http://www.riiul.com

Smart Phone Players

Source: Comscore May 2010

41%

Apple

24%

Android

13%

Microsoft

13%

• Number of Cell Phones Worldwide

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–

• Types of Mobile Phones

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–

• Market Size and Growth

–

Some Industry Statistics

Sources: Comscore May 2010, Instat 2009, ITU 2010

Different,

For Good Reasons

Smart Design

Integrated Experiences

• Modern

• Clean

• Fast

• In-Motion

• Content

• Typography

Smart Design - Metro

Integrated Experiences – 6 Hubs

PEOPLE

OFFICE

MARKETPLACE

PICTURES

MUSIC+VIDEO

GAMES

Hub Experience

Application Development

Smartphone Platform Developer

Experiences

•–

–

–

–

–

–

–

–

–

–

–

–

–

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Two Options for Developing

Applications

Where do I get the tools?

Phone Emulator

Samples Documentation

Guides Community

Packaging and Verification Tools

Windows Phone Developer Tools

•

•

•

http://create.msdn.com

Tools

How can I sell my applications?

Application Marketplace

Enhanced Discovery • Easy to find great

applications, games

• Fun to browse the

marketplace

Simple, Reliable

Acquisition • Try before you buy

• Buying and downloading

content is a breeze

• Payment flexibility

(MO billing

and credit card)

• Easy application updates

– http://developer.windowsphone.com/

– http://bit.ly/bbOXer

– http://bit.ly/ci62ic

– http://bit.ly/a0VvSU

– http://bit.ly/9RlMFW

– http://bit.ly/97Omqp