are very rich in our

decision making, we are collaborative,bring people together to solve problems,create teams, create shared values.

I asked Sharon what her recommendationswould be or the younger generation nowentering the work orce and entrepreneur-ship. She broke it down or me as ollows:

1. Take charge o your destiny by decid-ing where you want to go, whats im-portant to you, what your goals are;

2. Recognize your value, act based onyour skills;

3. Advocate or yoursel . Ask or whatyou want and go or it! Quanti y howyou can contribute to the success o an organization;

4. Li e is about integrating what you arecurrently doing in your amily, in yourpro ession, in your community, in yourpersonal li e. Set priorities on how youwill use your time and energy.

5. Understand that you need to investin and protect yoursel by taking

care o your health and your li e-longlearning. Treat your time and energyas a scarce resource, as scarce as anyresource in your amily or businessbudget. Consider how you will usethe scarce resource to move aheadand achieve the goals that are impor-tant to you right now. It is about tak-ing care o yoursel and realizing thatyou cannot do everything yoursel and you cant do everything at once.

By setting priorities you will be ocus-ing on the right things.6. And nally, be open to serendipity.

Be open to the possibilities that maycome along.

Two words kept coming to mind as Ispoke to this incredibly talented andgenerous woman:Sharon = Strategy + Serendipity.

Thank you to Sharon Hadary or her kindwords and or sharing her knowledgewith us. As I already mentioned, I hadpurchased the book be ore I met her andI highly recommend it to everyone bothmales and emales because we can alllearn rom it. Meeting Sharon Hadary inmy avorite place on earth (South Florida)was quite a serendipitous event in my li e!Do you believe in serendipity? I sure do.

Sharon HadaryEmail: [email protected]: 301-656-9579http://www.sharonhadary.com/



g o i n g g r e e n by Terri Bennett

1) White Vinegar Works WondersWhite vinegar is a natural disin ectantthat works just about everywhere. Mix a

hal -and-hal solution o white vinegarand water or a germ-busting disin ec-tant to clean kitchen counters, bath-rooms, and even most oors. Add 1 cupo vinegar to your dishwasher to cleanout its inner workings. Or cook cupo vinegar with 1 cup o water in yourmicrowave to loosen stuck on ood andgrease. One warning, dont use vinegaron marble or other porous sur aces.

2) Baking Soda SolutionsBaking soda works well on most thingsin the kitchen because it doesntscratch. That makes it a good choiceor countertops, oven tops, stainlesssteel, and the sink. I you have stubbornstains, make a baking soda paste. Justuse 3 parts baking soda and one partwater. Let it sit or awhile, scrub the area,and then wipe clean. And baking sodais also an excellent deodorizer or car-pet. Sprinkle with baking soda, let standor at least teen minutes,then vacuum.

3) Tackle Bathroom Blues with BoraxBorax is an e ective mold killer andworks well on hard water deposits. Use

a paste to scrub the sides o the tub toa sparkling white, or mix a solution o 1 cup o borax with 1 gallon o warmwater to eat away at mold in tile grout.Let 1 cup o borax sit in the toilet bowlovernight, and swipe it clean with atoilet brush the next morning.

4) Chose Air FreshenersWhich Dont PolluteMost popular air resheners containdangerous ingredients like ormalde-hyde. Many times, they will also con-tain VOCs which can slowly emit toxicchemicals or years. Fresh air, bakingsoda (sprinkled in everything romgarbage cans to tennis shoes), and soycandles are healthier options.

5) Green Your Laundry RoutineGreen up laundry day by switching to aphosphate- ree plant-based detergent.For so ter clothes add cup o vineg- Terris Top 7 Green Cleaning Secretsar tothe rinse cycle as a natural abric so t-

Put Youre RecyclingRoutine on Steroids



ener. For a more efcient use o energyand water, only wash ull loads and setthe water temperature to cold.

6) Break the Paper Towel HabitPaper towels are made rom the trees.Wean your amily o o paper towels bykeeping a drawer o reusable clothes.You can make your own by cutting up

old t-shirts and towels, or invest in newsustainable bamboo dish clothes. What-ever you choose, the key is in quantity.Make sure you have plenty o options onhand or wiping down the counters orcleaning up a unexpected co ee spill.

7) Safely Dispose of HouseholdHazardous WasteHousehold Hazardous Waste includescommon household items like oldpaints, used motor oil, batteries andmore. These items should never bethrown in the trash where they can con-taminate the land and water. Do YourPart and take your household hazard-

ous waste to a proper recycling acil-ity in your area. To nd one near you,search or Household Hazardous Wasteat Earth911.com.

C L I C K O N A D T O V I E W

O U R V I D E O


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Lay in a course, Navigate the change,Destination Success

They helped me to ocus on my goals,improve my personal capacity and put inplace the systems I need to be success ul.

Kelly Wascher/ Owner, Kelly Wascher, CPA, LLC

Lee and Lauren RichardsonCertifed Business Coaches

115 Doby Creek Court, Fort Mill, SC 29715

Lee-803-431-6956Lauren-803-431-9493

in o@success ul-ventures.net

www.successful-ventures.netwww.successfulventurescoaching.com

2901 N. Davidson St.,Charlotte, NC.

980.406.3803

FULL SERVICE BOUTIQUE WITH EXPER

BY APPOINTMENT ONLY



AmericanClassicPotato salad is the perfdish for a picnic or pot

r e c i p e



No picnic or potluck is complete with-out potato salad. Whether its servedwarm, cold, creamy, cheesy or with

a splash o vinegar, the dish is a trueAmerican cookout classic.

Potato salads are easy to make andeven easier to pack ull o avor. Cra tyour own potato salad by cutting adelicious, Idaho potato into cubeswith the skins still on. Boil in water orabout 8 to 15 minutes, then check ordoneness by piercing a cube with aork or skewer. I the ork goes throughthe potato with little resistance, drainthe potatoes and return them to thepot. Add your avorite dressing and

ingredients while the potatoes arestill warm. Warm potatoes more easilyabsorb the delicious dressing. These

decadent dishes are best eaten theday a ter theyre made to give theavors time to meld. When youreready to serve your potato salad, keepit cold by placing your serving dish ina larger bowl lled with ice.

Family meals are always better withdelicious, avor ul potatoes. Alwayslook or the Grown in Idaho seal tobe sure youre buying genuine Idahopotatoes. For more recipes or saladsand other potato dishes, visitwww.IdahoPotato.com.

Potato Picnic SaladYield: 6 to 7 servings

For the Salad Dressing1/3 cup red wine vinegar1 teaspoon Dijon mustard1/4 teaspoon salt1/4 teaspoon pepper1 clove o garlic, chopped2/3 cup olive oil For the Salad3 pounds Idaho potatoes,

about 7 medium1/2 pound cooked

green beans12 cherry tomatoes2 hard boiled eggs, peeled1 cup cooked corn kernels1/4 cup minced celery,

about 1 stalk 1/4 cup pitted black olives2 tablespoons resh

parsley, chopped

For salad dressing, combine vinegar,

mustard, salt, pepper and garlic in alarge salad bowl. Whisk in olive oil andset aside.

For the salad, bring 2 quarts of water toa boil in large saucepan. Cook unpeeledpotatoes in water or about 15 minutesuntil just ork tender. Drain potatoes andcool immediately under cold runningwater. While potatoes are cooling, cutgreen beans into 1-inch pieces; halve

cherry tomatoes and quarter eggs. Com-bine beans, tomatoes and eggs withcooked corn and celery in bowl withthe salad dressing. Peel cooled potatoes,then cut into 2-inch pieces and toss withthe dressing.

Sprinkle salad with olives and choppedparsley just be ore serving.



Around TownMaking An ImpactNews about Awards, Events, Promotions and Business Meetings

SOS Intl announces that TerriRehkop has been promoted toDirector o Marketing and MelissaSease has joined the team asDirector o Public Relations.About SOS Intl: A leading provider o train-ing and consulting services to the powerindustry, SOS Intl delivers a ull suite o ser-vices across all areas o power utilities romgeneration to distribution, helping entitiesmanage risk and ensure reliability or theNorth American power grid. SOS Intl o -ers classroom, online and custom courses,accompanied by sophisticated computersimulation all designed using the latestsystematic approach to training. Since 2002,SOS Intl has provided training and compli-ance consulting to thousands o employeesworking on the Bulk Electric System acrossthe United States and Canada.

Metropolitan Businessand Pro essional WomenMeets 3rd Wednesdayo every month 11:30- 1:00pmNote we will now be meeting

AT Sullivans Steak House on South Blvd

Send us your announcements thatwould like to make or if you are an or

that focuses on business women [email protected](Deadline is the 15th of every mo

for upcoming issue)


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Will your money last?With a retirement plan it can.Having a plan and the right fnancial solutions can help you put a confdentretirement within reach.

As an Ameriprise fnancial advisor, Ill work with you to defne your retirementdreams. Then, Ill apply our disciplined fnancial planning approach, consideringall aspects o your fnances. And together, well create a plan that works or you with the products and strategies that are right or your goals.

Learn how you can put your confdent retirement more within reach.Our Advisors. Your Dreams. MORE WITHIN REACH

Call me today at (704) 522.6565

Diane S. Davis, CFP, CLUFinancial AdvisorCERTIFIED FINANCIAL PLANNER practitioner

5200 Park RdSte 117Charlotte, NC 28209

704-522-6565

diane.s.davis@amp .com

www.ameripriseadvisors.com/diane.s.davis

women with know how july 2013 ssue

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