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CONTENTS

Chapter 1. Introduction to Management 49 - 59

• Meaning, Definitions and Features of

Management

• Objectives: Organisational, Social and Personal.

• Importance of Management

• Management as Science, Art and Profession

• Levels of Management

• Management function – Planning, Organising,

Staffing, Directing and Controlling - Meaning

• Co-ordination – Meaning and Feaures.

Chapter 2. Principles of Management 60 - 67

• Principles of Management – Meaning and

Features

• Fayol's Principles of Management

• Taylor's Scientific Management – Meaning and

Principles

Chapter 3. Planning 68 - 75

• Meaning and Definitions of Planning

• Importance of Planning

• Limitations of Planning

• Planning Process or Steps in Planning

• Types of Plans

Chapter 4. Organising 76 - 85

• Meaning and Definitions of Organising

• Importance of Organising

• Organising Process

• Organisation Structure

• Decentralization – Meaning and Importance

• Centralization - Meaning

Chapter 5. Staffing 86 - 99

• Meaning and Definitions of Staffing

• Importance of Staffing

• Staffing as a part of Human Resource

Management.

• Staffing Process

• Recruitment – Meaning and Sources of

Recruitment

• Selection Process

• Training and Development

Chapter 6. Directing 100 - 111

• Meaning and Definitions of Directing.

• Importance of Directing

• Elements of Direction

• Supervision – Meaning and Importance

• Motivation – Meaning, Maslow's

Hierarchy of Needs

• Leadership – Meaning, Leadership Styles,

Qualities of Successful Leader

• Communication - Meaning and Importance.

Chapter 7. Controlling 112 - 116

• Meaning and Definitions

• Importance of Controlling

• Controlling Process

Chapter 8. Financial Management and 117 - 138

Financial Markets

• Meaning and Definitions, Role and Objectives of

Financial Management

• Financial Decision or Decision – Making in

Financial Management

• Financial Planning

• Fixed and Working Capital – Meaning and

Factors Affecting their Requirements

• Meaning and Types of Financial Markets

• Money Market

• Capital Market

• Stock Exchange

• Trading Procedure on Stock Exchange

• Demat Account and Depository Services

• Securities and Exchange Board of India (SEBI)-

Meaning, Objectives and Functions

• Relevant Terms in Stock Exchange

Chapter 9. Marketing 139 - 157

• Meaning and Definitions of Market and

Marketing

• Functions of Marketing

• Marketing mix – Elements

• Advertising – Meaning, Definition, Objectives,

Merits and Demerits

• Personal Selling – Meaning and Features

• Sales Promotion - Meaning and Objects

Chapter 10. Consumer Protection 158 - 168

• Meaning of Consumer

• Importance

• Consumer Protection Act, 1986

• Rights of Consumers

• Consumer's Responsibilities

• Who can File a Complaint ?

• Consumer Grievances Redressal Agencies

(Machinery/forum)

• Remedies Available.

• Latest Syllabus and Blueprint 5 - 8 d

• II PUC Solved Examination Paper - July 2016 9 - 16

• II PUC Solved Examination Paper - March 2016 17 - 31

• Topper's Answers - March 2015 32 - 48.

PREFACE

Malcolm Forbes said “Education's purpose is to replace an empty mind with an open

one” and this is something which is always followed by Diretorate of Pre-University Education

whether through their education system framework or regular enhancement in curriculum.

The aim of the Curriculum is not just to let learners obtain basic knowledge but to make

them life-long learners.

The purpose of this book is to nurture individuality and thus enhance one's innate

potentials which help in increasing the self-study mode for students. This book strengthens

knowledge and attitude related to subject. This book is designed in such a way that students can

set their own goals and can improve their problem solving and thinking skills.

This book is strictly as per the latest blueprint & syllabus for II PUC examination. It

contains variety of questions from textbooks. It contains all types of questions necessary for

exam oriented preparation. A synopsis is given for every chapter which contains important

points from that chapter. Each chapter has high quality figures wherever required for better, fast

and clear understanding.

OSWAAL II PUC Question Bank is different and better in terms of High Quality

Questions which are developed by 'OSWAAL Expert Panel' which ensures success in

examination. The Question Bank is arranged ‘Topic-Wise’ where each topic from every chapter

is explained in detail. Answers from ‘SCHEME OF VALUATION’ are highlighted to develop the

understanding of Marking scheme. It also adheres to the blueprint which enables exam oriented

preparation.

Through OSWAAL Books students are taught how to think, not what to think. We at

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and students can use this book for good learning and practice.

At last we would like to thank our authors, editors, reviewers and specially students

whom we request to send suggestions regularly which will help in continuous improvement of

this book and will make this book “One of the Best”. Wish you all Happy Learning.

–Publisher

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CHAPTER 1: INTRODUCTION TO MANAGEMENT 10 HoursIntroduction 1.1 Meaning, Definitions and Features of Management 1.2 Objectives : Organisational, Social and Personal 1.3 Importance of Management 1.4 Management as Science, Art and Profession 1.5 Levels of Management – Top level Middle level – Meaning only Lower level 1.6 Management functions – Planning, Organising, Staffing, Directing and Controlling – Meaning 1.7 Co-ordination – Meaning and Features

CHAPTER 2: PRINCIPLES OF MANAGEMENT 08 HoursIntroduction 2.1 Principles of Management – Meaning and Features 2.2 Fayol’s Principles of Management 2.3 Taylor’s Scientific Management – Meaning and Principles

CHAPTER 3: PLANNING 10 HoursIntroduction 3.1 Meaning and Definitions of Planning 3.2 Importance of Planning 3.3 Limitations of Planning 3.4 Planning process – a. Setting objectives b. Developing premises c. Identifying alternative courses of action d. Evaluating alternative courses e. Selecting an alternative f. Implementing the plan g. Follow-up action 3.5 Types of plans- Objectives, Strategies, Policies, Procedures, Methods, Rules, Programmes, Budgets

CHAPTER 4: ORGANISING 12 HoursIntroduction 4.1 Meaning and Definitions of Organising 4.2 Importance of Organising 4.3 Organising Process a. Identification and Division of work b. Departmentalisation c. Assignment of duties d. Establishing reporting relationships 4.4 Organisation Structure –Functional and Divisional (Meaning, Suitability and Chart) 4.4.1 Formal and Informal Orgnisation (Meaning and chart of Formal organisation) 4.4.2 Distinction between Formal and Informal Organisation 4.4.3 Delegation – Meaning, Elements and Importance 4.5 Decentralisation – Meaning and Importance 4.6 Centralisation – Meaning

CHAPTER 5: STAFFING 14 HoursIntroduction 5.1 Meaning and Definitions of Staffing 5.2 Importance of Staffing 5.3 Staffing as a part of Human Resource Management 5.4 Staffing process: Meaning and Steps a. Manpower Planning b. Recruitment c. Selection d. Placement and Orientation e. Training and Development f. Performance Appraisal g. Promotion and Career planning h. Compensation (Salaries and Wages Administration) 5.4.1 Recruitment: Meaning and Sources of recruitment Internal sources: Transfers, Promotions (Meaning only)

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LATEST SYLLABUS(Issued by Department of PUE Karnataka for March 2017 Exam)

External sources: Direct Recruitment, Casual Callers, Advertisement, Employment Exchange, Placement Agencies, Campus Recruitment, Web Publishing, Labour Contractors, Telecasting (Meaning Only)

5.4.2 Selection Process: Meaning of Selection Process, Selection Process: a. Preliminary Screening b. Selection Tests i) Intelligence test ii) Personality test iii) Trade test iv) Aptitude test v) Interest test c. Interview d. Reference and Background checks e. Selection Decision f. Medical Examination g. Job Offer h. Contract of Employment 5.4.3 Training and Development - Meaning and Importance Methods of Training : On and Off the job training (Meaning only), On the job training i) Apprenticeship ii) Coaching iii) Internship training iv) Job rotation Off the job training i) Class room lectures ii) Case study iii) Computer modeling iv) Vestibule training (Meaning only for each method of training)

CHAPTER 6: DIRECTING 10 HoursIntroduction 6.1 Meaning and Definitions of Directing 6.2 Importance of Directing 6.3 Elements of Direction- Supervision, Motivation,Leadership and Communication. 6.4 Supervision – Meaning and Importance 6.5 Motivation – Meaning, Maslow’s hierarchy of needs 6.6 Leadership – Meaning, Leadership styles (Meaning only),Qualities of a successful leader 6.7 Communication: Meaning and Importance of Communication 6.7.1 Formal and Informal Communications (Meaning only) 6.7.2 Barriers to effective communication 6.7.3 How to overcome the barriers of communication?

CHAPTER 7: CONTROLLING 06 HoursIntroduction 7.1 Meaning and Definitions 7.2 Importance of Controlling 7.3 Controlling Process a. Setting Performance Standards b. Measurement of Actual Performance c. Comparing Actual Performance with Standards d. Analysing Deviations e. Taking Corrective Action

CHAPTER 8: FINANCIAL MANAGEMENT AND FINANCIALMARKETS 24 Hours

(A) FINANCIAL MANAGEMENT 8.1 Meaning & Definitions, Role and Objectives of Financial Management 8.1.1 Meaning of Financial Management 8.1.2 Definitions of Financial Management 8.1.3 Role or Importance of Financial Management 8.1.4 Objectives of Financial Management 8.2 Financial Decisions or Decision- Making in Financial Management 8.3 Financial planning-Meaning and Importance

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contd..

8.4 Fixed and working capital-Meaning and factors affecting their requirements 8.4.1 Fixed Capital-Factors affecting fixed capital requirement 8.4.2 Working Capital-Factors affecting working capital requirements

(B) FINANCIAL MARKETS 8.5 Meaning and types of Financial Markets 8.6 Money Market 8.6.1 Money Market Instruments 8.7 Capital Market 8.8 Stock Exchange: Meaning, Definition, Features and Functions 8.9 Trading Procedure on a Stock Exchange 8.10 Demat Account and Depository Services 8.11 Securities and Exchange Board of India (SEBI) - Meaning, Objectives and Functions 8.12 Relevant Terms in Stock Exchange: a) NSEI: (National Stock Exchange of India) b) NASDAQ: (National Association of Securities Dealers Automated Quotations) c) Dow Jones Industrial Average d) Bull e) Bear f) Lame duck g) Stag h) Spot delivery i) Forward delivery j) BSE SENSEX k) NSE NIFTY l) Blue Chips

CHAPTER 9: MARKETING 20 HoursIntroduction 9.1 Meaning and Definitions of Market and Marketing 9.2 Marketing Functions 9.3 Marketing Mix – Meaning and Elements of Marketing Mix 9.3.1 Product: Meaning - Elements of Product mix - Branding, Grading, Packing, Labelling, Guarantee.

Warramtu. Afters Sales Service, Home Delivery 9.3.2 Price: Factors affecting pricing decisions 9.3.3 Place (Distribution): Physical Distribution, Channels of distribution, 9.3.4 Promotion: Meaning and Elements of Promotion: Advertising, Personal Selling, Sales Promotion and Publicity 9.4 Advertising – Meaning and Definitions 9.4.1 Objectives 9.4.2 Merits and Demerits 9.4.3 Objections to Advertising 9.4.4 Advertisement copy – meaning and its essentials 9.5 Personal Selling - Meaning and Features 9.5.1 Distinction between Advertising and Salesmanship 9.5.2 Qualities of a successful salesman 9.6 Sales promotion – Meaning and Objects 9.6.1 Methods of Sales Promotion

CHAPTER 10: CONSUMER PROTECTION 06 HoursIntroduction 10.1 Meaning of Consumer and Consumer Protection 10.2 Importance 10.3 Consumer Protection Act, 1986 10.4 Rights of Consumers 10.5 Consumers’ Responsibilities 10.6 Who can file a complaint? 10.7 Consumer Grievances Redressal Agencies (Machinery) District Forum State Commission National Commission 10.8 Remedies Available

TOTAL: 120 Hours

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contd..

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SOLVEDPAPER

II PUCJuly-2016

Business Studies

Code-27 (N/S)

Time : 3 Hrs. Max. Marks : 100

General Instructions : 1. Candidates are required to give their answers in their own words as far as practicable. 2. Figures in the right hand margin indicate full marks. 3. While answering the candidate should adhere to the word limit as far as practicable. 4. 15 minutes of extra time have been alloted for the candidates to read the questions.

SECTION - AI. Answer all the following questions in a word or a sentence each. Each question carries one mark : 10 × 1 = 10 1. Give one example of top level management position. 2. Who introduced differential piece rate system ? 3. State one benefit of planning. 4. Name any one type of organisational structure. 5. What is promotion ? 6. Write any one quality of a successful leader. 7. What is zero variation in controlling ? 8. Name the money market instrument issued by Government of India. 9. State any one feature of the advertisement. 10. Who is a consumer ?

SECTION - BII. Answer any ten questions in two or three sentences each. Each question carries two marks : 10 × 2 = 20 11. Expand POSDCORB. 12. Distinguish between centralisation and decentralisation of authority. 13. What is a procedure ? 14. Define organising. 15. Name any two basis for departmentalisation. 16. Give the meaning of orientation. 17. State any two elements of directing. 18. State any two steps in controlling process. 19. What is financial management ? 20. What do you mean by labelling ? 21. Give the meaning of personal selling. 22. State any two remedies available to the aggrieved consumer as per the Act.

SECTION - CIII. Answer any six questions in 15 to 20 sentences each. Each question carries five marks : 6 × 5 = 30 23. Briefly explain any five features of the principles of management ? 24. Explain the importance of decentralisation. 25. ‘‘Staffing, is a part of Human Resource Management’’. Give reasons. 26. Explain Maslow's theory of hierarchy of needs. 27. Explain the importance of controlling.

Oswaal Karnataka II PUC QuestionBank With Complete Solutions ForBusiness Studies For March 2017

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