winning the big data revolution: what businesses leaders need to know
DESCRIPTION
Tout le monde parle des big data. Mais peu nombreux sont ceux qui savent véritablement ce qu’ils désignent et surtout comment les entreprises peuvent les utiliser pour révéler leur véritable potentiel. Comment donner du sens à ces données ? Comment en faire un avantage compétitif majeur ? Comment sortir vainqueur de cette révolution ? A l’occasion de la sortie de son dernier ouvrage, dans lequel il explore le phénomène big data et les nouveaux business model qui sont en train d’émerger, Kenneth Cukier nous livrera, lors d’une keynote inédite, les clefs pour réussir cette transformation fondamentale. Speakers : Kenneth Cukier (The Economist)TRANSCRIPT
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Winning the Big Data Revolution:What Business Leaders Need to Know
Kenneth CukierData Editor, The Economist Co-author “Big Data: A revolution that will transform how we live, work and think”
Microsoft TechDays, February 13, 2014
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first, some questions…
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how would you…-track economic growth
without measuring money?-uncover drug side-effects without a medical study?
- know when to buy a plane ticket?
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a story…
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howtechnology
datamindset
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valuedata = resource
new raw materialvital economic input
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BIGDATA?
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more is different
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THEN NOW2003 201310 years 2-3 days$1 billion $2-3,000
Time and cost of sequencing 3 billion base-pairs in a human genome
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atoms to bits
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atoms to bits
data to decision
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atoms to bits
data to decisionengines; machines; etc.
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information into insight
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moremessy
correlations
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moremessy
correlations
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more more more more moremore more more more moremore more more more moremore more more more moremore more more more moremore more more more moremore more more more more
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moremessy
correlations
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messy messy messy messy messy messy messi messy messy messy messy messy messy messy messy meeey messy m ssy messy messy messy messy messy messs
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moremessy
correlations
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moremessy
correlations
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moremessy
correlations
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moremessy
correlations
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“preemies”
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“preemies”
16 real-time streams of vital signs 1,000+ datapoints per second
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“preemies”
16 real-time streams of vital signs 1,000+ datapoints per second
more | messy | correlations
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datafication
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datafication
location
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datafication
posture
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datafication
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datafication
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datafication
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datafication
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datafication
floors, gait, earbuds, etc
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datafication
store, share, process, useextract new value
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value
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who to hire?
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valuereuse
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valuereuseasset
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valuereuseasset
eg, economic growth
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valueskills, mindset, data
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change
people & organisations
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rivalry
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rivalry
stuttgart vs. silicon valley
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rivalry
big pharma vs. bing
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Source: “Web-scale pharmacovigilance: listening to signals from the crowd.” White RW, Tatonetti NP, Shah NH, Altman RB, Horvitz E. J Am Med Inform Assoc. 2013 May 1;20(3):404-8.
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access to data
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risks
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risksprivacy
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risksprivacy
propensity
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risksprivacy
propensityownership
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deification of data
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deification of data“data-ism”
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next
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legacy advantage
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cultural advantage?
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Pierre-Simon Marquis de Laplace
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Pierre-Simon Marquis de Laplace
data scientist, 1749-1827
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Charles Joseph Minard, 1869
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