19WINSTON-SALEM BUSINESS |

20 FEBRUARY 2008

FrontBUSINESS

Lasting LegacyFrank Myers Auto

21WINSTON-SALEM BUSINESS |

FrontBUSINESS

Every dealer marches to the beat ofa different drummer. Just ask “UncleFrank!”

Frank Myers Auto Maxx is wellknown in the Triad region of NorthCarolina for their zany TVpersonalities like “Uncle Frank,” “TheCredit King,” “The Loan Ranger,” “Lil’

E”, and “Chainsaw Charlie.” Thecomical and sometimes wackycharacters, slinging catchy slogans,are portrayed by enthusiasticemployees of the pre-owned vehicleenterprise, but there is plenty ofsubstance behind the image. Owner,Tracy Myers, brought home the

prestigious 2006 - 2007 NationalQuality Dealer award presented by theNational Independent Auto DealersAssociation. The award is the highesthonor available and is reserved forone distinguished dealer in the nationpossessing the highest commitmentto quality, customer service, and

22 FEBRUARY 2008

community service in the used motor vehicle industry.Myers was one of 23 dealers from across the country tobe nominated for the National Quality Dealer award. Northwood University in Michigan provided a panel ofjudges to evaluate all the entries and select the winner. The long-standing tradition of naming an NIADA NationalQuality Dealer began 30 years ago in 1976.Following the “Gut”

Much of the recent success of the dealership can beattributed to Tracy’s insight and dedication to monitoringindustry trends. In 1999 Tracy acted on a “gut” instinctthat led him to establish a website and an internet salesdepartment. “It was one of the toughest businessdecisions I ever had to make,” explains Tracy. “Back in1999 you just couldn’t make the numbers work. I foughtmany hard battles to keep it open because I looked atthe department as a future investment.” An investment,indeed it was. The foundation for the dealership waslaid more than 80 years ago by Tracy’s great grandfatherwho owned and operated a general store in thecommunity that was known for a high level of customerservice. The tradition continued when his fatherestablished the dealership. Tracy’s investment in thetechnology and potential of the internet has proven to bea strategy that enables him to continue the legacy ofproviding quality products and quality service to driveand keep quality customers.

Customers that do purchase a vehicle from thedealership are assured of consistent quality as thefollowing achievements show:• 1995: “Small Business of the Year” by the Winston-

Salem Jaycees• 1995: “Dealer of the Year” award by American General

Auto Finance• 1996: “Dealer of the Year” award by American General

Auto Finance• 1997: “Dealer of the Year” award by American General

Auto Finance• 2004: Tracy obtains Certified Master Dealer degree

from Northwood University. Tracy is one of the first 50Certified Master Dealers in the Nation, one of less than125 in the Nation (total number), and one of less than10 in the Carolinas

• 2005: Named the Carolinas Quality Dealer of the Yearby the CIADA

• 2005: Honored with the prestigious NIADA Eagle Award• 2006: Named one of the top 50 dealerships in the USA

by Auto Dealer Monthly magazine (based on volume)• 2006: Named the NIADA National Quality Dealer of the

Year (The highest award obtainable in the used carindustry)

• 2007: Tracy’s First Book, “CAR BUYING SECRETSREVEALED”, released. Available at Amazon.com andall Frank Myers locations

• 2007: Named one of the top 28 dealerships in the USAby Auto Dealer Monthly Magazine (based on volume)

• 2007: Named one of the top 3 independent dealershipsto be employed by in the Nation by the Dealer Business

Journal.In 2007 Tracy’s second dealership, Uncle Frank’s Auto

Approval center opened at 4272 North Patterson Avenuein Winston-Salem, as well as Tracy’s third dealership,Frank Myers Auto Maxx located at 1827-31 North Mainstreet in High Point.

23WINSTON-SALEM BUSINESS |

All of the dealerships adhere to thesame friendly service and highstandards that have been thefoundation for the companies steadygrowth over the years.

One of the latest incentives beingoffered by Tracy’s dealerships is“The Uncle Frank Advantage” fortheir Certified Pre-Owned Carswhich includes a few of the followingfeatures...Money Back Guarantee,Lifetime Warranty, a 160 pointmechanical and safety inspection,and a Free Vehicle History report.

As the internet has grown andbecome a part of nearly every homein America, car buyers often utilizethe web to do vehicle research andmake car buying decisions. To caterto the thousands of internet buyersthat visit their site each month, Tracyensures that the dealership website,www.frankmyersauto.com, is bothuser friendly and fully functional.

Tracy Myers lives in Lewisville,North Carolina with his wife and their2 children. Tracy has spent the past15+ years trying to change thelandscape of the car business andthe bruised reputation of carsalespeople all over the country.

Tracy is a self-proclaimedChristian business owner whosegoal is to run his business “By TheBook.”