September/October 2013 ... among the world’s oldest press associations

News and information for the Wisconsin newspaper industryBullet inTHE

O’Leary family boosts Pylon fund Publishers honor father, husband with $10,000 to renovate WNA Foundation’s Memorial Pylon in Eagle River

WNA Foundation President Kris O’Leary and WNA Board of Directors First Vice President Carol O’Leary have kicked off efforts to replace the Memorial Pylon at Trees for Tomorrow in a big way. Each donated $5,000 in memory of J.A. “Jay” O’Leary, their father and hus-band, respectively.

The name of Jay O’Leary, former publisher of The Tribune Phonograph (Abbotsford) The Record-Review (Edgar) and The Star News, (Medford) was added to the pylon in 1997.

Following Jay’s death, the O’Leary’s have honored his memory in several places that were dear to him, but they have not placed a permanent marker anywhere, Kris O’Leary said.

“Contributing to a new, more per-manent Pylon is a way of recognizing that this is our place to honor him,” she added. “The Memorial Pylon at Trees holds special meaning for our family and for the newspapers of our state. This place is truly steeped in WNA history. Standing under the tall pines and reflecting on the work of the publishers listed on the Pylon, you can’t help but feel the pride that comes with writing the first draft of Wisconsin’s history.”

In addition to the O’Leary’s gifts, the fund has also been boosted by generous donations from Bob Whetsone (Carol O’Leary’s current husband) and The Campbellsport News.

Back in 1958, the Wisconsin Newspaper Association Foundation began its tradition of paying tribute

to each of its member publishers who passed away.

The original tribute was to plant a tree as a memorial to each deceased publisher in WNA’s Press Forest just outside Eagle River. Within a short span of time, however, it became apparent that there would not be enough land available to carry the project beyond a few years. Therefore, a Memorial Pylon was erected in the grove area on the Trees for Tomorrow Campus in Eagle River.

The pylon displays the name of each deceased publisher-member. Each year, names have been added at a fitting ceremony during the annual Trees Retreat. Now, in 2013, the names of more than 600 deceased publishers are now listed on the pylons. (Read the full list on pages 2 and 3).

Over time, the pylon structure has deteriorated and the method of dis-playing the names on a traditional, offset printing plate is no longer practical. Names fade and must be

replaced on an annual basis.

The WNA Foundation is proposing a more permanent monument (ren-derings at right), made of Rushmore Granite. Seven tablets will be sawn front, back and bottom. Tablet dimen-sions will be 108” x 6” x 72” set into three 40” x 8” x 8” support legs.

The pylon represents the stories of our industry’s former leaders, the dedication they gave their communi-ties and recognizes the role each per-son played in chronicling our state’s history. With your help, WNAF hopes to raise $75,000 to make the pylon a structure that WNA members, families and friends can be proud of. Please see page 2 for details on how to donate.

Projected completion date for the permanent pylon is the summer of 2014. Upon completion, a re-dedica-tion ceremony will be held. Family members of those listed on the pylon will be invited to attend.

“Trees is a very special place, not only because of the beauty of its surroundings but because it is truly steeped in WNA history.”

Kris O’LearyWNA Foundation President

“Trees is a very special place, not only because of the beauty of its surroundings but because it is truly steeped in WNA history. Standing under the tall pines and reflecting on the work of the publishers listed on the pylon, you can’t help but feel the pride that comes with writ-ing the first draft of Wisconsin’s history.”

Renderings of the proposed WNA Memorial Pylon at the Trees for Tomorrow campus in Eagle River are shown above. The granite structures would replace the 55-year-old wooden structure, which is deteriorating.

Carol O’Leary, WNA Board of Direc-tors First Vice President, made a $5,000 donation to the Trees Memo-rial Pylon Fund in honor of her late husband, Jay.

WNA Foundation’s 2013 Memorial Pylon Induction Ceremony. See more photos from Trees on WNA’s Facebook page: https://www.facebook.com/WisconsinNewspaperAssociation Steve Fechtner photo

WNA newsWNA BULLETIN | SEPTEMBER/OCTOBER 2013 2

1958Ellsworth Coe, Whitewater RegisterWill H. Conrad, Taylor County News, MedfordOtto Zander, Brillion NewsLouis Zimmerman, Burlington Standard-PressWarner Zimmerman, Burlington Standard-Press

1959T. R. Daniels, Middleton Times-TribuneAugust F. Ender, Durand Courier-WedgeEdward Kramer, Oregon ObserverWarren Leary, Sr., Rice Lake ChronotypeW. J. McHale, Chilton Times-JournalRalph Nehls, Prentice News

1960W. M. Comstock, Oconto County ReporterF. H. Eames, Elkhorn IndependentG. L. Kirkpatrick, Independence News-WaveJohn Mac Gregor, Park Falls HeraldW. F. McGuigan, Blanchardville BladeP. J. Nickerson, Tri-Town News, Hales CornersT. C. Ninman, Reedsburg Times-PressW. O. Shear, Hillsboro EnterpriseJ .J. Sullivan, Sun Prairie Star-CountrymanWm. A. Sumner, Evansville ReviewW. B. VanWinter, Viola NewsWilliam Wagner, Thorp CourierL. E. Williams, Randolph Advance

1961R. K. Coe, Whitewater RegisterGeorge W. Greene, Waupun Leader-NewsFred Hartwig, Hammond NewsLester Heidmann, Algoma Record-HeraldClinton V. Howery, LaFayette County News, DarlingtonB. N. Roate, New Holstein ReporterHerbert Sanderson, Door County Advocate, Sturgeon BayWard Stewart, Orfordville Journal

1962M. A. Crownhart, Grantsburg JournalSteven W. Fogo, Richland Center RepublicanLynn A. Mason, Chetek AlertCarl Turner, Waupaca County PostA. C. Walch, Manawa Advocate

1963Otto Gehrke, Mayville NewsBert A. Gipple, Galesville Republican

1964Ralph Bloom, Stanley RepublicanHarold Doolittle, Pierce County Herald, EllsworthW. H. Goldthorpe, Tri-County Press, Cuba CityJulius Hage, Westby TimesWaldo Larson, Columbus Journal-RepublicanJohn Creviere, De Pere Journal-Democrat

1965Mark R. Bell, Ladysmith NewsJames A. McGinnity, Argyle AtlasChase O. Youngs, Florence Mining News

1966Elmer Byers, Marion AdvertiserHarold Klinger, Pepin HeraldJohn Kronschnabl, Forest County Republican, CrandonOscar Kurzrock, East Troy NewsHarold Murphy, Shorewood HeraldAlton Nyseth, Mondovi Herald-NewsDon Radde, Sparta HeraldWilliam S. Wagner, Thorp Courier

1967Carrol Benson, West Allis StarKeith VanVuren, Seymour Press

1968Edward Bardill, Spooner AdvocateGlenn L. Hagar, Crawford Co. Independent, Gays MillsT. C. Radde, Sparta HeraldClarence Seidl, Barron County News ShieldL.W. Kenny, Tomah Journal and Monitor Herald

1969Leo Gehrke, Mayville NewsMartin E. Hagen, Cashton RecordJohn VanMeter, New Richmond News

1970Arnold Kropf, Waupaca County PostAlfred Roessler, Waunakee Tribune

1971Albert H. Gauger, Arcadia News-LeaderWells F. Harvey, The Clark County Press, NeillsvilleLoren M. Koch, Poynette PressDouglas McKee, Pittsville RecordS. L. McNamara, Randolph AdvanceWm. F. Schanen II, Ozaukee Press, Port Washington

1972Everett M. Cooley, New Holstein ReporterLuther England, Wittenberg EnterpriseHarry Heidmann, Algoma Record-HeraldHugh Hinderaker, Lake Country Reporter, HartlandMark Huber, West Bend NewsIrving H. Jensen, Tri-County News, OsseoJames Herbert LaChance, Palmyra EnterpriseFloyd Nehls, Rib Lake Herald

1972James J. Page, Union Grove SunAlexander B. Reitz, Blair PressJ. R. Satran, Vilas County News-Review, Eagle RiverArthur Theiler, New Glarus PostClaude M. Vail, Benton AdvocateClarence J. Walkoe, Menomonee Falls News

1973Marshall F. Browne, East Side News, MadisonHenry E. Howe, Prairie du Chien Courier-PressLyman J. Howe, Prairie du Chien Courier-PressJoyce Larkin, Vilas County News-Review, Eagle RiverBruce R. McCoy, Wisconsin Press Association Max Ninman, Reedsburg Times-Press

1974Clarence E. Chubb, River Falls JournalPerry M. Hull, Black River Falls Banner-JournalE. E. Husband, Polk County Ledger, Balsam LakeHarold Lange, Turtle Lake TimesArthur Pickering, Dane County News, Black EarthLeonard J. Suttner, Hilbert FavoriteH. P. Thompson, Mid-County Times, Pardeeville

1975Don Klotzbuecher, Mosinee TimesDon MacGregor, Park Falls HeraldRalph Nafziger, UW-MadisonWilbur Nelson, Burnett County Sentinel, GrantsburgVic Stroebel, Rio Journal

1976James R. Barager, Owen EnterpriseThomas H. Burgess, American Dairy Association, MadisonRobert Elkins, Thorp CourierClifford G. Ferris, Rhinelander Daily NewsRobert L. Graves, Vernon Co. Broadcaster-Censor, ViroquaVernie R. Jensen, Luck EnterpriseAlfred C. Johnson, Lodi EnterpriseFrancis L. Martin, Sawyer County Gazette, WinterLlewellyn W. Osborne, Tomahawk LeaderClarence M. Wittenwyler, Monticello Messenger

1977M. J. Chapman, Waterford PostLeroy Gore, Sauk City-Sauk Prairie StarArthur L. Grede, Wauwatosa News-TimesEdmund C. Hamilton, Monroe Evening Times

Roy Holman, Turtle Lake TimesGlen A. Kurzrock, East Troy NewsJames E. Locke, Clear Lake StarLauren M. Osborne, Tomahawk LeaderLyle Speed, Hawkins ChronicleJohn C. Sturtevant, Wausau Daily HeraldCecil B. Titus, Mukwonago ChiefJames E. Walch, Wisconsin Dells Events

1978Don Anderson, Wisconsin State JournalLester L. Arnold, Rib Lake HeraldAnthony W. Bakken, Rio JournalGeorge Bauman, Cudahy EnterpriseTheodore Buehler, Buffalo County Journal, AlmaMyrtle B. Chapple, Ashland Daily NewsFirman E. Cooper, Iola HeraldF. William Heath, The Bee, PhillipsMerton A. Jensen, Blair PressGrace Smith, Tri-County News, OsseoMatt Werner, Sheboygan PressCarl A. Zielke, Wisconsin Press Association

1979Elmer L. Anderson, Sauk Prairie Star, Sauk CityGrace Bloom, Osceola SunOlof Bloom, Osceola SunVerlse E. Evans, Markesan HeraldAlice Krohn Fosshage, Mt. Horeb MailHilda Halls, Ellsworth RecordMatthew J. Hart, Sr., Glidden EnterpriseRobert D. Humbel, La Crosse Co. Countryman,West SalemCharles Inversetti, Ripon Commonwealth-PressFred Inversetti, Ripon Commonwealth-PressKenneth J. Keenan, Tomahawk LeaderMarkus M. Keller, Birnawood NewsDonald M. Leicht, New Lisbon TimesHarry R. LePodevin, Racine Journal TimesRudolph (Rod) Markus, Colby PhonographFritz Rathmann, Milwaukee County NewsAlice M. Pickering, Dane County News, Black EarthWillis H. Schulte, Kenosha NewsDavid A. Yuenger, Green Bay Press-Gazette

1980Eugene R. Clifford, Rib Lake HeraldAlice Emerson, DeForest Times-TribuneAnna Ender, Durand Courier WedgeJoseph W. Flint, Dunn County News, MenomonieJulien C. Gingras, Sauk Prairie Star, Sauk CityJoseph Hammergren, Cochrane RecorderCarl J. Hansen, Kaukauna TimesHarlow Roate, Campbellsport NewsA. L. Sherman, Grant County Herald, LancasterJ. H. (Hi) Smith, Tri-County News, OsseoMary Jean Smith, Poynette PressNena Wills, Belleville Recorder

1981Marshall B. Atkinson, Eau Claire Leader-TelegramA. M. Bearder, Lake Geneva Regional NewsClaude F. (Mud) Eames, Elkhorn IndependentLowell Larson, Columbus Journal-RepublicanLeo J. Pesch, Peshtigo TimesFrederick D. (Fritz) Shellman, Seymour Times-PressEdward Cochrane, Neenah/Menasha

1982Kenneth J. Bogert, Juneau County Star-Times, MaustonC. W. Brown, Oconomowoc EnterpriseWilliam F. Canfield, Wisconsin Newspaper AssociationWalter B. Chilsen, Merrill Record-HeraldCharles B. Coe, Whitewater RegisterLawrence V. Cowles, Loyal TribuneWillis J. (Bill) Erlandson, Lake Mills LeaderRobert Gillette, La CrosseGordon Hamley, Brandon TimesThomas G. Hadigan, La Crosse County Record, OnalaskaElizabeth B. Murphy,

Superior Evening TelegramRalph (Pete) Peters, Bruce News-LetterLouis Schuth, Cochrane RecorderJohn J. Shinners, Sr., Hartford Times-PressR. H. (Hoot) Thompson, Mid-County Times, Pardeeville

1983Wade Boardman, Wisconsin Daily League, MadisonFred Brockman, Valders JournalWilliam E. Hawley, Baldwin BulletinMrs. Vernon Hill, Spring Green Weekly Home NewsAdlai S. Horn, Cedarburg News-Graphic PilotForrest Johnson, Elmwood ArgusDavid Lippert, UW-Oshkosh Journalism Miles McMillin, Capital Times, MadisonFred G. Sappington, Marinette Eagle-StarErnest Shellman, Oconto Co. Times-Herald, Oconto Falls

1984Roy E. Ruehlman, Elkhorn IndependentLiilian M. Kessler, The Dodgeville ChronicleVernon E. Hill,

Spring Green Weekly Home News William T. Comstock, Portage Daily RegisterClarence J. Reiter, Hudson Star-ObserverMelvin (Mully) Taylor, Eagle RiverIda Giegerich, Sauk Prairie Star, Sauk CityScott B. Nichols, Whitehall TimesMary Jane McKee, Pittsville RecordA. Leon Beier, The Cornell CourierCarl F. Fredrichs, Clintonville Tribune-GazetteEileen Schoville, Kickapoo Scout, Soldiers GroveHarry Hill, Milwaukee Journal

1984Henry Brochrup, Stanley RepublicanPete Walch, Wisconsin Dells EventsOliver Witte, Juneau County Chronicle, Mauston Walter Lehnertz, Dorchester ClarionEdward A. Liska, Chilton Times-JournalFrancis W. Hart, Glidden Enterprise

Trees Memorial Pylon listing

The Memorial Pylon Fund

Contributions to the WNAF MEMORIAL PYLON FUND

are tax-deductible.

Suggested donation levels are listed below. All lev-els of giving are appreciated:

___$10,000-$5,000 ___$4,999-$1,000

___$999-$500 ___$499-$100

___$99-25 ___up to $24

________My contribution

Name__________________________________Address_________________________________Phone______________

Please list this donation:

in honor of __________________________________________________________________________________________________________________

and/or

in memory of _______________________________________________________________________________________________________________

Donations may be sent to: WNAF Memorial Py-lon Fund, c/o Wisconsin Newspaper Association Foundation, 1901 Fish Hatchery Road, Madison, WI 53713

For more information, contact:

Bonnie Fechtner, Bonnie.Fechtner@WNAnews.com • Phone: (608) 283-7622, (800) 261-4242 Fax (608) 283-7631

Projected completion date: Summer of 2014. Upon completion, a re-dedication ceremony will be held. Family members of those listed on the pylon will be invited to attend.

WNA newsWNA BULLETIN | SEPTEMBER/OCTOBER 2013 3

Trees Memorial Pylon listing

1985Alfred Bauer, Bloomer AdvanceRobert T. Wright, Marquette County Tribune, MontelloAlbert Nabbefeld, Cadott SentinelDonald Hale, Stratford JournalGordon Crump, Cambridge NewsLela Andrews, Richland Democrat

1985Don Abert, The Journal Company, MilwaukeeDoin Henderson, Associated Press, Milwaukee

1986Ross DeWitt, Glenwood City TribuneDavid Foster, The Bee, PhillipsHerbert Heidel, Green Lake County ReporterRobert J. Janda, Abbotsford TribuneEdith Jensen, Blair PressRudah Tentis, Galesville RepublicanVirgil L. Tobin, Adams County TimesJohn Torinus, Sr., Appleton Post-CrescentHarriet Kenyon, Mellen Weekly Record

1987Alvin E. O’Konski, Iron County Miner, HurleyDuane (Mac) McCall, Oconto County RecorderKenneth L. Larson, Tri-County Record, KielWeldon C. Leahy, Daily Journal, Stevens PointFlorence D. Arnold, Wonewoc ReporterFlorence Bakken, Rio Journal

1988William J. Harbeck, Kewaskum StatesmanJohn D. Clifford, Watertown Daily TimesCharles Fay Temby, Kewaunee EnterpriseWilliam E. Branen, Burlington Standard PressWarren J. Gehrke, Mayville NewsChester P. Burt, Ladysmith NewsDan S. Markham, Brodhead Independent-RegisterJasper Landry, Mellen Weekly RecordEarl N. Emerson, DeForest Times TribuneKenneth D. Reed, Colfax MessengerLester Hawkes, MadisonDonald B. Roethe, Fennimore TimesBetty Schroeder, Verona Press

1989Kathryn Huber, West Bend NewsDan Royle, Sun Prairie Star John Chapple, Ashland Daily PressHorace Buri, Jefferson BannerHenry Howe, Boscobel DialDelores Evenson, Independence News WaveJack Barenbaum, Manitowoc Herald Times ReporterFred Noer, Walworth Fontana TimesRaymond Way, Westby TimesLloyd Bruske, Mosinee TimesMabel Graves, Virocqua Broadcastor CensorJo Kirkpatrick, Waupun Leader NewsWill Sumner, Evansville LeaderShirley Gauger, Whitehall Times

1990Richard Hemp, Mosinee TimesAlbert (Abbie) Neuenfeldt, GreenwoodEdwin Shear, Hillsboro Sentry EnterpriseEugene Clifford, Dodge County Independent, JuneauFrank Hirsch, Medford Star News

1990Fred Heffling, Sparta HeraldDawald Craig, Wauzeka Chief & Kickapoo ScoutHugh Ellison, Galesville RepublicanNorma L. Kenny, Tomah Journal & Monitor HeraldArthur Huebner, South Milwaukee VoiceLeo Stonek, Cudahy Reminder Enterprise

1991Walter Strong, Beloit Daily NewsWalter Brovald, Cadott SentinelHarry Miedema, Stoughton Courier-HubElliot T. Zander, Brillion NewsRockwell J. Flint; Dunn County News, Menomonie,Stanley Doolittle, Pierce County Herald, EllsworthAlton Grimsrud, Turtle Lake TimesWallace M. Hughes, Milwaukee SentinelLawrence E. Perry, The Courier, WaterlooMichael P. Flaherty, Milton CourierJohn P. Adams, Belleville RecorderMarjorie Quirt, Stoughton CourierRock Flint, Dunn County News, Menomonie

1992Rose Mani Stewart, Orfordville JournalCharles R. Dickoff, Black River Falls Banner JournalRobert Harvey, Clark County Press, NeillsvilleMartin Boerner, Jr., Niagara JournalRobert Bliss, Janesville GazetteAlvin Ericson, Bonduel TimesArt Best, Woodville LeaderRobert Johanson, The Review, PlymouthCharles Zimmermann, Burlington Standard PressEd Marolla, Sr., Horicon Reporter

1993Clarence Rogers, Winneconne NewsHarland Everson, Edgerton ReporterMildred “Mickey” Roate, Campbellsport NewsLeonard C. Purrington, Buffalo County Journal, Alma & Pepin LakerKenneth Parker, Beaver Dam Daily CitizenFrancis “Brownie” Byers, Marion AdvertiserHilda C. Shear, Hillsboro Sentry-EnterpriseBert Amacher, Medford Star NewsJakob Steiner, Loyal TribuneMilton Chilcott, Sheridan, Wyoming

1994Floyd Griffin, Viola NewsArnie Betts, Lodi EnterpriseLucille R. Martin, Sawyer County Gazette, WinterDonald Walrath, Clinton TopperProfessor Bryant Kearl, MadisonCurtis George, Cumberland AdvocateDorothy Evans, Cambria NewsGretchen Louise Klotzbuecher Bruske, Mosinee TimesEdward Herrell, Augusta Area TimesBea Williams, Randolph Advance

1995 Rex Goldthorpe, Cuba City Tri-County PressVivian Craig, Wauzeka Chief and Kickapoo Scout, Gays MillsIrwin Maier, Milwaukee JournalJohn Schullo, Washburn County Register, Shell LakeDorothy Ninman, Reedsburg Times PressCalvin Chase Erickson, Tri-County Independent, FlorenceWalter E. Gleason, Clintonville Tribune-GazetteHarold Blackburn Atterbury, Dodgeville County Independent News, JuneauMartha Early Shea, Washburn County Register, Shell LakeAnna J. Nehls, Prentice NewsFranklin J. Roessler, Waunakee TribuneRobert Christensen, MilwaukeeRichard H. Lauson, Tri-County Record, KielHarold “Charlie” Hill, Dousman IndexRichard Cooley, New Holstein Reporter

Memories made, colleagues honoredBill Haupt, former Lodi Enter-prise publisher, submitted the following remarks to be read during the Aug. 16, 2013 Memorial Pylon Ceremony.

Good morning and thank you to everyone for gathering today to honor the memory of my friends and former publishing colleagues Don Huibregtse and Henry Schroeder, among many others.

I will limit my comments to Don and Hank, because I knew both of them well and we all shared a real love and affection for Trees for Tomorrow. Beginning in the late 1980s, we began attending Trees and we remained devoted participants for the better part of two decades beyond that. Like many of you assembled under the sweet towering pines this morning, we recognized that Trees is a very special place – especially for newspaper folks.

Our trips to Trees were ea-gerly anticipated annual breaks, typically near Labor Day, when school re-commenced and the air in Eagle River grew notably crisper. Don, Hank and I all pub-lished newspapers in our small towns surrounding Madison. Trees afforded us the oppor-tunity to gather for a few days, talk smart, enjoy adult beverages outside our home communities, and re-assure ourselves that newspapering wasn’t an alterna-tive to insanity.

Our annual Trees adventure typically commenced early on Thursday morning for break-fast, often at my home in Lodi. Hank from Verona and Don from Monona would arrive along with Dennis Hawkes, another publisher and Trees lover from Lake Mills. We’d fill our bellies with bacon, eggs and conversational bravado, and then begin the lengthy trek northward.

The first leg of the trip to Timber Ridge Country Club in Minocqua was often the most enlightening segment of the Trees experi-ence. Confined to the intimacy of a vehicle for about three hours, we talked about newspapers and sports and WNA and politics and gossip and just about anything that amused us. It was fun and

often profane and hilarious. Tell-ingly, nobody ever confused us for a Mensa group.

We’d golf at Timber Ridge, some-times joined by Bart and Jan Brown of Oconomowoc, and in later years by my two sons. After golf, we’d head toward St. Ger-main, where interloping whitetails, sizzling steaks and oversized cocktails from Blink Bonnie’s would await us. By late evening we would arrive at the Trees campground, to claim our bunks and connect with the other at-tendees. (Memo: don’t sleep near Huibregtse, a human chainsaw.)

We’d usually gather in a lodge called Hemlock or Spruce or Tamarack – something that could ultimately be sanded or lathed. Beer was already on ice and the poker crowd was welcoming new recruits. Folks like Bob Branen from Burlington, Blake Kellogg from Madison, Trygg Hansen from Cornell, and the Mathes boys from Kiel were among notable vipers at the table. Other Trees regulars like the Emersons from DeForest, Art Drake from Wau-nakee, and the Paneks from “way up north,” would gather on the periphery. They’d lounge on com-fortable lodge furniture to spec-tate, visit or review the scads of newspapers that publishers would share with others. By early Friday morning, we were ready to call it a Thursday night.

Fridays were dedicated to learn-ing sessions, often excellent, with the memorial pylon cer-emony sandwiched somewhere between. A steak dinner at the splendid WNA press forest capped the day. Then we’d return to Trees to pursue more eco-nomic opportunities around the card table, to sing odes to Bonnie Fechtner around the campfire, to organize a search party for Hank’s missing personal items, or to seek mischief around the greater Eagle River community. Trees is best-suited to the well-rounded individual.

After Saturday’s popular golf scramble and a hearty lunch at Trees, we’d begin the long drive home. By this point, we were usually quite fatigued. Often, we would try to locate a radio

frequency to catch the Badgers football game as we motored south. One year, as we were driv-ing home, we were delayed at a gas station because Henry was on the phone with his wife Betty. Naturally, Hank took heat about his boyish love pangs for his bride during the remainder of the trip. “Well, I guess I’m just a whipped man,” he bashfully, but happily acknowledged in defense of his actions. Less than a week later, Betty unexpectedly died. You remember those things….

As I reflect on my own career and experiences in journalism, I am struck by the significance and value of our annual sessions at Trees. Trees really provided us with an opportunity to demon-strate our commitment to our profession, our state association, our natural resources, and most importantly, to each other. As much as anyone, I think Don and Hank understood the unique role of the newspaper in the com-munity, and the unique challenges that confront all of us as edi-tors and publishers. We all need support – any place we can find it. Trees is where we found it – a hallowed ground for Wisconsin newspaper publishing.

The individuals recognized on the nearby pylons over these many decades know our story – they lived it. If you listen carefully, as the wind gently whispers through the pine branches, you can almost hear them. They render comfort and encouragement to their Badger brethren still labor-ing in the journalistic vineyards. They gently, yet firmly reassure us of the import of our mission and the value of our toil. Maybe that’s the magic and timeless-ness of Trees.

Today, Don Huibregtse and Henry Schroeder will have their bylines rightfully added to this growing legacy. We will print “30” beneath their copy for the final time. And they will continue to speak to us, although they are distant. Thanks for the memories, guys. We’ll catch you on the back nine.

—30—

Family members of Henry W. Schroeder, former publisher of the Verona Press and Oregon Observer accept a plaque commemorating the placement of Schroeder’s name onto the WNA Memorial Pylon. From left, Bill, Mary and Sue Schroeder with WNA Past President and Trees for Tomorrow Committee Chair Mike Mathes, publisher of the Tri-County News, Kiel.

WNA newsWNA BULLETIN | SEPTEMBER/OCTOBER 2013

1996Gudrun M. Portmann, Kickapoo Scout, Soldiers GroveCharles W. Okonski, Manawa Advocate, Iola HeraldWillard J. Willner, Sr., Edgar Weekly ReviewRobert “Bob” Swenson, Barron County News-ShieldDorothy Bowler Werner, Sheboygan PressRobert Meloon, The Capital Times, MadisonRomain C. Brandt, Inter-County Leader, Berlin Journal and WNA, MadisonMuriel Brandt, River FallsSamuel W. Heaney, Oshkosh NorthwesternMarshall Bernhagen, Waupun Leader News, Columbus Journal, Markesan Herald, Randolph AdvanceDonald W. Gast, Hilbert FavoriteDolores E. Griffith, Dane County News, Mazomanie Sickle and Cross Plains Arrow, Home News, Spring GreenAllan Augustin, Glenwood City TribuneMyrtle (Monie) Nabbefeld, Cadott SentinelGordon O. Culver, Waushara Argus, Wautoma, New London Press Republican, Manawa Advocate, Hortonville Star

1997Leighton D. George, Cumberland AdvocateRobert Satran, Vilas County News Review, Eagle RiverAlbert Petermann, Delavan EnterpriseMerland Lind, Vernon Co. Broadcaster-Censor, ViroquaJ.A. “Jay” O’Leary, The Tribune Phonograph, Abbotsford, The Record-Review, Edgar, The Star News, MedfordPaul W. Hale, Stratford JournalElsie V. Gauger, Arcadia News-LeaderHarry J. Blaschko, Arcadia News-LeaderHoward Sanstadt, New London Star, Hortonville StarHelen Louise Kempkes,The Park Falls Herald, The Bee, Phillips

Richard G. Markham, The Independent Register, BrodheadEleanor Cary Kastelitz, Wonewoc ReporterRussell Kent Akey, Randolph AdvanceElizabeth “Babe” Stewart, Spooner AdvocateCornelius Lofgren, Glenwood City TribuneFrancis Schweinler, Mosinee TimesWilliam Carter Rust, Clinton TopperAnnabel L. Atterbury, Hustiford News, Juneau IndependentArnott Widstrand, Lakeland Times, MinocquaJune Nyseth Ender, Mondovi Herald-News

1998Roy H. Westman, Daily Telegram, SuperiorEd Greinke, Inter-County Leader, FredericThomas Schwalm, The Oshkosh NorthwesternEdwin Foster, The-Bee, Phillips, Prentice TimesChandler F. Harris, Door County Advocate, Sturgeon BayViolet Delany, Oregon ObserverJames W. Lan, Kaukauna TimesBetty Swenson, Barron News-Shield

1999Steve Hopkins, Marshfield News-HeraldHoward”Mac” McGregor, Park Falls HeraldLois E. Aubinger, Ashwaubenon Howard-Suamico PressNorman M. Clapp, Muscoda Progressive, Grant Co. Herald Independent, LancasterLaurel Ferris, Forest Republican, CrandonFrancis Harper, Prescott JournalMildred Radde, Sparta HeraldMarian Beth Hagar, Crawford County Independent, Gays MillsButler C. Delaney, Oregon Observer, Poynette PressFrancis Secor, Iron County Miner, HurleyJoyce LaGasse, Thorp CourierLucile Brandt, Chilton Times-JournalAnne Slack, Turtle Lake TimesNell Dorst Shellman, Oconto Co. Times Herald, Oconto Falls

Philip J. Egan, Elroy Tribune Keystone

2000Frances Lavine, Portage Daily Register, Chippewa Falls Herald, Baraboo News Republic, Shawano LeaderFloyd W. Zimmerman, East Troy Times, Walworth TimesEarl Mathes, Kiel Tri-County Record, KielEliese W. Howe, Courier Press, Prairie du ChienE. Bowden Curtiss, Darlington Republican JournalRobert Kempkes, The-Bee, Phillips

2001Donald Bell, The Ladysmith News, Bloomer AdvanceRoselyn Calek, Westine Report, Union GroveRaymond DeVisser, Mukwonago ChiefChester Dorschner, The Delavan EnterpriseDorene Harvey, The Clark County Press, NeillsvilleGilbert Koenig, Tri-County News, Osseo and The Waukesha FreemanIsabelle Koenig, Tri-County News, OsseoGordon Lewis,Voice Journal, South MilwaukeeHerbert Miller, The Randolph Advance, The Sharon Reporter, The Walworth Times and The Clinton TopperJames Edward Olson, The Richland Observer, Richland CenterFrank Plano, Wausau Daily HeraldWilliam Stewart, Spooner Advocate Alice Helen Thompson, Mid-County Times, PardeevilleWebster Woodmansee, The Daily Reporter, MilwaukeeHenry Youmans, The Waukesha Freeman

2002Marion F. Brockman, The Valders JournalWilliam T. Burgess, La Crosse TribuneMarie S. Creviere, De Pere JournalRussell Fogo, The Richland Observer Richland CenterFrank H. Gildner, Jr., The Evansville ReviewRobert M. Gonyo, The Berlin Journal Mervin E. Hansen, Kaukauna Times Matthew J. Hart, Jr., The Glidden EnterpriseMatea Marolla, Horicon ReporterJohn F. Newman, UW-Madison

2003Ardelle Terwilliger, Broadcaster Censor, VirocquaDorthy Bicking, Berlin JournalWilliam Enders, Durand Courier-WedgeDouglas Lyke, Ripon Commonwealth PressWarren Ruesch, New Glarus PostVictor Minahan, Jr., Appleton Post-CrescentMarvin Morgenstern, Friendship Times ReporterWilliam McCormick, Wausau Daily Herald

2004George Kremer, River Falls JournalFrederick Miller, The Capital Times, MadisonBruce Harper, Prescott JournalLeo Pesch, Jr., Peshtigo Times

2005Scott Cutlip, UW-MadisonVirginia Barager, Owen EnterpriseRichard Prideaux, Weyauwega Chronicle

2006O.J. Evenson, Independence News WaveRobert “Bob” Gardner, Central St. Croix News, HammondRalph D. Goldsmith, The Boscobel Dial; Crawford Co. Independent, Gays MillsBennett Lewis, Marshfield News-HeraldRichard Royle, The Star, Sun PrairieGary Vercauteren, Chilton Times JournalRobert J. Hart, Glidden EnterpriseRobert Gauger, Whitehall TimesCurtis Gordon Witte, News Publishing Company, Black Earth Patsy Jean Boggs Thompson, Mid-County Times, Pardeeville

2007Dorothy Miedema, The Stoughton Courier HubMildred “Mac” Johnson, The Elmwood Argus and The Spring Valley SunDavid Wayne Gentry, The Daily Tribune, Wisconsin RapidsCurtis Brent Gaylord, The County Ledger Press, Balsam LakeJohn T. Martin, Sawyer County Gazette, WinterCharles E. Roethe, Fennimore TimesMarion E. Wright, Marquette County Tribune, MontelloAlfred “Al” Bauer, Bloomer AdvancePalmer Sondreal, Amery Free PressVirginia Witte, Juneau County Chronicle, Mauston Star

2008Margaret Johanson, The Review, Plymouth & The Sheboygan Falls NewsLouie A. Lange, Sr., Fond du Lac Commonwealth ReporterIda Mason, The Chetek AlertGordon H. Skamser, Sawyer County Gazette, WinterPaul J. Creviere, Sr., De Pere JournalWilliam Fey Huffman, Daily Tribune, Wisconsin RapidsJames Slack, The Times, Turtle Lake

2009Kenneth O. Blanchard, La Crosse TribuneFrancis “Bill” Connors, Daily Citizen, Beaver Dam John E. Friedell, Washburn County Register, Shell Lake

Larry E. Lund, Monroe Evening Times Marshall Dan Markham, The Independent Register, BrodheadNancy L. Mersereau, Ozaukee Press, Port WashingtonWillis H. Miller, Hudson Star-ObserverHoward “Bill” Moore, Iron County Miner, HurleyMarie Schanen, Ozaukee Press, Port WashingtonTimothy B. Werner, The Sheboygan Press

2010Daniel C. Beisel, Green Bay Press-GazetteWarren D. Leary, Rice Lake ChronotypeJ. Martin “Murph” Wolman, Wisconsin State Journal, Madison

2011William T. Borneman, Oconto County ReporterDouglas B. “Bart” Brown, Oconomowoc EnterpriseHoward J. Brown, Kenosha NewsLois A. Goldsmith, Boscobel DialWilliam A. Griffith, News Publishing Co, Black EarthTrygg J. Hansen, Cadott Sentinel; The Cornell & Lake Holcome CourierLyman J. “Jack” Howe, Courier Press, Prairie du ChienJohn O. Kirkpatrick, Waupun Leader NewsMargaret E. Rogers, Winneconne NewsMabel Temby, Kewaunee Enterprise; LuxemburgFrank A. Wood, Green Bay News Chronicle; Denmark Press

2012

Marian Adams, The Belleville RecorderRobert “Bob” D. Anderson, The Star News,MedfordLaurence L. Arnold, New Lisbon Times Argus; Juneau County Star Times, Mauston; Albany HeraldMarie F. Berner, Antigo Daily JournalDonald A. Halverson, The Boyceville PressPaul Lange, The Chetek AlertRobert Richter, The Sheboygan PressDaniel R. Satran, Vilas County News-Review, Eagle RiverHoward Vezina, Standard Press, St. Croix

2013William D. Behling, Beloit Daily NewsRichard Brockman, The Platteville JournalDavid R. Cooley, New Holstein ReporterMichael B. Gage, Green Bay Press-GazetteDennis G. Novinski. Montfort Mail; Blanchardville BladeSanders H.B. “Sandy” Hook, La Crosse TribuneDon Huibregtse, Monona Community Herald, Mc Farland Community LifeMarshall W. Johnston, The Gazette, JanesvilleGary Rawn, Prescott Journal; Somerset StarRobert J. Seltzner, Portage Daily Register, Sun Praire Star CountrymanHenry W. Schroeder, Verona Press; Oregon ObserverArthur F. “Art” Lundell, Vernon County Broadcaster, ViroquaDonald P. Walker, The Lakeland Times, Minocqua

WNA Board of Directors Secretary Brian Thomsen, left, publisher of the Valders Journal, and his mother, Marlene Thomsen, accept a plaque on behalf of Richard Brock-man’s family. Marlene is Brockman’s sister. Brockman was the publisher of The Platteville Journal.

The WNA President’s Cup Golf winners for 2013 included Kevin Flink, Tribune Record Gleaner (Loyal) publisher (shown at left); along with Steve Fechtner and Kent Eymann, WNA President and Beloit Daily News publisher. The President’s Cup trophy dates back to 1968.

See more photos from Trees on WNA’s Facebook page. Be sure to click on the albums to view all three sets.

https://www.facebook.com/WisconsinNewspaper-Association

2013 Trees Retreat

4

Trees Memorial Pylon listing

Thanks to the generosity of The Watertown Daily Times and its NIE Coordinator Dawn McBride, WNA is pleased to share the serial story “Hundred Dollar Cat” with its mem-bers.

The story was written by Watertown’s Frances Milburn and illustrated by Amherst Junction native Liv Aanrud.

When Ben accidentally is given the wrong change ($100 instead of a $10 bill) from the cashier at Toppers, he pockets the money. Ben is deep in thought about the $100 on the way home when his mom hits a darting cat in road. They take the injured, scruffy cat to the vet at Ben’s insis-tence and decide to go ahead with surgery. While waiting for word on the cat, Ben again returns to thoughts of the money.

Should he buy a much desired new soccer ball? Tell his mom what happened? Help pay for the cat’s surgery?

Download materials, including the story, illustrations, a teacher’s guide, biographies and photos of the cre-ators online from WNAnews.com >>

Free NIE serial story for WNA members is written and illustrated by Wisconsinites

“Hundred Dollar Cat” author Frances Milburn is a resi-dent of Watertown, Wisconsin, has been a teacher in middle and elementary school for 26 years, including time on the Navajo Reservation and in England. She’s taught writing and language arts, as well as science, and social studies. In addition, she’s developed curricu-lum in a variety of situations and won a state award for an innovative environmental program.

Illustrator Liv Aanrud is a native of Amherst Junction,

Wisconsin. She graduated from University of Wiscon-sin-Eau Claire with a bachelor of fine arts in 2001 and received her master of fine arts from Rutgers Univer-sity in 2011.

Her areas of art include: illustration, abstract painting, metal design, and fabric painting. She’s had shows in New York City, upstate New York, Rutgers University and had a piece shown in Germany, as well as galleries around Wisconsin. She has also illustrated two books.

WNA newsWNA BULLETIN | SEPTEMBER/OCTOBER 2013 5

Gather your best workThe Wisconsin Newspaper

Association Foundation (WNAF) Better Newspaper Contests offer nearly 60 entry categories among daily and weekly publications. From reporting and photography to ad design and special sections, the WNAF contests are open to all mem-ber newspapers that have paid current WNA dues.

Winners of the 2013 Better Newspaper Contest will be honored at the Milwaukee Marriott West (Waukesha) during the group’s 160th annual convention, set for Feb. 27-28,

2014. The 2012 Better Newspaper

Contest included 3,003 total entries, including editorial entries from 126 newspapers, and advertising entries from 64 newspapers.

Top winners included Ripon

Commonwealth Press (Weekly Newspaper of the Year) and the Green Bay Press-Gazette (Daily Newspaper of the Year).

Circulation Division winners

were: Best Daily Division A,

Green Bay Press-Gazette; Best Daily Division B, The Janesville Gazette; Best Daily Division C, Portage Daily Register; Best Weekly Division D, Lake Country Reporter, Hartland; Best Weekly Division E, Ripon Commonwealth Press; Best Weekly Division F, Jackson County Chronicle, Black River Falls.

Questions about the 2013 con-test? Contact Bonnie.Fechtner@WNAnews.com at 608-283-7622.

The deadline for all entries is Friday, October 11, 2013.

Download entry information: • Call for Entries• Entry Instructions• Large file Instructions

Contest links: • Contest entry site• Pay online using PayPal The contest entry site is optimized

for Firefox. Please have a recent ver-sion downloaded and installed.

Member information updates sought for 2014 newspaper directory

Each WNA member newspaper will receive a directory update form via email from the WNA in the weeks ahead.

The completed forms are critical to producing the 2014 edition of the Wisconsin Newspaper Directory and will be emailed to all member publishers.

Information on the forms was taken directly from the WNA member data-base. Publishers are asked to review the information WNA has on file, make note of any changes and reply by Nov. 1.

If you did not receive a directory update information, please contact the WNA office at (608) 283-7620 or email MaryKate.Elbow.@WNAnews.com as soon as possible.

Postal Service Board postpones decision on rate-hike request

On Sept. 5, the U.S. Postal Service postponed until late September its decision on whether to request a postal-rate increase-which some out-side groups have said they fear could reach as high as 10 percent, reports the National Journal.

The board is weighing the move as the Postal Service continues to bleed money-as much as $19 billion since early 2012. The increased costs would hit everyone, including indi-viduals who put a stamp on a piece of mail. Read more >>

OSHA’s Hazard Communi-cation Standard changing

OSHA’s Hazard Communication Standard will be changing to include the Globally Harmonized System. The first requirement is to train employees on the upcoming changes by Dec. 1, 2013, according to Safety Connection.

Major changes to the Hazard Com-munication Standard include changes to:

•Hazardclassification.LabelsandSafety Data Sheets •Informationandtraining:Employ-ers are required to train workers by December 1, 2013 on the new labels elements and safety data sheets format to facilitate recognition and understanding.

Check out WNA’s online calendarDid you know WNA maintains an online calendar of upcoming events, deadlines and training opportunities?

Visit the WNA Google Calendar >>

A few dates to note include the 2013 Public Records and Open Meet-ings Seminars and Public Records Webinars.

http://www.doj.state.wi.us/dls/open-government

Better Newspaper Contest deadline is Oct. 11.

In Brief

National Newspaper Week will be held Oct. 6-12, 2013, the first full week in October.

Newspaper Association Managers has sponsored NNW since 1940. This year, the theme is: “Your Community, Your Newspaper, Your Life.”

NNW is the only industry observance of newspapers during the year and

deserves our support.

This year’s promotions will mark the 73rd year of the Week, which observes the importance of newspapers to communities large and small. Tennessee Press Association is coordinating materials for this year’s kit, which will contain editorials, editorial cartoons, promotional ads and more that will be available for download at no charge to newspapers across North America. This year’s promotional kit will also include ads specific to individual states, devel-oped by Intersect Media Solutions and Florida Press Association.

Download materials at http://www.nationalnewspaperweek.com

YOUR COMMUNITY,YOUR NEWSPAPER,

YOUR LIFE.National Newspaper Week

October 6-12, 2013

By Kali Thiel, The Sheboygan Press

It’s a move other high schools and colleges, such as the UWM Post at the University of Wisconsin-Milwaukee, have made in recent years, but North and South are the only schools in Sheboygan County to make the change so far.

For South in particular, it will mean the discontinuation of the state’s second longest, continuously running printed high school news-paper, said former newspaper teacher Terry Shircel.

North and South administrators said they decided to discontinue the printed versions of the paper because they felt the online version would provide real-world experience and better reach students .

“We’re always attempting to model what is going on outside the world of education so we can prepare students for entrance into either college or the workforce,” North High Principal Jason Bull said. “And one of the goals of the newspaper is to reach as many people as we can. So we’re trying to reach as many as we can via electronics.”

North High journalism teacher Jamie

Nusbaum said the change will also save the school money. Two years ago, when the school reduced the journalism budget, it prompted the newspaper staff to move from a more traditional newspaper format to a magazine format that was printed just four times a year, she said.

The school, along with South High, also began printing their publications on district printers in order to cut costs.

The cost to print North’s quarterly publica-tion last year was $300 to $500 per edition, said Nusbaum. The journalism class’s costs this year are closer to $300 for the whole year, she said.

South High Principal Mike Trimberger said that while the online version does save the school money , the cost was not a determining factor in the school’s decision.

Even though Nusbaum said she recognizes that the online product holds new possibilities for students, there are some things she’ll miss about the printed product.

I’m sad to see the print copy go because I love the feel,” Nusbaum said. “When the print copy would come out (the students) would sit and read it and they’d talk about it. Otherwise, I worry they’ll maybe never talk about it.”

In her first year as South High’s publications teacher, Tess Larson said she doesn’t have a lot to compare the new online experience to, but she’s already noted that the online product requires more work outside the school day because students are working to post informa-tion more often throughout the day.

“The biggest thing is I need to be in constant communication with the students,” Larson said. “I feel sometimes like I am always working.”

The South High student editors in her class agreed. They said they feel motivated to keep up with the daily grind though because their efforts seem to be paying off, as evidenced by the amount of “views” their site gets.

Students also said they like that the online version opens up new possibilities, such as the ability to immediately post videos and scores from the school’s sporting events.

“It’s not really news unless it’s immediate,” said Jesus Rivera, South High senior and one of four student editors on the school’s newspaper staff.

Rivera said he’s also excited about the opportunity to keep students connected to the content by re-posting stories or linking them to

Facebook or Twitter.Students at both high schools are working to

promote their new papers through various social media and other advertising.

North High senior Jessica Pittner said she’s nervous about making students aware of the change and finding ways to encourage them to go to the website on a routine basis.

“I’m worried that nobody will go on it, I guess, and it will be hard to get the word out,” Pittner said. “Last year, our articles would go out so you didn’t really have to say anything, but now there’s not really anything to go out so you have to tell people to go to it.”

South High senior and student editor Sara Becker said she doesn’t think students will have a problem adapting to the new format though.

“It’s just a lot more convenient and, I think personally, smarter to have it online,” Becker said. “Last year, we would work so long to put something out and then you would just get it and nobody really cared about the physical paper. So many people go right to social media already so it’s so much easier to get people to pay attention to what’s going on.” See more online >>

Going digital: Print edition no more for Sheboygan journalism students

WNA newsWNA BULLETIN | SEPTEMBER/OCTOBER 2013

Materials kit available online

6

Celebrate National Newspaper week in your paper

WNA members are invited to participate in an effort by Newspaper Association Managers (NAM), an organization of US and Canadian Press Association Managers, to debunk the myths surrounding newspaper reader-ship.

Beginning Oct. 6, newspapers across the country will run ads that present

the facts. The ads take a light-hearted approach to the issue by featuring a fun piece of trivia about each state, and comparing that to the state’s newspaper readership. Readers will be able to easily see the reach of newspapers in a way that is relevant to their state.

The ad created for Wisconsin is shown at right. Download the Wisconsin

ad or a generic ad and see samples of ads running in other states online at www.nationalnewspaperweek.com/ads. The ads will run in conjunction with National Newspaper Week (Oct. 6-12) and are being coordinated by the NAM board of directors.

“It is time to present the real facts about newspaper readership. Newspapers

have a bond with their audience in ways like no other medium, and they con-tinue to connect advertisers with their customers every day of the week” said Dean Ridings, President of the Florida Press Association and the NAM direc-tor who is coordinating the campaign. “In fact, 131 million Americans read a newspaper in the past week (Scarborough Research 2013 R1) - far more than you would expect given the headlines that so often focus on the bad news affecting newspapers.”

The campaign will begin the week of October 6 and will continue into next year. Additionally, NAM will supplement the campaign by including trade magazines and industry press. Read more at: http://www.editorandpublisher.com/Newsletter/Article/Newspaper-Association-Managers-Launch-National-Newspaper-Campaign#sthash.SaIypExh.dpuf

National Newspaper Week (NNW) is October 6-12, 2013. Download your

promotional kit at http://www.nationalnewspaperweek.com/nnw/

The theme of this year’s NNW is: “Your Community, Your Newspaper, Your Life.”

If you have questions or concerns about National Newspaper Week, or dif-

ficulty accessing any of the materials on this site, please contact the Tennessee Press Association at (865) 584-5761.

WisconsinCheese whiz: that’s a lot of newspaper readers

Sources: America Opinion Research, 2009

You cheddar believe it: More than 1.27 million Wisconsincows provide 1,200 cheese makers and 145 cheese plantswith milk to produce more than 25 percent of all domesticcheese right here, in our state. Whey in on this: More than2.2 million Wisconsin adults read a newspaper every week.Conclusion: Wisconsin's newspapers are pretty gouda!

Yourlogohere

If you’re a newspaper reader, you’re in great company! And if you’re an advertiser, remember that Wisconsin’s newspapers

can put your business in the driver’s seat.

Wisconsin_Layout 1 9/12/2013 1:52 PM Page 1

The Student Press Law Center’s (SPLC) “Tinker Tour” is coming to Wisconsin in a couple of weeks.

Mary Beth Tinker and former

SPLC attorney Mike Hiestand are driving around the country in a col-orful recreational vehicle talking to journalism students and associations about the nearly 50-year-old Supreme Court decision (Tinker v. Des Moines School District) which declared stu-dents and teachers don’t “shed their constitutional rights to freedom of speech…at the schoolhouse gate.” Tinker was the 13-year-old who got in big trouble in 1965 by wearing a black armband to school to protest the Vietnam War.

Their RV pulls into Wisconsin on Oct. 16 with sessions at Marquette before continuing to West Allis High School (Oct. 17) and then the Kettle Moraine Press Association fall con-ference (Oct. 18) at the University of Wisconsin-Whitewater.

Read more on the tour web site: www.tinkertourusa.org and in this

Associated Press article which ran in USA Today and elsewhere as the tour kicked off in Philadelphia at Constitution Hall.

http://www.usatoday.com/story/

news/nation/2013/09/15/free-speech-student-action/2816255/

SPLC ‘Tinker Tour’ will visit

Mary Beth Tinker and the Tinker Tour bus on the LIU-Post campus commons Sept. 23 during a stop on her national Tinker Tour. Photo courtesy of www.tinkertourusa.org.

WNA newsWNA BULLETIN | SEPTEMBER/OCTOBER 2013

Readership ads targeted

by state

7

By Adrienne LaFrance — MILWAUKEE — You won’t find any newspapers for sale at the fluorescent-lit convenience store about two blocks from the Milwaukee Journal Sentinel’s downtown headquarters. Ask for a copy of the local daily and you get an apologetic chuckle from the clerk. He instead suggests The Onion, print copies of which are just outside in a rust-ing metal box.

In other cities, this might feel like a tidy metaphor for the plight of the newspaper indus-try — particularly the metro dailies. Before the web, metros occupied the business’ sweet spot: big newsrooms, a captive audience, and riches flowing in from the classifieds. But in the past decade, they’ve suffered the steepest declines, the biggest cutbacks, the worst losses.

But something’s different in Milwaukee. The daily newspaper is actually…kind of…almost…thriving.

There’s been plenty of pain along the way: layoffs, buyouts, wage freezes, and advertis-ing declines. The staff is smaller, as it is almost everywhere.

But spend time talking to people in the newsroom and you’ll find morale is unusually high. Out in the community, the newspaper has maintained one of the nation’s highest rates of market penetration. And there’s a common thread between those two facts: Through all the financial stress, the paper has maintained — even extended — its commitment to watchdog, investigative reporting. Journalistically, the Journal Sentinel is in a period of real strength.

Since 2008 — over what has been the most crushing stretch in American newspaper history — the paper has won three Pulitzers and been finalists three other times. That’s a tally news-papers a lot larger than the Journal Sentinel can only envy.

“At the risk of sounding like a Pollyanna, it really feels like we are actually moving toward something new and exciting,” said Dave Umhoefer, an investigative local government reporter who won one of those Pulitzers in 2008.

“Several years ago, we lost 100 people or something in one buyout,” said Umhoefer, in his 29th year at the paper. “It’s just brutal. You wonder how you’re going to recover from that. So I don’t want to minimize how many people we lost. But it just feels like, over the last year or so, things have stabilized. We have a really solid core of people who can do this level of investigative reporting. If we could stay at this level of staffing and keep adding to the core of younger people, that’s a great recipe.”

The Journal Sentinel’s story begins with its location. Milwaukee is not an average newspa-per town. It’s easy to fall back on Midwestern stereotypes — nice, earnest, civic-minded — but there’s some truth in them.

Managing editor George Stanley said that reader surveys have shown that people read the paper because they have “a desire to be good citizens.” The newspaper’s pollster told Stanley that civic engagement isn’t always a priority for newspaper readers. “In some of the places they had been, that reason was not even on the list,” Stanley said. “Not only was it not the top reason for reading the paper, but it didn’t even come up!”

The Journal Sentinel also found that the No. 1 reason women in its market read the paper is for investigative journalism, according to a sur-vey Stanley says the paper conducted last year. “For men, investigative journalism was the No. 3 thing,” Stanley said. “No. 1 was the Packers. I forget what No. 2 was.”

Whatever the reason, the paper is ubiquitous in Milwaukee. Walk around downtown on a weekday and you’ll lose count of people tot-ing a print copy. Tim Martinez, 58, a lifelong Milwaukee resident and hairdresser, was read-ing the food section at a downtown Starbucks on a recent weekday. “I’m a pretty big news freak,” Martinez said. “I subscribe and read it

every day — pretty much just print.”Around the corner, at a Downtown Books,

both men behind the counter said they go to the Journal Sentinel’s website at least once a day. “I think the paper’s reputation is generally posi-tive,” said Joe Guszkowski, 23. “I mean, it is the only newspaper, but their investigative cov-erage — I know they’re really well-regarded. And their sports section is great.”

“It’s still a strong paper,” said longtime media watcher Jim Romenesko, who worked at the old Milwaukee Journal in the 1970s. “You have reporters who really know the city, know where the bodies are buried, and I think that works to their advantage. What they’ve done is focus on watchdog reporting. They’ve done a very good job at that.”

The watchdog heritage started by Lucius Nieman was still alive and well when a young Romenesko was covering the cops beat at the Journal. The paper was flush with cash — for a time, it had a full-time ballet reporter — and it drew attention.

“I recall Time magazine said that Milwaukee City Hall grinds to a halt when the Journal is delivered — that’s when it was an afternoon paper and they used to deliver the paper at 1 in the afternoon,” Romenesko told me. “Everything stopped. The Journal truly was the major media.”

And Milwaukeeans paid close attention — not just to stories but to bylines. “I remem-ber taking my VCR to a repair shop and the guy not wanting to charge me because he said, ‘I know you’re a police reporter,’” Romenesko remembered. “Later, when I went to the St. Paul Pioneer Press, not only was my byline there but my picture, and nobody recognized me. Not a single person. That always struck me when I was in St. Paul. The readers up there are not like they were in Milwaukee.”

When times got tough in the 2000s, every metro newspaper had to cut staff. Many gutted their investigative capacity along the way. But the Journal Sentinel had a different strategy, building its values into the structure of the newsroom by hiring Mark Katches to create a special watchdog unit in 2006. Katches guided his team to two Pulitzers before leaving for the Center for Investigative Reporting, where he’s the editorial director.

“It’s great,” said Umhoefer, who is on the team. “They gave us time. They gave us resources. They were patient — you know, accepting that you’re not always going to get to the bottom of something. Stories fall apart. So, they were supportive. Then we really started to upgrade our methods — a lot of data analysis, really intense vetting, hiring experts to check our work. We really upgraded our whole approach.”

While investigative reporters are given time for heavy lifts, the watchdog team was also cre-ated with the Internet in mind. The section of the Journal Sentinel’s website dedicated to the Watchdog team’s work also includes quick-hit blog posts, resources for citizens interested in doing their own digging, and a data journalism

vertical. The paper’s 2011 investigation into police officers who have broken the law, for example, is paired with an interactive database that allows readers to search by name for an officer’s criminal record.

One of the keys to making the unit success-ful, according to Umhoefer and others, was keeping the team integrated with the rest of the newsroom. Each watchdog reporter is teamed up with a daily beat reporter. “Some investiga-tive teams [at other papers] will be on a sepa-rate floor in the building,” Umhoefer said. “But

we’re in the newsroom. We all still work week-end shifts and have to do that stuff. There’s enough of the feeling of being involved. That was the whole idea: Don’t let these people be divorced from reality where all their sources dry up and it becomes an ivory tower situation. Let stories bubble up from the beats. Follow up on stories instead of plucking ideas out of thin air.”

Stanley says giving reporters freedom — and a feeling of being engaged with quality work — is one of the most important steps to keeping staffers happy. “People like to have a lot of say in how they do their job, and they like to have a degree of independence in what they do,” Stanley told me. “People also want to be master craftsmen, they want to be master journalists, they want to be master mechanics. But the most important thing is a sense of purpose larger than ourselves. You want to work for something that matters.

“If you provide those three things, you have a happy and engaged workforce and the sky’s the limit on what you can accomplish.”

“It has so much to do with the leadership at this paper,” said reporter Raquel Rutledge, who won a 2010 Pulitzer in local reporting for her investigative series on the state’s $350 million childcare system. “It means everything. It really does.”

Her husband John Diedrich covers federal agencies for the Journal Sentinel and still finds time to coach Little League. His bosses also allowed him work full-time for the paper from Cambridge when Rutledge took a Nieman Fellowship in 2011. “We really like it here,” Diedrich told me. “The people who work here are all cranking at a really high level. Our boss-es care about quality of life. So we’re fortunate enough that we get to work here but also we really like to work here.”

Rutledge credited the collaborative atmo-sphere that allows people with complementary skills to work together. On one story, she had a stack of 1,800 PDFs and wanted to tally one field of data from each record to determine the public burden imposed by a tax subsidy. Counting manually was a waste of time, but no one in government said they had the total.

“I just wanted this one number, this one field, but I wanted it for all 1,800,” Rutledge said. “Well, this 23-year-old dude comes out, writes a little code, and boom-boom-boom-bam: In a couple of hours we have a number that no one had ever seen before. It was a $29 mil-

lion program. A $29 million burden on the rest of the state. I requested it a million different ways from county people and no one had ever counted it. That is such a huge public service. Hiring that kid was just one of the best things you could do.”

The same trends that affect other newspapers affect the Journal Sentinel too. Print advertising continues to decline. The roughly 140 people on the editorial staff have plenty of room in a newsroom built for better days. At the paper’s parent company, Journal Communications, pub-

lishing’s share of the business has dropped; radio and television now make up nearly 60 percent of the company’s revenues. (Journal Communications’ stock price — which bottomed out at just 49 cents amidst the financial collapse in 2009 — has actu-ally spent most of the past few years on a relatively steady climb. It’s now north of $8 a share.)

But despite the ongoing financial pres-sures, the focus on watchdog work remains in place. Earlier this month, the paper revealed that it would challenge the local government for access to records in a closed judicial investigation. The probe involves a secret email server that was set up in a county executive’s office so high-level staffers could communicate outside of the regular government email system.

This year it published a deep-dive into public assistance fraud, and a remarkable

enterprise series about a botched sting by the federal Bureau of Alcohol, Tobacco, Firearms and Explosives.

Readers notice. At a burger joint half a mile from the Journal Sentinel, Juston Calvert, 25, says he inherited the print habit from his dad. Now, he and his four roommates subscribe. “It just doesn’t feel right to read online,” Calvert said. “They do a good job. I gotta say, I think it’s unbiased. It’s just information.”

“People get the Pulitzer mixed up with the Nobel Prize,” reporter Diedrich said. “They’ll go, ‘You guys won the Nobel Prize! That’s great!’ It’s huge in our business, but the big pic-ture is we’ve got to be indispensable to people. And you can’t forget the daily coverage. You have to do the moment-by-moment coverage while continuing to say, ‘Okay, people really want their dollars watched, they want their rights watched, they want the accountability reporting.’”

At the newspaper — a short walk from river-front breweries, an old-fashioned cheese mar-ket, and a bronze-and-pewter statue of the Fonz — news meetings are still held in the Nieman conference room, where Lucius’ portrait is on the wall. Journal Sentinel staffers like to joke that the room is so cold because his ghost still hangs out there.

But managing editor Stanley thinks condi-tions are warming. The paper is doing well enough today that he says he’s “very hopeful” it will soon be able to grow its staff again. And although it has found some success during a dif-ficult time for the industry, it hasn’t solved the question of what kind of business model will sustain its journalism in a post-print-advertising world. No one has.

Yet Stanley suggests things would have to get really, really bad for the paper to start chipping away at its investigative unit or moving watch-dog reporters to other areas of the newsroom.

“There was a little paper in Maine last year with a two-person staff, and they were finalists for a Pulitzer Prize for an investigative series they did. My view has always been that really every reporter should be an investigative report-er. If we’re doing our jobs and we’re always chasing the best stories, we’re always going to be doing the investigative stuff.”

Journal Sentinel staffers await Pulitzer news in 2010. From left: George Stanley, John Diedrich, Raquel Rutledge, sports editor Garry Howard, and editor Marty Kaiser. Photo credit: Mark Hoffman

WNA newsWNA BULLETIN | SEPTEMBER/OCTOBER 2013

What does the Milwaukee Journal Sentinel know that your newsroom doesn’t?

8

Neiman Journalism Lab

“It has so much to do with the leadership at this paper.It means everything. It really does.”

Raquel RutledgeMilwaukee Journal Sentinel Reporter

Google AdWords Certification-Training is coming to Wisconsin!

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training coming to Madison

FYI Northwoods News, a twice-monthly newspaper based in Boulder Junction, Wisconsin, has joined the ranks of Associate Business Member of WNA.

The WNA Board of Directors voted to approve the paper’s membership application at its Sept. 26 meeting. Eric Johnson is editor and publisher, while Noreen Reynolds serves as advertising manager. The paper has a paid circulation of 296 and distributes 4,000 free copies dur-ing the summer and 3,000 during the winter, according to its website, www.fyinorthwoods.com. From the paper’s website: The FYI Northwoods originated in Presque Isle in October, 1996. The focus of the tabloid style paper is to bring the news and views of the Northwoods to all the residents and visitors of the area. The paper is delivered free to every mail-box or post office box in Boulder Junction, Manitowish Waters, Presque Isle and Winchester. The paper is alsodropped off at the businesses in these towns as well as Mercer, Wisconsin, Bessemer, Michigan, and Marenisco, Michigan. Circulation is 4000 in the summer months and 3000 during the winter months. Subscriptions are available at the cost of $35 per year. The paper is published on the 2nd and 4th Thursday of each month. The paper’s policy is to report local events and happenings of the area. Each month features recipes, Classified Ads, school and town government issues, a monthly calendar of events for the area, business profiles, and tidbits about this and that.

FYI Northwoods News becomes member

WNA newsWNA BULLETIN | SEPTEMBER/OCTOBER 2013

NNA Update

Industry news from NNA By Andrew Johnson, NNA Region 6 Director, past president, WNA

The National Newspaper Association (NNA) held its 127th annual convention in Phoenix, Ariz., last week. The itinerary for the three-day event was packed with seminars, a newspaper industry trade show, awards ceremonies and social gatherings. This year’s theme was “Grand Challenges, Grand Opportunities.”

I want to tell you a few things in order to put this year’s convention in perspective. My wife and I have published two small weekly newspapers in Wisconsin for the past 25 years. Four years ago I had the opportunity to serve as Wisconsin Newspaper As-sociation (WNA) President. During my term, the WNA made a huge transition in focus. In order to serve our members in today’s dynamic and changing world, we had to change from an “operations” focus to a “lobbying for our interests” focus. We realized that if we did not stick up for our industry no one else would. The visible transition took place when we hired Beth Bennett, a long-time government relations expert from the Illinois Press Association, to lead the WNA. Bennett, along with her staff and lobbying al-lies, has made significant progress in representing the interests of newspapers in Wisconsin. Under her leadership, the association has been able to change posture from a defensive mode into a progressive mode. By the end of my WNA presidency, our association recognized the need to have national representation just like we do at the state level. The efforts we were making in Madison, Wisconsin, would not be enough to protect our member’s interests. Bennett brought to my attention several issues in other state associations. We helped other state associations when we could because we realized that if they would fail, it would severely hurt our interests. The question then became “who will represent us in Washington?” Our industry must have national representation. Eight months ago, I was approached to serve on the NNA board. At first, I said no, because like most small newspaper publishers, I am always really busy and it was difficult to take the time to go to meetings and type articles like this one. However, with the urging of Bennett and other WNA board members, I joined the NNA board as representative for Region 6 which includes North Dakota, South Dakota, Minnesota, and Wisconsin.

It turns out that NNA currently is the only national organization that specifically represents the interests of commu-nity newspapers. Over the past few years, new blood has been injected into the leadership of NNA, which started in 1885. Like WNA, this organization has effectively transitioned into a lean, mean, lobbying machine that represents community newspapers all over America. We currently have 2,200 member newspapers. We gained more than 25 new member newspapers this year. If you are not a member yet, I invite your newspaper to join us in fighting for your interests, because the reality is that no one else is going to at the national level. There is no question that our industry has changed. However, it is now coming to light that community newspapers are not only going to survive, but thrive as local information leaders.

I have so much exciting news to share with you about our industry and what is happening. For example, just in the past few weeks, NNA representatives met with the USPS board of Governors to avert a huge postal rate increase for newspapers. Another victory was the passage of a national shield law in a US Senate subcommittee just last week! The best way to keep up on NNA as well as industry news is to read NNA’s monthly newspaper, Pub Aux, which is free to members.

This year’s NNA convention brought some of the newspaper industry’s best and brightest together. I plan on coming to the state conventions in our region over the next year to give industry up-dates. Please feel free to contact me about anything that concerns the community newspaper industry or about NNA membership. The more members we have, the stronger we will be able to promote our interests. I look forward to serving you.

You can reach Andrew Johnson by email at: johnson@dodgecountypionier.com. Call Johnson at 920-387-2211. Find out more about NNA at nnaweb.org. Call NNA at 573-777-4980

AdWords CertificationRegister now >>

9

Andrew Johnson

WFOIC updates its open government resources

The Wisconsin Freedom of Information Council has updated two resources:

• How to Use the Open Records Law >>

• Open Government Problem Areas >>

Be sure to download copies of these updated guides for your newsroom.

The Wisconsin Freedom of Information Council is comprised of five members representing the public plus representatives from each of the fol-lowing:

• Wisconsin Newspaper Association• Wisconsin Broadcasters Association/

Broadcast News Council• Wisconsin Associated Press• Society of Professional Journalists--Sigma

Delta Chi• Wisconsin News Photographers Association

Photo showcaseVisit WNA’s library on issuu.com to browse this month’s collection of photos gathered from WNA-member newspapers.

Want to submit a photo for next month's gallery? Send the photo or news-paper name, date and page number where the photo appeared to MaryKate.Elbow@WNAnews.com

http://issuu.com/wnanews/docs/wna_bulletin_pho-tos_september_2013

Among your friendsWNA BULLETIN | SEPTEMBER/OCTOBER 2013

Staff News

Wills honored by Milwaukee Press Club The Milwaukee Press Club honored Milwaukee newspaperman Bob Wills into the order of The Knights of the Golden Quill on Sept. 19

The Order of the Knights of the Gold-en Quill is the highest journalism hon-or bestowed by the Milwaukee Press Club in recognition of outstanding professional accomplishment. For his leadership as an editor, publisher, mentor and hard-driving journalist; as founder and first president of the Wisconsin Freedom of Information Council; as a past national president of the Society of Professional Jour-nalists; as a city editor and editor of the Milwaukee Sentinel; as publisher of The Milwaukee Journal; as vice chairman of Journal Sentinel Inc.; as senior vice president of Journal Communications, Wills will join a Circle of Knights that includes Raquel Rutledge, Irwin Maier, Ed Hinshaw, John McCullough, Melodie Wilson and President John F. Kennedy.

Wills is a WNA Golden Member and served as WNA Board of Directors President in 1985.

Other upcoming Milwaukee Press Club events include:

Friday, October 25, 2013 – Milwau-kee Media Hall of Fame will be held at Potawatomi Bingo Casino in the Woodland Dreams Ballroom at 1721 W. Canal Street in Milwaukee, with a reception at 5:30 p.m. and dinner at 6:30 p.m.

www.milwaukeepressclub.org

Staffing changesOregonSeth Jovaag recently wrapped up a seven-year run for me as a reporter at the Oregon Observer. He is leaving the job to pursue freelance writ-ing work and wrote in a farewell column“... I’m actually going to miss those meetings.”Read more >>

WatertownJacob (Jake) Meister has joined the news staff of the Watertown Daily Times. His beat includes all court-house and Dodge County news as well as area communities in Dodge County and some general assign-ment reporting as well.

Meister’s Dodge County beat was formerly covered by longtime Daily Times news department staff member Diane Graff, who is now the editor of the Waterloo Courier, where she and her family have lived for many years.

Meister is a 2012 graduate of Univer-sity of Wisconsin-Platteville, where he majored in communication

technologies with an emphasis in journalism. Meister previously worked as a sports assistant for the Wisconsin State Journal and had been active in his college newspaper, the Exponent, as well as a freelance reporter for the Sauk Prairie Eagle.

AmeryBen Wheeler of Milltown as joined the staff of the Amery Free Press as an advertising sales representa-tive. He began work Sept. 9.Wheeler will be calling on businesses in Clay-ton, Clear Lake and Amery.

SheboyganNhia Yang, general manager/execu-tive editor and executive editor of Herald Times Reporter Media, re-signed after more than 11 years with the company to join Lakeland College as director of marketing.

Yang started with Sheboygan Press Media in 2002 as a reporter and held a variety of positions prior to her current role. In August 2012, she served as interim GM/executive editor of The Sheboygan Press and executive editor of the Herald Times Reporter in Manitowoc, following the departure of Mike Knuth, who was named executive editor of the Green Bay Press-Gazette. All are owned by Gannett Co. In October 2012, Yang was named general manager/executive editor of The Sheboygan Press and executive editor of the Herald Times Reporter.

Kenosha Ed Gambardella has joined Kenosha News management as advertising director.

Previously Gambardella was adver-tising director of the Hammond (La.) Daily Star. Prior to that, between 2005 and 2012, he was advertising direc-tor of the Victoria (Texas) Advocate, where he developed, launched and

sold new print and online advertising strategies products. He also par-ticipated in developing and selling a niche content division.

Gambardella has an extensive back-ground in sales with the Gannett Co., a national print and broadcast media company that publishes 82 daily newspapers including USA Today.

He is a native of Manhattan, N.Y., and spent his childhood in the Bronx. Gambardella succeeds Lani Renneau, who left the position to pursue a private business opportunity.

New RichmondMicheal Foley, who grew up in New Richmond, is editor of the New Richmond News, replacing Jeff Hol-mquist, who is moving to Colorado Springs, Colo.

Foley joined RiverTown Multimedia in July, and he has been writing stories for the River Falls Journal, the New Richmond News and the Business Review magazine. Foley began his career as a military journalist while enlisted in the U.S. Marine Corps where he served as a reporter and photographer in Okinawa, Japan, and editor of the Marine Corps Air Station Miramar base newspaper in San Diego.

He earned a Bachelor of Arts degree in journalism from the University of Wisconsin-River Falls where he also served as a veterans services representative and the editor of the Student Voice campus newspaper. While in college he interned at the Republican Eagle in Red Wing, Minn.

Foley was a copy editor at Waggen-er Edstrom Worldwide, a public relations agency based in Seattle. He also worked in newsrooms at The Desert Sun in Palm Springs, Calif., the Leader-Telegram in Eau Claire and the Pioneer Press in St. Paul, Minn.

In December 2010, Foley launched Hudson Patch, a news and informa-tion website for the Hudson com-munity.

OsceolaThe Sun (Osceola) has hired Sally King, Golden Valley, Minn. as editor.

King has a bachelor’s degree with a major in Journalism and a minor in Spanish from the University of Wisconsin-River Falls, spent several

months in Spain working for an Eng-lish language newspaper, worked at Minneapolis / St. Paul magazine and most recently was employed at the Washington Examiner.

Sally was Chief Photo Editor at The Student Voice, the UW-River Falls. Another interesting position held by King was during 2011 at National Geo-graphic Kids Magazine. Among other duties, she helped plan a Guinness World Record Event.

King was brought on board at The Sun after Phillip Bock, the former editor, moved to Sheyboygan. Read more >>

BurlingtonLongtime Burlington resident Jen-nifer Eisenbart – who has been a staff writer the past three years and sports editor the past eight years – has been promoted to the posi-tion of news editor at the Standard Press.

In addition, Burlington native Mike Ramczyk, who most recently worked as sports editor for the Lake Geneva Regional News, has been hired to oversee the sports content for the Standard Press and sev-eral other publications produced by Southern Lakes Newspapers – the parent company of the Standard Press.

Eisenbart, who has a degree in journalism from the University of Wisconsin-Oshkosh, began her career as a sports editor for the Dunn County News in Menomonie from 1996 until a move to Vermont in 1997 to the Bennington Banner. She returned to Wisconsin in 1998, want-ing to be closer to home, and worked at the Marshfield News-Herald as a sports reporter from 1998 through 2004.

She took a sports editor position at the Daily Globe in Worthington, Minn., from the summer of 2004 until winter of 2005, when she returned home to work for Southern Lakes Newspapers as a sports editor. In addition to her sports duties for the Standard Press, Waterford Post and Westine Report, Eisenbart has been the primary news reporter for the Standard Press the last three years.

Ramczyk said his hiring brings his career full circle, putting him on the staff of the newspaper he first

began reading as a boy growing up in Burlington.

After graduating with a degree in print journalism from the University of Wisconsin-Whitewater, Ramczyk took a part-time position with the Milwaukee Journal Sentinel sports department, working primarily as an agate clerk and writing occasional stories.

Less than a year later he took a full-time assistant editor position with Burlington-based Sebranek Inc., a publisher of textbooks. He also did freelance sports reporting for several newspapers in Southeastern Wisconsin.

In 2008, Ramczyk took a news reporting position with the Lake Geneva Regional News.

Stoughton/OregonScott De Laruelle has joined the staff of Unified Newspaper Group.

The Green Bay native comes to UNG after five years with the Poynette Press, where he was involved in every aspect of that weekly news-paper’s publication. At UNG, he will fill a variety of roles, most notably covering education in both Stoughton and Oregon.

De Laruelle succeeds Derek Spell-man.

Fond du LacPeggy Breister has been named editor of The Reporter, part of Action Reporter Media, a Gannett Company, in Fond du Lac.

Breister moves into the Information Center’s top position following seven years as news editor/senior digital editor. She reports to General Man-ager Karen Befus, who was named to that position at Action Reporter Media in August.

Breister has worked in a variety of roles since joining The Reporter in 1988. For many years she was the daily newspaper’s education and cops reporter. She also covered Fond du Lac County government and Fond du Lac County courts.

Befus replaces General Manager/Ex-ecutive Editor Richard Roesgen, who left the company earlier this year.

10

Among your friendsWNA BULLETIN | SEPTEMBER/OCTOBER 2013

Staff NewsBefus will also serve as advertis-ing director at The Northwestern in Oshkosh.

Her team in Fond du Lac includes Advertising Sales Manager Heather Bradwin, Action Publications Manag-ing Editor Katie Larson, The Reporter Editor Peggy Breister, and Adminis-trative Assistant Tami Whicher.

Befus previously worked in advertis-ing sales leadership at Arizona Re-public and Arizona State University.

WausauEditor Mark Treinen recently re-capped some news about his staff at the Wausau Daily Herald. Highlights (as shared in his column) include:

Lauren Tubbs, a Wausau Newman Catholic graduate entering her third year at the University of Wisconsin-Madison, joined us in early June for an internship and has really put in an impressive 10-week body of work. .

• Theresa Clift, a Central Michi-gan University graduate who has interned with the San Antonio Express-News and the Automo-tive News in Detroit, joined our staff in late June as a local government reporter.

• Joe Tamborello, a veteran photo-journalist who became our social media specialist in March, led about 25 readers in a downtown Photo Walk in late June.

• Reporter Shereen Skola wrapped up a months-long investigation into one man’s history of fraud and deception with a three-part series that you pretty much have to read to believe.

• Our photo and video editor, Carrie Hutton, worked with Wisconsin Val-ley Fair organizers to give away two reserved-seat tickets to the Bret Michaels concert.

• Community Editor Sandy Block in-vited readers to “Blanket the North-woods” by submitting quilt blocks designed with a Northwoods theme.

Kewaunee Alyssa Bloechl, a recent graduate of the University of Wisconsin-Platteville, is the new community reporter for the Kewaunee County Star-News.

During her college career Bloechl served in a variety of leadership roles, including editor-in-chief of the student newspaper, the Exponent, during her final semester. She gradu-ated with a degree in communica-tion technologies with a minor in psychology.

A native of Gleason in north cen-tral Wisconsin, Bloechl graduated from Merrill High School. Kewaunee County’s proximity to Lake Michigan is a new experience for her.

—30—Eric Dean Hillstrom, age 68, of Hay-market, Va., passed away Aug. 23, 2013, at his home.

Eric enjoyed a brief accounting career before he returned to his love of sportswriting, which he started at the Markesan Herald weekly news-paper when he was in high school. His journalism career spanned 43 years working as a writer, colum-nist and editor in newspaper sports departments. In the 60’s and 70’s he covered high school and college sports for the Capital Times in Madi-son. He became the Sports Editor for the Idaho Statesman after moving to Boise in 1978. In 1982 he moved to Northern Virginia to help launch the national newspaper USA TODAY. He worked there for 24 years as a sports copy editor before retiring in 2006.

...

Sharyn Wisniewski, age 62, of Madi-son, died Aug. 1, 2013, as a result of brain cancer.

Sharyn earned her bachelor’s and master’s degrees in journalism from UW-Madison. Her first job out of college was as a reporter on the Lakeland Times in Minocqua. Through the years she was privileged to serve as a press and legislative aide to State Senator Lynn Adelman, as statewide marketing director for the Wisconsin Technical College System, Public Information Director for the UW System and Executive Assistant to Dane County Executive Kathleen Falk. She ended her career as a Mar-keting Director and spokeswoman for the Dane County Regional Airport in Madison.

...

William Thomas “Puck” Pelnar, 80, of Menominee, Mich., passed away July 8, 2013, in Marinette, Wis.

Gerry (Lysakowski) Williams on June 22, 1996. William served his country honorably in the United States Navy during the Korean War. Following his service, Williams became a reporter and worked for the former Menomi-nee Herald-Leader and the former Marinette Eagle-Star, retiring after 33 years in the newspaper business.

...

RACINE, Wis. — Nobody in this town died today. But according to the obits in the local paper, three “passed away,” one “went to his eternal reward,” one “left here for a better place,” and one “joined Jesus in heaven.”

When I die, I want anybody who cares to read about it in the news-paper to know that I just plain died and that I did it without a clue to where I was going except up the chimney and that I would have been very much surprised if anything or anyone greeted me after the smoke settled.

When what’s left of me is stowed in that ash box, the people who love me, if any are still around, can do with me what they want as long as they don’t put me on the mantle, I’d die. — Joan Roesgen

Joan (Danneker) Roesgen, born Nov. 20, 1931, died Wednesday morning, July 31, 2013, in All Saints Medical Center after a series of falls and medical emergencies. She specifical-ly requested in writing that there be no funeral, no memorial service, no burial — just cremation — her ashes to be scattered in her garden.

She began her career in journalism while in college, working as a proof-reader for the Sun-Gazette, and later as a reporter for the national weekly Grit in Williamsport, Pa., her home-town.

After college and marriage, she worked with her editor-publisher husband Bill Roesgen for the next 20 years as a reporter and sec-tion editor at daily newspapers in Michigan, Vermont, Ohio, Tennessee and Montana.

She wrote freelance articles for newspapers in Billings and Helena, Mont., then served as director of

cooperative education for Rocky Mountain College and Eastern Mon-tana State University.

Working from home, she spent 10 years writing a weekly advice column for the national supermarket tabloid Globe under the title “Dear Sarah.”

She is survived by her husband, Bill; two sets of twins, Richard and Su-san and Andy and Ted (two of whom she photographed for a national magazine as they were being born); and one brother, Charles Danneker of Fairport, N.Y.

...

Paper Cuts project wins AP accoladesA Journal Sentinel project on the decline of Wisconsin’s paper industry in the face of unexpected competi-tion from China has won a top prize in the annual journalism competition sponsored by the Associated Press Managing Editors.

The Paper Cuts project won the International Perspective Award in the large newspaper category. The project was completed by business reporter John Schmid, photojournal-ist Mike De Sisti, interactive designer Emily Yount, graphic artist Lou Saldi-var and designer Nick Lujero.

Through stories, photos, videos and interactive graphics, the project examined how the state’s paper in-dustry is struggling in the face of the rise of digital devices and competi-tion from China, which has come to dominate the world’s paper market.

Travel to China by Schmid and De Sisti was supported by the Pulitzer Center on Crisis Reporting.

The project was previously recog-nized by the Society of American Business Editors and Writers, the Society for Features Journalism and the Gerald A. Loeb Awards for Distinguished Business and Financial Journalism. Read more >>

Wilson publishes bookOshkosh native Margo Wilson has written a novel, “The Main Ingredient.” Wilson, was a former proofreader and freelance writer at the Oshkosh

Northwestern during college and after graduation from the University of Wisconsin-Madison’s School of Journalism.

She was a newspaper reporter and editor for 20 years, including at the Racine Journal Times and the Los Angeles Times. She and her hus-band, the late Michael Kraft, ran a restaurant in Racine, The Sanctuary. She’s now a journalism and English professor at California University of Pennsylvania, where she chairs the English Department.

Copies of “The Main Ingredient” will be available on Wilson’s website at margowilson.com.

Lake GenevaThe Geneva Lake Area Chamber of Commerce awarded its 2013 Community Betterment Award to John Halverson of the Lake Geneva Regional News.

The chamber press release noted that Halverson, the general manager and editor of the Regional News has spent almost 40 years in the newspaper business. He worked on both daily and weekly papers as a reporter, columnist, editor and gen-eral manager.

He was general manager of The Week, a Walworth County feature paper, for almost 20 years.

Halverson joined the Lake Geneva Regional News in 2009 as general manager. Editor was added to his title in 2012.

The Regional News has won several state and national awards, including the general excellence award rec-ognizing it as the best paper in the state of its size when judged against other papers for editorial quality.

Besides the general excellence award, it also won first place in its circulation class for “Web Excellence” In addition, the paper’s ReelLifeTV product won two firsts.

AshlandSawyer County Record Publisher Janet Krokson recently announced that long-time managing editor Paul Mitchell will be leaving to accept a promotion to ACM-Wisconsin digital

11

Browse great ideas

Attention WNA Advertising Managers: Do you get our monthly ad ideas email, ADViser?

It’s filled with examples of inspiring advertising ideas, taken from both daily and weekly WNA-member news-papers.

Set 1 >>Set 2 >>Subscribe online >>

Gail Johnson

WNA LEGAL HOTLINE >>

Keep this number handy: (800) 362-2664

The WNA Legal Hotline means help is just a phone call away!

WNA-member editors, report-ers and advertising staff may call toll-free to ask an attorney for immediate help when they face challenges to Freedom of Information (FOI) principles.

Ad staff may also use the Hotline when questions arise about the legality of an ad.

Need assistance that’s not neces-sarily legal in nature? Be sure to call on WNA staff at (800) 261-4242!

Attention all Wisconsin writers and poets

Enter the Wisconsin People & Ideas Fiction and Poetry Contests

and you could win:

u Publication in our fine journalu A one-week residency at Shake Rag Alleyu A reading at the Wisconsin Book Festivalu Oh, yeah, and $500 cold, hard cash!!!

Info @ www.wisconsinacademy.org/contests

g

g

Wisconsin People & Ideas magazine regularly publishes some of the best poetry and fiction from around the state, and now it’s your chance to become a part of Wisconsin’s new liter-ary canon. Emerging and established writers are invited to enter their poems and short stories in our 2014 contests, which accept submissions from September 15 to December 15, 2013, and are open to all Wisconsin residents and students. Send in your best works of poetry and fiction to win up to $500 and other prizes along with publication in Wisconsin People & Ideas, a slot at the 2014 contest reading at the Wisconsin Book Festival, even a one-week residency at the lovely Shake Rag Alley School for Arts and Crafts in Mineral Point. We’re pleased to have as judges for our 2014 poetry and fiction contests Wisconsin Poet Laureate Max Gar-land and author Susanna Daniel.

Visit www.wisconsinacademy.org/contests for prize details and complete contest rules.

PHOENIX, AZ—Robert M. Williams Jr., chair and publisher of SouthFire Newspaper Group in Blackshear, GA, was elected as president of the National Newspaper Association, during the asso-ciation’s 127th annual convention and trade show Sept. 14, 2012. He had been vice president.Williams succeeded Merle Baranczyk, publisher of the Salida (CO) Mountain Mail, who became immediate past president.

Elected vice president was John Edgecombe Jr., publisher of the Nebraska Signal in Geneva, NE. He had been treasurer.

Elected treasurer was Chip Hutcheson, publisher of the Princeton (KY) Times Leader. He had been Region 3 director (Kentucky, North Carolina, Tennessee, Virginia and West Virginia).

During his acceptance speech at the association’s business meeting, Williams thanked not only those in attendance for being community newspaper publishers, but all those who own and work at community papers. From an extensive list of rea-sons on why community newspapers and those who work at them are important, he said, “Thank you for being the greatest link—and the strongest protection—between your readers and those with the power to tax and regulate and govern—and the

few who choose to abuse that power. Thank you for speaking truth to power without fear or favor. Newspapers are often the only ones in a commu-nity willing to do that.

“Thank you for being the first transcribers of the only history your communities will likely ever record. The words and photos we preserve today are the priceless artifacts of lives treasured for gen-erations to come.

“Thank you for providing a low-cost, effective and reliable connection between hundreds of sometimes struggling small town businesses and the buying public. You are a vital link between buyer and sell-er and, most important, you are an invested partner in the success of your friends and neighbors. Thank you for working hard to help them succeed.“You do it week after week with sensitivity and caring and fairness and accuracy. Thank you for that.

“Thank you for not blindly following the lemmings over the cliff … Those doomsayers who love to shout that newspapers’ best days are behind them. But what do they not say—that TV viewership is being splintered into hundreds of channels—with far more of them focused on promoting sex and silliness than vital information that makes our fami-

lies stronger, our values deeper … our home lives happier. When was the last time television covered good news in your community?

“We are the only true mass medium in thousands of markets nationwide!”

Williams also noted that: “The work of our National Newspaper Association has paid countless dividends to our newspapers for decades. Many are unaware of the significant discounts and privi-leges NNA has won with the U.S. Postal Service that we now take for granted. We cannot count the dollars we’ve saved through rate increases delayed or avoided entirely. Newspaper readers and the public at large have benefitted from our advocacy on Capitol Hill in ways that have strengthened our country’s Democratic principles.

Among those continuing time on the NNA Board is Andrew Johnson, Dodge County Pionier in Mayville, WI, as Region 6 director (Minnesota, North Dakota, South Dakota and Wisconsin).He succeeds Steve Andrist, former president of Journal Publishing Inc., publisher of The Journal in Crosby, ND, and The Tioga (ND) Tribune. Andrist recently sold the family newspaper company and was named executive director of the North Dakota Newspaper Association.

On Sept. 12, the Senate Judiciary Committee passed by a biparti-san 13-5 vote the Free Flow of Information Act (S. 987), which would enable journalists to protect confidential sources and the public's right to know. A compromised defini-tion of "covered journalist" offered by Sens. Dianne Feinstein (D-CA) and Dick Durbin (D-IL) was also adopted by the committee.

The definition applies to individu-als who do journalism regardless of

their medium of distribution and, importantly, includes a "safety valve" that would grant broad discretion to federal judges to deem individuals covered by the law even if they don't otherwise fit into the definition. NAA is leading a coalition of more than 70 media companies and journalism organizations advocating for a fed-eral shield law. NAA will continue to work for passage of the shield bill by the full Senate and the House of Representatives.

WNA sent letters to Wisconsin’s Congressional delegation in May, seeking support of the bill.

The letter noted:

“... it is critical that clear, uniform standards – administered by an impartial judge – are needed for the compelled disclosure of confidential source information so that overly broad requests do not chill the flow of information to the public on impor-tant government issues.

Senate Committee passes shield bill

Among your friendsWNA BULLETIN | SEPTEMBER/OCTOBER 2013

Staff Newsspecial projects manager, a posi-tion in which he will coordinate the many special and web-related projects and products of American Consolidated Media’s newspapers in Wisconsin. In his new position, Mitch-ell will interact remotely with the Record staff, along with news staffs in Spooner, Ashland, Park Falls, Phil-lips and Washburn, to expand and improve digital and niche product operations.

Krokson also announced that Anna Kurth, formerly of Hibbing, Minn., has been named the Record’s new man-aging editor. Kurth previously was a staff writer for the Superior Tele-gram and worked as the assistant editor at the Hibbing Daily Tribune for the past 4½ years, covering educa-tion, public utilities and health news. She earned a degree in journalism from the University of Wisconsin-Eau Claire.

Stevens PointFormer Portage County Gazette correspondent and retired Stevens Point Journal Sports Editor Don Fri-day was inducted into the Wiscon-sin American Legion Baseball Hall of Fame in August, in recognition of his decades of service to the program at the local and state level.

Friday was one of the key players in establishing the American Legion baseball program in Stevens Point in 1963. He was an assistant coach in the Sixer program from 1963 to 1987 alongside the program’s longtime manager, the late Ed Kardach.

After Friday stepped down from coaching, he became the “voice of the Sixers,” working as the public address announcer for junior and senior Legion games.

Friday, 77, was a vice chairman of a committee that brought the 1987 American Legion World Series to Bukolt Park in Stevens Point. As part of that process, he was the driv-ing force behind major renovations done to improve the press box at the park. Friday also helped bring six American Legion state tournaments and four national regional tourna-ments to Bukolt Park. Friday served on the boards of directors for the state and Stevens Point Legion baseball programs for more than 35 years.

Friday was a correspondent for the Gazette in 1999 and 2000. He was sports editor of the Journal from 1959 until his retirement in 1999. He lives at the Point Manor assisted living center.

12

Editor and Publisher — Nu Yang — As more images go viral online, pub-lishers and their photographers have a harder time keeping track of where their images are being shared. Enter Stip back to their images, Palmer said Stipple provides publishers several benefits. “One, it drives revenue in an accurate and engaging fashion; two, it increases user engagement; and three, it increases traffic.”

For more information, visit stipple.com. See more at: http://www.editorandpublisher.com/Newsletter/ASection/Stipple-Protects-Photos-with-Embedded-Data#sthash.QCiX6r4C.dpuf

Track where your images are shared using Stipple

Georgia publisher named NNA president

Member Exchange/AboutWNA BULLETIN | SEPTEMBER/OCTOBER 2013

Help Wanted

WEB PRODUCER — The Milwaukee Journal Sentinel is seeking an excep-tional online producer to manage its metroparentmagazine.Com site. The ideal candidate will have a passion for interac-tive media, outstanding communication skills and a solid understanding of the needs of a niche audience, in this case, parents with children from infancy to age 13. The producer should be an exceptional leader with knowledge of web develop-ment, design and multimedia. The ability to strategize and use social media to help build audience also is essential. Working with the metroparent magazine team to use the print content to support the site will be important. Idea generation and planning with the print team will round out responsibilities. The candidate should have good organization skills, atten-tion to detail and the ability to prioritize while meeting deadlines and achieving established goals. Working across other departments, such as advertising, also is key. Bachelors degree is required apply online to: jobsatjournalsentinel.Com job # 1670 with an emphasis on education and business reporting. (39-43)

NEWS/SPORTS REPORTER — News/sports reporter position open at award-winning community newspaper, 15 miles west of Green Bay; 30 hours per week. Position focuses on coverage and pho-tography of high school sports as well as local government, schools and features. Knowledge of InDesign and Photoshop helpful, but not required. Please email resumes to Rick Cohler at rick.c@adcom-mnews.com or mail to Advertiser Com-munity News & Times-Press, Box 100, Seymour, WI 54165 (40-44)

REPORTER — Gannett is seeking a full-time reporter to develop content for the Herald Times Reporter and its website, with an emphasis on education and busi-ness reporting. This person is responsible for producing stories and digital content in a deadline situation. The ideal candidate must have a deep appreciation for great local stories, use social media, capture content on a smartphone and pull it all together for the reader. This person must be able to multitask, prioritize and have excellent time management. Knowl-edge of web-specific skills is important. Mastery of reporting skills is a must. The qualified candidate must also embrace the goal of delivering digital content,

including video, and following with a comprehensive local report in print. The position will involve some night meeting coverage and a rotating Saturday shift. Qualifications include: College degree and work experience as a reporter; Strong communications skills; Excellent writing and reporting skills; Digital skills; Ability to handle multiple tasks; Ability to perform in a deadline-oriented environment. Excellent time-management. For immedi-ate consideration, Please apply online, providing samples of your work to www.htrnews.com/careers or apply through www.careerbuilder.com (38-42)

WEEKLY NEWSPAPER PUBLISHER - THE WAUSHARA ARGUS, WAUTOMA, Located in beautiful Waushara County, a county seat weekly newspaper with a thriving TMC (the Resorter) and a caring staff, is seeking a publisher. Check out the Argus website at wausharaargus.com to get a glimpse of our publication. If you are looking for a position of managing a newspaper and want a challenge that is rewarding each and everyday send your resume to Mary Kunasch, Senior Publisher at argusmary@wausharaargus.com. (38-42)

JOURNALIST - The Kenosha News is seeking a full-time journalist who can cover a combination of beats including but not limited to entertainment, local news, features and in-depth report-ing. The journalist will also be required to utilize multimedia, shoot photos and provide video segments. An emphasis will be put on the need to fill our weekly Get Out section with stories and informa-tion relating to entertainment. The ideal candidate will juggle daily stories on a beat along with long-term enterprise. We also expect prompt postings to our website and contributions to social media. Kenosha is a city of 100,000 that sits along the shore of Lake Michigan between Chicago and Milwaukee. This is great for a journalist covering entertain-ment because there is so much going on between these two big cities. It’s also a great news town, seeking to evolve from its manufacturing heritage and capitalize on its location along a major interstate highway. It is home to a state university, a private liberal arts college and a technical college. Send a resume and examples of your best work to Suzanne Hildebrandt at shildebrandt@kenoshanews.com or to: Kenosha News, Human Resources, 5800 Seventh Ave., Kenosha, WI 53140. (38-42)

SPORTS REPORTER - Has sports always

been your passion? Do you have good writing skills? If so, an exciting career opportunity may await you as a full-time sports and general assignment reporter at The Waunakee Tribune. Our high school sports fans just can’t get enough, and our teams are top rated. Position also requires covering school board and some governmental meeting. Computer excel-lence and some journalism background are a must, as well as the willingness to work the hours needed to give us the whole story. We would like to talk with you immediately. Send in your resume with writing samples to: tribnews@hngnews.com, or Editor, The Waunakee Tribune, P.O. Box 128, Waunakee, WI 53597. (36-40).

ASSISTANT EDITOR-AGRI-VIEW — You will be responsible for writing and editing for the editorial sections of Agri-View—Wisconsin’s premier weekly farm news-paper. Candidates must have production agriculture background, experience and strong agricultural interest. Skilled writers required. You will be responsible for as-sisting with editorial coverage by attend-ing events throughout the state, inter-viewing sources, taking photographs, and writing news, information and feature articles. As a representative of Agri-View, you will work to create and maintain a strong network of industry professionals and resources. We are looking for a can-didate with a four-year journalism degree with emphasis in agricultural journalism and equivalent knowledge and experi-ence. The ideal candidate will be skilled in social media, project management and be adept at learning programs related to desktop publishing; and must have the ability and knowledge to meet deadlines, communicate effectively and be a highly effective team player. You must possess a valid driver’s license with a good driving record. Agricultural writing experience and background are necessary and this position is based out of Agri-View’s Madi-son office. For more information about the opportunities at Capital newspapers or to apply online, go to www.jobs.capital-newspapers.com. (36-46)

DESIGNER - The Wisconsin State Journal is seeking a Designer to work at its remote design center in Madison to produce designs and products for publi-cations in a 365 day-a-year environment with an emphasis on meeting tight dead-lines, following process efficiencies and troubleshooting issues. This position will produce pages for newspapers through-out the United States. You will produce assigned pages from provided plans and budgets, manage work and plate flow to meet assigned deadlines for multiple editions and publications. You will work

with outside editors’ to ensure pages meet their expectations. Knowledge of Adobe InDesign CS5 or comparable skill is required. Must be ableto effectively communicate with internal and external customers as well as coworkers and management. In this position you must he willing to work a varied schedule. Apply online at http://jobs.capitalnewspapers.com/. There is no deadline to apply, as we are continuously looking to grow our design center and add more staff members to our team. Equal Employment Opportunity/Affirmative Action Employer. Pre-employment drug testing applies (35-39)

PAGE DESIGNER - The Monroe Times seeks a talented page designer to produce news and sports pages for our print product. The Monroe Times is an award-winning 6-day small newspaper in southern Wisconsin committed to com-munity journalism. The right candidate will be skilled at designing dynamic pages and writing engaging headlines. Experience updating website and using social media a plus. Must have excellent interpersonal skills and news judgment. Daily news-paper experience strongly preferred; journalism degree or equivalent experi-ence required. Quark XPress experience preferred. Position is late afternoon-night and weekend hours. We offer health, dental and other benefits. Send resume, cover letter, salary expectations and no more than four clips to Mary Jane Gren-zow, editor, by e-mailing themonroetimes.com (34-38)

REGIONAL PHOTO AND VIDEO EDITOR - Do you excel in visual storytelling? Do you relish the opportunity to exceed online audience expectations? Do you have leadership experience in a news-gathering operation? Central Wisconsin Media in Wausau, Wis., has an excellent career opportunity for a journalist who excels at video and photo storytelling. We are searching for an enthusiastic and tal-ented individual who has supervisory ex-perience in a fast-paced news environ-ment. This position assists with managing the content on all digital platforms, sets photo and video goals, manages staff photojournalists, schedules assignments, and shoots and edits daily videos and photos. A bachelor’s degree in journalism or related field with 5 years daily journal-ism experience including at least 2 years working on digital content is required. Flexibility to work evenings and weekends as needed is also required. Candidates must have a valid driver’s license with a good driving record, proof of insurance

and own transportation. We offer excel-lent growth opportunities and a complete benefits package including medical, dental, vision and life insurance, va cation and 401(k). For immediate consideration, send your resume, cover letter and work samples. Candidates should apply online at http://www.wausaudailyherald.com/ic/careers. (34-38)

SPORTS REPORTER - Oshkosh North-western Media is seeking an experienced full-time Sports Reporter to join our sports staff. This position will be re-sponsible for producing sports coverage across multiple digital platforms including social media, mobile, tablet and web. Also, this position will contribute accurate and skillful journalism in coverage of sports of all types including local and prep sports. Duties will also include further integrat-ing sports content with social media (Blogging, Twitter, Facebook), producing instant sports news content and updates using various multimedia platforms, and working with other writers in beat coverage, which includes generating story ideas, covering events, and writing enterprise features. The candidate will use multimedia to enhance and extend coverage, including in-studio video and iPhone video. Duties also include working with fellow staff members to keep online coverage on the cutting edge in all facets of our sports operation. Successful can-didate will have demonstrated ability to develop sources and break news through a variety of sources, including digital audio and video devices, database searches and iPhones. Must be comfortable with appearing on video and must be comfort-able with all aspects of social media. In addition, candidates must have the ability to connect with readers through distinct story-telling skills, think visually and work with photo staff to develop strong pre-sentation options for assignments. Must have effective time-management skills and be comfortable and able to meet all deadlines. For immediate consideration, please submit your resume, cover letter and salary requirements to: www.the-northwestern.com/careers To learn more about who we are, visit our website at: www.thenorthwestern.com (34-38)

FREE FOR WNA MEMBERS:There is no charge for members of the Wisconsin Newspaper Association to place ads in the Free Member Exchange.

WNA’s Free Member Exchange features “Help Wanted,” “Give Away” and “For Sale” ads submitted by WNA member newspapers. The Free Member Exchange is updated frequently and available online on the Employment page in the Industry Resources section of the WNA website and also distributed through a weekly email, sent to more than 800 subscribers with an interest in the Wisconsin newspaper industry.

Members may submit ads via email to: Mary.Callen@WNAnews.com. Member-submitted ads will appear on this page for four weeks and are included when Bulletins are distributed.

WNA members may also list help wanted and internship ads in the Iowa Newspaper Association Bulletin at no cost. Send your ad to jhulbert@inanews.com

Ads from non-members are 25¢ per word with a $50 minimum per month of publication.

Get WNA’s Free Member Exchange delivered to your inbox: Subscribe to the Free Member Exchange email list >>

For sale

ABOUTThe Bulletin is a published by the Wisconsin Newspaper Association.

Subscribe/unsubscribe to The BulletinThe Bulletin ArchivesSubmit news and editorialSend feedbackJoin the WNA group on LinkedInLike WNA on FacebookFollow WNA on Twitter

INTERESTED IN RECEIVING MORE FROM WNA?

Click below to sign up for:

•WNA’s Government Update, distributed monthly. • Press Notes, a daily e-mail of industry news compiled by the Society of Professional Journalists and re-distributed by the Wisconsin Newspaper Association as a service to WNA members. •Free Member Exchange, job listings and items for sale. Not getting The Bulletin by email? Send your request, including your name, business name, title and email address to Mary.Callen@WNAnews.com.

13

Member Exchange/AboutWNA BULLETIN | SEPTEMBER/OCTOBER 2013

Wanted - an 11X17 laser monochrome printer, such as an Epson, HP, or Xante. Must be able to produce a 75-85 lpi dot for reproduction purposes. Contact Ed-ward Mikkelson at 608-931-9484.

Wanted - The Iron County Miner in Hurley, Wis. would like to purchase a 35mm SLIDE SCANNER: High-capacity, high-resolution. Common models include: Nikon CoolScan 4000, 5000 or others (with autofeeder); Pacific Scan PowerSlide 5000, 3600 or other model; or Braun Multimag Slidescan. Features include: Automatic slide feeder (if it accepts a Kodak Car-ousel, that’s even better); Automatic dust removal (known as Digital-ICE or Magic Touch); and a USB or Firework connec-tion. Email details to Michael Moore at stuporglue@gmail.com

Wanted to buy: Used string tie machine in good working condition. Prefer B.H. Bunn co model or brand compatible with Poly/Cotton Twine #12. Please fax informa-tion and pricing to (906)932-5358 or call (906)932-2211 ext. 113 leave message.

WANTED: License for Quark 8.0. Contact Greg Mode, systems director, Daily Jef-ferson County Union, at (920) 563-5553 ext. 132, or gmode@hoards.com.

To Give Away - To anyone still in the print-ing business, a big box of staples for Bos-tich stapler heads Nos. C6250A, C6200B and E6200B. Sizes 25 1/2, 25 3/8 and 25 1/4. My Bostich stapler is now in the local museum and no longer needs the refills. Contact Frank Eames at 262-723-6144. You can pick up at the old Elkhorn Inde-pendent building if you’re close by or pay only the shipping cost if further away.

The Daily Globe of Ironwood Michigan has for sale: AB Dick 9850 Offset Press. Two-color, Chain Delivery, Swing-away T-51 Head. Good condition. $3,000.00. You haul. (906) 932-2211 ext. 115.

Iowa

Weekly Family Paper $115,000, $50,000 down

South Dakota

Weekly - South Dakota Sales @ $500K

Wisconsin

County Seat Weekly - Central location - Nets $100.000+

Minnesota

Monthly Horse Magazine ($60,000)

Weekly Shopper - St. Croix River, nets $100K

Weekly Shopper - Iron Range, nets $80,000

Small Weekly - Great starter or retired owner - on Lake So. MN $50,000 w/terms

Weeklies (2) - 4,200 Circulation-Sales @ $400,000 - Price $420,000 (Including real estate)

Minnesota Weekly - Sales $850,000 - Price Reduced to $275K; $50K down

3 Weeklies - Northwest Minnesota - $435,000

Weekly-1700 Circulation - Profitable! (West of New Ulm)

Are you for sale? Call me - I can help. Contact Lowell Webster, newspaper sales and service, Calhoun Companies, 4940 Viking Drive, Suite 450, Edina, MN 55435. Phone (952) 831-3300; Fax (952) 831-6516. www.calhouncompanies.com

JOURNALISTS SEEKING JOBS

POSTED SEPTEMBER, 2013

Dale Bowers - Photographer

Cecil Foster - Circulation Specialist

POSTED AUGUST, 2013

Greg Ylvisaker - Editor/Journalist

POSTED JULY, 2013

Mario Koran - Journalist

POSTED MAY, 2013

Bridget Cooke - Journalist

POSTED APRIL, 2013

Matt Saxton - Editor

Michael Linville - Sports Reporter/Editor

Ed Gambardella - Sales Manager/Ad-vertising Executive

POSTED MARCH, 2013

Barbara Busch - Sales or Circulation Rep

Rebecca Rudolph - Reporter

Chuck Gysi - Newsroom Leadership

POSTED FEBRUARY, 2013

Gregory Lucid - Reporter

POSTED JANUARY, 2013

Barb Reittinger - Circulation specialist

Newspaper management veteran

Wanted to buy

Give Away

For sale

Publishing for sale Seeking work

14

For Sale

Submit your adsWNA’s Free Member Exchange features “Help Wanted,” “Give Away” and “For Sale” ads submitted by WNA member newspapers. The Free Member Exchange is updated frequently and available online on the Employment page in the Industry Resources section of the WNA website and also distributed through a weekly email, sent to more than 800 subscribers with an interest in the Wisconsin newspaper industry.

Members may submit ads via email to: Mary.Callen@WNAnews.com. Member-submitted ads will appear on this page for four weeks and are included when Bulletins are distributed.

WNA members may also list help wanted and internship ads in the Iowa Newspaper Association Bulletin at no cost. Send your ad to jhulbert@inanews.com

Ads from non-members are 25¢ per word with a $50 minimum per month of publication. Get WNA’s

Free Member Exchange delivered to your inbox: Subscribe to the Free Member Exchange email list >>

Submit your resumeIf you are seeking work in the Wisconsin newspaper industry and would like to have your resume includ-ed, please:E-mail your name, the type of position you’re seeking (i.e., editorial, advertising, business, etc.), and your resume in PDF (preferred) or MS Word.Include “Resume” in the subject line of your e-mail. Your resume will remain online for up to three months, unless you request removal sooner. The Wisconsin Newspaper Association reserves the right to decline resumes, and is not responsible for inaccurate resume information sent by applicants.

The Wisconsin Newspaper Association has partnered with Wisconsin Senior Medicare Patrol (SMP) to assist its outreach efforts to detect Medicare fraud in the state.

WNA is distributing public service advertisements, requesting members place the ads as space is available. Your response has been super!

A BIG THANK YOU to our member newspapers for running the ads. If you haven’t run these ads, we’d like to respectfully request that you consider using them as space allows.

Please consider running one of the following 2x2 or 2x4 ads in your

paper, as a public service and contri-bution to your newspaper association, as space permits.

Your newspapers have also received news releases from Wisconsin SMP through WNA’s release service (Wisconsin News Tracker) and will receive more releases in the future. Thank you to the newspaper editors who have chosen to run the releases. Please consider printing and posting future SMP releases to inform your readers about the programming avail-able to seniors and caregivers. Wisconsin has 918,344 Medicare beneficiaries among the approximate-ly 47,672,971 in the nation.

Help report, prevent Medicare fraud

DOWNLOAD A PDF of all three ads >>

Communications Director Mary.Callen@WNAnews.com

Direct line: (608) 283-7623

WNA newsletters; Wisconsin Newspaper Directory; promotions

and communications;WNAnews.com; collegiate and high school journalism

outreach

Media Services Director Denise.Guttery@WNAnews.com

Direct line: (608) 772-2479

News Tracker – monitoring services and press releases; WNA

newspaper archive; WisconsinPublicNotices.org; WisconsinNewsTracker.com

WNA Foundation Director Bonnie.Fechtner@WNAnews.com

Direct line: (608) 283-7622

WNAF contests, scholarships, internships; Trees Retreat; WNA

Member services;

Wisconsin News Tracker Team Leader

Dianne.Campbell@WNAnews.com Direct line: (608) 283-7625

News Tracker account manager; search technician supervisor

Communications Specialist Search Technician

MaryKate.Elbow@WNAnews.com Direct line: (608) 283-7620

WNA member information; search technician; Wisconsin Openness

Report; Member Exchange

Wisconsin News Tracker Search Technician

Ruzica.Dzanic@WNAnews.com Direct line: (608) 283-7626

News Tracker search technician

Member Exchange/AboutWNA BULLETIN | SEPTEMBER/OCTOBER 2013

WNA Staff

The Wisconsin Newspaper Association exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

The Wisconsin Newspaper Association (WNA) was established in 1853 and is among the oldest press associations in the world. Over the years, the association has established a number of services for its members, advertisers and the general public.

Created by and for Wiscon-sin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect ba-sic freedoms of press, speech and the free flow of information.

WNA is the single point-of-contact for working with newspapers in Wisconsin. In addition to serving 223 member newspapers (31 dailies and 192 weeklies), WNA serves advertis-ers through advertising placement programs (Customized Newspaper

Advertising) and additional clients through WisconsinNewsTracker.com (news tracking and release services).

Supporting WNA goals is the WNA Foundation, a not-for-profit orga-nization created in 1980 to improve the quality and future of Wisconsin’s newspapers and the communities they serve. The foundation solicits, manages and disburses funds and other resources for the benefit of Wisconsin’s newspaper industry and, ultimately, the citizens of our state.

Contact >>Visit us at: 1901 Fish Hatchery Road, Madison, WI

Phone: (608) 283-7620 or (800) 261-4242 Fax: (608) 283-7631 Office Hours: 8 a.m. - 4:30 p.m.

WNA Board of Directors President: Kent Eymann, Publisher, Beloit Daily News

First Vice President: Carol O’Leary, Publisher, The Tribune-Phonograph, Abbotsford

Second Vice President: Chris Hardie, Executive Editor, La Crosse Tribune

Third Vice President: Bill Johnston, Publisher, Wisconsin State Journal, Madison

Secretary: Brian Thomsen, Publisher, Valders Journal

Treasurer: Genia Lovett, Publisher, The Post-Crescent, Appleton

Past President: Steve Dzubay, Group Publisher, RiverTown Multimedia, River Falls

Mike Beck, Publisher, Wausau Daily Herald

Sidney “Skip” Bliss, Publisher, The Gazette, Janesville

John Ingebritsen, Regional Publisher, Morris Newspapers, Lancaster

Jennifer Peterson, Media Counsel and Deputy General Counsel, Journal Communications, Inc.

Phil Paige, Group Publisher, Conley Media, Waukesha

Ann Richmond, Publisher, The Daily Reporter, Milwaukee

Paul Seeling, Publisher, Woodville Leader

Gregg Walker, Publisher, The Lakeland Times, Minocqua

We’re here for you!

DENISE GUTTERYBONNIE FECHTNER

DIANNE CAMPBELLMARY KATE ELBOW RUZICA DZANIC

BETH BENNETT

MARY CALLEN

WNA Executive DirectorReach Beth by email at

Beth.Bennett@WNAnews.com Direct line: (608) 283-7621

Director of WNA/WNA Services/WNA Foundation operations and policies; legislative advocate

The Wisconsin Newspaper Association has been taking steps to ensure all newspapers are in compliance with Wisconsin law, which now requires that every public notice published in a newspaper appear on the search-able statewide website - WisconsinPublicNotices.org. The site is main-tained by WNA and uploading of all public notice content will help to preserve the industry’s communications leadership and revenue streams.

To ensure compliance with the law, WNA changed its bylaws pertaining to newspaper membership to reflect the reality of digital record keeping. The change was approved by the WNA membership at its 2013 annual meeting, held in February.

As a condition of membership, all WNA members are now required to send their publications to WNA electronically. All PDF pages of your pub-lication must be uploaded to the association via FTP (file transfer proto-col). These PDF files are used by WNA for tear sheets, archiving and also to meet legal requirements for the Wisconsin Public Notice website.

When you send your pages electronically to the WNA, you will also gain access to a free, searchable electronic archive for your newspaper. Each newspaper has been assigned a specific code and login information to upload pages and access the paper’s archive. To get your newspa-per’s coding and login information, please contact WNA Media Services Director Denise Guttery at Denise.Guttery@WNAnews.com.

WNA members: Please promote WisconsinPublicNotices.org in your print and digital products. Download ads here >>

Does your paper comply with public

notice laws?

15

Writing MattersJim Stasiowski, the writing coach for The Dolan Co., welcomes your ques-tions or comments.

Call him at 775- 354-2872, or write to 2499 Ivory Ann Drive, Sparks, Nev. 89436. He has coached report-ers at newspapers and magazines in dozens of states.

Sources telling stories

The reporter – I’ll call her Joy – wrote what amounted to an eight-segment, project-length single story that started so powerfully, I was about to call someone on the Pulitzer Prize committee before I finished Segment 3.

Glad I waited.

The first three segments of about 400 words each had just what I’m look-ing for in good writing: They were creatively researched, wittily written, satisfyingly surprising. Each had ten-sion and drama, with a climax every few paragraphs.

Something else: Each of those first three had just one source, and each source was telling a tale from his or her unique perspective. The sources clearly were pleased to have been asked to participate. I could tell Joy was having fun as she was writing.

Segment 4 was different. It was mostly excellent, but there were two sources rather than just one, and the primary source was so outstanding that he made the secondary source seem limp. I wanted to rip out that second source, not because he was bad – he actually said some compel-ling things – but because he was interrupting the first source’s bril-liance.

Segment 5 was OK. It had one evocative moment, but even that was predictable.

Segment 6 was the longest by far, and although its content had worth-while insights, it was different from the strongest parts of the story in one crucial aspect: It was dominated by lengthy direct quotations from a single source. Joy’s voice was a whisper.

Although the single source was a good storyteller, a series of long quo-tations has an effect opposite from what writers are seeking.

Direct quotations are supposed to be highlights, but there is a limit to how many highlights readers can digest.

Think of it this way: If your spouse is wearing a new outfit, and you want to compliment it, you say it once, and sincerely.

Read the rest of the column on the WNA website >>

Ad-libs John Foust has trained thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training.

For information, contact: John Foust, PO Box 97606, Raleigh, NC 27624. E-mail: john@johnfoust.comPhone: 919-848-2401.

Age-old question: Fit in or stand out?

By John Foust

Advertisers – like the rest of us – often struggle with “fit in or stand out” decisions. While we all want to share an identity with our chosen group or groups, at the same time, we want to be recognized for our unique-ness.

That’s one reason why a real estate advertiser will claim a desire to stand out from the crowd and then run an ad that looks like all the other real estate ads in the paper. The same goes for department stores, car deal-ers and local insurance agencies.

When things get stale and repetitive, a bold advertiser might venture off the beaten path and develop some-thing that is truly different. If it is effective, others may follow. And later – perhaps years later – that dif-ferent approach could become the new standard that everyone follows. Then another advertiser will take a new approach. And so it goes. New becomes old. And old leads to new.

This cycle can be seen everywhere. Some years ago, a director filmed a television commercial with a delib-erately-unsteady, hand-held camera. It stood out from all the other spots – until others starting using the same technique. The first ad that depicted an SUV easily navigating deserts and snowstorms was compelling – until other SUV manufacturers said “me too.”

Every advertiser has to make a choice. Fit in or stand out? Be a fol-lower or a trailblazer? Stick with the familiar or take a risk which could lead to bigger rewards?

It takes courage to break away from the crowd. (Think of the first person who ate an oyster.)

When you’re discussing ad ideas with clients, that’s a perfect time to shine a light on the choice between the new and the old. Although they probably have an innate awareness of the dilemma, an honest dialogue will provide them with a deeper under-standing. That will put both of you in position to keep the best of the old, discard the worst of the old – and consider new ideas that can help the next ad campaign stand out on the page.

Read the rest of this column on the WNA website >>

Design for ReadersEd Henninger is an independent newspaper consultant and Director of Henninger Consulting. He offers comprehensive newspaper design services including redesigns, work-shops, design training and design evaluations.

Visit www.henningerconsulting.com or ed@henningerconsulting.com

We have to do better than this

It wasn’t an email I enjoyed reading. Here are the essential paragraphs:

“He [the editor] pretty much admit-ted they don’t know anything about design, just basic layout and what you so aptly called ‘assembling the paper’ each week. They appear to have never thought about what read-ers respond to at all.... I don’t think they’re even aware of the many readership / visual impact studies that have been conducted over the years.

“In fact, get this [bold is the writer’s emphasis]: the writers do all the graphics and the layout on each of their pages/stories!!! They are in charge of the design.

“Their fonts are a mess, a pull down menu of 300 fonts to choose from every time they do anything. They have no templates, no stylesheets, nothing, except the nameplate and bottom footer.”

The illustration with this column replicates an inside page from that newspaper. I replaced the headlines, text and ads with blocks so as not to embarrass anyone.

The page was assembled, I assume, by the writer. Two headlines, two sto-ries. A sea of gray and—get this!—the stories jump.

No subhead. No photo. No pullout. Not even a mug shot.

It’s pretty bad. Actually, it’s worse than pretty bad...it’s a disaster.

Sometimes, I’m afraid I’ve become little more than a scold, pointing fin-gers at people and telling them they gotta do better—but without telling them how. And then I see a page like this and I realize there are some newspapers and some publishers and some editors (you know who you are!) that I just can’t help.

Why?

Because this page speaks to me of an editor and a publisher who just do not understand the critical importance of design.

Read the rest of this column on the WNA website >>

Community Newsroom Success StrategiesJim Pumarlo writes, speaks and provides training on Community Newsroom Success Strategies. He is author of “Votes and Quote

He can be contacted at www.pumarlo.com.

Timelines help readers make sense of coverage

A city council approves tax incen-tives for a shopping center after a months-long process that provoked emotions from proponents and oppo-nents alike.

A basketball team completes a per-fect season, capping it with a state championship.

A jury convicts a local resident of a triple murder after rumors and legal maneuvers captivate the community for two years.

High-profile stories such as these are commonplace in our communities, punctuated by banner headlines and photos. The stories prompted promi-nent coverage when they first broke, and newsrooms likely delivered play-by-play coverage at the various steps.But how many newspapers provide a comprehensive wrap for those indi-viduals who have not followed the stories from beginning to end? That probably applies to a good share of your readers. Chronologies are effec-tive in providing a living history of key events in our communities.

Compiling chronologies also are a valuable tool for newsrooms to ensure meaningful and comprehen-sive reports. It’s a good bet that these stories are touched by several report-ers. Staff take vacations, have con-flicting assignments or switch jobs. Internal logs enable any reporter to pick up a story midstream.

Crime coverage provides an excel-lent example as big cases typically last months or years before they are resolved. From day one of the arrest, it’s a good idea to generate files and update them regularly. Keep a log of key dates and actions. Court appear-ances are standard information to col-lect, but there is much more. Track when motions are filed and ruled on; benchmark such things as changes of venue, new legal representation or judge replacements. Not all of these items will necessarily be reported when they occur – maybe not ever.

But a complete record will help you present a complete story at its con-clusion. Select the important items, and the chronology is ready-made. Sidebars offer opportunity for graph-ics and photos, too, to present a reader-friendly package.

Read the rest of the column on the WNA website >>

Newspaper TechnologyKevin Slimp is a speaker and trainer in the newspaper industry.

Visit www.kevinslimp.com or e-mail kevin@kevinslimp.com.

What’s happening with newspapers today

Over the past 15 years or so, I’ve worked with newspapers of all sizes. My clients have included some of the biggest newspapers, as well as a few of the smallest papers in North America.

So much is going on in our busi-ness - and I receive so many mes-sages asking me to write about my thoughts on these events - that I wanted to take one column to explain how I think some of the big “stories” about the newspaper industry par-ticularly effects those of us at smaller papers.

Cleveland Plain Dealer & The Oregonian cut daily delivery

The Newhouse folks, aka Advance Publications, continue to convert their daily newspapers to non-daily distribution. I’ve lost count of the number of Advance papers that have made the move, starting with nine properties in Michigan, then mov-ing through New Orleans, Alabama, Pennsylvania, New York and now, Cleveland.

In July, I took a trip - on my own dime - to meet with media, business and civic leaders in Kalamazoo, Michigan, to hear how the loss of a daily paper had effected their com-munity. In a community meeting hosted by the Home Builders of Southwest Michigan, I listened as one attendee after another spoke up about the negative impact felt after The Kalamazoo Gazette made the now familiar move from daily to non-daily delivery.

On my way to the meeting, I stopped at a supermarket and purchased a copy of the Wednesday edition of the paper. The 20-page edition was filled with one ad, 1/4 page in size. That’s not a misprint. Other than a few clas-sifieds and public notices, there was one ad in the entire newspaper, not including house ads.

There were at least two persons in attendance who owned community newspapers in the area. One of these owned a very healthy free newspa-per, while the other owned a success-ful paid weekly paper. Of particular interest to me was that both were very disappointed with the changes at the Kalamazoo newspaper, but were taking advantage of increased advertising revenues as a result of the changes. Let’s face it. Advertisers still need to advertise, even if they’ve lost their daily paper.

Read the rest of the column on the WNA website >>

Industry columnistsWNA BULLETIN | SEPTEMBER/OCTOBER 2013

JOHN FOUST JIM STASIOWSKIED HENNINGER JIM PUMARLO KEVIN SLIMP

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Advertising Sales Webinar Package

Online Media Campus is offering an Advertising Sales webinar package, including four different course offer-ings that focus on the basics of sales and advertising. Cost is $99 and permits unlimited access to archived links to view at your leisure. The package includes: Anatomy of a Sales Call, present-ed by Jim Elsberry, Monfort College of Business.

Extending Ad Campaigns… Looking Past “Now,” pre-sented by Chris Edwards, SourceMedia Group.

Selling Against Your Competition, presented by Landy Chase, Author of Competitive Selling.

Return to Sales Basics, presented by Larry Maynard, NGM Partners.

FIND OUT MOREhttp://www.onlinemediacampus.com

Education & TrainingWNA BULLETIN | SEPTEMBER/OCTOBER 2013

LOCAL MEDIA ASSOCIATION

Online Media Campus provides high-quality, low-cost online training to media professionals. More than 20 programs are offered annually on writing and editorial topics, print and online advertising sales, technology, social networking, management issues and much more.

Each program runs approximately 60 minutes and is designed to be interactive. A post-webinar follow-up by presenters is included to ensure that all questions are answered. Registration is typically $35.

Online Media Campus is a partnership of the Southern Newspaper Publishers Association, the Iowa Newspaper Foundation and the Wisconsin Newspaper Association — in addition to press associations throughout the United States and Canada.

Online certificate programs are offered as more in-depth trainings which go beyond the typical one-time webinar. Each program is individually designed to fit the subject matter and training requirements. UPCOMING WEBINARS

How Search Engine Optimization (SEO) Can Benefit Your AdvertisersCategory: RevenueThursday, October 10Presenter Will Scott, Search Influence

More Detail, Less Clutter In Your WritingCategory: EditorialFriday, October 11Presenter Brenda Witherspoon, Iowa State University

Developing a Competitive Sales AdvantageCategory: RevenueThursday, November 7Presenter Kelly Wirges, ProMax Training & Consulting

CERTIFICATE PROGRAMS

Web Press Certificate ProgramAdvertising Sales Certificate Programs

FIND OUT MOREhttp://www.onlinemediacampus.com

WNA Members Can Save $50 as an Association Partner Member

Local Media Association has re-launched its Sales Certification Program with the release of the all-new Fundamentals Media Course.

Done in an easy to follow fashion, this self-paced on-demand course consists of eight 30-minute video modules that prepare an advertising sales professional to present successful advertising solu-tions that drive client-value and generate measurable sales-results. The course cov-ers everything from digital marketing to how-to sell an integrated (print and digital) solution. The course is discounted at $445 for Wisconsin Newspaper Association members ($495 regular). There are volume discounts available.*

After each video module, there is an assessment test to confirm retention of the materials covered. Those that score under 90% will be required retake the test before

advancing to the next module in a course. There is also a team leader option, which allows a manager to monitor team partici-pants as they progress through the course. Upon successful completion of the course, the sales professional can download a custom certificate with their name on it, to certify compliance with the LMA stan-dards of the Sales Certification Program.

The Sales Certification Program was developed in response to member requests and the Fundamentals Media Course was produced in-house providing a custom-tai-

lored sales course for media organizations.LMA will also be offering Advanced and Sales Management courses in the next few months that are being done in conjunction with some of the leading training com-panies in America to create an exciting and innovative program of sales-training courses.

VOLUME DISCOUNTSThere is a 5% volume discount for five to nine participants and a 10% discount for 10 to 19 participants. For more than 20 participants, or for more information, contact Sales and Marketing Director Peter Conti at 804-360-9434 or peter.conti@localmedia.org.

FIND OUT MOREhttp://www.suburban-news.org/Resources/SalesCertificationProgram.aspx

LMA Sales Certification Program

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2014 WNA/AP Convention and Trade Show Waukesha will host the 2014

annual Wisconsin Newspaper Association/Associated Press Convention and Trade Show, set for Feb. 27-28,2014 at the Milwaukee Marriott West.

The annual event draws

nearly 500 Wisconsin news-paper industry profession-als — including publishers, advertising executives, editors, reporters, journalism students, faculty and more.

The two-day event offers educational seminars, a trade show, statewide awards pre-sentations and networking opportunities. Winners of the annual WNA Foundation internships, scholarships and Better Newspaper Contest are honored, inductions to the Wisconsin Newspaper Hall of Fame are made and WNA’s Badger Award (recognizing champions of open govern-ment) is presented.

Mark your calendars

Attendees review award-winning journalism and advertising at the 2013 WNA/AP Convention and Trade Show. WNA photo/Dianne Campbell

Miss it?Nearly all webinars offered through our educational partners are archived and available online at your convenience!

Visit the Online Media Campus webinar archive:http://www.onlinemediacampus.com/webinars/

Visit the Local Media Association webinar archive:http://www.localmedia.org/Webinars/ArchivedWe-binars.aspx