winning the omnichannel war

W I N N I N G T H E

O M N I C H A NN E L W A R

Hi, I’m Jo Caudron Active in digital since 1993

Internet entrepreneur involved in 20+ start-ups.

Founding Partner of Duval Union Consulting

@jcaudron [email protected]

We are business consultants for a digital

world.

Our mission is to help organization transform.

mailto:[email protected]

Sold in 40 countries!

Expect a smack in the face…Digital Disruption is real

1995+ Music Photography Video Rental …

2005+ Print Media TV Travel HR …

2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance …

2025 All Safe havens will be subject to digital disruption …

WAVES OF Disruption

Digital Disruption is a story of…

%@jcaudron

This is NOT our storyYOU THEM

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

This IS our storyYOU

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

But your app sucks

I want experience

Uhh..ok

Hey this solves my problem!

I don’t want to wait a

week

NEW

THEM

The Tipping Point

YOU

THEM

How can we Avoid this?

YOU

THEM

Don’t worry, we’ve got a PLAN

@jcaudron

WINNING THE

OMNICHANNEL WAR

battle by battle

YOU ARE UNDER ATTACK

OMNICHANNEL AS DEFENSE

OMNICHANNEL AS OFFENSE

OFFLINE

ONLINE

Y O U T H E M

ONLINE

OFFLINE ONLINE

NOT A REALISTIC PLAN

ONLINE

Y O U T H E M

OFFLINE ONLINE ONLINE

Y O U T H E M

NOT A REALISTIC PLAN

HYBRID HACKING WHERE OFFLINE AND ONLINE MERGE

HYBRID ONLINE

Y O U T H E MLEVERAGE YOUR TRADITIONAL STRENGTHS

FIND UNIQUE HYBRID SWEET-SPOTS

BUILD DIGITAL

EXCELLENCE

Win the battle for attention

Content marketing

Social media

Online Support

SEO

SEA

Stores

Brand Legacy

Advertising

Folder2Web

Smart Windows

Smart Displays

Win the store battle (by being a great retailer)

Win the eShop battle (by pursuing digital excellence)

In-store Kiosks

Pick-up, service, trust in store

Win the webrooming battle

Chat2Guide

Real-time stock levels

Agenda

Email retargetting

Win the showrooming battle

Every touchpoint is a battle to win the customer . As a traditional retailer, we might not be the best in the digital space, yet we have other important assets that we can bring in. The real power will be in the hybrid sweet-spots, where we can do things that pure players can not (at least not today…)

Thank You!

DOWNLOAD THE SLIDES www.speakersbase.com/JO

winning the omnichannel war

Business