with just under six weeks to go, m&s is sharing the first ... · advent calendar fact: over...
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With just under six weeks to go, M&S is sharing the first of its weekly Christmas Countdown updates - giving you an insight into the people, products, trends and statistics behind its Christmas 2017 activity. As today marks a week since Paddington Bear was unveiled as the star of the M&S Christmas campaign, the much loved bear takes centre stage in our first update
Paddington Bear PaddingtonBeauty advent calendarSlippers Advent calendar
FACT: Over 42,000 customers have searched for either Paddington or Paddington Bear this week
Searches on M&S.com 5th-11th November 2017
For more information on the stories, products or people mentioned in this e-alert please contact: [email protected]
Since launch we have sold 23,000 of our £12 Paddington Bear soft toy - selling one every 15 seconds on launch day
Views on social are up on 2016. For example, last year on Facebook we had 14million views across the whole festive season but ‘Paddington and the Christmas Visitor’ has received over 9.4 million views in less than a week
#LoveTheBear has been used over 27,000 times and trended for the first 24 hours after launch
Ben Curtis is Head of Brand Creative at M&S and is one of the design brains behind the Christmas windows in our 999 UK stores. He said “Christmas is one of my favourite projects of the year; we take inspiration from the world theatre and set design to help us
tell a story that customers really want to stop and look at – whichever town or city they are in. The whole
process begins about 18 months in advance and so we’re already well on
the way with our Christmas 2018 plans.”
Originally from Monmouth, South Wales, Ben studied design at Goldsmiths in London
and has been with M&S for three years.
Launched by the lovely Pixie Lott at our Marble Arch store, so far
we’ve sold 78,000 of our charity book version of our christmas ad,
‘Paddington and the Christmas Visitor’ raising
£156,000 for the NSPCC
Look out for the launch of our ‘extraordinary’ Christmas Food
Campaign. It’s rumoured to include an on-screen kiss to remember…
15NOV
Special readings of our NSPCC charity book will be held throughout the festive season at our Cheshire
Oaks, Lisburn, Cribbs Causeway and Braehead stores. Customers can find out more on M&S’ Facebook page
Cheshire OaksSaturday 18th Nov
LisburnSaturday 2nd Dec
Cribbs CausewaySaturday 9th Dec
BraeheadSaturday 2nd Dec