wizardry for creating and promoting an online identity
DESCRIPTION
Presentation for the SBDC National Conference in Dallas Texas on 9/11/2014. A look at what an online identity is, and what components comprise a website.TRANSCRIPT
Wizardry for creating and promoting an
online identity.Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
I’m Mendel• Small business advocate• Website creator• Developer• Marketer• Speaker and inventor• GoDaddy Evangelist• My Website: Mendel.me
Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
Keep these things in mind when building a website.
Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
Accessibility Branding Establish Credibility
Connect with Customers
Generate Leads
How does a website help a business?
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A website is an extension of an offline business.
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Website Essentials
Domain NameAll-in-one
website solution OR hosting
Professional Email
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Social Media Local Reviews Mobile Search Engine Optimization
How does a website get found online?
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Online OfflineSocial media = word of mouthLocal reviews = personal referralsMobile = popup cartSEO = sign placement
and wordingTweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
USB Drives at GoDaddy’s Booth
SEO – Moz.org
GoDaddyTrainingHub.com
asbdc-us.org
This Presentation: mendel.me/sbdc14
Where can I find more?
Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
Turn your idea into a business pre-guide
DIY Getting started worksheet and build your own website
Workshop materials (instructor guide, participant pre-work, participant guide, build a website together)
GoDaddy USB Drives
Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
10PDF RESOURCES FOR CLIENTS AND ADVISORS
Demo &Questions
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