women in healthcare - five social medias every doctor should practice
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Women in HealthcareFive Social Medias Every Doctor Should Practice
DID YOU KNOW:
According to the most recent census report, "since 1970, women have grown from 9.7 percent of physicians to 32.4 percent."
Although women own the demographic in many social media, a large number of female physicians forego the incredible opportunity to connect with potential clients to grow their practice and network with peers through online marketing channels.
Healthcare may be a very personal experience, but social media is proving that shared experiences often trump privacy with these unavoidable statistics:
41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility. (Demi & Cooper Advertising and DC Interactive Group)
30% of adults are likely to share information about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company and 32% with a drug company. (Fluency Media)
DID YOU KNOW:
Parents are more likely to seek medical answers online, 22% use Facebook® and 20% use YouTube®. (Mashable)
DID YOU KNOW:
60% of doctors say social media improves the quality of care delivered to patients. (Demi & Cooper Advertising and DC Interactive Group)
DID YOU KNOW:
28% of health-related conversations on Facebook® are supporting health-related causes, followed by 27% of people commenting about health experiences or updates. (Infographics Archive)
DID YOU KNOW:
60% of social media users are the most likely to trust social media posts and activity by doctors over any other group. (Infographics Archive)
DID YOU KNOW:
Social media can seem like a complex mixture of finding the right demographic, enough time, and comprehensive knowledge to cut through all of the chatter to reach potential patients.
Why Facebook®Facebook® is a good first-stop to launch a social media campaign for healthcare providers because of the versatility and connection to potential content. With the ability to check-in to a provider’s location, share their treatment experience, and review medical services, Facebook® offers a smart way for physicians to turn patients into advertising evangelists. As well, the search engine loves Facebook® as it indexes posts in real-time, so it helps your ranking.
Why Twitter®With a brief 140 characters, a picture, a video, and a link, healthcare providers can share and go without much hassle. The often missed social media strategy behind Twitter®, because it is indexed directly into search engines and Twitter® searches, is to use Twitter®- talk such as hashtags, geo-location, retweets, and @mentions to ramp up engagement equally from potential patients and other medical professionals.
Why LinkedIn®LinkedIn® is where business and social media meet for virtual power lunches! By engaging other doctors and medical professionals on LinkedIn® as well as sharing content, many doctors stay at the top of the referral funnel. Sharing knowledge and engaging other medical professionals in industry related content sharing builds trust relationship much like the old-school medical conferences.
Why YouTube®As YouTube® currently represents the second largest search engine in the world (behind Google® of course), video is the on-going wave of the future. YouTube® gives medical professional the opportunity to own a piece of the video market for long periods of time. Strong video content will stay at the top of search engines longer than any other type of content including blogs, articles, and social media posts.
Why Yelp® and Google Reviews®
Yelp® and Google® reviews are the true gathering of people who are recommending service providers, like doctors, to other patients. Yelp® and Google® reviews are searchable by location and by specialty in a search engine, so these reviews pre-screen potential patients and start the process of making an appointment.
As each of these social media channels offer an unique way to brand and promote a medical practice online through geo-location, reviews, and expertise, the deployment of an effective social media campaign could be the equivalent of having a group of happy patients waiting to pre-greet and pre-sell your practice to potential patients.
Contact HealthCare Marketing Group to discuss your options or download our complimentary MEDICAL MARKETING GUIDE to get you on the fast track
to success.
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