with one loaf of bread
TRANSCRIPT
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WITH ONE LOAF OF BREAD….
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WE CAN PROVIDE BREAKFAST FOR KIDS
WHO GO TO SCHOOL HUNGRY
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ASSIGNMENT: FRAMING AND
REFRAMING
Create as much value as possible starting with one loaf of bread.
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AN IDEA…
“I wonder if we could use the idea of breadcrumbs
as being equivalent for small change
and exchange the breadcrumbs from a loaf of bread
has to be presented well - varnished onto a business card with
charity website link
for a loose change donation,
allowing us to buy further loaves of bread and to seek further
donations...
to buy breakfast for kids who don’t have any…”
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CONCEPT: BREADCRUMBS ~ LOOSE
CHANGE
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VALUE: SOCIAL GOOD
At KidsCan: the mission is to meet the physical and nutritional needs
of Kiwi kids less fortunate than others so they can be more engaged
in their education and have a better chance of reaching their
potential in life.
http://www.kidscan.org.nz
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EXCHANGE ONE METAPHOR FOR
ANOTHER
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LOOSE CHANGE FOR
BREADCRUMBS
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SEEK DONATION….
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…AND ACKNOWLEDGE
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BUY ANOTHER LOAF….
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GROW DONATIONS….
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TO GO TOWARDS PROVIDING
BREAKFAST…
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http://cutestfood.com/2141/cute-french-toast/