winky lanna spa
TRANSCRIPT
-
8/3/2019 Winky Lanna Spa
1/130
PROJECT FEASIBILITY
ANDEVALUATION 1203302
vWinky Lanna Spav Member
1.Miss Sasipapha Hatuy ID:5131207120
[[email protected] ] 083-865-9564
2.Mr. Keerati Suwannakoot ID:5231203011
[[email protected] ] 086-810-0104
3.Miss Natchanya Sirikhunanan ID:5231203055
[[email protected] ] 088-251-9515
4.Mr. Boriratch Tirapriroch ID:5231203062
[[email protected] ] 083-948-6753
5.Miss Pichaya Toongmeepol ID:5231203080
[[email protected]] 082-694-1571
6.Miss Runchana Aksoensri ID:5231203099
[[email protected] ] 086-204-7227
7.Miss Warangkhana Supan ID:5231203107
[[email protected] ] 080-569-9173
8.Miss Supaporn Ponyos ID:5231203127
[[email protected] ] 083-141-3444
Present
Aj.Chaiyawat Thongintr
-
8/3/2019 Winky Lanna Spa
2/130
CHAPTER 1
vWinky Lanna Spav
Background and significance
-
8/3/2019 Winky Lanna Spa
3/130
-
8/3/2019 Winky Lanna Spa
4/130
people that care health and beauty. Moreover, Chiang Rai have many tourist places, so tourist
in other country go to travel always, they like spa Thai and product that produce by herb and
natural.
Project objectives
1. To study about planning the spa business in Thailand and also export products of spa
to other country.
2. To analyze some factor that can abstract the business real life such as customer
behavior, economic situation and also the strategy of marketing.
3. To know about right way to do good project.
4. To learn the technical and management process in spa business
Benefits of project
1. To know about competition of spa business in Chiang Rai
2. To learn about the situation of spa business.
3. To know the feasibility spa business in Chiang Rai.
4. To know about how to connect with customer in other country.
5. We will get more knowledge about doing the project and apply it in real life
Operating Method
To study generally of spa business in Chiang Rai
To study management in spa business as follows:
- Background of spa business
- Product and service in spa business
- Vision and mission statement of spa business
-
Strategy of the company
To study competition analysis and marketing feasibility as follows:
- Demand of customer in spa business
- Marketing mix of spa business
- Sale forecast and profits estimation of spa business
To study the technical process in spa business as follow as:
- Location
-
Operation and management analysis- Investment and operation cost of spa business
-
8/3/2019 Winky Lanna Spa
5/130
To study the financial feasibility of spa business as follows:
- Companys investment cost, operation expense, and other expenses
- Profit and loss statement, cash flow, and balance sheet in 5 year of spa business
To study and analysis risk of spa business in Chiang Rai
To Summary the feasibility of spa business in Chiang Rai
Time frame of study
Sine November 2011 February 2012
Operation Method
November December January February
W
1
W
2
W
3
W
4
W
1
W
2
W
3
W
4
W
1
W
2
W
3
W
4
W
1
W
2
W
3
W
4
1. To study the general of
spa business in Chinag Rai
2. To study management in
spa business
3. To study competition
analysis and marketing
feasibility
4. To study the technicalprocess in spa business
5. To study the financial
feasibility of spa business
6. To study and analysis risk
of spa business in Chiang
Rai
7. To Summary the
feasibility of spa business in
Chiang Rai
-
8/3/2019 Winky Lanna Spa
6/130
CHAPTER 2
vWinky Lanna Spav
Industry of Profile
-
8/3/2019 Winky Lanna Spa
7/130
Industry Profile
Nature of Industry
1
Word spa come from Latin Sanus Per Acqua mean have a good health with water or use
water to treat your hearth by use mineral bath, milk bath, the steam, or drink mineral water.
Somebody think word Spa come from small town in Belgium which town name Spa and that city is
the source of hot spring and it is the town of travel in European in 17th
century that is the most popular
to relax by use mineral bath and play casino. Since ancient times they use water to therapy and relax
for a long time. Ancient Greeks like to be immersed in water with they build a reservoir and hose to
the reservoir since 500 BC when the Romans like to use mineral bath, milk bath, relaxation therapy
and skin care after that they was develop as a warm water bath by they build the bath around the
Roman Empire after the fall of The Roman city. In Europe, they have a city famous for its spas such
as spa town of Baden in Germanys, Belgium and Bath town of England. Furthermore Asian countries
such as Japan like to build the source of natural mineral bath since ancient time or it call as hot
springs. Spa in new generation does not equate to treatment facilities with water alone but to blend the
science of therapy for good health, both physically and mentally are go together such as exercise,
yoga, meditation and the health benefits of herbal essential oils to massage the pressure point foot
message or even acupuncture or a combination of Thai traditional medicine to help treat the
symptoms as well asto the process and the beauty spa, each spa will be used as a selling point and
service even though each spa have different service but the heart of spa is to relax both of body and
mind to get balance of both physically and mentally by focus on relaxing from the taste, smell, sound
and touch to those who use the service.
In Germany, spa was developing to be treatment areas for rehabilitate of patient by doctor
will advice. Doctor that expert about spa, they have knowledge about nature of human and
environment such as climate, sunlight and material of nature. Each essential will help health and body
to be normal fatter. It is choice of medical profession before use medicine for cure by patient will get
assessment and send to treatment areas that appropriate and continually about 2-4 week by has doctor
always give the advice of each problem. So, in Germany have luxury spa and high standard almost
300 spas around country for provide service for patient that make patient will have good quality of life
but high cost. Nowadays, have medical spa around the world and bring indigenous knowledge of each
local area and country come to adapt with different activities of spa. Spas in USA will different from
1http://www.spabyu.com/index.php?option=com_content&view=article&id=5&Itemid=1,
http://student.nu.ac.th/pokpakzz/myspa/spa.asp
-
8/3/2019 Winky Lanna Spa
8/130
country in Europe is place for hi-so class that they have good healthy come for relax by they hasmany
program of nutrition, exercise, and beauty and in some spa has develop physical part by usemeditation
or learn about coherence mind and tradition of easterner. The most of westerner will be impressive
with emptiness that Buddhist and Hindu behave. In some place will bring new technology to use for
spa that it is half of treatment areas for patient to rehabilitate of physical and mental to be strong. In
the past, spa will develop to business of travel and relax. Formally, foreigners like to stay in place that
have comfortable and safety cause of transportation have convenience and faster so many people
come to find the different thing from routine life. Relax place will competition by build the new thing
to attract customer. Sometime they will build beautiful scenery, wide of recreation room and full
service but some customer feel it is not enough for their need because only their body get relax from
comfortable but their mental didnt relax so, it begin to make spa for customer need by they will get
relax for their physical and mental.
2The approach to take care health and beauty in many forms that come from indigenous
knowledge of each local area and country, It is prevent and prepare to the body to be strong that make
person who interest in spa to expand then formerly is place for person who has unhealthy or patient in
stage of recuperate and old age only. Each people have different reason to go to spa, some people go
to spa for beauty, treat illness that make we have many type of spa. Type of spa include:
- Day Spa: a form of beauty salon.
-
Hotel & Resort Spa: a place is open in hotel and resort for comfortable of customer such
as Imperial Hotel.
- Club Spa: a spa that service in form of club that have exercise room, sport, and meeting
of member.
- Medical Spa: a spa for treat, care and treatment health, have team of doctor and have
register to be clinic that conform to law.
- Destination Spa: a spa that have objective to develop and treatment health to be well,
have the room for stay overnight. Before stay we will have check up for choose
appropriate program.
- Mineral Spring Spa: a spa that have hot spring spa and whirlpool because mineral water
have many mineral that can decrease some illness.
- Home Spa: a spa that we make at home or service in delivery at home.
2http://spacara.blogspot.com/2009/08/blog-post_17.html
-
8/3/2019 Winky Lanna Spa
9/130
Situation:
In current, people have serious from social, economic or competitive in many business, its
cause of healthy problem whatever entrepreneur or employees. Therefore, people concern about their
health seriously and try to find many way to relax such as go to fitness center, aerobic dance, yogaand department store. But the hit to relax that popular in this time is spa service, it can make people
relax and useful for healthy
At the beginning, spas in Thailand were chiefly located in luxurious hotels. They were
established around the year 1994 to meet the needs of foreign visitors at that time. The services gained
popularity very soon. That's why new spas have sprung up like mushroom in cities and famous
attractions. Many of them have developed with advanced techniques such as hydrotherapy and
aromatherapy. Since 2001, the concept of spas has been widely spread among the Thai urban
populations because they have suffered from health problems caused by their rushing lifestyles and
the polluted environment. And spa treatments have been found to be alternative ways to maintain their
health balance.
Spas of Thailand are second to none because of the distinctive traditional Thai massage and
the outstanding Thai hospitality presented through the well-trained therapists. Most clients are
impressed by their smiles and tender attention. Ubonrat Somprakit, Managing Director of Jasmine
Spa, revealed that many of her clients had revisited the spa because of the overall hospitable service.
She added that the relaxing atmosphere and the expert therapists who are service-oriented are also the
key factors.
As for the government, it has been doing its utmost in promoting Thai spas. For example, Thailand is
scheduled to hold "ISPA Asia Pacific Conference & Exhibitions" in 2006, which, according to
Watchara Phannachet, Deputy Minister of Industry, will be beneficial to the economy in general.
Moreover, the government has provided training to personnel in the spa industry to enhance the
standards of Thai spas. The Thai Spa Association and the Thai Spa Operators Association were set up
to bring together all those involved in the local spa industry to steer Thai spas in the same direction.
3"Even though the number of spas has increased, it is delightful to learn that along with
quantity has come quality", said Naphalai Areesorn, President of the Thai Spa Association. However,
because of the intense competition, the trend of Thai spas will have to change. Monica P. Orias, PR
Marketing and Sales Manager of Mandara Spa said that Mandara Spa is looking forward to
developing spa programmes for the total well-being of mind, body and soul. This means that spa
3http://www.thaiwaysmagazine.com/thai_article/2119_spa_thailand/spa_thailand.html
-
8/3/2019 Winky Lanna Spa
10/130
therapies have to be able to nourish the mind (by providing meditation programmes, for example) and
to strengthen the physical body (by arranging workout programmes).
4Several day spas and hotel spas are scattered throughout Bangkok and other tourist
destinations like Chiang Mai, Hua Hin, Pattaya, Samui and Phuket. If you wish to experience this
comfortable indulgence, go for one at a spa near you.
Thailand will make many places for service of spa such as hotel and resort. Now Thailand is world-
class of tourist destination famous for spa. Due to several factors the perfect harmony and beauty of
the city folk wisdom about science, medicine, traditional of Thai herbs such as Thai message,
meditation, and service with a smile of Thai hospitality which combined with spa, Thai spa style that
is recognized and appreciated by tourist. Foreign or local, it is very popular as well and commercial
production of medicine herbs as well as. Thailand was known for healing properties since ancienttimes and most of foreign tourist in Thailand very favorite Thai herbs.
Type of spa in Thailand include:
-5Day Spa: refer to spa service that can finish in any time during the day. It may take only
30 minutes or one hour. The locations are usually in cities or business centers.
-
Hotel & Resort Spa: a place is open in hotel and resort for comfortable of customer such
as Imperial Hotel.
- Club Spa: a spa that service in form of club that have exercise room, sport, and meeting
of member.
- Medical Spa: a spa for treat, care and treatment health, have team of doctor and have
register to be clinic that conform to law. Generally, this kind of spa is located in hospitals
or clinics.
- Destination Spa: a spa that have objective to develop and treatment health to be well,
have the room for stay overnight. Before stay we will have check up for choose
appropriate program.
- Mineral Spring Spa: a spa that have hot spring spa and whirlpool because mineral water
have many mineral that can decrease some illness.
- Home Spa: a spa that we make at home or service in delivery at home.
4http://www.spabyu.com/index.php?option=com_content&view=article&id=5&Itemid=10
5www.thaiwaymagazine.com/thai_article/2119_spa_thailand/spa_thailand.html
-
8/3/2019 Winky Lanna Spa
11/130
In mean of notification by the facility amendment (NO.4) Act 2546 has set the pattern of spa in 3
types.
1. Spa for healthy: an activity of spa for healthy and beauty.
2.
Western Spa: places that service your health by use same standard of service like countryin northwest.
3. Thai Spaya: Places that service by use Thai herbal steam. To compress and massage the
Thai word comfort comes from the Bali sappaya which mean place or person that
perfect particular of help and support.
4. Thai Spa: is a service like western spa but has developed by put indigenous knowledge of
Thai to service in same place.
Strength of spa business in Thailand
6All type of spa will have Thai massage in service because Thailand is famous in massage
that people around the world know it and have expert in massage only.
- Thailand have a herb more than 100 types and have agriculture to plant in many
provinces that can use it processed to be products also decrease import the herb from
other countries, its can support to establish spa business in Thailand.
- Thailand have hot spring more than 100 places that hot spring can improve to be Mineral
spring spa service or resort spa.
- People in Thailand have surrender, polite, cheerful and concern in service that from
personality of Thai people is important to useful in business.
- Almost Thai people are Buddhism and have dharma to discipline in mind, so spa business
are about to build peaceful in mind and relax emotion that Thai social is proper to
establish spa business specially.
- Spa business is convert to use nature direction and use natural for peaceful also use to
integration for body, emotion, and mind. This reason is support for Thailand appropriate
to do spa business more that Europe.- In spa business have to use products made from natural to be ingredient such as fruits,
flowers, trees and herb. That thing can find in Thailand, so it saves cost to do in business.
- The culture heritage is strength that makes difference from other countries for Thais spa
business.
- The government has support the tourisms business and want to make spa business to be
important point for foreigner, so spa business will boom in Thailand.
- Thailand has more employees both of men and women that it is opportunity to train them
to understand in spa business.6 http://www.spamassagethai.com/menuspa/43-bussiness-spa/223-spathai.html
-
8/3/2019 Winky Lanna Spa
12/130
Weakness of spa business in Thailand.
- The stuff in spa business; manager and employees, have limit in amount for hiring.
- Thai people have not good skill in English language, so it have problems when
communicate with customer that effect to respond in service can mistake.
- Although , Thailand have more herbs but if we compare with Indonesia , they are
important competitor because Indonesia is secondary from Thailand that tourist
interesting in spa service.
- The problem about terrorist in 3 provinces in south border of Thailand has effect to
tourism especially spa business because the tourist will not come to Thailand.
- Mostly, spa business have purpose to respond requirement for middle-class and high-class
people that we can observe from service charge on resort spa and hotel in high-class
including customer come from foreigner ,if they are not to travel in Thailand it can effect
to spa business mostly.
Moreover, 1-2 years ago , spa business had opened in resort and popular place that
inconvenient for people who want to go also rate of each course is expensive, its cause cannot
to diversify target customer group. If the spa can open in stand alone and have a medium rate,
people will come to service easily7
8Moreover, In Thailand have many area that popular in spa business such as
Bangkok, Phuket , Chiang Mai and Chiang Rai, that we choose to open spa business in
Chiang Rai because it is the province is rich in tourism resources in terms of natural attraction
and antiquities, evidence of its past civilization. It is also home to various hill tribes who
follow fascinating ways of life. Chiang Rai is also a tourism gateway into Myanmar and
Laos. Plus, in the north of Thailands culture is Lanna in origin and the people are very proud
of their northern roots. The region is home to distinctly different food, music, arts, way of life
and even language. Chiang Rai is also a melting pot of hill tribes and their own unique
cultures. In province town ( amphoe muang ) has a few live music pubs and discotheques.
Aimed at foreign tourist, there is traditional music and performances in the Night Barzar.
There are also plenty of beer bars, some with hostesses, around town.
Moreover, In Chiang Rai have many attractive places such Mae Fah Luang university
that is center for developing the youth from rural areas and have the garden is a park cum
7 http://www.spamassagethai.com/menuspa/43-bussiness-spa/223-spathai.html8http://en.m.wikipedia.org/wiki/Chiang_Rai_province)
-
8/3/2019 Winky Lanna Spa
13/130
museum preserving Lanna cultural objective, Doi Tung is a revered mountain which in cludes
the Doi Tung palace and the Mae Fah Luang flower garden, Wat Rong Khun have a white
ordination hall Pha Ubosot, is decorated with silver glittering pieces of mirrors, The Golden
trangle can called Sop Ruak is where the Mekhong meets the Ruak River and also where
the borders of Laos, Burma and Thailand and Amphoe Mae Sai is border on Burmas
Tachileik that have a market selling lots of different goods including they have famous
festival that people want to visit that is Phokhun Mengrai Maharat Festival and Chiang Rai
flower Festival.
Regular Customer
- The foreign tourist.
-
People who want to relax from serious.- People who like spa from natural herbs.
Product Life Cycle
1. Introduction: Tinky Winky spa was established in 2011 and its vision is we want to be
the leader of spa industry in Chiang Rai that we made product by use the best of natural
resource. Tinky Winky spa use natural resource that we think about our customer to get
the most benefit from our service and product that we call heart made and natural
2. Growth:Our Company has many promotions to attract customers such as spa 10 times, get
spa free 3 times. Some time we will give special gift for customer that register to be
member of spa. We use marketing mix strategy to make customer loyalty to our spa. We
will get their physical and mentalby give confortable and relax for use our spa. We
expand group of customer in many age that want to relax, treatment for their body, and
beauty. We have produce their product that comes from natural that me made by myself
to sale to customer that like our product from program of our spa. Some season we will
give special gift that it is our product that they produce by natural for member of our spa.
3. Maturity:whenourspaispopularinChiangRaiandtherearemanycustomerandmost
ofcustomeruseourproductwewillhavemeetingformemberofspabyletsthemto
-
8/3/2019 Winky Lanna Spa
14/130
usespafreeandwehavetotalkwithourcustomeraboutourspa,product,andservice.
Inthisperiodwewilldecreasepriceofspaandourservicebecauseourspaispopularin
ChiangRaimarket.Ourspawillmakeprofitfromproductthatweplantoexport their
producttoothercountryasmuchaspossible.
4. Decline:This situation occurs because of external environment factor that can affect to our
spa and our spa will have plan the strategy to support this problem to be survive in this
situation such as setting lower price of spa and product and our spa must to find another
plan to be continuous when it can use in this situation.
Product and service
Winky lanna spa has 4 rooms (1 rooms for body massage ,1 room for body scrub ,1 room for
the body compress ball and 1 room for the face compress ball ) and 2 toilets room both of first and
second floor. For room of body massage has 3 beds and have the massager to serve the service
properly. In body scrub room have 2 bed that is the service for relaxing the skin and have private for
the customer. In the body compress ball have 2 bed that is easy for serving the massage privately also
in the face compress ball that we have 6 chair massage because this service serve just face and not
long time for service.For service we do by heart to customer because we want our customer get the best benefit
from our spa such as comfortable from our room that has different style, relax with our garden and
product that we made for them and we will have special gift for our customer who come to use our
service and they will get feel full from our smile that we want to show to our customer that we want to
service them all time and by our heart. We have person who expert about spa to give service for our
customer.
Vision: we want to be the lead of spa in Chiang Rai by provide the best service that we madeby heart and always provide to customer for get the most benefit from our spa such as Thai message,
body scrub and oil message that we want tour customer will relax and confortable when they come to
our spa and go home by full feel happiness from our spa. We will growth in spa industry and
expand our spa to another place such as Chiang Mai. In the future we plan to export our product to
another country that like to use Thai herbs and we will the best one of product that we export in
Chiang Rai. Furthermore, we focus on customer need first that what they want from our spa and we
will service them by heart and smile all time. We want to get customer satisfaction to our spa.
-
8/3/2019 Winky Lanna Spa
15/130
Mission: Winky lanna Spa Mission statement is provides the best service and serve the best
quality of product by heart.Winky lanna Spa is give confortable and relaxes to customers who want to
feel confortable and relax both of physically and mentally from their work. We have higher quality
but same price of otherspa in Chiang Rai. We want our customer to get the most benefit and we will
get customer satisfaction too. Winky lanna Spa want to provide heart and smile for provide service for
customer
We will provide best view of spa and product that we have many room for do spa that we
made them to different style because we want our customer get confortable and relax in another place
in our spa by we build different style of room. Some of customer want to get feel like western style,
some want to get Thai style that concern the need of customer because many time they want to get
another feel to be confortable and relax.
We have product that produce by the best natural resource that it is come from real natural
and everybody can use our product such as normal and sensitive skin. We made product by use heart
made natural resource, we want our customer will get good quality of product and good health from
our spa.
We provide service in many ages that they like to get comfortable and relax such as old age,
middle age that they will tried from their work and they come to our spa to be relax and we open
everyday. We can concern we provide service by our heart and smile.
Strategies of the company
As Winky lanna Spa is new company that want to growth and get more benefit in spa
industry. We try to plan and find the strategy that appropriate with our business. First we must
concern about our goal and SWOT; strength, weakness, opportunity, and threats because we are new
company that want to success in spa industry and we have many competitor in spa industry. As we are
the new company that we have a few experience for do business but we will have many weakness and
threats that it will affect to our company to get the goal that we want because they have many
company in spa industry that they success in their company before us. For this reason, when we know
our weakness, we must to improve and avoid it to set the plan to find opportunity to success in spa
industry. Even though we know our strength well but we must to improve them to be the best to be
survive in spa industry.
-
8/3/2019 Winky Lanna Spa
16/130
SWOT Analysis
- Strength: The spa is located at corner of road in Amphoe Muang, Chiang Rai that it is the easy
way for customer go to our shop and we have parking car for bus station and car. Moreover, the
spa has unique interior from other place around that area because we decorate in Thai Lanna-
modern style and use Thai massage style in service. We have special trick for body scrub that
different from other also we have website of our spa that have information for customer who
interesting in the spa. We are new company and have knowledge about spa and we use only
natural resource.
- Weakness: In Chiang Rai have many famous spa that are competitor because they have more
experience and have more management, so it can make our spa have high competitive and have
to find the strategy to compete with other because our spa is news spa in that area.. Plus, our
price of spa service similar with other that we hard to keep up the customer.
- Opportunity: Surrounding environment in Thailand, people have concern about their
healthy, so we bring this point be opportunity to open business. Also in Thailand has
support from the government that they want to make Thailand be center of spa, its can
attend foreign tourist come to Thailand to travel in the popular province such Bangkok,
Phuket, Chiang Mai and Chiang Rai. Because they interesting in Thai culture in any part,
so we choose this opportunity to decide to do spa business.- Threats: According to, in Thailand have high competitive in spa business in any region
and all spas have the same target customer are foreign tourist mostly that can effect to our
spa because we are new firm in spa business. Moreover, in Thailand has political
instability that can be cause to decrease tourist from other countries and it can effect to
economic because may not have investor to invest that make economic in downstream.
When economic has downstream, people will not spend money and want to save money
that can effect to all business including spa business that have high service charge.
Corporate level strategy
We will use concept of product life cycle to manage our business because we are new
company that have a few experience and skill. So, we will use concept of product life cycle. First we
focus on introduction to promote our company in Chiang Rai to be well know of customer and come
to use our service as this part is difficult to new company if our company part this step that show we
will done 1 step and we will have more experience and skill to manage our company to be survive to
-
8/3/2019 Winky Lanna Spa
17/130
step by step because we concern every step because we must to learn more about how to manage our
company that is new company in Chiang Rai. If our companies go to step by step we will achieve our
goal that we will the lead of spa in Chaing Rai.
Business Level Strategy
This level we focus on our competitor in Chiang Rai that we will get more competitive
advantage because we will attract customer come to use our spa and we will provide the best quality
of product and service to our customer. We will use this strategy because we are the companies that
use high quality of resource.
Product Differentiation;
Our spas have decorated in Thai Lanna Modern style and we concern about cleaning of all
equipment and respond service to require for customer. We set the private zone to customers who
want private time and we have the room for group of customer such as friends group. Moreover,
during service we will serve red wine that we will serve to adult customer who want to drink that the
reason we serve red wine because in red wine have Red wine is a particularly rich source
of antioxidants flavonoid phenolics.9
Many studies to uncover a cause for red wine's effects have
focused on its phenolic constituents, particularly resveratrol and the flavonoids. Resveratrol, found in
grape skins and seeds, increases HDL cholesterol and prevent blood clotting. Flavonoids, on the other
hand, exhibit antioxidant properties helping prevent blood clots and plaques formation in arteries.Also
in children or some customer who not want red wine ,we have hot green tea and juices to serve
including we have the relax zone that we serve beverages that are made from Thai herb. In body scrub
we have to use green tea , white semi seeds and ginger & water melon scrub because we can find its
in Chiang Rai easily and can save cost of service that the price in body scrub will not higher than
competitor. The product to use in service will produce by the best natural resource to give the best
quality of product and service to our customer who come to use our spa and we have special service
for our customer such as if our spa is anniversary, we will have meeting for our customer and we will
give our customer do activity in our spa free and in the end we will give special gift that some time it
will be our product that we product only 1 time for our customer that will me impressive to our
customer and we will get customer loyalty and customer satisfaction.
9 http://www.healthcastle.com/redwine-heart.shtml
-
8/3/2019 Winky Lanna Spa
18/130
Functional level strategy
This part is the most important of our company because it include marketing, production,
finance, and managements to get more profit from our company. We used strategy follow;
Marketing mix strategies (4Ps)
From this strategy we will set 4Ps; product, price, place, promotion follow survey of
consumer behavior that we can plan for our company to get benefit and achieve goal. That we survey
what they need? , What they like to go? , What price they will like to spend? We have to observation
to our competitor about their weakness and we will develop our product and service to be high quality
and different from them to attract customer.
-Product
Nowadays, most of people like to go to spa and most of foreigner like Thai
herbs. As our company use the best natural resource in service and use only product made
by herb or natural resource. We will concern about impression of customer when they get
service and make they would like go to come back.
-Price
We will set the price at higher price from competitor in the first to promote
our company have higher quality than our competitor. Then we decrease the price in the
same price because we can attract customer already so, we will decrease price to show
that we have higher quality but in the same price.
-Place
We choose Chiang Rai because Chiang Rai have beautiful location that is the
central of nature that we can provide service in the real nature that we want customer will
get confortable and relax by use product that produce by the best natural resource that we
made by ourselves.
-Promotion
We use advertising media and we have brochures that content of detail and
information of spa. Then we will send out to travelling agencies that the company related
with our spa.
-
8/3/2019 Winky Lanna Spa
19/130
Human resource management
According to, our spa use common massage for customer that popular in the practice and
training (especially for foreigners).10
The peculiarity of these type and subtypes is the more close
contact with the patient during the massage by using thumbs, the surface of the palm and its base, the
outer part of the wrists, elbows, forearms, knees and feet. We can send stuff to train by expert in
massage to guarantee that all stuff have knowledge in spa and can give the best service to customer.
Figure of planning ;
10 http://www.travelinthailand.org/types-of-thai-massage/
Plan about the recruitment of employees
Plan about the program for training employees
Setting the rule for all employees
Setting the rate of wage or salary and welfare
InformandControltheemployees
abouttask
Evaluate the performance before working
-
8/3/2019 Winky Lanna Spa
20/130
Financial
We have to analyze our company financial management, revenue, expend and cost of
operation such as cost of spa room, natural resource that they use to produce our product, and we must
to control our company financial everyday so, we must have accounting to control and recognize ourrevenue and expend.
Employee ( Staff )
The HR will concern about training and coaching the employees before they serve the service
to customer.
Figure task of employee;
Industry Profile Summary
In situation of spa business, we have the detail of the current situation of spa business in Thailand
that show about the strength that in Thailand has the unique in culture and we have the Thai herb can
be raw material its can save cost for spa business or in other healthy business. In weakness Thai
people not have the good English skill for communication with the foreign tourist and hiring people to
be employees is limited also the problems in political such as the border in the three province in south.
Plus, we show the detail of service in our spa
Training and Coaching
Take the service
Following the rule and
understand task
Bodymassage
Bodyscrub
Theherbal
compress
-
8/3/2019 Winky Lanna Spa
21/130
In strategies , we use SWOT analysis to analyze the strength and weakness both of external and
internal of firm , cooperate level strategy will use product life cycle to forecast to fourth step of
business and business level focus on competitive to increase our quality more than competitors to add
the market share in the industry. We can use all strategies to improve the differentiation of service to
contrast from other competitors and get the that can along with the functional level strategy that are
marketing mix strategy(4P), human resource management , financial and employee (staff).
-
8/3/2019 Winky Lanna Spa
22/130
-
8/3/2019 Winky Lanna Spa
23/130
Market Feasibility Study
Market Analysis
General environment analysis
is the effective methods for analyzing the external factors that impact on a business. The
combination of this analysis with other factors will allow a company to create a strategic or
management plan that how to move its business forward in a way that can make profit or
achieve of a goal. In analysis have four primary factors which are political, economy, social
and environment and technology. Therefore ,The business have to analyze about general
environment including competitors to making decision in firms.
Political
In the current,11
Thailand have policies from government to support the spa business (
including exporting spa product ) be main product in Thailand tourism. Also have a goal to
make Thailand be the center of spa in Asia, so many investors interesting to invest in spa
business. That reason have 400 business to registered with the International Spa Association
and more than 1,000 business not registered that can make profit into country more than
100,000 million Baht. The spa business are located in Bangkok and travel provinces such as
Phuket , Chiang Mai , Chiang Rai ,etc
Economic
In this year Thailand face the flood that damage or loss profit more than 1.000 million Baht.
Therefore, The latest figures from the Fiscal Policy Office forecast the gross domestic
product or GDP in 2021 from 4.5 percent will be 1.3 percents.
12Overall economy of Chiang Rai is depend on agriculture trade , Wholesale and retail
companies and real estate sector. Trade between countries have border trade with neighboring
countries have decrease from the same month last years. The trade value have a total of
1,049.9 million, decrease 1.8 percents ( or down 19.5 million Baht ). It can separate in two
types are the export value , at 886.5 million that compared with the same month last year
decrease 0.3 percent ( or down 3.1 million Baht ) also due to the level of exports to China
amount are decrease. Next , the import value have amount 163.4 million , decrease 9.1
11 http://www.thaitherapist.com/index.php?lay=show&ac=article&Id=200065&Ntype=612http://www.bangkokbiznews.com/home/detail/politics/opinion/anusorn.html
-
8/3/2019 Winky Lanna Spa
24/130
-
8/3/2019 Winky Lanna Spa
25/130
customer and help to service to satisfy customer directly. Moreover, when production of spa
product use high quality of machine to produce , it can make profit to firm because the
product have high standard and safety also can contact with customer both in country and
other countries readily.
Summary of The General Environmental Analysis
The general environmental is important to our business because we have to know
about external factors before we launch business. We have to weight in political and social
because the government have to make Thailand is the center of spa business that if we do the
business follow our objective , we can involved in this objective. Also we think of social;
passion or lifestyle, that always change in short time and so different. This is the reason that
we have to analyze the general environmental to decrease risk in our business.
Competitor Analysis
14Direct competitors.
Sumalee health center and spa destination.
681 /7 Si Wiang district of Chiang Rai, Chiang Rai 57000. Spa Thai massage is a
free service. Service in Sumalee health center and spa destination have Body Massages,Body
Scrubs, Body package, Facial treatment, BARBER & BEAUTY SALON have promotion
with members.
- Body Massages
-A relaxing massage with aromatic oils.
-Relaxing massage with hot oil.
-Thai massage.
- Facial treatment
-The body treatments - massages - Mask Face / Body.
-The steam treatment - Scrub - Massage - mineral water.
14 (http://web.chiangrai.net/tourcr/customer/sumaleespa/index.html)
-
8/3/2019 Winky Lanna Spa
26/130
-The steam treatment - massage - bath water.
- Body package
-The body of toxins from the face of natural products with us.
-To clean and remove dirt with a special mask. Eliminate dull skin pimple to
reduce excess oil with a moisturizing mask.
-Cleaning the surface to remove dead cells. Combination of pressure
point massage, soothing mask to feed the skin. Helps keep skin strong and
healthy moisturized skin.
-The compact surface with Mask heating a mixture concentration of vitamin C
for people with skin problems, flagging Lack of clear skin and dark spots.
Customer Analysis
Our company has selected major consumer target in European tourists because they
concern about country that encourage healthy for traveler and they well-known in European
spa but, Thai spa have characteristic as a traditional massage that helps to relax and release
stress from daily life-style. The Thai health massage has more interest from customersbecause its performance that can increase wellness and external beauty of customers and it
has completely different from European beauty massage. In term of currency, it is important
reason to influence European tourists come to use Thai spa service because the Thai spa has
high performance and good friendly relationship during working time which have expertise to
provide service but low price when compare with their currency.
-
8/3/2019 Winky Lanna Spa
27/130
-
8/3/2019 Winky Lanna Spa
28/130
(Reference: http://www.tourism.go.th/2010/upload/filecenter/file/stat_2554/Sep/Thai%20mak%201/Inbound%20q1%2054.pdf )
-
8/3/2019 Winky Lanna Spa
29/130
(Reference: http://www.tourism.go.th/2010/upload/filecenter/file/stat_2554/Sep/Thai%20mak%201/Inbound%20q1%2054.pdf)
-
8/3/2019 Winky Lanna Spa
30/130
-
8/3/2019 Winky Lanna Spa
31/130
Strength of Sumalee Spa
-They have more service than our spa and various of massage.
-They have the fitness center.
-They have the low price of service.
-They the salon for male and female.
Weekness of Sumalee Spa
-They have not the detail of each product in service.
-They have many service and various ,so it hard to control the people and not soundless.
-In each services use less time to serve that may not properly when compare with the price.
From the competitor, we are different from them because all service we use the natural
resource to be raw material and we have the detail of each product inform to the customer
that can useful for them when they want to take service. Also our price of package is cheaper
than them and around our spa is relax for the customer because we concern about relaxing of
the customer and give the best service also the quiet of place.
-
8/3/2019 Winky Lanna Spa
32/130
STP Analysis
Segmentation
Our segmentation is the foreign
17
tourist in Europe and in Asia because people of both are
interesting in Thai culture and they would like to travel in the province that have wondering
culture such as Chiang Rai.
Target Market
We concern about the foreigner from Europe that would like come to Chiang Rai because in
Chiang Rai have the old culture and some tradition they cannot find in Europe also Thai
massage style is famous in many spa in the world. Therefore, if we can get reliable from the
Europeans tourist, it will make our spa is popular in spa business in Chiang Rai.
Positioning
We choose located the spa in Amphoe Muang of Chiang Rai, Our spa will locate at the corner
of road near walking street because in that area have many places can attend the tourist come
to travel and convenient for parking car also people can observe the spa easily. Moreover, if
we come to walking street, we can promote our spa easily such as give brochures to people
and can see more people to persuade them would like come to get service from spa.
Marketing Mix Strategy
The marketing mix strategy also know as Four P, it have four important element to
analysis as follow;
17http://www.tourism.go.th/2010/upload/filecenter/file/stat_2554/Sep/Thai%20mak%201/Inbound%20q1%2054.pdf
-
8/3/2019 Winky Lanna Spa
33/130
First is Product or Service Strategies, we have three mainly service in spa as follows;
Body massage
-Aromatherapy Massage: the customer can select oils that are relaxing,energizing, stress-reducing, balancing,etc.
- Thai Massage : we are use gentle pressure on specific points.
- Hot Stone Massage : heated, smooth stones are placed on certain points on
the body to warm and loosen tight muscles and balance energy centers in the
body.
-
8/3/2019 Winky Lanna Spa
34/130
Body scrub
In body scrub , we have three type that customer can choose as follows;
- Green tea scrub, it can help to remove dead skin cells out of skin for
increase smooth and moisturizer for skin. It proper for people who
have dry skin and lack of maintain.
- Sesame scrub, it can help to remove dead skin because in sesame
contain of amino acids, vitamin E and other minerals that proper for
people who with insomnia and skin dryness including in vitamin E can
prevent anti-oxidant and skin cancer also can heal skin to increase
moister
- Ginger and Water melon scrub, we combine ginger and water melon
because both of it can eliminate the pores cleanly but in ginger are
heat , so we bring water melon to combine to decrease a heat in
ginger. It so proper people who have cellulite.
- Coconut body scrub, Coconut milk has also been regarded as a natural
aid to sensitive skin, and results in glowing and smooth skin surface.
- Coffee Body Scrubs, A coffee body scrub will make you look slimming
by reducing cellulite and varicose veins
- Brown Sugar Body Scrubs, A brown sugar body scrub is wonderful to
exfoliate your body, as well as to achieve soft and supple skin.
- Sea Salt Body Scrubs, it is widely used in bath and body products due
to its healing properties.
-
8/3/2019 Winky Lanna Spa
35/130
Herbal Therapy
We have to service for herbal therapy as follows;
-The herbal compress ball is called Luk Pra Kob, translated as herbal
pressing sphere. That the ingredient use only Thai herb and natural
resources, we have two types for the herbal compress ball in our spa are
1.Herbal body compress ball, use for massage chronic problem such as back
pain and it is good for other muscle , stimulate and circular.
2.Herbal face compress ball, It is useful for dry skin and sensitive skin that the
skin will soft and smooth because it can remove dead skin while blood circular
is stimulated.
-
8/3/2019 Winky Lanna Spa
36/130
Price Strategies,
Types of service Price ( Baht )
1. Aromatherapy Massage 1,400 baht per 1 hour 30 minutes
2. Thai Massage 900 baht per 1 hour 20 minutes
3. Hot Stone Massage 1,500 baht per 1 hour 30 minutes
4. Green tea scrub 1,100 baht per 1 hour 30 minutes
5. Sesame scrub 1,100 baht per 1 hour 30 minute
6. Water melon scrub 1,200 baht per 1 hour 30 minute
7. Coconut body scrub 1,200 baht per 1 hour 30 minutes
8. Coffee Body Scrubs 1,000 baht per 1 hour 30 minutes
9. Brown Sugar Body Scrubs 1,100 baht per 1 hour 30 minutes
10. Sea Salt Body Scrubs 1,000 baht per 1 hour 30 minutes
11.Herbal body compress ball 1,300 baht per 1 hours
12.Herbal face compress ball 1,200 baht per 50 minutes
Package
Type of Package Price ( Baht )
1.Thai massage+
Thai herbal face compress ball
2,000 baht per 2 hours
2.Body scrub ( Green tea +sesame+ brow
sugar ) +Aromatherapy massage
2,300 baht per 2 hours 30 minutes
3.Hot stone massage + Herbal body
compress ball
2,500 baht per 2 hours
4.Herbal body massage + Herbal face
compress ball
2,300 baht per 1 hour 30 minutes
*If customer register to be members, they will get free for register and free for herbal
face compress massage.
-
8/3/2019 Winky Lanna Spa
37/130
Place Strategies, we will locate in the corner of road that near walking street in Amphoe
Muang, Chiang Rai. Because in Amphoe Muang have many for tourist such as walking
street, Night barzar, and Temple also in that location have a small traffic that people can see
our spa easily.
Promotion Strategies, we will send brochures to travelling agencies and send it to university
or school and the government official that related about tourism. In our brochures contain
about detail and information of service in spa and have the contact number or E-mail that
convenient to customer and agencies. Also we do vinyl that set it in Central Plaza Chiang Rai
and send out it to travel agencies.
Marketing Expense
-Brochure
Paper 200 Pieces
Cost per pieces 8 Baht
Total 1,600 Baht.
-
8/3/2019 Winky Lanna Spa
38/130
-Vinyl
Size 2 m x 1 m. = 2 square meter
One piece 2 square meter x 150 B. = 300 Baht
So, our firm will use 10 pieces = 300 baht x 10
Total = 3,000 Baht
(http://www.classi-5.com/)
-
8/3/2019 Winky Lanna Spa
39/130
Sale forecast / Profit estimation
Tourist in Chiang Rai in 2011
(http://www.tourism.go.th/2010/upload/filecenter/file/stat_report/north/cheangrai%2051.pdf)
For figure of tourist in Chiang Rai in 2011, we assume the number of tourist in
Chiang Rai in two group follow 2011 which have Thai people 2,209 and foreign people 968
so, total of people in Chiang Rai is 3,177 to calculate sale forecast follow:
Number of people in 2011 = 3,177
Number of people / month = 3,177 / 12 = 264.75
Number of people / day = 264.75 / 7 = 38
Assume rate of customer demand will increase 15% in each year.
1st Year 265 persons
2nd Year 305 persons (from product promotion)
3rd Year 351 persons (from product promotion)
4th Year 404 persons (from product promotion)
5th Year 465 persons (from product promotion)
-
8/3/2019 Winky Lanna Spa
40/130
Marketing feasibility Summary
In the general environment analysis that it analyze in four part ; political, economic ,social
and environment and technology, of external factor also we analyze about the competitor that
we use to compare with our spa to improve the service of our firm including we analyze the
competitive of spa business in Chiang Rai that we concern about their strength and weakness
in the current useful for improving the service. Moreover, we analyze the customer that we
choose the European tourist that is our target market and we have the reference to show about
rate of tourist come to travel in Thailand, Chiang Rai.
In Marketing Mix strategy ( 4P ), we contain the detail about our service in spa that have
three types mainly; body massage , body scrub and the herbal compress ball. Our price we
have set the price that compare from other and charge from the price of products that we use
in service also have the price in package to save for the customer. We choose the place open
shop in Amphoe Muang that near the walking street because it have many tourist and our spa
not far from the walking , the customer can come easily also we use brochure and vinyl for
promotion.
-
8/3/2019 Winky Lanna Spa
41/130
CHAPTER 4
vWinky Lanna Spav Technical Feasibility Study
-
8/3/2019 Winky Lanna Spa
42/130
Technical Feasibility Study
Production and Operations Analysis
Product Characteristics (in detail)
At Winkylanna spa has 2 floors for make spa. First floor has 2 zones for provide service to
customer, first zone; for advice and provide informationof spa service program that appropriate to
customer.This zone we have information counter, sofa, and cabinet show our product. Next, zone; for
body massage that we bisect it for do spa 2-3 person in the same time. We have toilet for men and
women, in the middle room we have sofa that we provide to customer when they wait for our service,
they can talk with other customer to share information of service that they will get from our spa. This
zone we make for customer to get confortable.
Second floor, we have 3 big rooms for our customer. First room, body massages room that
has 2 beds but we bisect them for make it to be private for our customer who come to take our service
alone. And this room is about massage that we use oil for do in this room we have our product that we
produce by ourselves such as coconut oil, natural oil, and therapy oil to serve service to customer that
they have different favorite of oil and style because we want to serve the best service to our customer
that they will receive comfortable and relax from our service so, we have build-in toilet for this room.
Next room, Thai herbal body compress ball also have 2 beds and have build-in toilet. This
room is about herb that we use for take spa and most of our customer is foreigner and middle age who
like to take herbal and Thai herb. Thai herb is has many benefit for body and health that we make our
product by use Thai herb that we will find the best Thai herb in many place that they grow Thai herb
such as Doi-Tung, Doi-Mae-Salong, etc. Also we have the face compress ball that is the service not
use long time and can help to relax for skin.
Next room, body scrub room that we have 2 beds in this room and we make it to private zone.
This room we have more bed because this service is popular in nowadays. This service is concern
about skin that our customers want to get beautiful skin and it helps they look fresh and healthy. We
use our product that they produce by concern on customer that they have different type of skin such as
sensitive and normal skin so, we produce our product by use natural resource because it gentle for
sensitive skin and every customer can use our product.
In body massage room, we have 3 beds for serve the massage to customer that we have
various oil and various type of massage for requirement of customer.
Last room, baht room that we have locker for customer to take their cloth after they take our
service. In the baht room we have body lotion, body jell, body soap, shampoo, and condition.
-
8/3/2019 Winky Lanna Spa
43/130
-
8/3/2019 Winky Lanna Spa
44/130
Body Massage
1. Aromatherapy Massage
19Aromatherapy massage uses essential oils
derived from plants to affect your mood and
alleviate pain. In aromatherapy massage, essential
oils are mixed with a carrier oil like sweet
almond, apricot kernel, or grape seed oil. The
massage therapist use up to five oils in a mixture,
and chooses the oils based on what you need. A
relaxing aromatherapy massage, for instance,
might have lavender or bergamot, while a massage for sore muscles might include
peppermint and eucalyptus. In our spa also has oil that produce from herbal in Thailand.
Price of Aromatherapy massage is 60 / 90 / 120 minute per 500 / 700 / 900Baht
2. Thai Massage
20Thai Massage is an ancient therapeutic procedure which provides relaxation,
balance in the body's various centers, healthy blood circulation, and an overall
manipulation of the physical form and structure of the body. Although in English the
word massage is used, the essence of Thai Massage is very different from what we
generally associate with the word. Whereas most traditional western and eastern
massage practices focus on tissue manipulation and the working of the muscles and
joints, Thai Massage barely touches on either of these. It is rather a working of the
pressure points, energy lines, and basic body forces which together produce a highly
therapeutic effect.
Price of Thai massage is 200 Baht per 1 hour
19http://spas.about.com/od/aromatherapymassage/a/Aromatherapy.htm20http://www.chiangmai-chiangrai.com/ancient_thai_massage.html
-
8/3/2019 Winky Lanna Spa
45/130
3. Foot Reflexology Massage
21Most of people have problem about foot because it is the most important organ of the body
that use to walking every day, when an
injured foot or feet swelling must to be
treated. Therefore, the massage is the
good choice to treat; it was effective in
stimulating the functions of the internal
organs. Another advantage of this
therapy is that there is no risk, expert
masseurs will deal with the critical
points on the feet with utmost care. The
pain felt there will disappear when the masseur finishes the process.
Price of foot reflexology massage is 200 baht per hour4. Thai Herbal Hot Compress massage
Our spa realizes the important of folk wisdom about
herbal that can treat many disease causes hurt from muscle.
So, the22
Thai Herbal Ball compress technique offers
several potential health benefits, it induces deep relaxation,relieves stress and fatigue, boosts both emotional and
physical well-being, assists alignment and postural integrity
of the body, improves circulation of blood and lymph and
stimulates the internal organs. The hot compresses are ideal for alleviating pain, stiff, sore
or pulled muscles and ligaments, chronic back aches, arthritis, even skin conditions,
migraines and chronic stress or anxiety. The blend of traditional Thai herbs used in these
compresses has a relaxing and invigorating effect on the body and mind, soothing sore
and overworked muscles while giving the body's energy reserves a huge boost.
Price of Thai Herbal Hot Compress massage is 250 baht per 1 hour
21http://www.thaiwaysmagazine.com/thai_article/2221_foot_reflexology/foot_reflexology.html 22http://alliswellmassagebyclara.health.officelive.com/ThaiHerbMassage.aspx
-
8/3/2019 Winky Lanna Spa
46/130
5. Hot Stone Massage
23Many people find the warmth of the hot stones
to be comforting and get it for relaxation. Hot stone
massage is suited to people who tend to feel chilly or
who have cold feet. It's also suited for people who have
muscle tension but prefer a lighter massage. The heat
relaxes muscles, allowing the therapist to work the
muscles without using deep pressure.The stones are
immersed in water and heated in an electric heating
device until they are within a certain temperature range. The stones may be placed at specific points
on the back, in the palms of the hand, or between the toes. The heat warms and relaxes the muscles,
which allows the therapist to apply deeper pressure, if desired. The warmth of the hot stones improves
circulation and calms the nervous system. So, it is the one choice of customer that comes in our spa to
relaxing with various services.
Price of hot stone massage is 300 baht per 1 hour.
Body Scrub
You can enjoy an exfoliating treatment, moisture infusion and light massage. Our spa offer
several body treatments that will buff away dead skin cells, nourish the skin with essential oils and
moisturizers, and restore your skin to more youthful, healthier-
looking state. Body scrubs usually include a light massage of
moisturizer, so you will leave feeling completely pampered and
relaxed with body scrub of our spa.
The kind of body scrubs at our spa include :
- Green tea scrub, it can help to remove dead skin
cells out of skin for increase smooth and moisturizer for skin. It
proper for people who have dry skin and lack of maintain.
- Sesame scrub, it can help to remove dead skin because in sesame contain of amino acids,
vitamin E and other minerals that proper for people who with insomnia and skin dryness
including in vitamin E can prevent anti-oxidant and skin cancer also can heal skin to increase
moister
23http://altmedicine.about.com/od/massage/a/hot_stone.htm
-
8/3/2019 Winky Lanna Spa
47/130
- Ginger and Water melon scrub, we combine ginger and water melon because both of it
can eliminate the pores cleanly but in ginger are heat, so we bring water melon to combine to
decrease a heat in ginger. It so proper people who have cellulite.
- Coconut body scrub, Coconut milk is high in natural fatty acids and antioxidants, which
nourish and hydrate even the most sensitive skin. Coconut milk has also been regarded as a
natural aid to sensitive skin, and results in glowing and smooth skin surface. Therefore, the
all-natural ingredients in a coconut body scrub are unique and bring out the best in your skin.
- Coffee Body Scrubs, A coffee body scrub will make you look slimming by reducing
cellulite and varicose veins, reduce the signs of aging, protect skin from sun damage, wake
you up, and reduce stress.
- Brown Sugar Body Scrubs, A brown sugar body scrub is wonderful to exfoliate your body,
as well as to achieve soft and supple skin. A more gentle member of the sugar scrub family, a
brown sugar body scrub exfoliates skins well but is not as rough as a salt body scrubs. Since
sugar dissolves more easily in water, a brown sugar body scrub can be a perfect scrub for our
customer and soothing exfoliation experience.
- Sea Salt Body Scrubs, it is widely used in bath and body products due to its healing
properties. A gentle exfoliating substance, sea salt can unclog pores, improve circulation, get
rid of dry, dead skin, moisturize the skin and increase its ability to remain hydrated
24Body scrubs in our spa will make a good experience for customer; we find the natural
scrubs that have efficiency for respond various consumer need.
Price of Body scrub is 500-1200 baht per 1 hour)up to kind of scrubs(
24http://bodyscrubworld.com/body-scrubs/sea-salt-body-scrub/
-
8/3/2019 Winky Lanna Spa
48/130
Facility Layout
Outside
In around our spa, in the left side hand is office room that have control all process of management
and in the right side hand is the parking that support for the bus and personal car and we have a
landscaping for customer to relax when waiting the service.
-
8/3/2019 Winky Lanna Spa
49/130
-
8/3/2019 Winky Lanna Spa
50/130
Second Floor: It is the service zone of spa that we separate for all services. When the customer come
on the second floor, we have sofa for living room that customer can sitting to talk or wait for the
service and we have four bathrooms that can use to change the clothes before get service also in front
of the bathroom have the locker for keeping the things of customer. Next from the bathroom, are the
body massages room that we have two beds, two shelves and the window. In the scrub room that is
next from the body massage room have three beds and three shelves also have three windows. In the
herbal body compress ball, we have two beds, two shelves and the window also in the herbal face
compress ball we have six chairs massage, four shelve and two cabinets.
-
8/3/2019 Winky Lanna Spa
51/130
-
8/3/2019 Winky Lanna Spa
52/130
-
8/3/2019 Winky Lanna Spa
53/130
-
8/3/2019 Winky Lanna Spa
54/130
Machine/ Tools/ Equipment
Fist Floor
Sofa Television
Refrigerator Computer
Counter Telephone
Air conditioner
-
8/3/2019 Winky Lanna Spa
55/130
Toilet room (First Floor)
In Toilet room in the store, within has four Toilet bowls, five Toilet tissue boxs, four Toilet hoses,
one Mirror Price, one long basin and 5 doors.
Toilet bowl Mirror Price
Door Knob Toilet Horse
Toilet tissue box Door
Bin Tissue
-
8/3/2019 Winky Lanna Spa
56/130
Toilet (Second Floor)
We have four room that in each room have bathtub and toilet bowl , the customer can change clothes
before get the service.
Toilet bowl Basin
Bathtub and shower Hanging Towels
Toilet Horse Bin
Toilet tissue box Tissue
-
8/3/2019 Winky Lanna Spa
57/130
Office Room(First Floors)
In this room, we use for manage all function such as marketing, financing and operating that are one
computer , one air conditioner , multifunction laser printer, telephone ,FAX , one table, three chairs ,
plug, bin and shelves.
Computer Air Conditioner
Multifunction laser printer Telephone
FAX Chair
Table Shelves
-
8/3/2019 Winky Lanna Spa
58/130
Bin Plug
All stationaries
Second Floors is the floor of service that are body massage, body scrub, the herbal compress ball andthe sauna room
Sofa Locker
Massage Bed Massage Chair
-
8/3/2019 Winky Lanna Spa
59/130
Air Conditioner Basket
Products use in spa25
Products for body massage
Balancing Aroma Massage OilRelaxing Aroma MassageOil
1000ml/950Baht1000ml/950Baht
25 http://www.pramool.com/cgi-bin/dispitem.cgi?8590390
http://www.byspa.com/index.asp
http://www.bestbuythailand.com/herbal-compress-ball/
http://adashop.weloveshopping.com/template/a23/showproduct1.php?pid=17132725&shopid=118
http://khunmalee.tarad.com/product.detail_0_th_3812744#
http://www.beautynovat.com/product-th-380538-1647105-Guava++sea+salt+BODY+SCRUB++[+150+ml.+].html#
http://www.bangkokbank.com/bangkok%20bank%20thai/Web%20Services/Rates/pages/FX_Rates.aspx
-
8/3/2019 Winky Lanna Spa
60/130
Romantic Aroma Massage OilEnergizing Aroma Massage Oil
1000ml/950Baht1000ml/950Baht
Lavender Aroma Massage Oil HerbalOil-ThaiHerbs
100ml/80Baht,1000ml/950Baht
Herbal Oil - Moringa&KariyatHerbal Oil - Zingiber (Plai)
100ml/80Baht100ml/80Baht
-
8/3/2019 Winky Lanna Spa
61/130
Hot Stone Massage KitAroma Stone Massage Kit
50 stones 3,036.50 Baht50 ,stones/ 3,525.75Baht
Thai Herbal Compress
200g/ 69Baht
-
8/3/2019 Winky Lanna Spa
62/130
-
8/3/2019 Winky Lanna Spa
63/130
Coconut Body Scrub Sea Salt
100g / 125 Baht 150ml / 280Baht
Watermelon Body Scrub
150ml / 496.44 Baht
-
8/3/2019 Winky Lanna Spa
64/130
-
8/3/2019 Winky Lanna Spa
65/130
Management
For building , we have the insurance to save and we have the engineering to control all
process from design and maintain also we have the CCTV ( Close-circuit television ) to prevent about
lose of the thing of customer also have the attendance to keep cleaning around spa.
The CCTV
For the information, we have two channel to contact with customer that are by E-mail and
telephone. In E-mail we will keep all the information between our spa and customer and in telephone
before the customer ask about the information , we will ask them about some of the private
information to confirm that is the real customer for preventing profile of customer. Moreover, if the
customer want to registration to be our members, they can register by themselves at our spa ( free fees
). All of information of customer will keep into the system in computer and if the staff have to use the
information, they have to fill password before including fill password in any computer in office room.
If the customer want to edit their profile , they have to contact and confirm by themselves and we
separate the internet of spa zone and office room because we not want disturb of signal that in spa
zone we have the primary password for the customer if they want to us
Figure of security system of the information;
Sourceoftheinformation
ContactbyE-mailTelephone Registerto
bemember
Keepincomputer
Fillpassword Usetheinformation
-
8/3/2019 Winky Lanna Spa
66/130
Invest Cost
- Office room
No. Descript Price/unit No. of unit Total Price
1 Computer 39,600 4 158,400
2 Air conditioner 16,900 1 16,900
3 Table 5,400 4 21,600
4 Chair 3,900 4 15,600
5 Sofa 13,530 1 13,530
6 Window 3,000 8 24,000
7 Door (1 pair) 15,000 1 15,000
Total 265,030
- Living Room (First Floor)
No. Descript Price/Unit No. of unit Total Price
1 Air conditioner 16,900 1 16,900
2 Sofa 13,530 5 67,650
3 Counter reception 15,000 1 15,000
4 Shelves of television 2,800 1 2,800
5 Television LCD 42 15,490 1 15,490
6 Coffee Table 11,900 1 11,900
7 Door 5,000 1 5,000
8 Window 3,000 6 18,000
Total 152,740
-
8/3/2019 Winky Lanna Spa
67/130
- Living room ( second floor )
No. Descript Price/unit No. of unit Total price
1 Sofa 13,530 1 13,530
2 Air conditioner 16,900 1 16,900
3 Coffee Table 11,900 1 11,900
4 Window 3,000 8 24,000
Total 66,330
- Toilet Room ( First Floor )
No. Descript Price/unit No. of unit Total price
1 Toilet Towel 4,900 4 19,600
2 Basin 1,300 3 3,900
3 Mirror 1,500 3 4,500
4 Door 4,500 5 22,500
5 Toilet horse 200 4 800
6 The exhaust fan 850 1 850
7 Toilet tissue 350 4 1,400
Total 53,550
- Toilet Room ( Second floor )
No. Descript Price/unit No. of unit Total price
1 Toilet Towel 4,900 4 19,600
2 Toilet horse 200 4 800
3 Hanging Towel 1,300 4 5,200
4 Door 4,500 5 22,500
5 Bathtub 15,000 4 60,000
6 Basin 1,400 2 2,800
-
8/3/2019 Winky Lanna Spa
68/130
7 Heater shower 4,900 4 19,600
8 The exhaust fan 850 1 850
9 Tissue box 350 4 1,400
10 Window 3,000 2 6,000
Total 138,750
- Body scrub
No. Descript Price/unit No. of unit Total price
1 Bed massage 8,500 2 17,000
2 Shelves 500 2 1,000
3 Door 5,000 1 5,000
4 Window 3,000 2 6,000
5 Air conditioner 16,900 1 16,900
6 Shelves 500 2 1,000
7 Couch massage 2,600 2 5,200
Total 52,100
- Body massage room
No. Descript Price/unit No. of unit Total price
1 Bed Massage 8,500 3 25,500
2 Door 5,000 1 5,000
3 Window 3,000 6 18,000
4 Shelves 500 2 1,000
5 Couch massage 2,600 3 7,800
Total 57,300
-
8/3/2019 Winky Lanna Spa
69/130
- Body compress ball room
No. Descript Price/unit No. of unit Total price
1 Air Conditioner 16,900 1 16,900
2 Bed massage 8,500 2 17,000
3 Door 5,000 1 5,000
4 Window 3,000 2 6,000
5 Couch massage 2,600 2 5,200
Total 50,100
-
Face compress ball room
No. Descript Price/unit No. of unit Total price
1 Chair massage 13,200 6 79,200
2 Air conditioner 16,900 1 16,900
3 Door 5,000 1 5,000
4 Window 3,000 8 24,000
5 Shelves 500 4 2,000
Total 127,100
Technical Summary
In term of technical facility, we analyze about the production and operation of spa that contain of
the detail of each service room also we have the service process that are the detail of each massage in
spa; body massage, body scrub and the Thai body and face compress ball including the products for
using in service.
In addition , we have the facility layout and the location of spa that we have the image in each
part ; outside ,inside and both of first floor and second floor to show the overall of spa including we
have the detail of equipment that use in each room.
In the logistic we show about the way to purchase goods from the inventory or the whole sale of
goods and in management we have the security for building and all the information in firm to prevent
-
8/3/2019 Winky Lanna Spa
70/130
the private for customer also we have the detail of investment cost in each room of spa that is can use
for decision to invest for investor.
-
8/3/2019 Winky Lanna Spa
71/130
CHAPTER 5
vWinky Lanna Spav Operations
-
8/3/2019 Winky Lanna Spa
72/130
-
8/3/2019 Winky Lanna Spa
73/130
-
8/3/2019 Winky Lanna Spa
74/130
product price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Body message
Balancing aroma message oil 950.00 4,750.00
Relaxing aroma message oil 950.00 4,750.00
romantic aroma message oil 950.00 4,750.00
Energinizing aroma message oil 950.00 4,750.00
Lavender aroma message oil 950.00 4,750.00
herbal oil-Thai herbs 80.00 800.00 160.00 400.00 400.00
herbal oil-Moringa&Kariyat 80.00 800.00 400.00 400.00 400.00
herbal oil-Zingiber (Plai) 80.00 800.00 400.00 400.00 400.00hot stone message kit (50 stone) 3,036.50 3,036.50 0 0 0
aroma stone message kit (50stone) 3,525.75 3,525.75 0 0 0
thai herbal compress(pair) 69.00 690.00 690.00 276.00 690.00 690.00 690.00 690.00
Body scrub
green tea body scrub 380.00 3,800.00 1,900.00 1,900.00 1,900.00 1,900.00 3,800.00
sesame body scrub 375.00 7,500.00 3,750.00 1,875.00 1,875.00 3,750.00
coffee body scrub 380.00 5,700.00 1,900.00 1,900.00 1,900.00 5,700.00
brown sugar body scrub 360.00 3,600.00 1,800.00 1,800.00 1,800.00 3,600.00
coconut body scrub 125.00 2,500.00 625.00 625.00 625.00 2,500.00
sea salt body scrub 280.00 5,600.00 1,400.00 1,400.00 1,400.00 2,800.00
watermelon body scrub 496.44 7,446.60 2,482.20 2,482.20 2,482.20 7,446.60
Spa
tissue (pack) 50.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 200.00 200.00 200.00
towel small 35.00 525.00 350.00 350.00 350.00
towel big 80.00 1,200.00 800.00 800.00 800.00
cotton 30.00 600.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00
total rawmaterial 71,973.85 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00
high season
Total Sale
YEAR 2
-
8/3/2019 Winky Lanna Spa
75/130
product price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Body message
Balancing aroma message oil 950.00
Relaxing aroma message oil 950.00
romantic aroma message oil 950.00
Energinizing aroma message oil 950.00
Lavender aroma message oil 950.00
herbal oil-Thai herbs 80.00 10 2 5 5
herbal oil-Moringa&Kariyat 80.00 10 5 5 5
herbal oil-Zingiber (Plai) 80.00 10 5 5 5
hot stone message kit (50 stone) 3,036.50 0 0 0
aroma stone message kit (50stone) 3,525.75 0 0 0
thai herbal compress(pair) 69.00 10 0 10 0 10 0 10 0 10 0 10
Body scrubgreen tea body scrub 380.00 10 5 5 5 5 10
sesame body scrub 375.00 20 10 5 5 10
coffee body scrub 380.00 15 5 5 5 15
brown sugar body scrub 360.00 10 5 5 5 10
coconut body scrub 125.00 20 5 5 5 20
sea salt body scrub 280.00 20 5 5 5 10
watermelon body scrub 496.44 15 5 5 5 15
Spa
tissue (pack) 50.00 2 2 2 2 2 2 2 2 2 4 4 4
towel small 35.00 15 10 10 10
towel big 80.00 15 10 10 10
cotton 30.00 20 10 10 10 10 10 10 10 10 10 10 10
total rawmaterial 202 12 62 44 57 12 92 12 27 129 34 14
high season
-
8/3/2019 Winky Lanna Spa
76/130
-
8/3/2019 Winky Lanna Spa
77/130
product price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Body message
Balancing aroma message oil 950.00 3
Relaxing aroma message oil 950.00 3
romantic aroma message oil 950.00 3
Energinizing aroma message oil 950.00 3
Lavender aroma message oil 950.00 3
herbal oil-Thai herbs 80.00 10 2 5 5
herbal oil-Moringa&Kariyat 80.00 10 5 5 5
herbal oil-Zingiber (Plai) 80.00 10 5 5 5
hot stone message kit (50 stone) 3,036.50 0 0 0aroma stone message kit (50stone) 3,525.75 0 0 0
thai herbal compress(pair) 69.00 10 0 10 0 10 0 10 0 10 0 10
Body scrub
green tea body scrub 380.00 10 5 5 5 5 10
sesame body scrub 375.00 20 10 5 5 10
coffee body scrub 380.00 15 5 5 5 15
brown sugar body scrub 360.00 10 5 5 5 10
coconut body scrub 125.00 20 5 5 5 20
sea salt body scrub 280.00 20 5 5 5 10
watermelon body scrub 496.44 15 5 5 5 15
Spa
tissue (pack) 50.00 2 2 2 2 2 2 2 2 2 4 4 4
towel small 35.00 15 10 10 10
towel big 80.00 15 10 10 10
cotton 30.00 20 10 10 10 10 10 10 10 10 10 10 10
total rawmaterial 229 12 62 44 57 12 92 12 27 129 34 14
high season
YEAR 3
-
8/3/2019 Winky Lanna Spa
78/130
-
8/3/2019 Winky Lanna Spa
79/130
product price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Body message
Balancing aroma message oil 950.00
Relaxing aroma message oil 950.00
romantic aroma message oil 950.00
Energinizing aroma message oil 950.00
Lavender aroma message oil 950.00
herbal oil-Thai herbs 80.00 10 2 5 5
herbal oil-Moringa&Kariyat 80.00 10 5 5 5
herbal oil-Zingiber (Plai) 80.00 10 5 5 5
hot stone message kit (50 stone) 3,036.50 1 0 0 0
aroma stone message kit (50stone) 3,525.75 1 0 0 0
thai herbal compress(pair) 69.00 10 0 10 0 10 0 10 0 10 0 10
Body scrub
green tea body scrub 380.00 10 5 5 5 5 10
sesame body scrub 375.00 20 10 5 5 10
coffee body scrub 380.00 15 5 5 5 15
brown sugar body scrub 360.00 10 5 5 5 10
coconut body scrub 125.00 20 5 5 5 20
sea salt body scrub 280.00 20 5 5 5 10
watermelon body scrub 496.44 15 5 5 5 15
Spa
tissue (pack) 50.00 2 2 2 2 2 2 2 2 2 4 4 4towel small 35.00 15 10 10 10
towel big 80.00 15 10 10 10
cotton 30.00 20 10 10 10 10 10 10 10 10 10 10 10
total rawmaterial 229 12 62 44 57 12 92 12 27 129 34 14
high season
YEAR 4
-
8/3/2019 Winky Lanna Spa
80/130
product price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Body message
Balancing aroma message oil 950.00
Relaxing aroma message oil 950.00
romantic aroma message oil 950.00
Energinizing aroma message oil 950.00
Lavender aroma message oil 950.00
herbal oil-Thai herbs 80.00 800.00 160.00 400.00 400.00
herbal oil-Moringa&Kariyat 80.00 800.00 400.00 400.00 400.00
herbal oil-Zingiber (Plai) 80.00 800.00 400.00 400.00 400.00hot stone message kit (50 stone) 3,036.50 3,037.50 0 0 0
aroma stone message kit (50stone) 3,525.75 3,525.75 0 0 0
thai herbal compress(pair) 69.00 690.00 690.00 276.00 690.00 690.00 690.00 690.00
Body scrub
green tea body scrub 380.00 3,800.00 1,900.00 1,900.00 1,900.00 1,900.00 3,800.00
sesame body scrub 375.00 7,500.00 3,750.00 1,875.00 1,875.00 3,750.00
coffee body scrub 380.00 5,700.00 1,900.00 1,900.00 1,900.00 5,700.00
brown sugar body scrub 360.00 3,600.00 1,800.00 1,800.00 1,800.00 3,600.00
coconut body scrub 125.00 2,500.00 625.00 625.00 625.00 2,500.00
sea salt body scrub 280.00 5,600.00 1,400.00 1,400.00 1,400.00 2,800.00
watermelon body scrub 496.44 7,446.60 2,482.20 2,482.20 2,482.20 7,446.60
Spa
tissue (pack) 50.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 200.00 200.00 200.00
towel small35.00
525.00
350.00
350.00
350.00towel big 80.00 1,200.00 800.00 800.00 800.00
cotton 30.00 600.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00
total rawmaterial 48,224.85 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00
high season
Total Sale
-
8/3/2019 Winky Lanna Spa
81/130
-
8/3/2019 Winky Lanna Spa
82/130
-
8/3/2019 Winky Lanna Spa
83/130
other expense price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Stationary 1500 125 125 125 125 125 125 125 125 125 125 125 125
Landry 1800 150 150 150 150 150 150 150 150 150 150 150 150
detergent 378 189 189
Glass cleaner (3000cc) 197 197
Liquid cleaning floor 418 209 209
Vacuum 5000 5000
Swab 120 120
hand soap 105 35 35 35Total other expense 9518 5836 275 464 275 275 310 275 673 275 310 275 275
Operating cost JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Raw material 71,973.85 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 156,528.05
Water expense 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 43,608.00
Eletricity expense 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 3,746.88
total operating cost 75,920.09 4,346.24 18,893.44 6,732.24 17,018.44 4,346.24 19,368.44 4,346.24 6,936.24 32,592.84 8,936.24 4,446.24 203,882.93
Operating cost JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Raw material 41,661.60 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 126,215.80
Water expense 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 43,608.00
Eletricity expense 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 3,746.88
total operating cost 45,607.84 4,346.24 18,893.44 6,732.24 17,018.44 4,346.24 19,368.44 4,346.24 6,936.24 32,592.84 8,936.24 4,446.24 173,570.68
Year 2
Operating Cost
-
8/3/2019 Winky Lanna Spa
84/130
Operating cost JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Raw material 55,911.60 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 140,465.80
Water expense 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 43,608.00
Eletricity expense 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 3,746.88
total operating cost 59,857.84 4,346.24 18,893.44 6,732.24 17,018.44 4,346.24 19,368.44 4,346.24 6,936.24 32,592.84 8,936.24 4,446.24 187,820.68
Operating cost JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Raw material 48,224.85 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 132,779.05
Water expense 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 43,608.00
Eletricity expense 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 3,746.88
total operating cost 52,171.09 4,346.24 18,893.44 6,732.24 17,018.44 4,346.24 19,368.44 4,346.24 6,936.24 32,592.84 8,936.24 4,446.24 180,133.93
Operating cost JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Raw material 55,911.60 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 140,465.80
Water expense 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 43,608.00
Eletricity expense 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 3,746.88
total operating cost 59,857.84 4,346.24 18,893.44 6,732.24 17,018.44 4,346.24 19,368.44 4,346.24 6,936.24 32,592.84 8,936.24 4,446.24 187,820.68
Year3
Year 4
Year 5
-
8/3/2019 Winky Lanna Spa
85/130
Operating Summary
For the operating cost is the cost of Winkylanna Spa that we invest in the spa for do
the business such as raw material, water expense, and electricity expense. We have purchase
the raw material in the first year is higher than other year because we have the new company
and we must to invest our raw material in the first time and our raw material can keep for
long time so, some of raw material we have purchase in the two time in five year. Our
company have cost of water and electricity that we use in our spa, we show how many we use
in each year.
-
8/3/2019 Winky Lanna Spa
86/130
CHAPTER 6
vWinky Lanna Spav Organization and Administration
-
8/3/2019 Winky Lanna Spa
87/130
Organization management
Winky Lanna Spa is the formal organization that we have a goal of firm is do service
by heart that we will serve the best service to the customer and we separate all department
clearly . We set standardization of the rule strictly that all staff have to follow and The HR
have to motivate the employees to do service and have to plan the schedule for working in
spa to avoid the problem or conflict during working. Moreover, we will set the activities to
increase relationship among staff in any part