with dreams magazine vol - honda malaysia · syarikat motor gs tay sdn bhd • kah motor co sdn bhd...

VOL.03 JUNE 2007

our newest dream

Providing a Higher Education for Underprivileged Malaysian Youths

Honda Dreams Fund

breakthrough CVCC Enginemotor sports Formula One Racingproduct history Honda CR-Vwhat’s on Honda Maintenance Tech Grads Awarded

F1 Fever Rocks BangsarReader’s Digest Gives Honda GoldAll New CR-V Night

our newest dream

Honda Dreams Fund

10breakthrough The CVCC Engine

motor sports Formula One Racing

03 our newest dreamIntroducing the Honda Dreams Fund – providing ahigher education for underprivileged Malaysian youths.

08 users’ voiceIt’s always good to get a second opinion. Find out why other Honda owners love their cars so much.

12 breakthroughWhen the world faced its first global environmental issue, air pollution, Honda had an answer: the CVCC Engine.

14 motor sportsThe Formula One season is off to a rough start this year. Learn how Honda intends to turn setbacks into success.

16 product historyIn just three generations the Honda CR-V has taken its hard-earned place as one of the hottest SUVs on the market.

18 what’s on Honda? Honda technicians awarded, F1 mania hits Malaysia, magazine readers give Honda the gold and more in this issue.

c o n t e n t s

With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.

Printed by: Percetakan Zanders Sdn. Bhd. (205766-A)22A Jalan 12/118B, Desa Tun Razak, Cheras 56000, Kuala Lumpur, Malaysia KKDN.0.1780/2474

Editorial Team Honda Malaysia Sdn. Bhd. (532120-D)

Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia

Tel: 03-7957 5885 Fax: 03-7954 8341

We appreciate your feedback.Please send your comments , suggest ions , quest ions to :

This issue's cover features the Honda Dreams Fund, a new scholarship designed to help give deserving Malaysian youths the chance to achieve their own special dreams.

our newest dream Honda Dreams Fund

Welcome to With DREAMS magazine.

As the new CEO of Honda Malaysia, one of my missions is to demonstrate the spirit that we have inherited from our founder, Soichiro Honda, right here in this wonderful country of Malaysia. Aligned with this spirit, it is the essence of Honda’s belief in the power of dreams, coupled with our willingness to challenge what seems impossible. One of our newest dreams, the Honda Dreams Fund, illustrates how underprivileged youths who do not have the access and opportunity for a higher education could do so and achieve their dreams and aspirations. For them, the Honda Dreams Fund is more than just a scholarship; it is their chance to turn their dreams into reality. Along these lines, it is Honda’s wish to help build a more vibrant and dream-filled Malaysia. As long as we believe in the power of dreams, they can come true. So with dreams and passion as our engine, we shall keep running with you.

Message from Honda Malaysia

Atsushi FujimotoManaging Director & Chief Executive Officer Honda Malaysia Sdn. Bhd.

16product history The Honda CR-V

CHIEF EDITOR Carol Joseph

EDITOR Jahabarnisa Hj. Mohideen

SUB-EDITOR Shaheeran

EDITORIAL

A.Rahman&Family • Thomas Tan • Quek Guan WahSyarikat Motor GS Tay Sdn Bhd • Kah Motor Co Sdn Bhd • Haslita Motor Sdn Bhd

SPECIAL THANKS

w i t h d r e a m s I 03

MME 12-hour Endurance @ Sepang Circuit

T h e 1 2 - h o u r M e r d e k a M i l l e n n i u m E n d u r a n c e i s t h e t o u g h e s t p o s s i b l e t e s t o f m a n a n d m a c h i n e , m a k i n g i t t h e p e r f e c t c h a l l e n g e f o r H o n d a .

RACE FOR SURVIVALour new dream

10breakthrough The CVCC Engine

motor sports Formula One Racing

03 our newest dreamIntroducing the Honda Dreams Fund – providing ahigher education for underprivileged Malaysian youths.

08 users’ voiceIt’s always good to get a second opinion. Find out why other Honda owners love their cars so much.

12 breakthroughWhen the world faced its first global environmental issue, air pollution, Honda had an answer: the CVCC Engine.

14 motor sportsThe Formula One season is off to a rough start this year. Learn how Honda intends to turn setbacks into success.

16 product historyIn just three generations the Honda CR-V has taken its hard-earned place as one of the hottest SUVs on the market.

18 what’s on Honda? Honda technicians awarded, F1 mania hits Malaysia, magazine readers give Honda the gold and more in this issue.

c o n t e n t s

With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.

Printed by: Percetakan Zanders Sdn. Bhd. (205766-A)22A Jalan 12/118B, Desa Tun Razak, Cheras 56000, Kuala Lumpur, Malaysia KKDN.0.1780/2474

Editorial Team Honda Malaysia Sdn. Bhd. (532120-D)

Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia

Tel: 03-7957 5885 Fax: 03-7954 8341

We appreciate your feedback.Please send your comments , suggest ions , quest ions to :

This issue's cover features the Honda Dreams Fund, a new scholarship designed to help give deserving Malaysian youths the chance to achieve their own special dreams.

our newest dream Honda Dreams Fund

Welcome to With DREAMS magazine.

As the new CEO of Honda Malaysia, one of my missions is to demonstrate the spirit that we have inherited from our founder, Soichiro Honda, right here in this wonderful country of Malaysia. Aligned with this spirit, it is the essence of Honda’s belief in the power of dreams, coupled with our willingness to challenge what seems impossible. One of our newest dreams, the Honda Dreams Fund, illustrates how underprivileged youths who do not have the access and opportunity for a higher education could do so and achieve their dreams and aspirations. For them, the Honda Dreams Fund is more than just a scholarship; it is their chance to turn their dreams into reality. Along these lines, it is Honda’s wish to help build a more vibrant and dream-filled Malaysia. As long as we believe in the power of dreams, they can come true. So with dreams and passion as our engine, we shall keep running with you.

Message from Honda Malaysia

Atsushi FujimotoManaging Director & Chief Executive Officer Honda Malaysia Sdn. Bhd.

16product history The Honda CR-V

CHIEF EDITOR Carol Joseph

EDITOR Jahabarnisa Hj. Mohideen

SUB-EDITOR Shaheeran

EDITORIAL

A.Rahman&Family • Thomas Tan • Quek Guan WahSyarikat Motor GS Tay Sdn Bhd • Kah Motor Co Sdn Bhd • Haslita Motor Sdn Bhd

SPECIAL THANKS

MME 12-hour Endurance @ Sepang Circuit

T h e 1 2 - h o u r M e r d e k a M i l l e n n i u m E n d u r a n c e i s t h e t o u g h e s t p o s s i b l e t e s t o f m a n a n d m a c h i n e , m a k i n g i t t h e p e r f e c t c h a l l e n g e f o r H o n d a .

RACE FOR SURVIVALour new dream

04 I w i t h d r e a m s

our newest dream

Since the company’s foundation we

have been propelled by the power of

dreams, continuously taking on new

chal lenges and turning dreams into

reality. This is our belief. This is Honda.

I t ’s been tha t way f rom the ve ry

beginning, almost sixty years ago, when

S o i c h i r o H o n d a e s t a b l i s h e d t h e

company in 1948.

Since then, our belief in the power of

dreams has seen Honda become the

world’s largest engine manufacturer –

with nearly 20 million motorcycle, car,

marine and machine engines produced

every year.

And that challenging spirit drives

Honda in every other endeavour:

racing the Formula One circuit since

1965: creating ASIMO, the world’s first

h u m a n o i d r o b o t i n 2 0 0 0 ; a n d

introducing the innovative HondaJet

light aircraft in 2005.

W h i l e H o n d a fi r m l y b e l i e v e s i n

developing and delivering technologies,

p roduc ts and se rv ices tha t en r i ch

people’s lives, we’re always looking

fo r mean ing fu l new ways to fo l l ow

through on our promise to be a good

corporate citizen.

That’s why we developed the

Honda Dreams Fund, a non-binding

scholarship that provides underprivileged

Malaysian youths between 17 and 24

with funding for a higher education – so

they can achieve their dreams. The Honda Dreams Fund totals RM1

mi l l ion year ly and wi l l prov ide a fu l l

scholarship for a higher education to

20 less fortunate Malaysian youths.

According to Yee Shiao Fong, Honda

advertising and promotions executive,

the focus on finding and helping the

t r u l y u n d e r- p r i v i l e g e d c a n n o t b e

compromised. It is a ray of hope.

“Others take the cream of the crop,

but Honda wanted those who real ly

don’t have the means to achieve their

dreams. We needed to find the r ight

par tners and ensure a t ransparent

evaluation program,” said Yee. “That

is why we got together with the UNDP

(United Nations Development Program),

t h e M a l a y s i a n Yo u t h C o u n c i l ,

S U H A K A M ( t h e H u m a n R i g h t s

Commission of Malaysia) and AWAM

(All Women’s Action Society).”

A call for applicants was sent out via

news media and NGO networks, and

in one month there were 623 responses.

T h e n 6 0 w e r e c h o s e n t o a t t e n d a

h igh-energy leadersh ip workshop

del ivered by Joseph Anand John of

Power Training Consultants.

“This is not training per se, but more

of an assessment. We’re looking for five

traits: mutual respect, compassion,

t e a m p l a y e r, t h i n k i n g a b i l i t y a n d

Honda makes its Formula One debut at the German Grand Prix.

T h e S t o r y o f H o n d a C h a l l e n g i n g S p i r i t .

1964Honda claims its first Formula One victory, in Mexico.

1965Research into humanoid robot begins. Honda also begins research in Japan on both small aircraft and jet engines.

1986Formula One racing begins at Suzuka circuit. Williams Honda takes Formula One GP double title (Constructor’s,Driver’s Championships)

1987Development of the HF118 turbo-fan jet engine begins.

Atsushi Fujimoto, managing director and CEO of Honda Malaysia, and Dr Richard Leete, UNDP resident representative for Malaysia, Singapore and Brunei Darussalam.

persistence,” John said. “Ultimately,

these people will be ambassadors of

Honda. Of course, people change when

they get into a different environment,

but hopefully they will maintain what

they show here.”

In to ta l , e ight assessors and an

advisory panel of four – a l l f rom the

part icipat ing NGOs – observed two

days of activities, and the initial group of

6 0 w a s n a r r o w e d d o w n t o 3 0

short-listed candidates. From there, 20

were chosen as recipients of the Honda

D re a m s F u n d s c h o l a r s h i p a n d a n

announcement was made on 25 April

2007 in KL.

Among the recipients is 20-year-old

Siti Zairei Adha Mohd Zoher.

Support ing her grandparents by

working at a cosmetics shop, Siti Zairei

plans to pursue a degree in Business

and Marketing at Stamford College. It’s

a good move, considering the aptitude

she has for the field. In her current job

s h e h a s b e e n r a t e d t h e t o p s a l e s

performer in Malaysia every year

since 2005.

“I love to sell things. Anything. One

d a y, I m a y e v e n w a n t t o s e l l c a r s .

Maybe after I finish my studies, I will get

a job selling Hondas,” Siti Zairei said.

“ I f e e l h a p p y a n d p r o u d o n b e i n g

selected. I still can’t believe I made it.”

A n o t h e r re c i p i e n t i s A n u s h e y a

Suppiah, a 19-year-old whose interest

in helping the disabled stems from the

fact that both her parents are deaf

and mute.

H a v i n g d e f e r re d h e r s t u d i e s i n

computer software engineering to help

her family by working at a clinic, she is

convinced computers can improve a

disabled person’s quality of life. That’s

why Anusheya aspires to be “a great

programmer like Bill Gates.”

“Computers make our lives so much

easier. And by knowing about computers,

I could show others the benefits. I can

help people,” said Anusheya. “On finding

out I was selected, I was the happiest

person. I immediately rushed home to tell

my parents the great news.”

Also selected is 19-year-old Jaswant Singh.

Raised in a household where the only

mode of transportation was a bicycle,

Jaswant has dreamed of being a pilot

since he was six years old.

“When I was small, I wanted to meet

my grandmother who lived in India. My

father told me the only way was to

take a fl ight . But he sa id i t was very

expensive. Then one day, he suggested

that I become a pilot,” Jaswant said.

When his father passed away five

years ago, the dream seemed even

further away. As his mother struggled to

our newest dream

The world’s first humanoid robot, ASIMO.

2000High altitude tests of the HF118 engine starts.

2002The HondaJet makes its first test flight on 3 December 2003.

2003Official Honda Racing F1 Team is launched. The HondaJet makes its public “world debut”.

2005Honda announces that it will commercialise the HondaJet. Honda Racing F1 Team’s first victory at the Hungarian Grand Prix.

our newest dream

Since the company’s foundation we

have been propelled by the power of

dreams, continuously taking on new

chal lenges and turning dreams into

reality. This is our belief. This is Honda.

I t ’s been tha t way f rom the ve ry

beginning, almost sixty years ago, when

S o i c h i r o H o n d a e s t a b l i s h e d t h e

company in 1948.

Since then, our belief in the power of

dreams has seen Honda become the

world’s largest engine manufacturer –

with nearly 20 million motorcycle, car,

marine and machine engines produced

every year.

And that challenging spirit drives

Honda in every other endeavour:

racing the Formula One circuit since

1965: creating ASIMO, the world’s first

h u m a n o i d r o b o t i n 2 0 0 0 ; a n d

introducing the innovative HondaJet

light aircraft in 2005.

W h i l e H o n d a fi r m l y b e l i e v e s i n

developing and delivering technologies,

p roduc ts and se rv ices tha t en r i ch

people’s lives, we’re always looking

fo r mean ing fu l new ways to fo l l ow

through on our promise to be a good

corporate citizen.

That’s why we developed the

Honda Dreams Fund, a non-binding

scholarship that provides underprivileged

Malaysian youths between 17 and 24

with funding for a higher education – so

they can achieve their dreams. The Honda Dreams Fund totals RM1

mi l l ion year ly and wi l l prov ide a fu l l

scholarship for a higher education to

20 less fortunate Malaysian youths.

According to Yee Shiao Fong, Honda

advertising and promotions executive,

the focus on finding and helping the

t r u l y u n d e r- p r i v i l e g e d c a n n o t b e

compromised. It is a ray of hope.

“Others take the cream of the crop,

but Honda wanted those who real ly

don’t have the means to achieve their

dreams. We needed to find the r ight

par tners and ensure a t ransparent

evaluation program,” said Yee. “That

is why we got together with the UNDP

(United Nations Development Program),

t h e M a l a y s i a n Yo u t h C o u n c i l ,

S U H A K A M ( t h e H u m a n R i g h t s

Commission of Malaysia) and AWAM

(All Women’s Action Society).”

A call for applicants was sent out via

news media and NGO networks, and

in one month there were 623 responses.

T h e n 6 0 w e r e c h o s e n t o a t t e n d a

h igh-energy leadersh ip workshop

del ivered by Joseph Anand John of

Power Training Consultants.

“This is not training per se, but more

of an assessment. We’re looking for five

traits: mutual respect, compassion,

t e a m p l a y e r, t h i n k i n g a b i l i t y a n d

Honda makes its Formula One debut at the German Grand Prix.

T h e S t o r y o f H o n d a C h a l l e n g i n g S p i r i t .

1964Honda claims its first Formula One victory, in Mexico.

1965Research into humanoid robot begins. Honda also begins research in Japan on both small aircraft and jet engines.

1986Formula One racing begins at Suzuka circuit. Williams Honda takes Formula One GP double title (Constructor’s,Driver’s Championships)

1987Development of the HF118 turbo-fan jet engine begins.

Atsushi Fujimoto, managing director and CEO of Honda Malaysia, and Dr Richard Leete, UNDP resident representative for Malaysia, Singapore and Brunei Darussalam.

persistence,” John said. “Ultimately,

these people will be ambassadors of

Honda. Of course, people change when

they get into a different environment,

but hopefully they will maintain what

they show here.”

In to ta l , e ight assessors and an

advisory panel of four – a l l f rom the

part icipat ing NGOs – observed two

days of activities, and the initial group of

6 0 w a s n a r r o w e d d o w n t o 3 0

short-listed candidates. From there, 20

were chosen as recipients of the Honda

D re a m s F u n d s c h o l a r s h i p a n d a n

announcement was made on 25 April

2007 in KL.

Among the recipients is 20-year-old

Siti Zairei Adha Mohd Zoher.

Support ing her grandparents by

working at a cosmetics shop, Siti Zairei

plans to pursue a degree in Business

and Marketing at Stamford College. It’s

a good move, considering the aptitude

she has for the field. In her current job

s h e h a s b e e n r a t e d t h e t o p s a l e s

performer in Malaysia every year

since 2005.

“I love to sell things. Anything. One

d a y, I m a y e v e n w a n t t o s e l l c a r s .

Maybe after I finish my studies, I will get

a job selling Hondas,” Siti Zairei said.

“ I f e e l h a p p y a n d p r o u d o n b e i n g

selected. I still can’t believe I made it.”

A n o t h e r re c i p i e n t i s A n u s h e y a

Suppiah, a 19-year-old whose interest

in helping the disabled stems from the

fact that both her parents are deaf

and mute.

H a v i n g d e f e r re d h e r s t u d i e s i n

computer software engineering to help

her family by working at a clinic, she is

convinced computers can improve a

disabled person’s quality of life. That’s

why Anusheya aspires to be “a great

programmer like Bill Gates.”

“Computers make our lives so much

easier. And by knowing about computers,

I could show others the benefits. I can

help people,” said Anusheya. “On finding

out I was selected, I was the happiest

person. I immediately rushed home to tell

my parents the great news.”

Also selected is 19-year-old Jaswant Singh.

Raised in a household where the only

mode of transportation was a bicycle,

Jaswant has dreamed of being a pilot

since he was six years old.

“When I was small, I wanted to meet

my grandmother who lived in India. My

father told me the only way was to

take a fl ight . But he sa id i t was very

expensive. Then one day, he suggested

that I become a pilot,” Jaswant said.

When his father passed away five

years ago, the dream seemed even

further away. As his mother struggled to

our newest dream

The world’s first humanoid robot, ASIMO.

2000High altitude tests of the HF118 engine starts.

2002The HondaJet makes its first test flight on 3 December 2003.

2003Official Honda Racing F1 Team is launched. The HondaJet makes its public “world debut”.

2005Honda announces that it will commercialise the HondaJet. Honda Racing F1 Team’s first victory at the Hungarian Grand Prix.

our newest dream

support the family with her factory job,

Jaswant saw severa l s tudent loan

applications come back rejected.

Through it all, he sees a career as a

pilot as the best way to pull his family

out of poverty.

“I was accepted by the Malaysian

Flying Academy in Malacca but had to

postpone my studies due to a lack of

funds,” he said. “I am thankful for the

assistance from the Honda Dreams

Fund as I can now become a pilot.”

For 21-year-old Wong Eddron, the

dr iv ing fo rce was not the des i re to

escape poverty, but rather a love of

art. From a very early age, Eddron

loved to draw. But since he comes from

a big family, affording an education that

lets h im pursue h is pass ion wasn’t

possible. But this didn’t deter him.

In the final year of secondary school,

Eddron’s art teacher helped him publish a

comic book that sold about 300 copies.

Later, he landed a job in a comic and

anime shop, staying close to the art

form he loves so much.

“I am very passionate about anime and

designs, and I am very excited for getting

this opportunity,” Eddron said. With the

Honda Dreams Fund scholarship, he

intends to pursue his studies at the One

Academy of Communication Design.

But perhaps the most inspirational

story is that of 24-year-old Aizan Sofia

Amin. This determined young woman

lost a leg during a decade-long struggle

against bone cancer, and today she is

free of the terrible disease.

At the weekend workshop, Aizan

init ial ly didn’t hear her name cal led

among the 30 short-listed candidates.

Walking out of the conference room

while fighting back the tears welling up

in her eyes, she stopped when a friend

came after her and asked what she was

doing since her name had been called.

“I tak dengar. I tak dengar,” Aizan

replied in a cracking voice, a huge smile

slowly spreading across her face. When

the 20 recipients were announced in KL,

she was even happier.

“I am so excited! I never expected

to be chosen. I just tried my best

and decided not to think about it so

much. I thank Honda for giving me

this opportunity, and am grateful to

God for this,” she said.

A i z a n c u r re n t l y

h o l d s a d e g r e e i n

Psychology from the

International Islamic

U n i v e r s i t y , a n d

intends to pursue

a M a s t e r ’ s i n

Rehabilitation

Counselling at the Universiti Kebangsaan

Malaysia, where she has been offered a

place. It’s an opportunity she intends to

put to good use.

“Nobody should go through what I

have. I had sleepless nights, and my leg

amputation took its toll on me. I had no

counselling to get my life back on track,”

she said, “so this is a great opportunity

to be able to help others who suffer the

same fate as me.

Dr Richard Leete hands Jaswant Singh his well-deserved Honda Dreams Fund award.

our newest dream

Soichiro Honda always believed that

we must study the reasons we win and

lose, and then use that knowledge to

improve our situation. If he could see

t h e p o s i t i v e e f f e c t s o f t h e H o n d a

Dreams Fund – the joy it’s already given

to 20 promising Malaysian youth and

their families – it’s easy to imagine

Mr. Honda smiling, too.

Believe in the power of dreams.

The 20 recipients of the Honda Dreams Fund scholarship.

Young hopefuls participate in an activity at the Honda Dreams Fund leadership workshop.

(left to right) Aizan Sofia makes a convincing argument; Siti Zairei prepares for her turn.

our newest dream

support the family with her factory job,

Jaswant saw severa l s tudent loan

applications come back rejected.

Through it all, he sees a career as a

pilot as the best way to pull his family

out of poverty.

“I was accepted by the Malaysian

Flying Academy in Malacca but had to

postpone my studies due to a lack of

funds,” he said. “I am thankful for the

assistance from the Honda Dreams

Fund as I can now become a pilot.”

For 21-year-old Wong Eddron, the

dr iv ing fo rce was not the des i re to

escape poverty, but rather a love of

art. From a very early age, Eddron

loved to draw. But since he comes from

a big family, affording an education that

lets h im pursue h is pass ion wasn’t

possible. But this didn’t deter him.

In the final year of secondary school,

Eddron’s art teacher helped him publish a

comic book that sold about 300 copies.

Later, he landed a job in a comic and

anime shop, staying close to the art

form he loves so much.

“I am very passionate about anime and

designs, and I am very excited for getting

this opportunity,” Eddron said. With the

Honda Dreams Fund scholarship, he

intends to pursue his studies at the One

Academy of Communication Design.

But perhaps the most inspirational

story is that of 24-year-old Aizan Sofia

Amin. This determined young woman

lost a leg during a decade-long struggle

against bone cancer, and today she is

free of the terrible disease.

At the weekend workshop, Aizan

init ial ly didn’t hear her name cal led

among the 30 short-listed candidates.

Walking out of the conference room

while fighting back the tears welling up

in her eyes, she stopped when a friend

came after her and asked what she was

doing since her name had been called.

“I tak dengar. I tak dengar,” Aizan

replied in a cracking voice, a huge smile

slowly spreading across her face. When

the 20 recipients were announced in KL,

she was even happier.

“I am so excited! I never expected

to be chosen. I just tried my best

and decided not to think about it so

much. I thank Honda for giving me

this opportunity, and am grateful to

God for this,” she said.

A i z a n c u r re n t l y

h o l d s a d e g r e e i n

Psychology from the

International Islamic

U n i v e r s i t y , a n d

intends to pursue

a M a s t e r ’ s i n

Rehabilitation

Counselling at the Universiti Kebangsaan

Malaysia, where she has been offered a

place. It’s an opportunity she intends to

put to good use.

“Nobody should go through what I

have. I had sleepless nights, and my leg

amputation took its toll on me. I had no

counselling to get my life back on track,”

she said, “so this is a great opportunity

to be able to help others who suffer the

same fate as me.

Dr Richard Leete hands Jaswant Singh his well-deserved Honda Dreams Fund award.

our newest dream

Soichiro Honda always believed that

we must study the reasons we win and

lose, and then use that knowledge to

improve our situation. If he could see

t h e p o s i t i v e e f f e c t s o f t h e H o n d a

Dreams Fund – the joy it’s already given

to 20 promising Malaysian youth and

their families – it’s easy to imagine

Mr. Honda smiling, too.

Believe in the power of dreams.

The 20 recipients of the Honda Dreams Fund scholarship.

Young hopefuls participate in an activity at the Honda Dreams Fund leadership workshop.

(left to right) Aizan Sofia makes a convincing argument; Siti Zairei prepares for her turn.

A. Rahman Yaacob, Asrizal (Son) & Family

Honda is the best family choice!

Quek Guan Wah (19-Year User)

HONDA Stream HONDA Civic HONDA Accord

The southern states of Peninsular Malaysia are k n o w n f o r t h e i r o l d h i g h w a y t o w n s , h i d d e n waterfalls and larger-than-life palm plantations. As it turns out, there are other distinct features to be found here: serious Honda fans and the dealers that serve them.

Thomas Tan (8-Year User)

It was just gorgeous. It looked futuristic, with a beautifully-designed steering wheel.

Honda Accord is my all-time favourite car!

w i t h d r e a m s

HONDA City

A. Rahman & Asrizal

It’s easy to see these two love Honda.

One big happy Honda family.

Like Father, Like Son users’ voice

The true beauty of living in a small town in

Malaysia is being part of a close-knit

community. Relationships are fostered on

a long-term basis, people know you by

first name and many family secrets are no

secret at all.

In a smal l Johor town l ike Muar, i t

seems nearly every conversation is cordial

and warm. Just like the chats between

A. Rahman Yaacob, a 60-year-old retired

teacher, and Cheong Tech Leong, service

manager at Tay Auto Services Sdn Bhd.

The two men are more like friends

than customer and dealer. According to

A . Rahman, eve ryone a t the Honda

dealership is warm and open.

“People are very friendly here. The

service is handled professionally and I

hardly have to wait long for my car. They

aren’t superficial like in some places.

Efficiency and effectiveness are the key

words here,” A. Rahman said.

He has become so close to his car that

when it came time for his son Asrizal to

buy a car, A. Rahman recommended a

Honda. And now, between father and son,

they own three Honda models. It all

started in 1991, when A. Rahman bought a

Civic EX.

“ I t was a beauty at the t ime. I had

heard so much about it before, and so I

decided to go for it. I still have this car after

all these years and it has never failed me,

not even once. It still feels steady,” he said.

“And although the car has aged, it still has

that beauty – like when I first bought it.”

I n 2 0 0 3 , A . R a h m a n b o u g h t t h e

second-generation CR-V i-VTEC. He

enjoyed this car but when the time came

for him to spend a bit more time with two

granddaughters, A. Rahman thought he

needed something bigger.

And so, in 2005, he found all the space

he wanted in the Honda Stream.

“I use it to travel around the state to

take care of business. I also use it daily,

including taking my family for drives and

o u t i n g s . I t i s j u s t p e r f e c t . T h e f u e l

consumption is superb and the power is

more than adequate. Driving a Honda is

quite classy, too,” he said.

It was during this time that Asrizal

bought a City VTEC, in a purchase that

seems to have sparked an obsession

similar to his father’s.

“I would love to buy the Civic one day

not too long from now. I just love its looks,”

said Asrizal.

And Asrizal is not the only one eyeing a

new Honda. A. Rahman was the first to

test-drive the CR-V in the dealership, and it

immediately grabbed his attention.

A . Rahman says he’s never had a

problem with his Hondas, and doubts he

ever will. And even then, he’s confident the

talented Honda pros at Tay Auto would

look after him. What a great relationship!

“I never had a problem with any of my Honda cars. I doubt if I ever would.”

315, Batu 1 , Jalan Bakri, 84000 Muar, Johor. : 06-9522 855 Fax: 06-9527 669

SYARIKAT MOTORGS TAY SDN BHD

A. Rahman Yaacob & Asrizal’sFavourite Dealer

After owning a used Honda Civic during

his student days in Australia, 32-year-old

Thomas Tan vowed that he’d get a new

one someday – when he could afford it.

The memories of his fourth-generation

Civic, which Tan owned for two and a

half years while studying in Perth, are

permanently etched in his mind.

“I bought the car for only AUS$1,200

– it was all I could afford back then – but

for that price it was the most reliable

and easy to maintain car. Others, like the

A u s t r a l i a n H o l d e n s , w e r e f a r t o o

expensive to maintain,” he said’ “Plus, I

was on a shoe-string budget but sti l l

needed to be able to move around.”

So when he returned he wanted to

buy a Honda, but due to affordability

he could not immediately get one. After

owning two other cars, he could finally

purchase the car of his dreams.

“It was timely as Honda had launched

the eighth-generation Civic. It was just

gorgeous. It looked futuristic, with

a beautifully-designed steering wheel,”

he said.

He also needed a workhorse to run

around doing business, and the Civic’s

reliability spoke for itself.

“ I bought the 1 .8- l i t re vers ion in

October last year and have since clocked

over 12,000 kilometres,” he said. “And it

is running just fine.”

He isn’t planning to just stop there,

and intends to buy a Honda City for his

wife sometime soon. The service at Kah

Motor Co Sdn Bhd probably helps sway

Tan toward Honda. Everything has

gone smoothly and he is very happy

with their service.

“The technical guys here are polite.

They a re a l so ab le to d iagnose and

troubleshoot problems easily. They offer a

proper explanation and solution to the

problem,” he said. “Even if the problem is

big, their handling of the situation does

not make things feel any worse.”

When his Civic had some problems,

the service guys swiftly rectified

the problem.

“ E a c h t i m e I s e n d m y c a r i n f o r

servicing, everything is done in a short

time. The longest I’ve waited is an hour.

Because the showroom and waiting area

i s W i - F i e n a b l e d a n d h a s a l a r g e

big-screen television, I hardly feel the time

pass by,” he said.

Tan says he’s happy with his car, is

contemplating buying another and is

beginning to like Honda’s newer designs.

Fuel efficiency is another aspect that

attracts Tan to Honda, something that

hasn’t changed since his student days.

School Days Obsession

Thomas Tan’s Favourite Dealer

Lot 1783, Jalan Semabok,75050 Melaka. : 06-2833 988 Fax: 06-2840 200

KAH MOTOR CO.SDN BHD

The Civic gets a big thumbs up!

Thomas Tan sees his car from a new angle.

Roomy enough for business on-the-go.

Thomas Tan

“The technical guys here are polite. They are also able to diagnose and

troubleshoot problems easily.”

Despite owning several vehicles that

inc luded a German luxury mode l , a

businessman from Johor has fallen so in

love with Honda that he finds it difficult to

think about another car.

Quek Guan Wah, a 58-year-old born

and bred in the small town of Segamat,

bought his first Honda in 1988. It was an

Accord, and he was so impressed that

he eventually replaced it with a newer

model in 1992.

“I have owned several other makes

prior to the Honda Accord, but the Accord

seems to be my favourite,” Quek said.

“I am just so happy with it.”

In 1997 Quek bought another Accord,

which he has owned ever since. And

a l t h o u g h i t h a s c l o c k e d m o re t h a n

200,000 kilometres, the Accord has hardly

given Quek any problems.

“ I bel ieve Honda engineers have

gradually progressed in the way they

produce their cars. The features have

b e e n t re m e n d o u s l y i m p ro v e d a n d

although I don’t own a new model at the

moment , the car I have was a l ready

ahead of its time,” he said.

Quek has been maintaining his car at

Segamat’s only Honda 3S dealership,

Haslita Motor Sdn Bhd, ever since he

bought his first Accord.

“I find it hassle-free to send my car to

an authorized service centre. It’s very

convenient and I don’t have to worry

about the availability of spare parts. I am

assured of good service as Honda has

one of the best customer relations

staff,” he said.

Employees at Haslita Motor are very

friendly and courteous, according to

Quek, and he has known the dealership’s

owner for quite some time.

“I usually leave my car over at the

dealership for servicing. If the repairs take

longer, like one or two days, then they

usually give me a courtesy car to use,” he

said. “If it is just the usual servicing, then

one of the staff sends me to my office and

picks me up once my car is ready.”

Quek said the service intervals are no

longer as frequent as before. He used

to travel more than 150 kilometres daily

for work.

“Now that I have less outs ta t ion

working trips I probably clock about

40km a day, which isn’t a lot,” he said.

“Furthermore, the dealership is just 10km

from my home.”

Despite being extremely happy with

his Accord, Quek has been eyeing the

latest 8th Generation Honda Civic ever

since it was launched last year.

“I like its design, both the interior and

exterior. The innovation is just amazing. I

particularly love the two-litre version and

now that the Civic is almost as big as the

Accord, it’s probably time for me to switch

my allegiance to the Civic instead of the

Accord,” he said.

Although he doesn’t have any

plans to buy it immediately, he said he is

considering it sometime at the end of this

year… or early next year.

Convenience is King user’s voices

Quek Guan Wah

White lace and good fortune add a personal touch.

The picture of a proud Honda owner.

“I have owned several (other cars)... but the Accord seems to be my favourite.”

Quek Guan Wah’s Favourite Dealer

12-A, Jalan Buloh Kasap, 85000 Segamat, Johor Darul Takzim. : 07-9313 822/844 Fax: 07-9310 986

HASLITA MOTORSDN BHD

No detail is too small for a Honda specialist.

After owning a used Honda Civic during

his student days in Australia, 32-year-old

Thomas Tan vowed that he’d get a new

one someday – when he could afford it.

The memories of his fourth-generation

Civic, which Tan owned for two and a

half years while studying in Perth, are

permanently etched in his mind.

“I bought the car for only AUS$1,200

– it was all I could afford back then – but

for that price it was the most reliable

and easy to maintain car. Others, like the

A u s t r a l i a n H o l d e n s , w e r e f a r t o o

expensive to maintain,” he said’ “Plus, I

was on a shoe-string budget but sti l l

needed to be able to move around.”

So when he returned he wanted to

buy a Honda, but due to affordability

he could not immediately get one. After

owning two other cars, he could finally

purchase the car of his dreams.

“It was timely as Honda had launched

the eighth-generation Civic. It was just

gorgeous. It looked futuristic, with

a beautifully-designed steering wheel,”

he said.

He also needed a workhorse to run

around doing business, and the Civic’s

reliability spoke for itself.

“ I bought the 1 .8- l i t re vers ion in

October last year and have since clocked

over 12,000 kilometres,” he said. “And it

is running just fine.”

He isn’t planning to just stop there,

and intends to buy a Honda City for his

wife sometime soon. The service at Kah

Motor Co Sdn Bhd probably helps sway

Tan toward Honda. Everything has

gone smoothly and he is very happy

with their service.

“The technical guys here are polite.

They a re a l so ab le to d iagnose and

troubleshoot problems easily. They offer a

proper explanation and solution to the

problem,” he said. “Even if the problem is

big, their handling of the situation does

not make things feel any worse.”

When his Civic had some problems,

the service guys swiftly rectified

the problem.

“ E a c h t i m e I s e n d m y c a r i n f o r

servicing, everything is done in a short

time. The longest I’ve waited is an hour.

Because the showroom and waiting area

i s W i - F i e n a b l e d a n d h a s a l a r g e

big-screen television, I hardly feel the time

pass by,” he said.

Tan says he’s happy with his car, is

contemplating buying another and is

beginning to like Honda’s newer designs.

Fuel efficiency is another aspect that

attracts Tan to Honda, something that

hasn’t changed since his student days.

School Days Obsession

Thomas Tan’s Favourite Dealer

Lot 1783, Jalan Semabok,75050 Melaka. : 06-2833 988 Fax: 06-2840 200

KAH MOTOR CO.SDN BHD

The Civic gets a big thumbs up!

Thomas Tan sees his car from a new angle.

Roomy enough for business on-the-go.

Thomas Tan

“The technical guys here are polite. They are also able to diagnose and

troubleshoot problems easily.”

Despite owning several vehicles that

inc luded a German luxury mode l , a

businessman from Johor has fallen so in

love with Honda that he finds it difficult to

think about another car.

Quek Guan Wah, a 58-year-old born

and bred in the small town of Segamat,

bought his first Honda in 1988. It was an

Accord, and he was so impressed that

he eventually replaced it with a newer

model in 1992.

“I have owned several other makes

prior to the Honda Accord, but the Accord

seems to be my favourite,” Quek said.

“I am just so happy with it.”

In 1997 Quek bought another Accord,

which he has owned ever since. And

a l t h o u g h i t h a s c l o c k e d m o re t h a n

200,000 kilometres, the Accord has hardly

given Quek any problems.

“ I bel ieve Honda engineers have

gradually progressed in the way they

produce their cars. The features have

b e e n t re m e n d o u s l y i m p ro v e d a n d

although I don’t own a new model at the

moment , the car I have was a l ready

ahead of its time,” he said.

Quek has been maintaining his car at

Segamat’s only Honda 3S dealership,

Haslita Motor Sdn Bhd, ever since he

bought his first Accord.

“I find it hassle-free to send my car to

an authorized service centre. It’s very

convenient and I don’t have to worry

about the availability of spare parts. I am

assured of good service as Honda has

one of the best customer relations

staff,” he said.

Employees at Haslita Motor are very

friendly and courteous, according to

Quek, and he has known the dealership’s

owner for quite some time.

“I usually leave my car over at the

dealership for servicing. If the repairs take

longer, like one or two days, then they

usually give me a courtesy car to use,” he

said. “If it is just the usual servicing, then

one of the staff sends me to my office and

picks me up once my car is ready.”

Quek said the service intervals are no

longer as frequent as before. He used

to travel more than 150 kilometres daily

for work.

“Now that I have less outs ta t ion

working trips I probably clock about

40km a day, which isn’t a lot,” he said.

“Furthermore, the dealership is just 10km

from my home.”

Despite being extremely happy with

his Accord, Quek has been eyeing the

latest 8th Generation Honda Civic ever

since it was launched last year.

“I like its design, both the interior and

exterior. The innovation is just amazing. I

particularly love the two-litre version and

now that the Civic is almost as big as the

Accord, it’s probably time for me to switch

my allegiance to the Civic instead of the

Accord,” he said.

Although he doesn’t have any

plans to buy it immediately, he said he is

considering it sometime at the end of this

year… or early next year.

Convenience is King user’s voices

Quek Guan Wah

White lace and good fortune add a personal touch.

The picture of a proud Honda owner.

“I have owned several (other cars)... but the Accord seems to be my favourite.”

Quek Guan Wah’s Favourite Dealer

12-A, Jalan Buloh Kasap, 85000 Segamat, Johor Darul Takzim. : 07-9313 822/844 Fax: 07-9310 986

HASLITA MOTORSDN BHD

No detail is too small for a Honda specialist.

PLANETONE FOR THE

When there’s talk of protecting our future by protecting our environment, we rise to the challenge the only way Honda knows how: with a dream. Find out how the CVCC Engine once saved the environment and the car industry at the same time.

I n 1965 , Honda was fac ing ou r fi rs t

environmental challenge: Air pollution and

vehicle emissions control.

The US government had taken the first

steps in dealing with the problem of air

pollution by introducing the 1963 Clean Air

Act. In 1970 environmental administra-

tion was transferred to the Environmental

Protection Agency (EPA), and Senator

Edmund Muskie submitted his clean-air

bill to Congress. Widely known as the

Muskie Bill, it was essentially a major

revision of the Clean Air Act.

The Muskie Bill called for standards

that were more stringent than before. By

1975, automobiles were to emit one-tenth

the level of carbon monoxide (CO) and

hydrocarbons (HC) released by existing

models. And by 1976, all cars would need

to meet the same reduction in nitrogen

oxides (NOx).

As many of the world’s automakers

c r i e d f o u l , s a y i n g t h a t i t w o u l d b e

impossible to comply with such strict

regulations, Honda continued work begun

five years earlier with our Air Pollution

Research Group.

S h i z u o Ya g i ( t h e n l e a d e r o f t h e

company’s Engine-performance Research

Block), Tasku Date (then Honda R&D

director) and Kazuo Nakagawa (then the

Engineering Design Block’s chief engineer)

a l l agreed on the need for fu l l -sca le

research into emissions control.

The Japan Automobile Manufacturers’

Association (JAMA) was organising a

committee to be sent in June 1966 on

a tour of the US to study emissions. They

were to visit 23 research labs at General

Motors, Ford and Chrysler, plus numerous

US government agencies and several

universities.

I t was the perfect opportunity for

Honda, and the Air Pollution Control Lab

(known as the AP Lab) was launched.

When the US tour was complete, Honda

had the latest data on emissions. Now

research and development could begin.

Surveys were conducted on possible

emissions control methods. They studied

enhancements in engine technologies.

They looked at alternatives such as gas

t u r b i n e s a n d r o t a r y e n g i n e s .

Post-processing devices such as oxidation

cata lyst and thermal reactors were

examined, along with alternative fuels

such as alcohol and hydrogen.

Some factories were using catalytic

converters to treat smoke emissions with

results that could easily comply with the

1970 Clean Air Act. But when attached

to a vehicle such devices would wear out

from engine vibration. Often they simply

burnt to a crisp.

M e a n w h i l e , a p r o f e s s o r a t t h e

University of Tokyo named Tsuyoshi

Asanuma (serving as an advisor to the

Honda R&D Centre) convinced researchers

that toxins could be reduced by burning

petrol more effectively.

Research into lean combustion

had begun.

The AP Lab looked at the ideal blend

of fuel to air for a petrol engine: about 14.7

to one. Thinner mixtures can cause unsta-

ble combustion. Thicker mixtures result in

lower mileage, incomplete combustion and

toxic by-products. What was needed was

a technology that stabilized combustion at

the perfect ratio.

Date spoke with Yagi and Nakagawa

about creating a pre-chamber.

As soon as Soichiro Honda heard

research had revealed the prospect of

reducing toxic substances, he declared he

would make a public announcement. But

first, the new lean-combustion concept

engine needed a name.

The Honda CVCC (Compound Vortex

Controlled Combustion) Engine was born.

C (Compound) represented the

engine mechanism with two combustion

chambers: main and auxiliary. V (Vortex)

represented the vortex, or swirl, generated

in the main chamber; caused by a jet of

flame from the pre-chamber, injected via a

nozzle, the vortex had the effect of increas-

ing the speed of engine combustion. CC

(Controlled Combustion) represented the

engine’s ability to properly control the

speed of combustion.

At a news conference held on 12 Feb-

ruary 1971 at the Federation of Economic

Organizations Hall in Tokyo’s Ote-machi,

Soichiro Honda made his announcement.

“We now have the prospect of develop-

ing a reciprocating engine (CVCC) that meets

emission regulation standards for 1975,” Mr

Honda said. “We will launch the commercial

production of this engine in 1973.”

That gave Honda engineers less than

two years to bring production online, with

several issues yet to be resolved.

Given development number 993, the

c o n c e p t e n g i n e w a s d r a w n u p o n

blueprint. Just two months later the first

prototypes were completed. After passing

basic performance bench-tests, chassis

dynamometer tests began.

Results showed the engine’s lean

combustion via pre-chamber effectively

reduced CO, NOx and HC – without need-

ing a catalytic converter.

On 11 October 1972, at Tokyo’s Aka-

saka Prince Hotel – with nearly 230 patent

applications pending – the finished CVCC

engine was introduced to the world.

The CVCC could be made using exist-

ing reciprocating engines and production

facilities. It could easily be applied to other

engine models. Clean combustion took

place internally in the CVCC engine, so

additional devices such as catalytic conver-

ters were not necessary and secondary

pollution was no longer an issue.

Since Soichiro Honda’s policy was to

make emission control technologies public,

CVCC technology was not kept secret.

Toyota Motor inquired about the CVCC

and, following a thorough evaluation of the

technology, signed a licening agreement

with Honda. That was just the beginning.

Ford, Chrysler and Isuzu soon followed

with similar agreements, cementing the

CVCC’s place in the car world.

Then, at an EPA public hearing held on

19 March 1973 in Washington D.C., the

only automakers that testified that they

could meet the 1975 regulations were

Honda and Toyo Industries (known today

as Mazda). With demands too great for the

industry to meet on time, the Clean Air Act

would have to be postponed.

The Honda Civic rolled out in Japan on

12 July 1973 and was an instant hit, winn-

ing the Motor Fan magazine 1973 Car of

the Year Award. The following year the

four-door Civic/CVCC 1500 was intro-

duced, and the US market lay ahead.

Not only did the 1975 Civic/CVCC

achieve certification, it also got the top

rating for fuel economy.

Those figures continued to climb, and

from its American launch the Civic/CVCC

held the category’s number one spot four

years running. I t went on to secure a

reputation for fuel economy and environ-

mental friendliness around the world, creat-

ing an entirely new genre of automobile

along the way.

The CVCC engine secured our position

as a carmaker with a global influence –

and a positive force for environmental

change. Its legacy lives on in the LEV (low

emission vehicle) engine and other recent

innovations. For the future.

breakthrough

fig.1 fig.2 fig.3

fig.4 fig.5 fig.6

The finished CVCC engine was introduced to the world by Soichiro Honda on 11 Oct 1972.

The Honda Civic/CVCC rolled out on 12 July 1973 and won the Motor Fan m a g a z i n e 1 9 7 3 C a r o f t h e Ye a r Award.

This cross-section view of a piston cylinder shows the basic six-step CVCC process, starting from top left: air and fuel intake; compression of fuel-air mixture; ignition via sparkplug; combustion and expansion of gases; full expansion; and release of exhaust fumes on the piston’s upstroke.

PLANETONE FOR THE

When there’s talk of protecting our future by protecting our environment, we rise to the challenge the only way Honda knows how: with a dream. Find out how the CVCC Engine once saved the environment and the car industry at the same time.

I n 1965 , Honda was fac ing ou r fi rs t

environmental challenge: Air pollution and

vehicle emissions control.

The US government had taken the first

steps in dealing with the problem of air

pollution by introducing the 1963 Clean Air

Act. In 1970 environmental administra-

tion was transferred to the Environmental

Protection Agency (EPA), and Senator

Edmund Muskie submitted his clean-air

bill to Congress. Widely known as the

Muskie Bill, it was essentially a major

revision of the Clean Air Act.

The Muskie Bill called for standards

that were more stringent than before. By

1975, automobiles were to emit one-tenth

the level of carbon monoxide (CO) and

hydrocarbons (HC) released by existing

models. And by 1976, all cars would need

to meet the same reduction in nitrogen

oxides (NOx).

As many of the world’s automakers

c r i e d f o u l , s a y i n g t h a t i t w o u l d b e

impossible to comply with such strict

regulations, Honda continued work begun

five years earlier with our Air Pollution

Research Group.

S h i z u o Ya g i ( t h e n l e a d e r o f t h e

company’s Engine-performance Research

Block), Tasku Date (then Honda R&D

director) and Kazuo Nakagawa (then the

Engineering Design Block’s chief engineer)

a l l agreed on the need for fu l l -sca le

research into emissions control.

The Japan Automobile Manufacturers’

Association (JAMA) was organising a

committee to be sent in June 1966 on

a tour of the US to study emissions. They

were to visit 23 research labs at General

Motors, Ford and Chrysler, plus numerous

US government agencies and several

universities.

I t was the perfect opportunity for

Honda, and the Air Pollution Control Lab

(known as the AP Lab) was launched.

When the US tour was complete, Honda

had the latest data on emissions. Now

research and development could begin.

Surveys were conducted on possible

emissions control methods. They studied

enhancements in engine technologies.

They looked at alternatives such as gas

t u r b i n e s a n d r o t a r y e n g i n e s .

Post-processing devices such as oxidation

cata lyst and thermal reactors were

examined, along with alternative fuels

such as alcohol and hydrogen.

Some factories were using catalytic

converters to treat smoke emissions with

results that could easily comply with the

1970 Clean Air Act. But when attached

to a vehicle such devices would wear out

from engine vibration. Often they simply

burnt to a crisp.

M e a n w h i l e , a p r o f e s s o r a t t h e

University of Tokyo named Tsuyoshi

Asanuma (serving as an advisor to the

Honda R&D Centre) convinced researchers

that toxins could be reduced by burning

petrol more effectively.

Research into lean combustion

had begun.

The AP Lab looked at the ideal blend

of fuel to air for a petrol engine: about 14.7

to one. Thinner mixtures can cause unsta-

ble combustion. Thicker mixtures result in

lower mileage, incomplete combustion and

toxic by-products. What was needed was

a technology that stabilized combustion at

the perfect ratio.

Date spoke with Yagi and Nakagawa

about creating a pre-chamber.

As soon as Soichiro Honda heard

research had revealed the prospect of

reducing toxic substances, he declared he

would make a public announcement. But

first, the new lean-combustion concept

engine needed a name.

The Honda CVCC (Compound Vortex

Controlled Combustion) Engine was born.

C (Compound) represented the

engine mechanism with two combustion

chambers: main and auxiliary. V (Vortex)

represented the vortex, or swirl, generated

in the main chamber; caused by a jet of

flame from the pre-chamber, injected via a

nozzle, the vortex had the effect of increas-

ing the speed of engine combustion. CC

(Controlled Combustion) represented the

engine’s ability to properly control the

speed of combustion.

At a news conference held on 12 Feb-

ruary 1971 at the Federation of Economic

Organizations Hall in Tokyo’s Ote-machi,

Soichiro Honda made his announcement.

“We now have the prospect of develop-

ing a reciprocating engine (CVCC) that meets

emission regulation standards for 1975,” Mr

Honda said. “We will launch the commercial

production of this engine in 1973.”

That gave Honda engineers less than

two years to bring production online, with

several issues yet to be resolved.

Given development number 993, the

c o n c e p t e n g i n e w a s d r a w n u p o n

blueprint. Just two months later the first

prototypes were completed. After passing

basic performance bench-tests, chassis

dynamometer tests began.

Results showed the engine’s lean

combustion via pre-chamber effectively

reduced CO, NOx and HC – without need-

ing a catalytic converter.

On 11 October 1972, at Tokyo’s Aka-

saka Prince Hotel – with nearly 230 patent

applications pending – the finished CVCC

engine was introduced to the world.

The CVCC could be made using exist-

ing reciprocating engines and production

facilities. It could easily be applied to other

engine models. Clean combustion took

place internally in the CVCC engine, so

additional devices such as catalytic conver-

ters were not necessary and secondary

pollution was no longer an issue.

Since Soichiro Honda’s policy was to

make emission control technologies public,

CVCC technology was not kept secret.

Toyota Motor inquired about the CVCC

and, following a thorough evaluation of the

technology, signed a licening agreement

with Honda. That was just the beginning.

Ford, Chrysler and Isuzu soon followed

with similar agreements, cementing the

CVCC’s place in the car world.

Then, at an EPA public hearing held on

19 March 1973 in Washington D.C., the

only automakers that testified that they

could meet the 1975 regulations were

Honda and Toyo Industries (known today

as Mazda). With demands too great for the

industry to meet on time, the Clean Air Act

would have to be postponed.

The Honda Civic rolled out in Japan on

12 July 1973 and was an instant hit, winn-

ing the Motor Fan magazine 1973 Car of

the Year Award. The following year the

four-door Civic/CVCC 1500 was intro-

duced, and the US market lay ahead.

Not only did the 1975 Civic/CVCC

achieve certification, it also got the top

rating for fuel economy.

Those figures continued to climb, and

from its American launch the Civic/CVCC

held the category’s number one spot four

years running. I t went on to secure a

reputation for fuel economy and environ-

mental friendliness around the world, creat-

ing an entirely new genre of automobile

along the way.

The CVCC engine secured our position

as a carmaker with a global influence –

and a positive force for environmental

change. Its legacy lives on in the LEV (low

emission vehicle) engine and other recent

innovations. For the future.

breakthrough

fig.1 fig.2 fig.3

fig.4 fig.5 fig.6

The finished CVCC engine was introduced to the world by Soichiro Honda on 11 Oct 1972.

The Honda Civic/CVCC rolled out on 12 July 1973 and won the Motor Fan m a g a z i n e 1 9 7 3 C a r o f t h e Ye a r Award.

This cross-section view of a piston cylinder shows the basic six-step CVCC process, starting from top left: air and fuel intake; compression of fuel-air mixture; ignition via sparkplug; combustion and expansion of gases; full expansion; and release of exhaust fumes on the piston’s upstroke.

A Formula forA Formula for

DeterminationDetermination

The history of Honda is a history of racing.

In fact, founder Soichiro Honda said that

“without racing there is no Honda.” Since

the first Honda F1 car was produced in

the 60s – and even be fo re then w i th

competitive motorcycles – Honda has

worked hard to push the limits of

racing technology.

I t ’s pa r t o f wha t Honda ca l l s t he

Challenging Spirit.

That Challenging Spirit was clearly

evident in August 1964, when Honda

made its Formula One debut with the

Honda RA271 at the German Grand Prix,

and again on 24 October 1965 as Honda

claimed its first F1 victory in Mexico.

Honda has powered to a total of

11 Formula One World Championship

crowns, each victory standing as a proud

testament to founder Soichiro Honda’s

principles and beliefs.

“We must study the reasons why we

lose, and do the same when we win, so

t h a t w e c a n u s e t h a t k n o w l e d g e t o

improve,” Honda once said. And that

philosophy extends beyond engine or

chassis performance. It’s an effort that is

put into every Honda endeavour. For

example, the new F1 livery.

By painting the F1 car with an image of

the Earth, Honda hopes to draw attention

to an issue that has always been very

important to the company: the environment.

Honda believes in making a difference.

So in the high-exposure world of F1 racing,

Honda chose an image consistent with its

core beliefs. Call it the Power of Dreams.

After all, designing and building power-

ful engine technology that’s kinder to the

environment is Honda’s forte. Why would

the F1 entries be any different?

So even though the 2007 F1 season is

off to a difficult start there is still much to

learn from the experience, according to

Shuhei Nakamoto, senior technical director

Though our F1 season is not off to the best of starts, that’s not

something that can keep the Honda F1 Racing Team back. After

all, there can be no real success without struggle.

for Honda Racing F1 Team.

“Formula One is a very important

training ground for our engineers. We

accept mistakes, learn from them and we

encourage our engineers involved in F1

to persist in the face of daily challenges

towards v ictory. Never g ive up is an

attitude we nurture,” said Nakamoto.

“This is truly a reflection of the attitude,

perseverance and Challenging Spirit

that is unique to Honda.”

That “never give up” attitude is simply

par t and parce l o f a l l tha t i s Honda .

According to Atsushi Fujimoto, managing

director and CEO of Honda Malaysia, it’s

been that way since the very beginning.

“Honda has a rich racing pedigree

in many d i f fe rent spor t a renas, and

challenges in motor sports are not new to

us. Honda’s DNA pushes us to thrive on

these challenges to compete at the

highest level of motor sport activity,” said

Fujimoto. “Racing and motor sports are

the core of Honda’s DNA. They are our

Reasons to Exist.”

Perhaps then the perfect example

of that core – at least as far as Honda

in Formula One goes – is the car that

drives the dream.

The Honda RA107 houses a 2 .4L

Honda RA807E – e igh t cy l i nders o f

naturally-aspirated 90-degree V,

capable of more than 700 horsepower.

Nakamoto gave the background on this

powerful Honda racer.

“This year’s RA107 machine went

through a 10-month period of designing,

development and production, which we

started right after the debut of the RA106.

The task was to develop a machine to

pass the new safety standards and at

the same time to improve the efficiency of

the machine’s aerodynamic performance.

We not only managed to achieve that, but

we also managed to improve the weight

of the machine and I am satisfied with

the result.

“Innovative packages were introduced

to the exhaust and radiator areas, which

provided a sharper feel to the machine. We

faced a huge challenge due to the new

regulations for 2007 to freeze engine

development. However, I am very pleased

with the team’s accomplishments,” said

Nakamoto, “all under the limitation of

19,000 rpm. I do believe that this year’s

machine is very much improved and

equipped with our latest technology.”

In addition to the Honda F1 Racing

Team, Honda also supplies engines to the

Super Aguri F1 Team, which made its

debut in the 2006 season. Founded by

former F1 driver Aguri Suzuki, the team is

based in Tokyo but operates out of the

former factory in Leafield, UK.

In Japan, a supportive public helped

persuade Honda driver Takuma Sato to

continue competing in Formula One, a

move that was influential in the creation of

Super Aguri's F1 project and the supply of

engines from Honda.

Here in Malaysia, 10 winners of a

Honda F1 contes t were t rea ted to a

specially organised Honda Racing F1

Team pit tour in Sepang just before the

start of the F1 race. Besides winning a

tour of the pit, the lucky 10 also had

their grandstand tickets upgraded to

Emerald seats.

“As a customer, I feel privileged

to be able to visit the

p i t . I t w a s a r a r e opportunity to w i t n e s s

what goes on inside the garage and I

believe it was not easy to plan for that,”

said Jay Raj, one of the winners and a

Honda City driver. “I must say that Honda

goes the extra mile to share their passion

and to give firsthand experience to their

customers to experience what Honda is

all about.”

Another contest winner and City driver,

Mohd Farid bin Rahmat, agreed.

“Thanks to Honda, lucky customers

like me managed to fulfil our dreams

of witnessing, with our own eyes, the most

expensive sports event hosted by our

country. My dreams of being with the

team drivers and team principal as well

as the dream of a ‘pi t lane’ v is i t were

fulfilled through the F1 Party and the pit

tour,” said Mohd Farid. “I witnessed the

team’s relentless effort, dedicatedly

pushing themselves to ensure the

success of the team.”

Looking at the enthusiasm of these

fans and the professionals that drive the

team, it's easy to see that Honda really is

at the heart of racing.

motor sports

Final check-up before the race. The winners of Honda F1 Contest joining the race in Sepang Circuit.

The F1 race car with an image of the Earth.

The Super Aguri FI Team on the ride.

A Formula forA Formula for

DeterminationDetermination

The history of Honda is a history of racing.

In fact, founder Soichiro Honda said that

“without racing there is no Honda.” Since

the first Honda F1 car was produced in

the 60s – and even be fo re then w i th

competitive motorcycles – Honda has

worked hard to push the limits of

racing technology.

I t ’s pa r t o f wha t Honda ca l l s t he

Challenging Spirit.

That Challenging Spirit was clearly

evident in August 1964, when Honda

made its Formula One debut with the

Honda RA271 at the German Grand Prix,

and again on 24 October 1965 as Honda

claimed its first F1 victory in Mexico.

Honda has powered to a total of

11 Formula One World Championship

crowns, each victory standing as a proud

testament to founder Soichiro Honda’s

principles and beliefs.

“We must study the reasons why we

lose, and do the same when we win, so

t h a t w e c a n u s e t h a t k n o w l e d g e t o

improve,” Honda once said. And that

philosophy extends beyond engine or

chassis performance. It’s an effort that is

put into every Honda endeavour. For

example, the new F1 livery.

By painting the F1 car with an image of

the Earth, Honda hopes to draw attention

to an issue that has always been very

important to the company: the environment.

Honda believes in making a difference.

So in the high-exposure world of F1 racing,

Honda chose an image consistent with its

core beliefs. Call it the Power of Dreams.

After all, designing and building power-

ful engine technology that’s kinder to the

environment is Honda’s forte. Why would

the F1 entries be any different?

So even though the 2007 F1 season is

off to a difficult start there is still much to

learn from the experience, according to

Shuhei Nakamoto, senior technical director

Though our F1 season is not off to the best of starts, that’s not

something that can keep the Honda F1 Racing Team back. After

all, there can be no real success without struggle.

for Honda Racing F1 Team.

“Formula One is a very important

training ground for our engineers. We

accept mistakes, learn from them and we

encourage our engineers involved in F1

to persist in the face of daily challenges

towards v ictory. Never g ive up is an

attitude we nurture,” said Nakamoto.

“This is truly a reflection of the attitude,

perseverance and Challenging Spirit

that is unique to Honda.”

That “never give up” attitude is simply

par t and parce l o f a l l tha t i s Honda .

According to Atsushi Fujimoto, managing

director and CEO of Honda Malaysia, it’s

been that way since the very beginning.

“Honda has a rich racing pedigree

in many d i f fe rent spor t a renas, and

challenges in motor sports are not new to

us. Honda’s DNA pushes us to thrive on

these challenges to compete at the

highest level of motor sport activity,” said

Fujimoto. “Racing and motor sports are

the core of Honda’s DNA. They are our

Reasons to Exist.”

Perhaps then the perfect example

of that core – at least as far as Honda

in Formula One goes – is the car that

drives the dream.

The Honda RA107 houses a 2 .4L

Honda RA807E – e igh t cy l i nders o f

naturally-aspirated 90-degree V,

capable of more than 700 horsepower.

Nakamoto gave the background on this

powerful Honda racer.

“This year’s RA107 machine went

through a 10-month period of designing,

development and production, which we

started right after the debut of the RA106.

The task was to develop a machine to

pass the new safety standards and at

the same time to improve the efficiency of

the machine’s aerodynamic performance.

We not only managed to achieve that, but

we also managed to improve the weight

of the machine and I am satisfied with

the result.

“Innovative packages were introduced

to the exhaust and radiator areas, which

provided a sharper feel to the machine. We

faced a huge challenge due to the new

regulations for 2007 to freeze engine

development. However, I am very pleased

with the team’s accomplishments,” said

Nakamoto, “all under the limitation of

19,000 rpm. I do believe that this year’s

machine is very much improved and

equipped with our latest technology.”

In addition to the Honda F1 Racing

Team, Honda also supplies engines to the

Super Aguri F1 Team, which made its

debut in the 2006 season. Founded by

former F1 driver Aguri Suzuki, the team is

based in Tokyo but operates out of the

former factory in Leafield, UK.

In Japan, a supportive public helped

persuade Honda driver Takuma Sato to

continue competing in Formula One, a

move that was influential in the creation of

Super Aguri's F1 project and the supply of

engines from Honda.

Here in Malaysia, 10 winners of a

Honda F1 contes t were t rea ted to a

specially organised Honda Racing F1

Team pit tour in Sepang just before the

start of the F1 race. Besides winning a

tour of the pit, the lucky 10 also had

their grandstand tickets upgraded to

Emerald seats.

“As a customer, I feel privileged

to be able to visit the

p i t . I t w a s a r a r e opportunity to w i t n e s s

what goes on inside the garage and I

believe it was not easy to plan for that,”

said Jay Raj, one of the winners and a

Honda City driver. “I must say that Honda

goes the extra mile to share their passion

and to give firsthand experience to their

customers to experience what Honda is

all about.”

Another contest winner and City driver,

Mohd Farid bin Rahmat, agreed.

“Thanks to Honda, lucky customers

like me managed to fulfil our dreams

of witnessing, with our own eyes, the most

expensive sports event hosted by our

country. My dreams of being with the

team drivers and team principal as well

as the dream of a ‘pi t lane’ v is i t were

fulfilled through the F1 Party and the pit

tour,” said Mohd Farid. “I witnessed the

team’s relentless effort, dedicatedly

pushing themselves to ensure the

success of the team.”

Looking at the enthusiasm of these

fans and the professionals that drive the

team, it's easy to see that Honda really is

at the heart of racing.

motor sports

Final check-up before the race. The winners of Honda F1 Contest joining the race in Sepang Circuit.

The F1 race car with an image of the Earth.

The Super Aguri FI Team on the ride.

It’s not easy to build a car for everyone, and there are many who

say you just can’t have it all in one neat package. Lucky for us

there’s the Honda CR-V. Find out how this car has changed the

definition of SUV in just three short generations.

What do you get when you combine the fun

of a four-wheel drive with the comfort of a

sedan, then throw in a spacious interior for

passengers and cargo? You get the Honda

CR-V, of course.

Since its October 1995 debut, the CR-V

has seen sales totalling more than 2.5 million

vehicles in 160 countries. Those are some

surprising figures, considering that many

initially felt the car didn’t have what it takes

to assume the role of Honda’s entry-level

SUV, which was then held by the Passport

(in North America) and the Crosslander

(in Japan).

But take over the t i t le of top SUV is

exact l y what i t d id , thanks to a savvy

combination of safety features and sheer

driving exhilaration. The CR-V was instantly

recognised and appreciated by drivers

around the world.

The first-generation CR-V rolled out the

factory doors with one trim level, creating an

entirely new segment in the SUV market by

combining the comfort of a passenger car

with everyday utilitarian practicality.

P roduc ing 126PS and 180N•m o f

torque, the first Honda CR-V 2.0L B20B I4

engine was essentially a 1.8L Honda Integra

engine that had been bored out to add

displacement and increase power. A unique

one-piece cylinder sleeve construction with

overlapping combustion chambers further

differentiated it from other B-series engines.

A tough monocoque design provided the

CR-V with a robust profile and no-nonsense

presence that more than hints at sporty

off-road pursuits, while a sturdy 4-wheel

double wishbone suspension and Honda’s

Real Time 4WD gave all the support necessary

to confidently conquer nearly any terrain.

Responding to general criticism that

the CR-V was underpowered for its hefty

1450kg weight, an updated version was

introduced a few years into the series. Still

firmly in the first-generation, the improved

CR-V boasted the more powerful 2.0L B20Z

engine – now with 146PS. Even with this

increase in output, the CR-V maintained

the impressive fuel consumption of its

predecessor by incorporating a higher

compression ratio, new intake manifold and

higher intake valve lift.

In order to provide power on par with a

standard transmission – long considered an

essential prerequisite in any 4WD – an

overdrive cancel button was incorporated

into the automatic transmission. By locking

it in the first three gears, more power was

available for passing on the highway or

climbing a steep grade. Additionally, the

interior was made more comfortable to

increase occupant enjoyment on extended

road trips, while the exterior was streamlined

with new front and rear bumpers.

From its launch, the CR-V enjoyed wild

popularity around the world. Even in North

America’s vast market, it sold more than any

other vehicle in its class right up until 2001.

The second-generation Honda CR-V,

released in 2001, was a full redesign

based on the 2000 Honda Civic. Gone was

the boxy utilitarian profile of the previous

model, replaced with a svelte new outline

that could be summed in just two words:

Really Sexy. The Honda SUV revolution had

entered its second phase.

In addition to the new aesthetics, the

CR-V now boasted the 2.0L DOHC i-VTEC

engine. By incorporating the i-VTEC system,

the new engine combined impressive

fuel efficiency and clean performance with

respectable power – producing a hefty

150PS at 6500rpm and 190N•m of torque

at 4000rpm.

A new and improved chassis offered a

marked increase in both torsional and

bending rigidity, with MacPherson struts and

a rear react ive- l ink double wishbone

suspension ensuring handling that was

supple and responsive. Combining truck-like

toughness with sedan-like driveability, the

CR-V was named Car and Driver magazine’s

Best Small SUV for 2002/3.

And then, just when it seemed things

couldn’t get any better, the CR-V entered

the next phase.

The third-generat ion Honda CR-V,

released in 2006, is the one you see on the

streets today. Expanding on the original

concept by incorporating the latest in design

innovations and cutting-edge performance

technologies, the current CR-V once again

brings the SUV into bold new territory.

I t s refined u rban look i s i ns tan t l y

recognisable: the tough lower body and

sporty cabin design cutt ing a dist inct

profile, with forward-thrusting cabin and

side-windows providing a sleek continuity

from front to rear.

Beneath the slick exterior beats the heart

of a champion: a 2.0L SOHC i-VTEC engine

that offers improved fuel efficiency and better

mileage, whether you’re driving in the city

or on the highway, with 150PS at 6200rpm

and 190N•m of torque at 4200rpm.

Fuel economy gets a further boost thanks

to a smooth 5-speed automatic transmission

with optimised gear ratios and direct control

via a solenoid, for powerful acceleration and

comfortably hassle-free driving performance

that makes the most out of your petrol.

Additionally, aerodynamic parts are used

on the vehicle’s underside for a 10 per cent

reduct ion in wind res is tance over the

previous model.

The new and improved Real Time 4WD

system delivers 20 per cent more torque

to the rear wheels than the previous model,

for confident response and sure-footed

manoeuvring just when you need it

most. DBW (Drive-by-Wire) throttle further

increases control, adding immensely to CR-V

performance and driver peace of mind.

Also new for the latest CR-V is a widened

tread and lowered centre of gravity, resulting

in greater stability and a far more aggressive,

muscular stance. High-tensile steel is used

throughout the body and chassis to reduce

weight without sacrificing an ounce of

structural integrity or strength. To match the

new footprint and bigger tyres, suspension

settings have been optimised – and the ride

offers surprisingly pliant handling and comfort

levels equal to that of a sedan.

Safety features include improved

G-Force Contro l Technology and two

Intelligent Sensor Control (i-SRS) front

airbags for added protection in the event

of a collision, plus the Anti-Lock Braking

S y s t e m w i t h E l e c t ro n i c B r a k e f o rc e

Distribution to help retain control on slippery

roads or during hard braking.

In every new CR-V, the s t rength o f

high-tensile steel, tailored blank welds in key

areas and steel plates of varying thicknesses

and compositions come together to provide

a safe ride – and weight savings of 31kg

compared to a vehicle using conventional

materials. With the increased body and

chassis rigidity, plus comprehensive noise

insulation and absorption measures, the

CR-V delivers an exceptionally smooth

and quiet ride.

For any vehicle to have come this far in

just three generations is nothing short of

amazing. The fact that the CR-V has done so

well – with consumers and industry critics

alike – can only stand as testimony to the

appeal of this versatile and pleasurable

people-mover.

The CR-V has clearly earned a place in

the world of motor ing, and that k ind of

recognition is something Honda is very

grateful to achieve.

product history

A Brief History of the CR-V

The first-generation CR-V was launched with

Real Time 4WD and a 2.0L B20B I4 engine,

which was soon replaced by the mightier

2.0L B20Z powerhouse. Comfortable and

fun to drive, the practical CR-V fast became

the number one SUV in its class around the

world – a position the first-generation would

hold onto throughout its production run.

A full redesign of the previous generation,

the CR-V’s second wave featured sexy new

lines that took the boxy backcountry SUV

and turned it into something city-dwellers

were sure to appreciate. While cosmetically

more attractive, the CR-V was also far

stronger thanks to a tough new chassis and

suspension that kept the beast firmly in the

heart of this beauty.

Released in 2006, the third-generation

Honda CR-V adds even more aesthetic

a n d s t r u c t u r a l i m p ro v e m e n t s t o a n

established and impressive platform.

Pushing the envelope further, the latest

CR-V erases the line that previously stood

between luxury and utility…once again

breaking new ground in the SUV category.

It’s not easy to build a car for everyone, and there are many who

say you just can’t have it all in one neat package. Lucky for us

there’s the Honda CR-V. Find out how this car has changed the

definition of SUV in just three short generations.

What do you get when you combine the fun

of a four-wheel drive with the comfort of a

sedan, then throw in a spacious interior for

passengers and cargo? You get the Honda

CR-V, of course.

Since its October 1995 debut, the CR-V

has seen sales totalling more than 2.5 million

vehicles in 160 countries. Those are some

surprising figures, considering that many

initially felt the car didn’t have what it takes

to assume the role of Honda’s entry-level

SUV, which was then held by the Passport

(in North America) and the Crosslander

(in Japan).

But take over the t i t le of top SUV is

exact l y what i t d id , thanks to a savvy

combination of safety features and sheer

driving exhilaration. The CR-V was instantly

recognised and appreciated by drivers

around the world.

The first-generation CR-V rolled out the

factory doors with one trim level, creating an

entirely new segment in the SUV market by

combining the comfort of a passenger car

with everyday utilitarian practicality.

P roduc ing 126PS and 180N•m o f

torque, the first Honda CR-V 2.0L B20B I4

engine was essentially a 1.8L Honda Integra

engine that had been bored out to add

displacement and increase power. A unique

one-piece cylinder sleeve construction with

overlapping combustion chambers further

differentiated it from other B-series engines.

A tough monocoque design provided the

CR-V with a robust profile and no-nonsense

presence that more than hints at sporty

off-road pursuits, while a sturdy 4-wheel

double wishbone suspension and Honda’s

Real Time 4WD gave all the support necessary

to confidently conquer nearly any terrain.

Responding to general criticism that

the CR-V was underpowered for its hefty

1450kg weight, an updated version was

introduced a few years into the series. Still

firmly in the first-generation, the improved

CR-V boasted the more powerful 2.0L B20Z

engine – now with 146PS. Even with this

increase in output, the CR-V maintained

the impressive fuel consumption of its

predecessor by incorporating a higher

compression ratio, new intake manifold and

higher intake valve lift.

In order to provide power on par with a

standard transmission – long considered an

essential prerequisite in any 4WD – an

overdrive cancel button was incorporated

into the automatic transmission. By locking

it in the first three gears, more power was

available for passing on the highway or

climbing a steep grade. Additionally, the

interior was made more comfortable to

increase occupant enjoyment on extended

road trips, while the exterior was streamlined

with new front and rear bumpers.

From its launch, the CR-V enjoyed wild

popularity around the world. Even in North

America’s vast market, it sold more than any

other vehicle in its class right up until 2001.

The second-generation Honda CR-V,

released in 2001, was a full redesign

based on the 2000 Honda Civic. Gone was

the boxy utilitarian profile of the previous

model, replaced with a svelte new outline

that could be summed in just two words:

Really Sexy. The Honda SUV revolution had

entered its second phase.

In addition to the new aesthetics, the

CR-V now boasted the 2.0L DOHC i-VTEC

engine. By incorporating the i-VTEC system,

the new engine combined impressive

fuel efficiency and clean performance with

respectable power – producing a hefty

150PS at 6500rpm and 190N•m of torque

at 4000rpm.

A new and improved chassis offered a

marked increase in both torsional and

bending rigidity, with MacPherson struts and

a rear react ive- l ink double wishbone

suspension ensuring handling that was

supple and responsive. Combining truck-like

toughness with sedan-like driveability, the

CR-V was named Car and Driver magazine’s

Best Small SUV for 2002/3.

And then, just when it seemed things

couldn’t get any better, the CR-V entered

the next phase.

The third-generat ion Honda CR-V,

released in 2006, is the one you see on the

streets today. Expanding on the original

concept by incorporating the latest in design

innovations and cutting-edge performance

technologies, the current CR-V once again

brings the SUV into bold new territory.

I t s refined u rban look i s i ns tan t l y

recognisable: the tough lower body and

sporty cabin design cutt ing a dist inct

profile, with forward-thrusting cabin and

side-windows providing a sleek continuity

from front to rear.

Beneath the slick exterior beats the heart

of a champion: a 2.0L SOHC i-VTEC engine

that offers improved fuel efficiency and better

mileage, whether you’re driving in the city

or on the highway, with 150PS at 6200rpm

and 190N•m of torque at 4200rpm.

Fuel economy gets a further boost thanks

to a smooth 5-speed automatic transmission

with optimised gear ratios and direct control

via a solenoid, for powerful acceleration and

comfortably hassle-free driving performance

that makes the most out of your petrol.

Additionally, aerodynamic parts are used

on the vehicle’s underside for a 10 per cent

reduct ion in wind res is tance over the

previous model.

The new and improved Real Time 4WD

system delivers 20 per cent more torque

to the rear wheels than the previous model,

for confident response and sure-footed

manoeuvring just when you need it

most. DBW (Drive-by-Wire) throttle further

increases control, adding immensely to CR-V

performance and driver peace of mind.

Also new for the latest CR-V is a widened

tread and lowered centre of gravity, resulting

in greater stability and a far more aggressive,

muscular stance. High-tensile steel is used

throughout the body and chassis to reduce

weight without sacrificing an ounce of

structural integrity or strength. To match the

new footprint and bigger tyres, suspension

settings have been optimised – and the ride

offers surprisingly pliant handling and comfort

levels equal to that of a sedan.

Safety features include improved

G-Force Contro l Technology and two

Intelligent Sensor Control (i-SRS) front

airbags for added protection in the event

of a collision, plus the Anti-Lock Braking

S y s t e m w i t h E l e c t ro n i c B r a k e f o rc e

Distribution to help retain control on slippery

roads or during hard braking.

In every new CR-V, the s t rength o f

high-tensile steel, tailored blank welds in key

areas and steel plates of varying thicknesses

and compositions come together to provide

a safe ride – and weight savings of 31kg

compared to a vehicle using conventional

materials. With the increased body and

chassis rigidity, plus comprehensive noise

insulation and absorption measures, the

CR-V delivers an exceptionally smooth

and quiet ride.

For any vehicle to have come this far in

just three generations is nothing short of

amazing. The fact that the CR-V has done so

well – with consumers and industry critics

alike – can only stand as testimony to the

appeal of this versatile and pleasurable

people-mover.

The CR-V has clearly earned a place in

the world of motor ing, and that k ind of

recognition is something Honda is very

grateful to achieve.

product history

A Brief History of the CR-V

The first-generation CR-V was launched with

Real Time 4WD and a 2.0L B20B I4 engine,

which was soon replaced by the mightier

2.0L B20Z powerhouse. Comfortable and

fun to drive, the practical CR-V fast became

the number one SUV in its class around the

world – a position the first-generation would

hold onto throughout its production run.

A full redesign of the previous generation,

the CR-V’s second wave featured sexy new

lines that took the boxy backcountry SUV

and turned it into something city-dwellers

were sure to appreciate. While cosmetically

more attractive, the CR-V was also far

stronger thanks to a tough new chassis and

suspension that kept the beast firmly in the

heart of this beauty.

Released in 2006, the third-generation

Honda CR-V adds even more aesthetic

a n d s t r u c t u r a l i m p ro v e m e n t s t o a n

established and impressive platform.

Pushing the envelope further, the latest

CR-V erases the line that previously stood

between luxury and utility…once again

breaking new ground in the SUV category.

what’s on Honda

Maintenance Tech Grads Awarded A total of 43 HMSB dealer technicians were presented

with Bronze Certificates after completing their one-week

Maintenance Programme recently.

The programme is the first of a three-part training course

designed to develop Honda Qualified Certified Personnel (HQCP)

to be in accordance with Honda Worldwide Quality standards.

The eventual path for these technicians is to accomplish their

Repair Technician Training with a Silver Certificate and move on

to the Diagnosis Training with a Gold Certificate.

Speaking during the ceremony, Mr. Daisuke Suzuki, head of

Honda Malaysia’s service department, said the course is meant

to maintain worldwide quality standards.

“In order to survive in this challenging and rapidly

changing market, it is vital for all technicians to be

on par with our Honda training in order to

achieve number one customer satisfaction,”

Suzuki said.

I t ’s a l l pa r t o f Honda Ma lays ia ’s

continued investment in personnel,

and our ongoing emphasis on

customer service.

All New CR-V Night The All New CR-V Night – an exclusive gala launch of Honda’s

latest SUV – featured a special multilingual performance by R&B

songstress Ning Baizura and drew a crowd of more than 142

Honda owners, each accompanied by one guest.

The function was a chance for Honda to express its gratitude

to customers with an evening of fine wine, delicious food and a

first look at seven new CR-Vs on display, including one Cut Body

and a cross-section i-VTEC engine that offered a detailed view.

“I like Honda because of its quality, reliability and good

fuel consumption,” said Ahmad Yasir, a 30-year-old

Honda owner and engine aficionado f rom

Setapak who was clearly impressed with the

i-VTEC cutaway. “We are planning to get the

new CR-V as our number one family car.”

Another impressed fan was Mr. Loh

from KL, who noted “the actual car is far

better than the photos in the forums

I have been following.”

F 1 F e v e r R o c k s Bangsar Thirty Honda customers,

all winners of the Honda F1 Contest, got the

chance to meet

with the Honda Racing F1 Team and Super Aguri Team at

the Honda Racing F1 Party 2007, which was organised by Honda

Malaysia and held on 4 April at Bangsar, Kuala Lumpur.

Among those present at the event were Nick Fry, CEO of

Honda Racing F1 Team, and drivers Jenson Button and Rubens

Barrichello, alongside Team Principal of Super Aguri F1 Team

Aguri Suzuki and drivers Takuma Sato and Anthony Davidson –

truly a star-studded evening.

Managing Director and CEO of Honda Malaysia Sdn Bhd

Mr. Atshushi Fujimoto was at the event to address the crowd.

“Mr. Soichiro Honda once said, ‘Without racing, there is no

Honda,’” Fujimoto said. “We are confident the teamwork, drive

to excel, passion and the Challenging Spirit will yield outstand-

ing results for Honda Racing F1 Team and Super Aguri F1

Team in 2007.”

Among the thirty Honda customers, 10 had their F1

grandstand tickets

upgraded and went

on to enjoy a tour of

the Honda Racing

F1 Team pit at

Sepang Circuit.

Reader’s Digest Gives Honda the Gold

M i l l i o n s o f

R e a d e r ’ s D i g e s t

subscribers across the

region cast their votes,

an d H o n d a M a l a y s i a

received the Reader’s

Digest Asia Gold Trusted

Brand Award 2007 in the car category during a ceremony

held at the KL Hilton.

Held to determine consumers’ most favoured brands in

Hong Kong, India, Malaysia, Singapore, Taiwan and Thailand,

awards are given to individual countries and regionally. The

survey process was monitored by Nielsen Media Research to

maintain integrity and accuracy.

“We are honoured by this recognition, as it is a testimonial

to Honda’s continued efforts in fulfilling customer expect-

ations and is in line with the organisation’s continuous

goal of achieving number one in customer satisfaction,”

said Atsushi Fujimoto, managing director and CEO of

Honda Malaysia.

Readers were polled on a variety of well-known brands –

including 23 other car makers – and asked to assign a score

to six criteria: Trustworthiness, Credible Image, Quality, Value,

Understanding of Customer Needs and Innovation.

For more news visit www.honda.net.my

today!

AUTHORISED HONDA DEALERS’ CONTACT LIST

C O M P A N Y N A M E

A D D R E S S

SELANGOR

PENANG

KELANTAN

TERENGGANU

PAHANG

NEGERI SEMBILAN

MELAKA

SARAWAK

LABUAN

KUALA LUMPUR

C O N T A C T

TEL FAX

03-6257 0608

03-4252 8061

03-4251 3883

03-4024 2266

03-4021 2104

03-9221 0000

03-2698 3358

03-2282 5585

03-2142 5088

03-7983 3230

03-2032 2266

03-2031 5151

03-4251 6151

03-7980 0000

03-9130 2288

03-7728 8866

03-6277 5548

03-3345 2020

03-8075 5616

03-5882 9600

03-3342 0272

03-3343 0654

03-7960 2828

03-7957 6611

03-5636 1100

03-5569 5259

03-5510 0099

03-7845 8837

03-8945 9508

04-7311 766

04-4210 116

04-4959 595

04-9557 002

04-2638 244

04-2815 100

04-6441 111

04-6440 000

04-3905 313

04-3244 166

05-2413 433

05-2532 001

05-5273 500

05-6920 028

05-8483 888

09-7445 893

09-6221 796

09-6221 996

09-2963 308

09-2961 991

09-5177 235

06-7611 120

06-6772 858

06-6786 760

06-2833 988

07-9313 822

07-7730 924

07-4327 890

06-9522 855

07-2351 717

07-3321 888

088-421 770

082-459 322

085-436 746

087-412 282

03-6257 2915

03-4252 8264

03-4257 3883

03-4024 9320

03-4025 5116

03-9221 1009

03-2692 9251

03-2282 5248

03-2141 7125

03-7983 2985

03-2031 8989

03-2031 2008

03-4257 6813

03-7981 9482

03-9131 6611

03-7727 4180

03-6277 5469

03-3343 2298

03-8075 3640

03-5882 6682

03-3342 1682

03-3342 5703

03-7955 3773

03-7957 8718

03-5635 7372

03-5569 9836

03-5513 0099

03-7845 8836

03-8945 8953

03-7326 313

04-4229 119

04-4909 595

04-9559 007

04-2637 152

04-2815 409

04-6442 121

04-6442 323

04-3992 139

04-3333 946

05-2552 320

05-5273 575

05-6920 828

05-8483 266

09-7484 593

09-6233 796

09-6229 396

09-2965 613

09-2961 991

09-5178 940

06-7636 599

06-6772 735

06-6786 764

06-2840 200

07-9310 986

07-7739 200

07-4314 202

06-9527 669

07-2329 993

07-3338 070

088-421 719

082-452 322

085-418 876

087-416 808

558, Batu 3 , Jalan Ipoh, 51200 Kuala Lumpur.

No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor.

No. 11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor.

No. 21-22 & 23, Jalan Usahawan 5, Setapak Industrial Area, off Jalan Genting Kelang, 53200 Kuala Lumpur.

Wisma W Shalihudin 1, No. 5, Jalan Perusahaan Kiri, Kawasan Perusahaan Ringan Setapak, 53200 Kuala Lumpur.

32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur.

Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur.

No.99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur.

193 & 195, Jalan Imbi, 55100 Kuala Lumpur.

Lot 7576-B, Batu 4 , Jalan Kelang Lama, 58000 Kuala Lumpur.

109, Jalan Pudu, 55100 Kuala Lumpur.

68, Jalan Ampang, 50450 Kuala Lumpur.

111 - A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur.

No. 171, Batu 3 , Jln Kelang Lama, 58000 Kuala Lumpur.

Lot 4523(D), Batu 4 , Jalan Cheras, 56100 Kuala Lumpur.

2007, Wisma Mofaz, Jalan Damansara, 56000 Kuala Lumpur.

18, Persiaran Dagang, Bandar Sri Damansara, Kepong 52200 Kuala Lumpur.

Lot 21449, Jalan Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor.

8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor.

No.24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor.

31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor.

Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor.

76B, Jalan Universiti, 46200 Petaling Jaya, Selangor.

Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor.

Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor.

No.3, Jalan Pelukis, U1/46, Sec. U1, 40150 Shah Alam, Selangor.

17 & 19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 46500 Shah Alam, Selangor.

2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor.

No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan, Selangor.

12, MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah.

Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perushaan Bakar Arang, 08000 Sungai Petani, Kedah.

357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah.

Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah.

25-B, Lebuh Farquhar, 10200 Penang.

124-A, Lengkok Sg. Pinang, 10150 Penang.

1-1-8, Krystal Point II, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang.

Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang.

17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Penang.

Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang.

14-20, Jalan Kampar, 30250 Ipoh, Perak.

Lot 31216A, Jalan Mariamman Lane 2, off Sungei Pari Road, 30200 Ipoh, Perak.

4, Jalan Charleton, off Jalan Tun Abdul Razak, 30100 Ipoh, Perak.

Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak.

Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak.

5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan.

686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu.

25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu.

C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang.

H31-32, Taman Muhibbah, 28000 Temerloh, Pahang.

A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang.

8,10,12 & 14, Jalan Yam Tuan, (Paul street) 70000 Seremban, Negeri Sembilan.

No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan.

125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450 Seremban, Negeri Sembilan.

Lot 1783, Jalan Semabok, 75050 Melaka.

12-A, Jalan Buloh Kasap, 85000 Segamat, Johor.

No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor.

50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor.

315, Batu 1 , Jalan Bakri, 84000 Muar, Johor.

241, Batu 41/2, Jalan Skudai, 81200 Tampoi, Johor Bahru, Johor.

No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor.

62A, Mile 5 , Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah.

Lot 7797, Block 16, KLCD, Jalan Tun Jugah, 93250 Kuching, Sarawak.

55, Krokop Road, 98000 Miri, Sarawak.

2KM, Jalan Tun Mustapha, 87020 Labuan, FT.

Angkasa Motor Sdn Bhd Imavest Sdn. Bhd.

Sri Utama Auto Sdn. Bhd. Noblekey (M) Sdn Bhd

Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd

Kah Motor Co. Sdn Bhd

Roda BB Motor Sdn Bhd New Era Sales (M) Sdn. Bhd

Weststar Auto Sdn Bhd

Peringgit Sri Motor Sdn BhdWegro Sdn BhdThe Millennium Auto & Carriage Sdn BhdMH Prestige Auto Sdn Bhd

Actmar Sdn BhdKah Motor Co. Sdn Bhd

Nanyang General Enterprises Sdn Bhd

Sumber Auto Edaran Sdn BhdTenaga Setia Resources Sdn Bhd USJ Car Express Sdn BhdKosmo Kars Sdn Bhd Shared Auto Cars Sdn Bhd

Global Amity Sdn Bhd

Lee Motors Alor Setar (Car Div) Sdn Bhd

Magna Speed Sdn. BhdYooi Cars Sdn Bhd

Kah Motor Co. Sdn BhdKah Motor Co. Sdn BhdVivahill Auto Sdn Bhd

Motoria Sdn BhdFormula Venture Sdn Bhd

Ban Hoe Seng Sdn Bhd

Kah Motor Co. Sdn Bhd Sendi Auto Sdn Bhd Delima Kinta Sdn Bhd

Ban Chu Bee Sdn Bhd

Syarikat Tan Eng Ann Sdn Bhd

Chuan Thye Motor Sdn Bhd Chuan Thye Auto Services Sdn BhdHonhin Auto Credit Sdn Bhd

Ban Lee Heng Motor Sdn Bhd

Wanija Classic (M) Sdn Bhd

Haslita Motor Sdn Bhd

Iptimas Motor Sdn BhdK.M. Lim Motor Sdn Bhd Syarikat Motor GS Tay Sdn BhdYong Ming Motor Sdn Bhd

Sutera Auto Sdn Bhd

Boon Siew (Borneo) Sdn Bhd

Jimisar Corporation Sdn Bhd

Heng Ho Hing Co. Sdn Bhd

Premier Motor

what’s on Honda

Maintenance Tech Grads Awarded A total of 43 HMSB dealer technicians were presented

with Bronze Certificates after completing their one-week

Maintenance Programme recently.

The programme is the first of a three-part training course

designed to develop Honda Qualified Certified Personnel (HQCP)

to be in accordance with Honda Worldwide Quality standards.

The eventual path for these technicians is to accomplish their

Repair Technician Training with a Silver Certificate and move on

to the Diagnosis Training with a Gold Certificate.

Speaking during the ceremony, Mr. Daisuke Suzuki, head of

Honda Malaysia’s service department, said the course is meant

to maintain worldwide quality standards.

“In order to survive in this challenging and rapidly

changing market, it is vital for all technicians to be

on par with our Honda training in order to

achieve number one customer satisfaction,”

Suzuki said.

I t ’s a l l pa r t o f Honda Ma lays ia ’s

continued investment in personnel,

and our ongoing emphasis on

customer service.

All New CR-V Night The All New CR-V Night – an exclusive gala launch of Honda’s

latest SUV – featured a special multilingual performance by R&B

songstress Ning Baizura and drew a crowd of more than 142

Honda owners, each accompanied by one guest.

The function was a chance for Honda to express its gratitude

to customers with an evening of fine wine, delicious food and a

first look at seven new CR-Vs on display, including one Cut Body

and a cross-section i-VTEC engine that offered a detailed view.

“I like Honda because of its quality, reliability and good

fuel consumption,” said Ahmad Yasir, a 30-year-old

Honda owner and engine aficionado f rom

Setapak who was clearly impressed with the

i-VTEC cutaway. “We are planning to get the

new CR-V as our number one family car.”

Another impressed fan was Mr. Loh

from KL, who noted “the actual car is far

better than the photos in the forums

I have been following.”

F 1 F e v e r R o c k s Bangsar Thirty Honda customers,

all winners of the Honda F1 Contest, got the

chance to meet

with the Honda Racing F1 Team and Super Aguri Team at

the Honda Racing F1 Party 2007, which was organised by Honda

Malaysia and held on 4 April at Bangsar, Kuala Lumpur.

Among those present at the event were Nick Fry, CEO of

Honda Racing F1 Team, and drivers Jenson Button and Rubens

Barrichello, alongside Team Principal of Super Aguri F1 Team

Aguri Suzuki and drivers Takuma Sato and Anthony Davidson –

truly a star-studded evening.

Managing Director and CEO of Honda Malaysia Sdn Bhd

Mr. Atshushi Fujimoto was at the event to address the crowd.

“Mr. Soichiro Honda once said, ‘Without racing, there is no

Honda,’” Fujimoto said. “We are confident the teamwork, drive

to excel, passion and the Challenging Spirit will yield outstand-

ing results for Honda Racing F1 Team and Super Aguri F1

Team in 2007.”

Among the thirty Honda customers, 10 had their F1

grandstand tickets

upgraded and went

on to enjoy a tour of

the Honda Racing

F1 Team pit at

Sepang Circuit.

Reader’s Digest Gives Honda the Gold

M i l l i o n s o f

R e a d e r ’ s D i g e s t

subscribers across the

region cast their votes,

an d H o n d a M a l a y s i a

received the Reader’s

Digest Asia Gold Trusted

Brand Award 2007 in the car category during a ceremony

held at the KL Hilton.

Held to determine consumers’ most favoured brands in

Hong Kong, India, Malaysia, Singapore, Taiwan and Thailand,

awards are given to individual countries and regionally. The

survey process was monitored by Nielsen Media Research to

maintain integrity and accuracy.

“We are honoured by this recognition, as it is a testimonial

to Honda’s continued efforts in fulfilling customer expect-

ations and is in line with the organisation’s continuous

goal of achieving number one in customer satisfaction,”

said Atsushi Fujimoto, managing director and CEO of

Honda Malaysia.

Readers were polled on a variety of well-known brands –

including 23 other car makers – and asked to assign a score

to six criteria: Trustworthiness, Credible Image, Quality, Value,

Understanding of Customer Needs and Innovation.

For more news visit www.honda.net.my

today!

AUTHORISED HONDA DEALERS’ CONTACT LIST

C O M P A N Y N A M E

A D D R E S S

SELANGOR

PENANG

KELANTAN

TERENGGANU

PAHANG

NEGERI SEMBILAN

MELAKA

SARAWAK

LABUAN

KUALA LUMPUR

C O N T A C T

TEL FAX

03-6257 0608

03-4252 8061

03-4251 3883

03-4024 2266

03-4021 2104

03-9221 0000

03-2698 3358

03-2282 5585

03-2142 5088

03-7983 3230

03-2032 2266

03-2031 5151

03-4251 6151

03-7980 0000

03-9130 2288

03-7728 8866

03-6277 5548

03-3345 2020

03-8075 5616

03-5882 9600

03-3342 0272

03-3343 0654

03-7960 2828

03-7957 6611

03-5636 1100

03-5569 5259

03-5510 0099

03-7845 8837

03-8945 9508

04-7311 766

04-4210 116

04-4959 595

04-9557 002

04-2638 244

04-2815 100

04-6441 111

04-6440 000

04-3905 313

04-3244 166

05-2413 433

05-2532 001

05-5273 500

05-6920 028

05-8483 888

09-7445 893

09-6221 796

09-6221 996

09-2963 308

09-2961 991

09-5177 235

06-7611 120

06-6772 858

06-6786 760

06-2833 988

07-9313 822

07-7730 924

07-4327 890

06-9522 855

07-2351 717

07-3321 888

088-421 770

082-459 322

085-436 746

087-412 282

03-6257 2915

03-4252 8264

03-4257 3883

03-4024 9320

03-4025 5116

03-9221 1009

03-2692 9251

03-2282 5248

03-2141 7125

03-7983 2985

03-2031 8989

03-2031 2008

03-4257 6813

03-7981 9482

03-9131 6611

03-7727 4180

03-6277 5469

03-3343 2298

03-8075 3640

03-5882 6682

03-3342 1682

03-3342 5703

03-7955 3773

03-7957 8718

03-5635 7372

03-5569 9836

03-5513 0099

03-7845 8836

03-8945 8953

03-7326 313

04-4229 119

04-4909 595

04-9559 007

04-2637 152

04-2815 409

04-6442 121

04-6442 323

04-3992 139

04-3333 946

05-2552 320

05-5273 575

05-6920 828

05-8483 266

09-7484 593

09-6233 796

09-6229 396

09-2965 613

09-2961 991

09-5178 940

06-7636 599

06-6772 735

06-6786 764

06-2840 200

07-9310 986

07-7739 200

07-4314 202

06-9527 669

07-2329 993

07-3338 070

088-421 719

082-452 322

085-418 876

087-416 808

558, Batu 3 , Jalan Ipoh, 51200 Kuala Lumpur.

No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor.

No. 11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor.

No. 21-22 & 23, Jalan Usahawan 5, Setapak Industrial Area, off Jalan Genting Kelang, 53200 Kuala Lumpur.

Wisma W Shalihudin 1, No. 5, Jalan Perusahaan Kiri, Kawasan Perusahaan Ringan Setapak, 53200 Kuala Lumpur.

32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur.

Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur.

No.99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur.

193 & 195, Jalan Imbi, 55100 Kuala Lumpur.

Lot 7576-B, Batu 4 , Jalan Kelang Lama, 58000 Kuala Lumpur.

109, Jalan Pudu, 55100 Kuala Lumpur.

68, Jalan Ampang, 50450 Kuala Lumpur.

111 - A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur.

No. 171, Batu 3 , Jln Kelang Lama, 58000 Kuala Lumpur.

Lot 4523(D), Batu 4 , Jalan Cheras, 56100 Kuala Lumpur.

2007, Wisma Mofaz, Jalan Damansara, 56000 Kuala Lumpur.

18, Persiaran Dagang, Bandar Sri Damansara, Kepong 52200 Kuala Lumpur.

Lot 21449, Jalan Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor.

8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor.

No.24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor.

31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor.

Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor.

76B, Jalan Universiti, 46200 Petaling Jaya, Selangor.

Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor.

Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor.

No.3, Jalan Pelukis, U1/46, Sec. U1, 40150 Shah Alam, Selangor.

17 & 19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 46500 Shah Alam, Selangor.

2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor.

No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan, Selangor.

12, MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah.

Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perushaan Bakar Arang, 08000 Sungai Petani, Kedah.

357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah.

Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah.

25-B, Lebuh Farquhar, 10200 Penang.

124-A, Lengkok Sg. Pinang, 10150 Penang.

1-1-8, Krystal Point II, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang.

Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang.

17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Penang.

Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang.

14-20, Jalan Kampar, 30250 Ipoh, Perak.

Lot 31216A, Jalan Mariamman Lane 2, off Sungei Pari Road, 30200 Ipoh, Perak.

4, Jalan Charleton, off Jalan Tun Abdul Razak, 30100 Ipoh, Perak.

Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak.

Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak.

5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan.

686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu.

25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu.

C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang.

H31-32, Taman Muhibbah, 28000 Temerloh, Pahang.

A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang.

8,10,12 & 14, Jalan Yam Tuan, (Paul street) 70000 Seremban, Negeri Sembilan.

No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan.

125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450 Seremban, Negeri Sembilan.

Lot 1783, Jalan Semabok, 75050 Melaka.

12-A, Jalan Buloh Kasap, 85000 Segamat, Johor.

No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor.

50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor.

315, Batu 1 , Jalan Bakri, 84000 Muar, Johor.

241, Batu 41/2, Jalan Skudai, 81200 Tampoi, Johor Bahru, Johor.

No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor.

62A, Mile 5 , Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah.

Lot 7797, Block 16, KLCD, Jalan Tun Jugah, 93250 Kuching, Sarawak.

55, Krokop Road, 98000 Miri, Sarawak.

2KM, Jalan Tun Mustapha, 87020 Labuan, FT.

Angkasa Motor Sdn Bhd Imavest Sdn. Bhd.

Sri Utama Auto Sdn. Bhd. Noblekey (M) Sdn Bhd

Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd

Roda BB Motor Sdn Bhd New Era Sales (M) Sdn. Bhd

Weststar Auto Sdn Bhd

Peringgit Sri Motor Sdn BhdWegro Sdn BhdThe Millennium Auto & Carriage Sdn BhdMH Prestige Auto Sdn Bhd

Actmar Sdn BhdKah Motor Co. Sdn Bhd

Nanyang General Enterprises Sdn Bhd

Sumber Auto Edaran Sdn BhdTenaga Setia Resources Sdn Bhd USJ Car Express Sdn BhdKosmo Kars Sdn Bhd Shared Auto Cars Sdn Bhd

Global Amity Sdn Bhd

Lee Motors Alor Setar (Car Div) Sdn Bhd

Magna Speed Sdn. BhdYooi Cars Sdn Bhd

Kah Motor Co. Sdn BhdKah Motor Co. Sdn BhdVivahill Auto Sdn Bhd

Motoria Sdn BhdFormula Venture Sdn Bhd

Ban Hoe Seng Sdn Bhd

Kah Motor Co. Sdn Bhd Sendi Auto Sdn Bhd Delima Kinta Sdn Bhd

Ban Chu Bee Sdn Bhd

Syarikat Tan Eng Ann Sdn Bhd

Chuan Thye Motor Sdn Bhd Chuan Thye Auto Services Sdn BhdHonhin Auto Credit Sdn Bhd

Ban Lee Heng Motor Sdn Bhd

Wanija Classic (M) Sdn Bhd

Haslita Motor Sdn Bhd

Iptimas Motor Sdn BhdK.M. Lim Motor Sdn Bhd Syarikat Motor GS Tay Sdn BhdYong Ming Motor Sdn Bhd

Sutera Auto Sdn Bhd

Boon Siew (Borneo) Sdn Bhd

Jimisar Corporation Sdn Bhd

Heng Ho Hing Co. Sdn Bhd

Premier Motor

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