wipro project mr

8/2/2019 Wipro Project MR

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A

CASE STUDY

ON

COMPARATIVE ANALYSIS OF POST SALES SERVICE

RENDERED & C-SAT LEVEL OF CUSTOMER FOR

WIPRO & NON-WIPRO

Submitted to :- Kevlesh Rathod

By,

JAIMIN RAJANI (36)

RAVI SWAMI (50)


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PREFACE

Practical Training is an important part in the management studies. Only

bookies knowledge is not the right way of learning anything, especially

for the management student. Thus by practical training of business

management, student comes to know that how management theories

apply in the modern business world.

Research is a vital tool for any business enterprise. To enter, to expand, to

know or to solve any problems enterprises undergo for research

procedure, which helps them to enhance overall efficiency by providing

exclusive solution of problems or alternatives to work in better manner.

Various enterprises conduct consumer research to know consumers

mindset about their products or services. As a part of study we have

conducted a research to measure the satisfaction level of Nokia mobile

user. And it will give an exclusive outcome that people are satisfied by

Nokia mobiles or not.


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Acknowledgement

We would like to thank my Project Guide Prof. Rajesh Asrani for his

immense guidance, valuable help and the opportunity provided to me to

complete the project under her guidance.

We would like to thank all faculty members of N.R Institute of

Management Studies for guiding and supporting me in the completion ofproject from time to time.

Last but not the least, Our gratitude to great almighty and Our parents

without whose concerned and devoted support the project would not have

been the way it is today.


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Table of Contents Pg.No.

1 Introduction Of Company 7

2 Economy overview 8

3 Fertilizers' Industry Analysis 11

4 Company Financial statement analysis 15

Ratio analysis 15

Commonsize statement analysis 26

Trend Analysis 30

Du Pont Analysis 32

5 Findings 34

6 Recommendations 35

7 Conclusion 36

8 Bibliography 37


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The topic of the case study is:

Comparative analysis of Post sales Service rendered & C-SAT level of

Customer for Wipro & Non Wipro.

Try to understand Customers of Wipro. Try to analyze theirrequirement, their future demand & their complains.

Identify prospective Customers and try to get detail about them.What they thought about Wipro is also one of the parts.

How many companies are satisfied with their IT partners(s) is partof study. What is their future plan, how much they are satisfied and

if there any suggestion is also part of study. In this Competitive environment where is the Wipro and what

should Wipro need to do to become the best.

To come to an Academic Conclusion as to how the findings can beguidelines in formulating a plan for increasing C SAT Levels ofthe Customers.


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STUDY OBJECTIVE

1. To study the existing customers of Wipro:

Which type of customer is there with Wipro & How much they

are satisfied with products and services of the company is first step tostudy.

2. To understand them:

What they want from Wipro & what they got from Wipro. Also

try to understand their requirement.

3. To analyze them:

Try to analyze their present and future requirement. Try to

check their satisfaction level and analyze their future need.


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4. To identify prospective customers:

Then after, try to identify and find out prospective customer.

5. To get detail about them:

After identifying the prospective customers, try to get detail

about them like what are their requirements, what they want in future.

Which type of services they want from Wipro.

6. To identify competitor from the markets:

There are many other IT vendors in the market. Try to identify

them and try to get detail about them.

7. To find out the place of Wipro in competitive environment:

With the so many IT vendors in the market, try to find out place

of Wipro.


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SCOPE OF STUDY

The Scope of the study covers WIPROs existing customers wherethe company is having a strong hold for last 10 years and moreover

the scope also covers the major accounts of Competition where

WIPROs close competitors are enjoying good hold.

Geographically the scope of the study included Ahmedabad +Gandhinagar based large customers and Rajasthan based medium

to large customers.

To come to a realistic survey the scope also emphasis on variouskind of customers e.g. Banking Sector, Government Sector, Co

Operative Sector, Corporate, PSU etc.

Such combination of various sectors shall lead to the root cause ofthe Customer Satisfaction Level with reference to the

organizational expectations and Service & Products being

delivered by WIPRO.

However, as the purpose of the Project is for Academicrequirement, it is having limited scope with limited nos. of sample

size for generating a Birds eye view on various comparableaspects of customer satisfaction.


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Significance of Research

All process is born of inquiry. Doubt is often better thanoverconfidence, for it leads to inquiry and inquiry leads to

invention. Is a famous Hudson Maxim in context of which thesignificance of research can well be understood. Increased amounts

of research make progress possible.

Research inculcates scientific and inductive thinking and itpromotes the development of logical habits of thinking andorganization.

The role of research in several fields of applied economics, whether

related to business or to the economy as a whole, has greatlyincreased in modern times. The increasing complex nature of

business and government has focused attention on the use of

research in solving operational problems. Research, as an aid toeconomic policy, has gained added importance, both for

government and business.


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Description of research

DATA SOURCE:

o Secondary Data: From Company Website,Newspaper and Magazine

o Research Approach: Survey

o Research Instrument: Questionnaire


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SAMPLE PLAN

Sample: Relevant Industries in Ahmedabad, Rajasthan.

Sample technique: Convenience Sampling

Sample Size: 60

Contact Method: Personal Interview

Data analysis and interpretation

After getting filled questionnaires from 250 respondents, we have used

statistical software to analyze the data i.e. SPSS. This helps to analyze

data by providing exclusive tables and charts.


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LIMITATIONS

Lack of in-depth knowledge and awareness of the respondents.

Respondents may give biased answers.

Lack of in-depth knowledge about competitors.

Research is limited in Ahmedabad, Rajasthan and Gandhinagar.

Result derived for Ahmedabad, Rajasthan and Gandhinagar citymay not applicable for all the cities.

For such analysis work, Three months period is very short.


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13

IT INDUSTRY PROFILE

With the formation of a new ministry for IT, Government of India (GOI) has

taken a major step towards promoting the domestic industry and achievingthe full potential of the Indian IT entrepreneurs.

Constraints have been comprehensively identified and steps taken toovercome them and also to provide incentives.

Thus for example, venture capital has been the main source of finance forsoftware industry around the world.

However, majority of the software units in India is in the small and mediumenterprise sector and there is a critical shortage of venture capital kind of

support.

In order to alleviate this situation and to promote Indian IT industry, theGovernment of India has set up a National Task Force on IT and SoftwareDevelopment to examine the feasibility of strengthening the industry.

The Task Force has already submitted its recommendations, which are underactive consideration. Norms for the operations of venture capital funds have

also been liberalized to boost the industry.

The Government of India is also actively providing fiscal incentives andliberalizing norms for FDI and raising capital abroad.

Recently, an IT committee was set up by the Ministry of InformationTechnology, Government of India, comprising Non Resident Indian (NRI)

professionals from the United States to seek expertise and advice and also to

step up U.S. investments in India's IT sector.

The committee is chaired by Minister of Information Technology,Government of India, and the members include Secretary, Ministry of

Information Technology and a large number of important Indian American

IT entrepreneurs.


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14

Historical development

Chairman of Wipro Ltd. is Mr. Azim Premji.

WIPRO made its beginnings in 1945 when the Western India VegetableProducts Limited was incorporated in Maharashtra state, India.

The company was started as an oil crushing unit making hydrogenatedcooking oil.

The first diversification came about in 1975, into hydraulic cylinders andfluid power components.

In 1979, the original factory in Amalner diversified into soaps, toiletries andbaby care products.

In early 80s WIPRO entered the InfoTech area and committed team ofprofessional R & D developed the first Indian mini computer based on Intel8086 chip. That was the beginning of its most profitable business, WIPRO

Technologies.

WIPRO Biomed was established in 1988 and WIPRO GE Medical SystemsLtd was incorporated in 1990.

In 1997, WIPRO incorporated Six Sigma, the product quality rejuvenationprocess to ensure that its quality standards are world class.

In 2000, the Internet Services business was relaunched under the brand nameof NetKracker and the Peripherals division was restructured as WIPRO

Peripherals.

In December 2001, WIPRO became the world's first PCMM levelorganization.


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15

MANAGEMENT STRUCTURE

Vice-chairman

Vice-president C.E.O.

National sales

mana erGeneral

manager

Regional Business

Head

National sales

Mana er

Chairman or

Area Business Head

Territory Manager

Marketing Executive


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16

SWOT ANALYSIS

Strengths:

Global R&D facility.

Retention of the man-power is the best in the industry.

Impressive list of clientele.

Relatively lower receivable compared to the industry average.

Weaknesses:

Low operating margin of the other group companies.

Free floating stock is very less.

Opportunities:

In the branded product category.

In the consultancy area.

In the emerging technology areas like Blue Tooth, WAP etc.

Threats:

Increasing cost of human capital.

Slowdown in the US economy .

Will face fierce competition in the areas of e-business and ASP services.


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17

CONCLUSION

At Wipro Spectramind, our years of experience with the world's leadingcompanies have helped us understand how technology can help global

businesses meet their needs.

Wipro Spectramind Service Delivery Model For BPO projects, Wipro

follow the Wipro Spectramind Service Delivery Model, which is a robustly

defined framework to manage the complete BPO process migration and

transition management and has been developed based on the experience

gained from migrating more than 390 remote business processes to India

over the past ten years.

This proven service transfer platform is designed to ensure process integrityand minimize inherent migration risks.

The model includes a tried and tested Transition Toolkit to support transitionmanagement by ensuring that there is a documented methodology with

formats, tools, guidelines and past learnings in place to aid the transition

team in de- risking the transition of a customer's processes and reducing the

pain of migration as much as possible.

A coordinated project management system captures critical client

documentation and incorporates an extensive knowledge base that assists thetransition management team in understanding, duplicating, and migrating

mission-critical business processes.

The model has four key stages, as shown in the diagram belowand the objectives, activities, skills and responsibilities at each stage are

different


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18

SUGGESTIONS

With a relentless focus on quality & processes, Wipro has set

international benchmarks in execution excellence that hastranslated into measurable business benefits for their

customers.

Wipro offer their clients the advantages o f:

360-degree solutions From strategy to execution, Wipro has

the capabili t ies to provide their customers with seamless, one-

stop solutions. Be it getting closer to their customers or

getting products to market, Wipro address the entire spectrumof technology needs.

Quality leadership with an integrated quality approach of SixSigma, SEI CMMi Level 5, SEI CMM level 5, PCMM Level 5

and ISO 9000, Wipro have set international benchmarks in

quality.

However, they never lost sight of the fact that this focus onquality must ult imately translate into benefits for their

customers: Post-release defects at 0.2 per KLOC, amongst thelowest in the industry 91% projects completed on schedule as

opposed to an industry average of 55% and 98.5% requests

serviced on time Productivity ( loc/person day) of 74% as

opposed to an industry average of 58%.


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19

Measurable business results

The primary driver for IT outsourcing is value and Wipro

firmly believe that the delivery of this value must be through

measurable business results. Wipro have consistentlyexceeded customer expectations by delivering on calculable

parameters, be i t lower costs, quicker t ime-to-market or

greater productivity.

75% fas ter t ime- to-market

35% cost savings

35% product iv i ty enhancements

Proven track record

When Wipro ta lks about de l iver ing value , th ey back i t wi th

a proven t rack record tha t spans customers around the

globe . Check these fac ts : 85% customer are "more than

sat i s f ied" wi th Wipro serv ice .


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20

SPSS INTERPRETATION

Table-1ANOVA

Sum of Squares df Mean Square F Sig.

are you a customer of wipro? Between Groups 10.883 2 5.442 808.095 .000

Within Groups .990 147 .007

Total 11.873 149

are you using desktops? Between Groups 2.967 2 1.484 6.564 .002

Within Groups 33.226 147 .226

Total 36.193 149

are you using enterpriseservers?

Between Groups 4.394 2 2.197 10.046 .000


Total 36.540 149

are you using packaged

software?

Between Groups 2.920 2 1.460 6.329 .002


Total 36.833 149

are you using enterprise

products?

Between Groups 9.617 2 4.809 25.745 .000


Total 37.073 149

are you using notebooks? Between Groups 4.304 2 2.152 11.808 .000


Total 31.093 149

other company is HP Between Groups 1.511 2 .756 4.386 .014


Total 26.833 149

other company is HP Between Groups 6.754 2 3.377 19.451 .000


Total 32.273 149



Total 35.340 149


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Total 36.373 149

since howlong years you are

using wipro products?

Between Groups 1.029 1 1.029 1.206 .274


Total 116.248 136

do you easily get our product

from market?

Between Groups .006 1 .006 .026 .873


Total 32.152 137

satisfied from software

compatibility

Between Groups 13.040 1 13.040 42.734 .000


Total 54.234 136


accessories

Between Groups .285 1 .285 .485 .487


Total 79.460 136

satisfied from software price Between Groups 17.418 1 17.418 28.779 .000


Total 99.124 136


features

Between Groups 4.436 1 4.436 7.028 .009


Total 89.635 136


appearance

Between Groups 1.238 1 1.238 1.980 .162


Total 85.635 136

which additional after sales

service you desire the most?

Between Groups 1.513 1 1.513 3.260 .073


Total 64.161 136

television as a new product Between Groups .718 1 .718 3.323 .071


Total 29.869 136

washing machine as a new

product

Between Groups 1.925 1 1.925 9.696 .002



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Total 28.730 136

mobile phone as a new

product

Between Groups 2.773 1 2.773 12.148 .001


Total 33.591 136

camera as a new product Between Groups 2.174 1 2.174 9.164 .003


Total 34.204 136

how would you rate the

overall satisfaction from

wippro company?

Between Groups 103.503 2 51.751 10.811 .000

Within Groups 703.671 147 4.787

Total 807.173 149

is wipro fulfill your all features

requirements?

Between Groups .431 1 .431 2.189 .141


Total 27.007 136

rank HP Between Groups 5.976 1 5.976 5.661 .019

Within Groups 142.520 135 1.056

Total 148.496 136

rank ACER Between Groups .722 1 .722 .665 .416

Within Groups 146.723 135 1.087

Total 147.445 136

rank HCL Between Groups 12.477 1 12.477 13.114 .000


Total 140.920 136

rank IFB Between Groups 39.260 1 39.260 31.307 .000

Within Groups 169.295 135 1.254

Total 208.555 136

would you recommend the

wipro product to your friend

or relative?

Between Groups 5.643 1 5.643 4.244 .041

Within Groups 179.495 135 1.330

Total 185.139 136

recommendations lead to

buy wipro products

Between Groups 8.754 1 8.754 49.323 .000


Total 32.715 136

advertisements lead to buy Between Groups 105812.393 2 52906.197 804.589 .000


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wipro products Within Groups 9666.067 147 65.756

Total 115478.460 149

brand image lead to buy

wipro products

Between Groups 105334.954 2 52667.477 803.866 .000

Within Groups 9631.106 147 65.518

Total 114966.060 149

satisfaction lead to buy wipro

products

Between Groups 105366.814 2 52683.407 806.778 .000

Within Groups 9599.246 147 65.301

Total 114966.060 149


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Table-2ANOVA




Total 11.873 149



Total 36.193 149


servers?

Between Groups 5.214 2 2.607 12.234 .000


Total 36.540 149


software?

Between Groups 2.556 2 1.278 5.481 .005


Total 36.833 149


products?

Between Groups 4.011 2 2.005 8.917 .000


Total 37.073 149

are you using notebooks? Between Groups 1.174 2 .587 2.884 .059


Total 31.093 149



Total 26.833 149



Total 32.273 149



Total 35.340 149

other company is HP Between Groups .490 2 .245 1.003 .369


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Total 36.373 149



Between Groups .238 1 .238 .276 .600


Total 116.248 136


from market?

Between Groups 1.278 1 1.278 5.632 .019


Total 32.152 137


compatibility

Between Groups 10.460 1 10.460 32.259 .000


Total 54.234 136


accessories

Between Groups 3.685 1 3.685 6.565 .011


Total 79.460 136



Total 99.124 136


features

Between Groups 6.967 1 6.967 11.377 .001


Total 89.635 136


appearance

Between Groups 4.978 1 4.978 8.332 .005


Total 85.635 136



Between Groups 1.651 1 1.651 3.565 .061


Total 64.161 136

television as a new product Between Groups 2.017 1 2.017 9.779 .002


Total 29.869 136


product

Between Groups 3.588 1 3.588 19.268 .000


Total 28.730 136


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product

Between Groups 4.728 1 4.728 22.117 .000


Total 33.591 136



Total 34.204 136



wippro company?

Between Groups 121.612 2 60.806 13.038 .000

Within Groups 685.562 147 4.664

Total 807.173 149


requirements?

Between Groups .288 1 .288 1.455 .230


Total 27.007 136



Total 148.496 136

rank ACER Between Groups 1.564 1 1.564 1.447 .231

Within Groups 145.882 135 1.081

Total 147.445 136



Total 140.920 136



Total 208.555 136



or relative?

Between Groups 13.203 1 13.203 10.367 .002

Within Groups 171.935 135 1.274

Total 185.139 136


buy wipro products

Between Groups 1.136 1 1.136 4.855 .029


Total 32.715 136

advertisements lead to buy

wipro products

Between Groups 105817.798 2 52908.899 805.080 .000

Within Groups 9660.662 147 65.719


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Total 115478.460 149


wipro products

Between Groups 105340.557 2 52670.278 804.377 .000

Within Groups 9625.503 147 65.480

Total 114966.060 149


products

Between Groups 105327.985 2 52663.993 803.232 .000

Within Groups 9638.075 147 65.565

Total 114966.060 149


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Table-3

ANOVA




Total 11.873 149



Total 36.193 149


servers?

Between Groups 2.597 3 .866 3.724 .013


Total 36.540 149


software?

Between Groups 6.724 3 2.241 10.868 .000


Total 36.833 149


products?

Between Groups 7.404 3 2.468 12.146 .000


Total 37.073 149



Total 31.093 149



Total 26.833 149



Total 32.273 149



Total 35.340 149


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Total 36.373 149



Between Groups 10.706 3 3.569 4.497 .005


Total 116.248 136


from market?

Between Groups 7.422 3 2.474 13.406 .000


Total 32.152 137


compatibility

Between Groups 10.231 3 3.410 10.308 .000


Total 54.234 136


accessories

Between Groups 19.272 3 6.424 14.195 .000


Total 79.460 136



Total 99.124 136


features

Between Groups 8.114 3 2.705 4.412 .005


Total 89.635 136


appearance

Between Groups 17.317 3 5.772 11.238 .000


Total 85.635 136



Between Groups 2.655 3 .885 1.914 .130


Total 64.161 136



Total 29.869 136


product

Between Groups 3.022 3 1.007 5.211 .002



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Total 28.730 136


product

Between Groups 1.383 3 .461 1.904 .132


Total 33.591 136



Total 34.204 136



wippro company?

Between Groups 29.865 3 9.955 1.870 .137

Within Groups 777.308 146 5.324

Total 807.173 149


requirements?

Between Groups 1.903 3 .634 3.360 .021


Total 27.007 136



Total 148.496 136



Total 147.445 136



Total 140.920 136


Within Groups 152.583 133 1.147

Total 208.555 136



or relative?

Between Groups 31.264 3 10.421 9.007 .000

Within Groups 153.875 133 1.157

Total 185.139 136


buy wipro products

Between Groups 7.398 3 2.466 12.954 .000


Total 32.715 136



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Total 115478.460 149


wipro products

Between Groups 41878.992 3 13959.664 27.886 .000

Within Groups 73087.068 146 500.596

Total 114966.060 149


products

Between Groups 41734.539 3 13911.513 27.735 .000

Within Groups 73231.521 146 501.586

Total 114966.060 149


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Table-4

ANOVA




Total 11.873 149



Total 36.193 149


servers?

Between Groups 12.125 4 3.031 18.003 .000


Total 36.540 149


software?

Between Groups 8.498 4 2.125 10.872 .000


Total 36.833 149


products?

Between Groups 15.338 4 3.835 25.582 .000


Total 37.073 149



Total 31.093 149



Total 26.833 149



Total 32.273 149



Total 35.340 149


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Total 36.373 149



Between Groups 18.557 3 6.186 8.422 .000


Total 116.248 136


from market?

Between Groups 8.247 3 2.749 15.410 .000


Total 32.152 137


compatibility

Between Groups 28.668 3 9.556 49.712 .000


Total 54.234 136


accessories

Between Groups 37.767 3 12.589 40.159 .000


Total 79.460 136



Total 99.124 136


features

Between Groups 35.215 3 11.738 28.688 .000


Total 89.635 136


appearance

Between Groups 39.199 3 13.066 37.425 .000


Total 85.635 136



Between Groups 9.905 3 3.302 8.094 .000


Total 64.161 136



Total 29.869 136


product

Between Groups 8.039 3 2.680 17.225 .000



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Total 28.730 136


product

Between Groups 2.802 3 .934 4.034 .009


Total 33.591 136



Total 34.204 136



wippro company?

Between Groups 220.185 4 55.046 13.598 .000

Within Groups 586.989 145 4.048

Total 807.173 149


requirements?

Between Groups 4.091 3 1.364 7.914 .000


Total 27.007 136



Total 148.496 136



Total 147.445 136



Total 140.920 136


Within Groups 155.935 133 1.172

Total 208.555 136



or relative?

Between Groups 83.430 3 27.810 36.366 .000


Total 185.139 136


buy wipro products

Between Groups 21.848 3 7.283 89.128 .000


Total 32.715 136



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Total 115478.460 149


wipro products

Between Groups 105729.978 4 26432.494 414.972 .000

Within Groups 9236.082 145 63.697

Total 114966.060 149


products

Between Groups 105696.977 4 26424.244 413.365 .000

Within Groups 9269.083 145 63.925

Total 114966.060 149


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Since how long years you are using Wipro

products?

Table 1.1

Frequency Percent

Valid

Percent

Cumulative

Percent

Valid 0-

1YEARS

27 16.3 19.7 19.7

1-2

years

29 17.5 21.2 40.9

2-3years

67 40.4 48.9 89.8

more

then 3

years

14 8.4 10.2 100.0

Total 137 82.5 100.0

Missing 99 13 7.8

System 16 9.6

Total 29 17.5

Total 166 100.0


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Chart 1.1

Interpretation:-

Wipro is used more than 3 years frequency percent, valid percentage and cumulative percent

is lower than all the years and not more use in 1-2 years. So, long use of Wipro is 2-3 years.


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Satisfied from software compatibility

Table 1.2

Frequency Percent Valid Percent

Cumulative

Percent

Valid Satisfied 77 46.4 56.2 56.2

neither satisfied

nor dissatisfied

50 30.1 36.5 92.7

dis satisfied 10 6.0 7.3 100.0

Total 137 82.5 100.0

Missing 99 13 7.8

System 16 9.6

Total 29 17.5

Total 166 100.0

Chart 1.2


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Interpretation:-

The frequency for satisfied is more than dissatisfied or neither satisfied nor

dissatisfied, so Wipros software comp ability is good. Frequency percent, valid

percentage and cumulative percent is lower is compare to satisfied or dissatisfied

level.


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satisfied from software accessories

Table 1.3


Cumulative

Percent

Valid satisfied 64 38.6 46.7 46.7

neither satisfied

nor dissatisfied

47 28.3 34.3 81.0

dis satisfied 26 15.7 19.0 100.0

Total 137 82.5 100.0

Missing 99 13 7.8

System 16 9.6

Total 29 17.5

Total 166 100.0


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Chart 1.3

Interpretation:-

The frequency for satisfied is more than dissatisfied or neither satisfied nor

dissatisfied, so Wipros softwares accessories is good. and frequency percent,

valid percentage accepted cumulative percent is lower is compare to satisfied or

dissatisfied level.


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42

satisfied from software price

Table 1.4


Cumulative

Percent


neither satisfied

nor dissatisfied

25 15.1 18.2 74.5

dis satisfied 35 21.1 25.5 100.0

Total 137 82.5 100.0

Missing 99 13 7.8

System 16 9.6

Total 29 17.5

Total 166 100.0


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Interpretation:-

The frequency for satisfied price is more than dissatisfied or neither satisfied nor

dissatisfied, so Wipros softwares price is satisfied and over all well. and

frequencypercent, valid percentage accepted cumulative percent of price is lower

compare to satisfied or dissatisfied level.


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satisfied from software features

Table 1.5


Cumulative

Percent


neither satisfied

nor dissatisfied

45 27.1 32.8 73.0

dis satisfied 37 22.3 27.0 100.0

Total 137 82.5 100.0

Missing 99 13 7.8

System 16 9.6

Total 29 17.5

Total 166 100.0

Chart 1.5


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45

Interpretation:-

The frequency for satisfied is more than dissatisfied level and neither satisfied nor

dissatisfied, so Wipros softwares features is good. andfrequency percent, valid

percentage accepted cumulative percent of features is lower compare to satisfiedor dissatisfied level. And its good.

satisfied from software appearance

Table 1.6


Cumulative

Percent


neither satisfied

nor dissatisfied

49 29.5 35.8 61.3

dis satisfied 53 31.9 38.7 100.0

Total 137 82.5 100.0

Missing 99 13 7.8

System 16 9.6

Total 29 17.5

Total 166 100.0

Chart 1.6


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Interpretation:-

The frequency for dissatisfied level is more than satisfied or neither satisfied nor

dissatisfied, so Wipros softwares appearance is not good. andfrequency percent,

valid percent and cumulative percent of dissatisfied are higher, compare to

satisfied and neither satisfied nor dissatisfied level.


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47

How would you rate the overall satisfaction from wippro

company?

Table 1.7


Cumulative

Percent

Valid 9th most 32 19.3 21.3 21.3

eighth most 19 11.4 12.7 34.0

seventh most 34 20.5 22.7 56.7

sixth most 7 4.2 4.7 61.3

fifth most 21 12.7 14.0 75.3

fourth most 10 6.0 6.7 82.0

third most 20 12.0 13.3 95.3

most satisfaid 7 4.2 4.7 100.0

Total 150 90.4 100.0

Missing System 16 9.6

Total 166 100.0

Chart 1.7


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Rank HP

Table 1.8


Cumulative

Percent

Valid lowest 36 21.7 26.3 26.3

3rd highest 3 1.8 2.2 28.5

2nd highest 76 45.8 55.5 83.9

highest 22 13.3 16.1 100.0

Total 137 82.5 100.0

Missing 99 13 7.8

System 16 9.6

Total 29 17.5

Total 166 100.0

Chart 1.8

Interpretation:-

Rank of hp is 2nd

highest use of all the companys level.and frequency and all the

percentage of hp is good.so,hp is the 2nd

highest level compony.


50/152

50

Rank ACER

Table 1.9


Cumulative

Percent

Valid Lowest 28 16.9 20.4 20.4

3rd highest 52 31.3 38.0 58.4

2nd highest 28 16.9 20.4 78.8

Highest 29 17.5 21.2 100.0

Total 137 82.5 100.0

Missing 99 13 7.8

System 16 9.6

Total 29 17.5

Total 166 100.0

Chart 1.9

Interpretation:- Use of Acer is 3rd

highest use compared all the companys level.

and frequency and all the percentage of hp is good. So, Acer is the 3rd

highest

level compony.and its performance lower than hp.


51/152

51

Rank HCL

Table 1.10


Cumulative

Percent

Valid Lowest 26 15.7 19.0 19.0

3rd highest 58 34.9 42.3 61.3

2nd highest 25 15.1 18.2 79.6

Highest 28 16.9 20.4 100.0

Total 137 82.5 100.0

Missing 99 13 7.8

System 16 9.6

Total 29 17.5

Total 166 100.0

Chart 1.10


52/152

52

Interpretation:-

Use of HCL is 3rd

highest use of all the companys level. And the Acer and Hcl is at

the same position. And Hcl level is higher than Hp .frequency and all the

percentage of Hcl is good. so, hp is the 2nd

highest level company.


53/152

53

Rank IFB

Table 1.11


Cumulative

Percent

Valid Lowest 37 22.3 27.0 27.0

3rd highest 24 14.5 17.5 44.5

2nd highest 24 14.5 17.5 62.0

Highest 52 31.3 38.0 100.0

Total 137 82.5 100.0

Missing 99 13 7.8

System 16 9.6

Total 29 17.5

Total 166 100.0

Chart 1.11


54/152

54

Interpretation:-

Use of IFB is Lowest use compare of all the companys level. And the Acer and

HCL is at the same position. And HCL level is higher than HP. and the use of IFB is

lowest .frequency and all the percentage of IFB is not good than others. so, IFB isthe lowest level company.


55/152

55

Age group

Table 1.12


Cumulative

Percent

Valid 15 30 39 23.5 26.0 26.0

30 45 99 59.6 66.0 92.0

99 12 7.2 8.0 100.0

Total 150 90.4 100.0

Missing System 16 9.6

Total 166 100.0

Chart 1.12

Interpretation:-

In the age group of 30-45 is high user compared to other levels age group. And

the group of 30-45 is frequency and all the percentage is high. So mostly 30-45

ages people are used Wipro.


56/152

56

Crosstab

Count

Gender

TotalMale female 99

are you

a

custom

er of

wipro?

No 1 0 12 13

Yes 106 31 0 137

Total 107 31 12 150

Interpretation:-

Mostly the male are the coustomer of wipro compare to females.

Crosstab

Count

age group

Total15 30 30 - 45 99

are you

a

custom

er of

wipro?

No 0 1 12 13

Yes 39 98 0 137

Total 39 99 12 150

Interpretation:-

The costumer of Wipro is in 30-45 age group. Compared to other age groups.


57/152

57

Crosstab

Count

occupation

Total

Professi

onal

Busines

s service student 99

are you a customer of wipro? No 1 0 0 0 12 13

Yes 24 33 64 16 0 137

Total 25 33 64 16 12 150

Interpretation:-

Mostly the service occupation persons are use the Wipro compared to other

occupation.

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99

are you a customer of wipro? No 0 0 1 12 13

Yes 54 64 3 16 137

Total 54 64 4 28 150

Interpretation:-

Mostly the income of 30000 to 50000 rupees persons are use the

Wipro compare to other incomes level.


58/152


59/152

59

Crosstab

Count

Occupation

Total

Professi

onal

busines


are you using desktops? No 22 14 32 9 12 89

Yes 3 19 32 7 0 61

Total 25 33 64 16 12 150

Interpretation:-

Occupation of most of the people using the desktop are service providers as

compare to other age group.

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99

are you using desktops? No 38 29 1 21 89

Yes 16 35 3 7 61

Total 54 64 4 28 150

Interpretation:- Mostly the age group using the desktop are between 30-45 years



60/152

60

Crosstab

Count

Gender

TotalMale female 99


servers?

No 44 7 12 63

Yes 63 24 0 87

Total 107 31 12 150

Interpretation:-

Mostly the age group using the desktop are between 30-45 years compare to

other age group.

Crosstab

Count

age group

Total15 30 30 - 45 99


servers?

No 14 37 12 63

Yes 25 62 0 87

Total 39 99 12 150

Interpretation:-


other age group.


61/152

61

Crosstab

Count

occupation

Total

Professi

onal

busines



servers?

no 18 0 26 7 12 63

yes 7 33 38 9 0 87

Total 25 33 64 16 12 150

Interpretation:-


other age group.

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99


servers?

no 17 26 1 19 63

yes 37 38 3 9 87

Total 54 64 4 28 150

Interpretation:- Mostly the age group using the desktop are between

30-45 years compare to other age group.


62/152

62

Crosstab

Count

Gender

Totalmale female 99


software?

no 55 18 12 85

yes 52 13 0 65

Total 107 31 12 150

Interpretation:-

Mostly the people using packaged software are male as compared to female and

others.

Crosstab

Count

age group

Total15 - 30 30 - 45 99


software?

no 17 56 12 85

yes 22 43 0 65

Total 39 99 12 150

Interpretation:-

Mostly the age group using the packaged software are between 30-45 years



63/152

63

Crosstab

Count

Occupation

Total

Professi

onal

busines



software?

no 18 14 25 16 12 85

yes 7 19 39 0 0 65

Total 25 33 64 16 12 150

Interpretation:- Most of the occupation of the people using packaged software are

service providers.

Crosstab

Count

Income

Total

10000

to

30000

30000

to

50000

more

than

50000 99


software?

no 27 29 1 28 85

yes 27 35 3 0 65

Total 54 64 4 28 150

Interpretation:-

The income of the people using packaged software are between 30000 to 50000.


64/152

64

Crosstab

Count

Gender

Totalmale female 99


products?

no 42 13 12 67

yes 65 18 0 83

Total 107 31 12 150

Interpretation:-

More male persons are using the enterprise product as compared to female and

others.

Crosstab

Count

age group

Total15 - 30 30 - 45 99

are you using enterpriseproducts? no 3 52 12 67

yes 36 47 0 83

Total 39 99 12 150


65/152

65

Interpretation:-

Mostly the age group using the enterprise products are between 30-45 years


Crosstab

Count

occupation

Totalprofessional business Service student 99


products?

no 4 0 42 9 12 67

yes 21 33 22 7 0 83

Total 25 33 64 16 12 150

Interpretation:-

Most of the people using enterprise products are service providers as compared to

professional and businessman.


66/152

66

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99


products?

no 28 14 4 21 67

yes 26 50 0 7 83

Total 54 64 4 28 150

Interpretation:-

The income of the people using enterprise products are between 30000 to 50000 as

compared to others.


67/152

67

Crosstab

Count

Gender

Totalmale female 99

are you using notebooks? no 74 20 12 106

yes 33 11 0 44

Total 107 31 12 150

Interpretation:-

More male are using notebooks as compared to females.


68/152

68

Crosstab

Count

age group

Total15 - 30 30 - 45 99

are you using notebooks? no 36 58 12 106

yes 3 41 0 44

Total 39 99 12 150

Interpretation:-

Mostly the age group using the notebooks are between 30-45 years compare to

other age group.

Crosstab

Count

Occupation

Total

professi

onal

busines


are you using notebooks? no 25 19 43 7 12 106

yes 0 14 21 9 0 44

Total 25 33 64 16 12 150


69/152

69

Interpretation:-

Occupation of most of the people using notebooks are service providers as

compared to other occupation.

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99

are you using notebooks? No 51 32 4 19 106

Yes 3 32 0 9 44

Total 54 64 4 28 150

Interpretation:-

The income of the people using notebooks are between 30000 to 50000 as

compared to others.


70/152

70

Crosstab

Count

Gender

Totalmale female 99

other company is HP no 77 31 7 115

yes 30 0 5 35

Total 107 31 12 150

Interpretation:-

Mostly there are male users who use other company which is HP.

Crosstab

Count

age group

Total15 - 30 30 - 45 99

other company is HP No 36 72 7 115

Yes 3 27 5 35

Total 39 99 12 150

Interpretation:- Mostly the age group using the other company is between 30-45years compare to other age group.


71/152

71

Crosstab

Count

occupation

Totalprofessional business service student 99

other company is HP no 15 30 47 16 7 115

yes 10 3 17 0 5 35

Total 25 33 64 16 12 150

Interpretation:-

Most of the occupation is service providers where the other company is HP.

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99

other company is HP no 47 44 1 23 115

yes 7 20 3 5 35

Total 54 64 4 28 150

Interpretation:-

The income of the people using other company HP is between 30000 to 50000.


72/152


73/152

73

Crosstab

Count

occupation

Total

professi

onal

busines



yes 15 0 13 7 12 47

Total 25 33 64 16 12 150

Interpretation:-

The occupation of the people using companys products are service providers.

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99


yes 22 5 1 19 47

Total 54 64 4 28 150

Interpretation:-

The income group which uses more companys products are between 30000 to

50000.


74/152

74

Crosstab

Count

Gender

Totalmale female 99


yes 46 11 0 57

Total 107 31 12 150

Interpretation:-

Mostly there are male users who use the companys products as compared to

others.

Crosstab

Count

age group

Total15 - 30 30 - 45 99


yes 3 54 0 57

Total 39 99 12 150

Interpretation:-

Mostly the age group using the companys products are between 30-45 years



75/152

75

Crosstab

Count

occupation

Total

Professi

onal

busines



yes 7 14 27 9 0 57

Total 25 33 64 16 12 150

Interpretation:-

The occupations of the people using more companys product as compared to other

company HP are service providers.

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99


yes 17 31 0 9 57

Total 54 64 4 28 150

Interpretation:-

People earning income between 30000 to 50000 are using companys product as

compared to other company HP.


76/152

76

Crosstab

Count

Gender

Totalmale female 99


yes 41 14 7 62

Total 107 31 12 150

Interpretation:-

More male are using companys product as compared to other company HP.

Crosstab

Count

age group

Total15 - 30 30 - 45 99


yes 31 24 7 62

Total 39 99 12 150

Interpretation:-

Mostly the age group using the companys products are between 30-45 years

compare to other age group where other company is HP.


77/152

77

Crosstab

Count

occupation

Total

professi

onal

busines



yes 15 25 15 0 7 62

Total 25 33 64 16 12 150

Interpretation:-

Most of the service providers are using the companys products where other

company is HP.


78/152


79/152

79

Interpretation:-

More males are using Wipro products as compared to other females since 2-3

years.

Crosstab

Count

age group

Total15 - 30 30 - 45

since howlong years you

are using wipro products?

0-

1YEAR

S

14 13 27

1-2

years

0 29 29

2-3

years

22 45 67

more

then 3

years

3 11 14

Total 39 98 137

Interpretation:-

Mostly the age group using the Wipro products is between 30-45 years compare to

other age group since 2-3 years.


80/152

80

Crosstab

Count

occupation

Total

professi

onal

busines

s service student



0-

1YEAR

S

17 0 10 0 27

1-2

years

0 11 11 7 29

2-3

years

4 19 35 9 67

morethen 3

years

3 3 8 0 14

Total 24 33 64 16 137

Interpretation:-

Mostly there are service providers using Wipro products as compared to other

occupations since 2-3 years.


81/152

81

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99



0-

1YEAR

S

24 3 0 0 27

1-2

years

0 22 0 7 29

2-3

years

22 36 0 9 67

more

then 3

years

8 3 3 0 14

Total 54 64 3 16 137

Interpretation:-

People earning income between 30000 to 50000 are using Wipro products as

compared to other income level since 2-3 years.


82/152

82

Crosstab

Count

Gender

Totalmale female

do you easily get our

product from market?

no 34 17 51

yes 73 14 87

Total 107 31 138

Interpretation:-

Mostly there re male users who gets the products from the market easily.

Crosstab

Count

age group

Total15 - 30 30 - 45



no 14 37 51

yes 25 62 87

Total 39 99 138

Interpretation:-

Mostly the age group using the desktop are between 30-45 years compare to other

age group who gets easily products from the market..


83/152

83

Crosstab

Count

occupation

Total

professi

onal

busines

s service student



no 4 14 17 16 51

yes 21 19 47 0 87

Total 25 33 64 16 138

Interpretation:-

There are many service providers using the companys products who gets it easily

from the market.

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99



no 13 21 1 16 51

yes 41 43 3 0 87

Total 54 64 4 16 138

Interpretation:-


84/152

84

The income level of people using companys products are between 30000 to

50000.

Crosstab

Count

Gender

Totalmale female


compatibility

satisfied 46 31 77

neither

satisfied

nor

dissatisf

ied

50 0 50

dis

satisfied

10 0 10

Total 106 31 137

Interpretation:-

More males are satisfied from the software compatibility and more males are

neither satisfied nor dissatisfied.


85/152


86/152

86

Crosstab

Count

occupation

Total

professi

onal

busines

s service student


compatibility

satisfied 0 11 59 7 77

neither

satisfied

nor

dissatisf

ied

17 19 5 9 50

dis

satisfied

7 3 0 0 10

Total 24 33 64 16 137

Interpretation:-

Most of the service providers are satisfied from the software compatibility as

compared to other occupationist.


87/152

87

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99


compatibility


neither

satisfied

nor

dissatisf

ied

27 14 0 9 50

dis

satisfied

4 3 3 0 10

Total 54 64 3 16 137

Interpretation:-

More people are satisfied from the software compatibility are earning income

between 30000 to 50000.


88/152

88

Crosstab

Count

Gender

Totalmale female


accessories

satisfied 46 18 64

neither

satisfied

nor

dissatisf

ied

34 13 47

dis

satisfied

26 0 26

Total 106 31 137

Interpretation:-

More males are satisfied from software accessories as compared to females.

Crosstab

Count

age group

Total15 - 30 30 - 45


accessories

satisfied 22 42 64

neither

satisfied

nor

dissatisfied

3 44 47

dis

satisfied

14 12 26

Total 39 98 137


89/152

89

Interpretation:-

Most of the age group using the desktop is between 30-45 years compare to other

age group who are satisfied from software accessories.

Crosstab

Count

Occupation

Total

professi

onal

busines

s service student


accessories


neither

satisfied

nor

dissatisf

ied

4 0 43 0 47

dis

satisfied

17 0 0 9 26

Total 24 33 64 16 137

Interpretation:-

Most of the service providers are satisfied from the software accessories as

compared to other occupations.


90/152

90

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99


accessories


neither

satisfied

nor

dissatisfied

24 23 0 0 47

dis

satisfied

17 0 0 9 26

Total 54 64 3 16 137

Interpretation:-

More people are satisfied from the software accessories are earning incomebetween 30000 to 50000.


91/152


92/152

92

Crosstab

Count

age group

Total15 - 30 30 - 45


price

satisfied 34 43 77

neither

satisfied

nor

dissatisf

ied

5 20 25

dis

satisfied

0 35 35

Total 39 98 137

Interpretation:-

Most of the people using products are under age group between 30-45 years

compare to other age group who are Satisfied from software price.


93/152

93

Crosstab

Count

occupation

Total

professi

onal

busines

s service student


price

satisfied 24 28 16 9 77

neither

satisfied

nor

dissatisf

ied

0 5 13 7 25

dissatisfied

0 0 35 0 35

Total 24 33 64 16 137

Interpretation:-

Mostly services providers are dissatisfied from the software prices as compared to

other occupations.


94/152

94

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99


price


neither

satisfied

nor

dissatisf

ied

10 8 0 7 25

dis

satisfied

17 18 0 0 35

Total 54 64 3 16 137

Interpretation:-

More people are satisfied from the software prices are earning income between

30000 to 50000.


95/152

95

Crosstab

Count

Gender

Totalmale female


features

satisfied 38 17 55

neither

satisfied

nor

dissatisf

ied

31 14 45

dis

satisfied

37 0 37

Total 106 31 137

Interpretation:-

More males are satisfied from the software features as compared to females.


96/152

96

Crosstab

Count

age group

Total15 - 30 30 - 45


features

satisfied 8 47 55

neither

satisfied

nor

dissatisf

ied

17 28 45

dis

satisfied

14 23 37

Total 39 98 137

Interpretation:-

People satisfied with the software features are under the age group between 30-40

years.


97/152

97

Crosstab

Count

occupation

Total

professi

onal

busines

s service student


features


neither

satisfied

nor

dissatisf

ied

3 25 17 0 45

dis

satisfied

21 0 7 9 37

Total 24 33 64 16 137

Interpretation:-

Most of the service providers are satisfied from the software features.


98/152


99/152

99

Crosstab

Count

Gender

TotalMale female


appearance

satisfied 32 3 35

neither

satisfied

nor

dissatisf

ied

39 10 49

dis

satisfied

35 18 53

Total 106 31 137

Interpretation:-

More males are satisfied with the software appearance as compared with the

females.


100/152

100

Crosstab

Count

age group

Total15 30 30 - 45


appearance

satisfied 3 32 35

neither

satisfied

nor

dissatisf

ied

22 27 49

dis

satisfied

14 39 53

Total 39 98 137

Interpretation:-

Most of the people are satisfied from the software appearance are between the 30-

45 years.


101/152

101

Crosstab

Count

occupation

Total

professi

onal

busines

s service student


appearance


neither

satisfied

nor

dissatisf

ied

21 8 20 0 49

dis

satisfied

0 25 12 16 53

Total 24 33 64 16 137

Interpretation:-

The occupation of the people is service who are satisfied with the software

appearance.


102/152

102

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99


appearance


neither

satisfied

nor

dissatisf

ied

36 13 0 0 49

dis

satisfied

12 25 0 16 53

Total 54 64 3 16 137

Interpretation:-

People earning income between 30000 to 50000 are satisfied with the software

appearance.


103/152

103

Crosstab

Count

Gender

TotalMale female

which additional after

sales service you desire

the most?

warrant

y

59 21 80

replace

ment

32 10 42

availabil

ity of

spares

15 0 15

Total 106 31 137

Interpretation:-

Most of the males are desired to avail additional warranty after sales.


104/152


105/152

105

Crosstab

Count

occupation

Total

professi

onal

busines

s service student

which additional after

sales service you desire

the most?

warrant

y

21 25 25 9 80

replace

ment

3 5 27 7 42

availabil

ity of

spares

0 3 12 0 15

Total 24 33 64 16 137

Interpretation:-

Most of the service providers are desired to avail additional sales service of

warranty as compared to other occupation.


106/152


107/152

107

Interpretation:-

More males are interested in using television as a new product.

Crosstab

Count

age group

Total15 30 30 - 45

television as a new

product

no 17 27 44

yes 22 71 93

Total 39 98 137

Interpretation:-

The age group between 30-40 years are interested in using television as a newproduct.


108/152

108

Crosstab

Count

occupation

Totalprofessi

onalbusines

s service student

television as a new

product

no 24 0 20 0 44

yes 0 33 44 16 93

Total 24 33 64 16 137

Interpretation:-

More service providers are interested in using television as a new product.

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99

television as a new

product

no 36 5 3 0 44

yes 18 59 0 16 93

Total 54 64 3 16 137

Interpretation:-

People earning income between 30000 to 50000 are more interested in using

television as a new product.


109/152


110/152

110

Crosstab

Count

occupation

Total

Professi

onal

busines

s service student

washing machine as a

new product

no 14 14 61 7 96

yes 10 19 3 9 41

Total 24 33 64 16 137

Interpretation:-

Most of the service providers are not interested in washing machine as a new

product.


111/152

111

Crosstab

Count

Income

Total

10000

to

30000

30000

to

50000

more

than

50000 99

washing machine as a

new product

no 39 50 0 7 96

yes 15 14 3 9 41

Total 54 64 3 16 137

Interpretation:-

People earning income between 30000 to 50000 are not interested in washing

machine as a new product.

Crosstab

Count

Gender

TotalMale female


product

no 35 24 59

yes 71 7 78

Total 106 31 137

Interpretation:-

Most of the males are not interested in mobile phone as a new product.


112/152

112

Crosstab

Count

age group

Total15 30 30 - 45


product

no 8 51 59

yes 31 47 78

Total 39 98 137

Interpretation:-

The age group between 30-45 years compare to other age group are not interested

in using mobile phone as a new product..


113/152


114/152

114

Crosstab

Count

Gender

TotalMale female

camera as a new product No 45 21 66

Yes 61 10 71

Total 106 31 137

Interpretation:-

Most of the males are interested in using camera as a new product.

Crosstab

Count

age group

Total15 30 30 - 45

camera as a new product no 11 55 66

yes 28 43 71

Total 39 98 137

Interpretation:-

People between 30-45 years are more interested in using camera s a new product.


115/152

115

Crosstab

Count

occupation

Total

professi

onal

busines

s service student

camera as a new product no 0 19 31 16 66

yes 24 14 33 0 71

Total 24 33 64 16 137

Interpretation:-

More people of service occupations are interested in camera as a new product.


116/152

116

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99

camera as a new product no 23 27 0 16 66

yes 31 37 3 0 71

Total 54 64 3 16 137

Interpretation:-

Income group of people between 30000 to 50000 are interested in camera as a new

product.


117/152

117

Crosstab

Count

Gender

TotalMale female 99



wippro company?

9th

most

20 0 12 32

eighth

most

19 0 0 19

seventh

most

13 21 0 34

sixth

most

7 0 0 7

fifth

most

21 0 0 21

fourth

most

10 0 0 10

third

most

17 3 0 20

most

satisfaid

0 7 0 7

Total 107 31 12 150

Interpretation:-

More males are overall satisfied with Wipro company and fifth most rate is given

by more males.


118/152

118

Crosstab

Count

age group

Total15 30 30 - 45 99



wippro company?

9th

most

3 17 12 32

eighth

most

14 5 0 19

seventh

most

5 29 0 34

sixthmost

0 7 0 7

fifth

most

0 21 0 21

fourth

most

0 10 0 10

third

most

17 3 0 20

most

satisfaid

0 7 0 7

Total 39 99 12 150

Interpretation:-

Most of the age group using the Wipro company are between 30-45 years compare

to other age group are satisfied with it at seventh most rate.


119/152

119

Crosstab

Count

Occupation

Total

professi

onal

busines




wippro company?

9th

most

8 3 0 9 12 32

eighth

most

0 14 5 0 0 19

seventh

most

0 16 18 0 0 34

sixth

most

0 0 7 0 0 7

fifth

most

3 0 18 0 0 21

fourth

most

0 0 10 0 0 10

third

most

14 0 6 0 0 20

most

satisfaid

0 0 0 7 0 7

Total 25 33 64 16 12 150

Interpretation:-

Most of service providers are satisfied with the Wipro company with the rate

seventh most and fifth most.


120/152

120

Crosstab

Count

income

Total

10000to

30000

30000to

50000

morethan

50000 99



wippro company?

9th

most

7 3 1 21 32

eighth

most

5 14 0 0 19

seventh

most

15 19 0 0 34

sixth

most

7 0 0 0 7

fifth

most

0 18 3 0 21

fourth

most

0 10 0 0 10

third

most

20 0 0 0 20

most

satisfaid

0 0 0 7 7

Total 54 64 4 28 150

Interpretation:-

People earning income between 30000 to 50000 are satisfied from Wipro company

and rated it with 7th

rank.


121/152

121

Crosstab

Count

Gender

TotalMale female


requirements?

no 26 11 37

yes 80 20 100

Total 106 31 137

Interpretation:-

Wipro fulfills all features requirements of more males as compared to females.

Crosstab

Count

age group

Total15 30 30 - 45


requirements?

no 14 23 37

yes 25 75 100

Total 39 98 137

Interpretation:-

Wipro fulfills all features requirements of age group of 30-45 years.


122/152

122

Crosstab

Count

occupation

Total

professi

onal

busines

s service student


requirements?

no 14 11 12 0 37

yes 10 22 52 16 100

Total 24 33 64 16 137

Interpretation:-

Wipro fulfills all features requirements of most of the service providers as

compared to other occupations.

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99


requirements?

No 14 23 0 0 37

Yes 40 41 3 16 100

Total 54 64 3 16 137

Interpretation:-

Wipro fulfills all features requirements of people earning income between 30000 to

50000 as compared to other income level.


123/152

123

Crosstab

Count

Gender

TotalMale female

rank HP lowest 36 0 36

3rd

highest

3 0 3

2nd

highest

62 14 76

highest 5 17 22

Total 106 31 137

Interpretation:-

Most of the males are giving 2nd

highest rank to the HP as compared to females.


124/152

124

Crosstab

Count

age group

Total15 30 30 - 45

rank HP Lowest 14 22 36

3rd

highest

0 3 3

2nd

highest

25 51 76

Highest 0 22 22

Total 39 98 137

Interpretation:-

Mostly the age group between 30-45 years compare to other age group are giving

2nd

highest rank to HP.


125/152

125

Crosstab

Count

occupation

Total

professi

onal

busines

s service student

rank HP Lowest 17 0 19 0 36

3rd

highest

0 0 3 0 3

2nd

highest

7 33 27 9 76

Highest 0 0 15 7 22

Total 24 33 64 16 137

Interpretation:-

Most of the businessman are given 2nd

highest rank to HP as compared to other

occupations.


126/152

126

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99

rank HP Lowest 26 7 3 0 36

3rd

highest

0 3 0 0 3

2nd

highest

18 49 0 9 76

highest 10 5 0 7 22

Total 54 64 3 16 137

Interpretation:-

People earning income between 30000 to 50000 are given 2nd

highest rank to HP as

compared to other income group.


127/152


128/152


129/152


130/152

130

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99

rank ACER lowest 3 25 0 0 28

3rd

highest

7 29 0 16 52

2nd

highest

15 10 3 0 28

highest 29 0 0 0 29

Total 54 64 3 16 137

Interpretation:-

Income level of people between 30000 to 50000 are giving 3rd

highest rank to

ACER.


131/152

131

Crosstab

Count

Gender

TotalMale female

rank HCL lowest 26 0 26

3rd

highest

45 13 58

2nd

highest

18 7 25

highest 17 11 28

Total 106 31 137

Interpretation:-

Most males are giving rank to HCL the 3rd

highest rank as compared to females.


132/152

132

Crosstab

Count

age group

Total15 30 30 - 45

rank HCL lowest 3 23 26

3rd

highest

36 22 58

2nd

highest

0 25 25

highest 0 28 28

Total 39 98 137

Interpretation:-

Age group of people between 15 - 30 years are given 3rd

highest rank to HCL.


133/152

133

Crosstab

Count

occupation

Total

professi

onal

busines

s service student

rank HCL lowest 7 3 16 0 26

3rd

highest

14 19 25 0 58

2nd

highest

0 0 18 7 25

highest 3 11 5 9 28

Total 24 33 64 16 137

Interpretation:-

Most of the service providers are giving rank to HCL the 3rd

highest rank.


134/152

134

Crosstab

Count

income

Total

10000to

30000

30000to

50000

morethan

50000 99

rank HCL lowest 10 16 0 0 26

3rd

highest

37 21 0 0 58

2nd

highest

7 11 0 7 25

highest 0 16 3 9 28

Total 54 64 3 16 137

Interpretation:-

Income level of people between 10000 to 30000 are giving 3rd

highest rank to

HCL.


135/152

135

Crosstab

Count

Gender

TotalMale female

rank IFB lowest 9 28 37

3rd

highest

24 0 24

2nd

highest

24 0 24

highest 49 3 52

Total 106 31 137

Interpretation:-

Mostly males are giving highest rank to IFB as compared to females.


136/152

136

Crosstab

Count

age group

Total15 30 30 - 45

rank IFB lowest 0 37 37

3rd

highest

0 24 24

2nd

highest

19 5 24

highest 20 32 52

Total 39 98 137

Interpretation:-

Mostly the age group between 30-45 years compare to other age group are giving

lowest rank to IFB.


137/152

137

Crosstab

Count

occupation

Totalprofessi

onalbusines

s service student

rank IFB lowest 0 11 10 16 37

3rd

highest

3 0 21 0 24

2nd

highest

14 5 5 0 24

highest 7 17 28 0 52

Total 24 33 64 16 137

Interpretation:-

Most of the service providers are given highest rank to IFB.


138/152

138

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99

rank IFB lowest 10 11 0 16 37

3rd

highest

10 11 3 0 24

2nd

highest

19 5 0 0 24

highest 15 37 0 0 52

Total 54 64 3 16 137

Interpretation:-

Income level between 30000 to 50000 are giving highest rank to IFB.


139/152

139

Crosstab

Count

Gender

TotalMale female

would you recommend the wipro

product to your friend or relative?

very

likely

37 10 47

some

what

likely

35 10 45

netural 31 0 31

somew

hat

unlikely

3 0 3

very

unlikely

0 11 11

Total 106 31 137

Interpretation:-

More males are recommending the Wipro products are some what likely interested.


140/152

140

Crosstab

Count

age group

Total15

30 30 - 45



very

likely

17 30 47

some

what

likely

14 31 45

netural 5 26 31

somew

hat

unlikely

3 0 3

very

unlikely

0 11 11

Total 39 98 137

Interpretation:-

People between the age group of 30-45 years compare to other age group are some

what likely recommending the Wipro products to their friends and relatives.


141/152

141

Crosstab

Count

occupation

Total

Professi

onal

busines

s service student



very

likely

24 0 16 7 47

some

what

likely

0 14 22 9 45

netural 0 5 26 0 31

somew

hatunlikely

0 3 0 0 3

very

unlikely

0 11 0 0 11

Total 24 33 64 16 137

Interpretation:-

Most of the service providers are neutrals to recommend the Wipro products to

friends and relatives.


142/152

142

Crosstab

Count

income

Total

10000

to

30000

30000

to

50000

more

than

50000 99



very

likely

24 13 3 7 47

some

what

likely

15 21 0 9 45

netural 15 16 0 0 31

somewhat

unlikely

0 3 0 0 3

very

unlikely

0 11 0 0 11

Total 54 64 3 16 137

Interpretation:-

Income earning between 30000 to 50000 are some what likely to recommend the

Wipro products to friends and relatives.


143/152


144/152

144

Crosstab

Count

occupation

Total

professi

onal

B

wipro project mr

Documents