women in the media (remember?). women_should_represent_women_in_media. html
TRANSCRIPT
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Women in the Media (Remember?)
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• http://www.ted.com/talks/megan_kamerick_women_should_represent_women_in_media.html
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Media Importance
• Women's social identities are, at least in part, created through media representations (Connell 2005)
• Hegemonic masculinity and hegemonic femininity
• Ferguson (1983) girls magazines prepare women for feminised roles
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Women at the top?
• Men make up the majority of upper management in media– Gatekeeping (Gans 1974 and Dutton 1984)– Agenda setting– Dominant and ruling class ideology
• Society and its values
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Representations in the MediaMen
• Sexually dominant• Aggressive and physically
strong• Independent• Competitive
• Not involved in household roles• Rational• Task orientated• Unconcerned with physical
appearance
Women
• Sexually passive• Passive and physically weak
and small• Dependent• Non-competitive or
competitive through children• Household responsibility
• Emotional• People Orientated• Must be pretty, slim and
attractive at all times
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Stereotypes – Female
• The WAG• Sex Object• Super mum• Angelic• Ball Breaker• Victim
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Stereotypes - Men
• Jock• Strong silent type• Big shot• Action hero• Buffoon
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Consequences• Health issues• Cosmetic
Surgery• Dissatisfaction• Fulfilling the
prophesy
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Is it changing?
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• http://www.youtube.com/watch?v=1OWqz5FMEY0