wo4 dtv - sca 2003 · source: ncta nov 2002. smartcard alliance - october 2003 page 14 2- good news...

OpenCableand Smart Cards in Digital TV

Smart Card AllianceJacksonville, FloridaOctober 15th 2003

All Company and/or product names are trademarks and/or registered trademarks of their respective owners

Erik GazzoniDirector of Marketing US Digital TV & Broadband

SmartCard Alliance - October 2003

AGENDA

1. OpenCable Overview

2. US DTV market Overview

3. Benefits for OpenCable players

4. Conclusion


1- OpenCable: History

♦ When? started in 1997

♦ What? helping the Cable industry deploy Interactive Services over cable

♦ How? defining set of Industry Standards

♦ Goals?– Define the next-generation digital consumer device– Encourage supplier competition– Create a retail hardware platform


1- Cable Plant Architecture

Internet Content

Internet Content

HeadendProcessing

Center

HeadendProcessing

CenterVideo

ContentVideo

Content

Other ContentOther

Content

Conditional Access System

Conditional Access System

HeadendMgmt. Center

HeadendMgmt. Center

STBSTB

PODPOD TVTV

DTVDTV

Retail Integrated

DTV Terminal

Retail Integrated

DTV Terminal

POD

POD


1- SCTE 28 CableCARD-Host Interface

QPSK Tuner& Demod

QAM Tuner& Demod

QPSK Mod& Xmtr

CADescramble& Process

CableCARD

HOST

MPEG-2Demux

& Decode

CPUUser I/F

OS, Memory

1394 + 5C

Protected by Protected by Cable System Cable System Conditional Conditional

Access SystemAccess System

Protected by Protected by PODPOD--CP CP SystemSystem


1- SCTE 28 Overview

♦ Enables Separation of Security from Navigation (STB) to Meet Retail Navigation Order (FCC mandate)

♦ Supports Legacy Conditional Access Systems♦ Provides Renewable, Replaceable Encryption♦ Unifies OOB Signaling Systems♦ Built upon NRSS-B (EIA-679B, part-B)

– Adds extensions, constraints and changes

♦ Defines CableCARD physical interface based on PC-Card (PCMCIA)– Defines initialization, signal timing, link interface,

application interface, MMI, etc.


1- Copy Protection Features

♦ Protects content de-scrambled by the CableCARD

♦ DES based security♦ Based on secrets held by trusted devices♦ Licensed technology and secrets enable

legal remedies to piracy (DFAST)♦No hard ‘revocation’♦ Content will be CA deauthorized to Hosts

not trusted by the content provider. ♦ POD-Host License Agreement (PHILA) is

signed with CableLabs to acquire secret keys


1- OpenCable: Milestones♦ 1988: creation of CableLabs

♦ May 1998: first OpenCable draft Specifications

♦ Dec 1998: OpenCable Test Tool

♦ Aug 1999: first Interoperability forum

♦ Jan 2000: POD/Host Copy Protection release

♦ July 2000: availability of POD

♦ Jan 2002: OCAP Specifications

♦ Dec 2002: NCTA/CEA agreement on PnP devices

♦ Summer 2003: 3 CableCARD makers and 1 TV manufacturers qualified


1- OpenCable: Status

♦ Companies already qualified by CableLabs– Motorola: CableCARD manufacturer– Scientific-Atlanta: CableCARD manufacturer– SCM (NDS): CableCARD manufacturer– Panasonic: Digital Cable-Ready TV

♦ CableLabs specs move to Standards (SCTE)

♦ More companies to be qualified by Q1 ‘04 and first large deployment


AGENDA


2. US DTV market


4. Conclusion


♦Satellite:– Echostar (Dish Network): DVB-S / CA=Nagrastar (Nagravision):

8.2M Digital subscribers– DirecTV (Hughes): DSS / CA=NDS:

11.2M Digital subscribers– Translates to greater than 20M Smart Cards

♦Cable:MSO CA Ana. Dig.

– ComCast/AT&T Broadband GI DigiCipher 21.3M 6.6M– AOL Time Warner Cable SA PowerKey 11.0M 3.7M– Charter Communications SA PowerKey 6.5M 2.6M– Cox Communications GI DigiCipher 6.3M 1.8M– Adelphia Communications GI DigiCipher 5.3M 1.8M

– Cablevision NDS Videoguard 3.0M 220K

2- US DTV Market


♦Motorola & Scientific-Atlanta own 99% of the market

♦They provide:– Conditional Access System– Set-top boxes– Head-end equipment

♦Operators are locked:– They have no choice to buy boxes from

them

2- The duopoly in US Cable


♦Basic Cable Households: 73.5 Mio

♦US Television Households: 110.5 Mio

♦Digital subscribers: 19.2 Mio

2- The situation (Nov 2002)

Source: NCTA Nov 2002


2- Good news in the US

♦Dec. 19th 2003: NCTA/CEA agreement on OpenCable PnP devices:

– First deployment of Digital Cable-Ready TV sets by Christmas 03

NCTA: Nation Cable Telecommunication Association

CEA: Consumer Electronics Association


AGENDA


2. US DTV market


4. Conclusion


Market View of Today´s Digital TV Environment

♦ Consumers can choose their cars♦ Consumers can choose their phones♦ Consumers can choose their audio and video systems

“In our world, any successful consumer business offers “free In our world, any successful consumer business offers “free choice” for the consumer.”choice” for the consumer.”

♦ However, consumer´s CANNOT choose their receiver

Why should this change?Why should this change?


Market Trends - Today´s Environment

♦ Operator Specific Receiver– in majority owned by the operator– leased to the consumers– few pre-selected suppliers– fixed feature set

Heavy investment for the operator!


Market Trends - From Lease to Retail

♦ “Universal“ Receiver– owned by the consumer– feature/price competitive– compatible with all current and future services with add-on modules– own ONLY 1 receiver while possible to enjoy programs & services from

multiple providers.

Operator “sponsors” only the CableCARD!


Market Trends - From STB to TV Set

Set-top / TV combination • 2x separate devices• feature overlap • remote controls & user interfaces

conflict• signal degradation (analog link)

Integrated DTV Set• 1x unique device• support Premium & Pay-

per-view channels• HDTV ready, 100% Digital


♦ Broadcasters, Content Providers:– Renewability– Security - revenue & investment protection– Cost-saving against investment into hardware & non-value adding

activities (receiver supply, support and warranty) – Focus on core business (source of revenue from contents)– Choice of CA partners as greater numbers of CA companies choose

CableCARD module and CI platform.

♦ CE Manufacturers:– Low cost as free to air receiver + CA ready– Low entry barrier into markets using CA

=> No up-front investment for loyalty to CA company– Longer life cycle - one model for wider and different markets– Less security encumbrances in box– Creation of open and horizontal market– Design devices with premium content: HDTV, …

Modular Security : Benefits


♦ All Conditional Access (CA) companies are Smart Card based:

– Nagravision (Kudelski Group)– NDS (News Corp.)– Irdeto– Canal+…

♦ US incumbents (Motorola and SA) don’t use Smart Card

♦ OpenCable by opening-up the market will definitely enable Smart Card usage in Cable Industry

Smart Card Challenge


CONCLUSION

...any Questions?

...Thank You!

Erik [email protected]

wo4 dtv - sca 2003 · source: ncta nov 2002. smartcard alliance - october 2003 page 14 2- good news...

Documents