Quintiq e-books. WinGreen built a tightly defined target email database of tens of thousands of individuals matching Quintiq’s “perfect prospect profile” to whom the marketing assets would be promoted. Responders who registered to receive content were captured as “interested leads” and distributed in real time to the email inboxes, mobile devices, and Salesforce queues of designated salespeople for immediate follow-up.

The Results

More than 300 high-quality leads accepted by Sales

More than 45% of leads became marketing qualified

5 new “high value contacts” identified by Sales

70 leads converted to “hot prospect”

Services Delivered by WinGreen Marketing Systems

Comprehensive WinGreen System of Marketing™

Three outbound campaigns per month

Social media promotion

A mix of WinGreen, Quintiq, and third-party (analyst, researcher) management briefings, case studies, and webinars

o Author and publish e-books o Copy edit all Quintiq management briefings o Host live webinar

Integration of the WinGreen System Architecture™

with Quintiq’s Salesforce and Marketo platforms

The WinGreen System of

Marketing™

Turnkey content marketing lead

generation program

WinGreen-authored

management briefings plus

Quintiq existing materials

Three campaigns per month

Over 1,000,000 emails sent

70 hot prospects

45% of responders became marketing-qualified leads

Information Technology Solutions

The Client

Quintiq, Inc. is the U.S. operation of Quintiq Holding B.V., which is based in the Netherlands. Since 1997, Quintiq has been solving supply chain optimization puzzles using a single supply chain planning & optimization software platform. Today, approximately 12,000 users in over 80 countries rely on Quintiq software to plan and optimize workforces, logistics and production. Quintiq has headquarters in the Netherlands and the USA, and offices around the world.

The Situation

Quintiq desired to continue its strong growth around the world, and in particular wished to focus on accelerating growth in the United States. The organization undertook a significant improvement program for its North American marketing that included new emphasis on both outbound and inbound marketing, increased investment in online presence, and new focus on content marketing, including a complete re-launch of its website, www.quintiq.com.

Quintiq’s CMO and North American VP of Sales wanted to create rapid and sustained sales pipeline growth.

The Solution

Quintiq engaged WinGreen to jointly design a custom lead generation program to meet Quintiq’s objectives for delivering leads to the inside sales group as well as for increasing Quintiq’s brand and value awareness in its American target segments.

WinGreen created and launched an intensive series of content marketing and email marketing campaigns through 2013. The marketing assets included new e-books created by WinGreen, live webinars, and existing

WinGreen Market ing Systems

WinGreen Marketing Systems is a

marketing agency specializing in

content marketing, inbound

marketing, email marketing, lead

generation, and consulting for

technology companies.

WinGreen's services include

content marketing campaigns,

authoring of white papers, e-

books, blogs and other content,

webcast and webinar hosting,

email marketing, target database

creation and management, setup

and management of inbound

marketing capabilities, marketing

automation software and

hosting, and customer

relationship management

software and services. The

commercial grade WinGreen

Systems Architecture provides all

functionality as Software-as-a-

Service.

Call WinGreen at:

Silicon Valley (650) LEAD GEN (650) 532-3436 Mid-Atlantic (610) 810-1707 Northeast (978) 212-9467 Mid-West (312) 476-9844 Southeast (610) 505-6887 www.wingreenmarketing.com #contentmarketing #leadgeneration #emailmarketing #inboundmarketing

Success Story: Quintiq Lead Generation Program

WinGreen Marketing Systems 5 Surrey Lane Downingtown, PA 19335 A Smarter Way to Generate Sales Leads™