wine after coffee
TRANSCRIPT
Wine after Coffee
Dyami, Emily, Janey, Roberto & Sydney
PRODUCT Services we’ll provide:
*Wine and Coffee beverages
*Pastries and Platters
*Bottle service
*Local wine
Targeting Skiers, locals, and tourists
PlaceDowntown Breckenridge on Main St.
Gets Plenty of foot traffic
“Right in the mix of all the events”
Simple Website that offers:
Directions, Full Menu, Facts about the area...etc.
Have a link on the “visitbreckenridge.com” website
Pricing for drinksWine glasses vary from six to ten dollars
Wine & Cheese Wednesday $20
Friday Night Flights $15
Coffee $ 2.85, 3.45, 3.95
Speciality drinks $ 4.85, 5.25, 5.45
Prices for foodBreakfast sandwiches $ 4.25
Pastries and Muffins $ 2.75
Hummus sample plate $ 10.75
Cheese Fondue $15 (serves 1-2) $8 each additional person
Chocolate Fondue $12 (serves 1-2) $6 each additional person
Promotion ● Newspaper Ad- It is a cheap and efficient way to spread the word.
● Hand out coupons/flyers to skiers and snowboarders.
● Put flyers in other stores. Ex: Clothing stores on the mountain area
● Create a website
● Word of mouth
Integrated Marketing Communication Why?
It send out a message to employees, customers, and any sort of press the main goal and overall mission of our business.
( Our main mission it to be a successful business that offers a unique experience with unique items to our customer base)
Situation Analysis (market, competitive and internal analysis)-Strengths
- Unique and local products, locally owned, and high quality
- Weaknesses- Cost (Labor, and expensive products)
- Opportunity- buying the property vs. renting
- local advertising at farmers markets, downtown and ski resort
- Colorado wine offered, exciting for tourists
-Threats
- Starbucks ( consistency)
Target Audience Profile
OBJECTIVES
Goals: To provide a unique product to satisfy customers needs and wants!